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If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? Learn how to use location-based social media monitoring, and why it's so important. 
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Check out 11 social media management software apps which can help you save some time on social media. Are you interested in changing the social media management software app that you use? There are literally hundreds of social media management tools available in the marketplace and it’s difficult to choose which one would be the most suitable. So we have picked out 11 of the very best for you to consider...
Jeff Domansky's insight:
Several of Ian Cleary's suggestions are perfect for solo consultants as well as small business.
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In my time, I’ve tried and tested numerous social media marketing listening and monitoring apps, and these are my unbiased opinions of which ones work best. We’ve already got a list of ten social media monitoring tools, but here are three more that deserve a place on that list! So here we go: three social media monitoring and listening apps to make your social media marketing campaign a success!...
Jeff Domansky's insight:
3 social marketing and monitoring tools you can put to use quickly.
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Social media monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision. To help identify the key factors and questions to consider, Our Social Times recently hosted a fascinating webinar on what to look for in a social media monitoring tool. For those that couldn’t make it, you can listen to the recording here. Alternatively, read on for a summary of the discussions.
Jeff Domansky's insight:
There are hundreds of social media monitoring tools on the market, so how do you know which one is right for you?
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You can choose to be part of the online conversation and contribute to steering it. Or, you can let conversation go on without you, letting others control what is said about your business brand.... So you start your business, you get a website, and sign up for Facebook and maybe one or two other social networks. Your online marketing plans are set, right? No! One thing you forgot is social listening tools…There are now many options – Both free and paid.This is meant as a social listening tools review. Those that will benefit the most are just beginning to calculate winning customers online by connecting the puzzle pieces of their efforts...
Jeff Domansky's insight:
Learn what social listening tools can help you achieve small business online marketing success. Here's a good list of tools to choose from.
Naomi Assaraf's comment,
August 27, 2013 1:24 PM
Hey Jeff, I think it's on a beta trial right now. http://spider.oneqube.com/
GreatBusinessContent's curator insight,
August 27, 2013 3:57 PM
It's nice to know the tools to use if or when you decide to get social. 
Jeff Domansky's comment,
August 27, 2013 4:40 PM
Naomi, thanks. The correct name is Spider at http://spider.oneqube.com/ though as of today the website still has mockup type on some pages and authentication is buggy. Will update after test driving.
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The key to making the most of social media is listening to what your audience has to say about you, analysing the data and, finally, reaching social media business intelligence; using all these insights to know your customers better and improve your marketing strategy. If you are a social media rookie, this list of the Top 10 Free Social Media Monitoring Tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch, which brought social media monitoring to a new level, offering a much higher variety of services and in-depth analysis. It all depends on your needs. That being said, let’s take a look at some of the best free monitoring tools...
Jeff Domansky's insight:
I'm willing to bet that you'll find several new-to-you tools on this list. A very good resource.
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Are you looking for a social media analytics tool that can link social media marketing to sales conversions? Here is my review of Oktopost - which does that. How do you prove the ROI of your social media efforts? For most people, social ROI is proved by measuring likes, follows, tweets, retweets and clicks because they don’t think they can link social media activity to sales. And truth be told, for most of the inexpensive social media management platform options available click/follow/tweet tracking is all that is offered. But that is changing. Recently I began testing a new option, Oktopost. Oktopost is a cost effecient, social media management, tracking and reporting platform that tracks clicks, and more importantly conversions, down to the individual Facebook, LinkedIn or G+ post and tweet level. It is this ability to track conversion at the individual post level that I’ve found most helpful as it finally provides a tool to report true social media ROI....
Jeff Domansky's insight:
Useful case study of powerful social ROI tool. This post has an extensive review of Oktopost.
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As digital communication continues to explode more organizations are recognizing its importance within the marketing mix. In order to develop strategy and allocate resources business leaders need to understand the effectiveness of their existing digital initiatives. A great way to do this is to conduct a digital audit – a study of your brand’s digital presence (on its own and in relation to your competitor set) across six key areas: Reach, Architecture, Content, Conversion, Integration and Measurement. Before launching the digital audit it’s important to establish basic criteria with respect to rating status, structure and performance. To help guide next steps set up a simple decision filter that will aid in prioritizing your findings. One simple way to do this is to assign a color coding systems as follows...
Jeff Domansky's insight:
Valuable blueprint for measuring digital marketing ROI...
WEDCBiz's curator insight,
August 1, 2013 12:08 PM
This is a good way to make sure that you are using social media effectively.
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Why are social networks powerful tools for causes and campaigns? Many times, people begin to engage in activism only after they’ve been attracted by the fun stuff in a campaign — connecting with old friends and sharing photos, for example. When they witness others participating, they’ll be more likely to join the cause. With socializing as the primary draw, it’s become easier for organizers to attract more and more unlikely activists through social media. But once a campaign reaches its critical mass, activists might think about moving to other platforms made with their needs — especially digital security — in mind. Platforms like Facebook and Twitter will remain standard fare for online activism. But the time is right for niche-oriented startups to create tools that can supplement these platforms. Here are a few worth investigating....
Jeff Domansky's insight:
There's some interesting points made about activism for public affairs and PR pros. These five sites are also worth monitoring to keep the pulse of what's going on in activism.
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Many fear that, given Google Alerts’ recent issues, it will soon join Reader in the graveyard. Here are seven apps to fill the void -- and better than Google did it....
For professional users who are looking to keep track of a product or competitor, Google Alerts’ service has never been ideal. Too often, alerts are missing important data or not being sent in real time. The results are dry in their presentation, making it hard to see across multiple sources. Lastly, the complex syntax and Boolean operators can be challenging for users, leaving them with unwanted results or missing relevant information.
With Google Alerts’ recent performance issues, the door is open for a new hot market. Many companies have taken advantage of the problems and have created solutions to improve where Google went wrong. Ranging from entry- to enterprise-level tools, there are now solutions for any professional to receive the most reliable results in real time. Here are seven options for various needs and budgets:...
Jeff Domansky's insight:
Just in case Google alerts get pulled off the table, each year are seven useful apps to consider.
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With Google Alerts coming under fire as being broken, an impressive new service has stepped up to appeal to those seeking an alternative: Talkwalker.
...The look, feel, and features of Talkwalker Alerts are nearly identical to Google’s alerts service. Keyword alerts are available for “everything,” news, blogs, and/or discussions. They can be delivered “as it happens” or “once a day.” You can also limit by language and how many results are received... Via Beth Kanter
Jeff Domansky's insight:
Will be exploring longer term, but first look is encouraging.
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Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities? At all? More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns. Social media affects your bottom line. Brands that are proactively using these tools see numerous benefits, including a boost in engagement rates with customers, increased sales and partnerships and a reduction in the overall cost of delivering consumer satisfaction.
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Are you measuring your social media efforts? Do you know what’s working? Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal.
In this article I’ll show you five platforms that may work for your business. Social Media Monitoring 101 Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. Your answers will allow you to find the right tool for your business needs....
Jeff Domansky's insight:
Social media measurement: learn about five platforms to help you measure your social media efforts.
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Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....
Jeff Domansky's insight:
Very useful list of social media tools to choose from.
Michael J Rutherford's curator insight,
July 25, 2014 11:22 AM
Most social networks are connecting us with family, friends and business associates. As we move into a new paradigm using social networks for thought leadership and professional development we will use it more naturally for performance improvement - benefits will begin to change "how we learn & teach in education" and "practice in our communities" using business networks.
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Looking for a couple of cool tools to help improve your website performance? Track, analyze and improve results with these tools.
Jeff Domansky's insight:
Three new monitoring tools to enhance your social media ROI.
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Discover the hashtag tracking tools you need to make it easy to create, manage, track and report on social media hashtag campaigns. Are you using hashtags in your social media campaigns? Do you want to find tools to help manage your hashtags? The right tools can help you launch, track and analyze hashtags across social networks.In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations....
Jeff Domansky's insight:
Very useful social media tools. Well worth checking out if you are looking for tools to help you track key topics with hashtags.
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It’s no secret that social media can be used to follow conversations between consumers. To capitalize on this trend, many companies have invested in all manner of systems ranging from simple to complex. Monitoring online conversations is becoming common practice and many companies have adapted their organization so they are able to react quickly and efficiently to customer questions and complaints.Social listening will come of age over the next few years and much can still be done to take social listening to the next level. This article examines the cornerstones of social listening in the future....
Jeff Domansky's insight:
Are you listening to your customers? It's a valuable strategic business tall and here's where it's going.
nicole ferrara's curator insight,
October 13, 2013 5:35 PM
Monitoring online conversatons totes a scary line between big brother invasion and consumer insight. While the benefits of social listening are apparent to companies, they need to make sure their methods don't seem invasive and turn off consumers.
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Real-time social analytics and engagement platform NUVI rolled out a set of key new features this week, including a very cool Twitter Group Monitoring function. Recently used by CNN to track national sentiment in the George Zimmerman trial, NUVI’s visual intelligence platform extrapolates data from millions of sources including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, and Flickr to dish up actionable insights for digital marketers. NUVI reports include text explanations and color-coded charts detailing volume, sentiment, influencers, location, and virality of mentions....
Jeff Domansky's insight:
NUVI launches Twitter monitoring to analyze any set of Twitter users in real-time.
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Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholders. (Anyone who might have a material impact on your business.) Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang, Industry Analyst, The Altimeter Group....
Jeff Domansky's insight:
Sally Falkow looks at where the true value of social media lies.
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Simple metrics like "followers" and "likes" are usually dismissed by the gurus but actually play an important part in your company's progress... .Most social media “gurus” will be quick to point out that activity-based metrics such as number of posts, followers, or re-tweets are meaningless because they don’t measure real business value. I’m going to take a contrarian viewpoint today and explain that in the real world, these simple measurements are not only useful, they may be critical. A few years ago, I was working as a consultant on a new marketing initiative for an extremely conservative, slow-moving company. As we were getting to know each other, I asked the people around the table “If we gathered here a year from now and you told me that our initiative had been wildly successful, what would have been achieved?” One of the veterans of the team spoke up: “I would like to see that something … anything … actually HAPPENED!”...
Jeff Domansky's insight:
I really liked Mark Schaefer's practical point of view on social media measurement. It's a good read.
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Twitter monitoring is the only way you can optimize your Twitter strategy. With ballooning tweeters and reducing screen sizes, the chances of someone catching a glimpse of your tweets are slim. Monitoring the Follower response is, then, the only option to maximize benefits from your Twitter activity.
Jeff Domansky's insight:
Here's how to Monitor your footer feed for better results.
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There are many ways in which reputation-threatening and stakeholder relationship-threatening issues can be identified. Early identification and strategic action are key to dealing with issues successfully. So having tools in place which make it easy and intuitive for a public relations professional to identify issues are a boon for reputation protection and enhancement....
Jeff Domansky's insight:
Craig Pearce has a list of 13 listening and monitoring tools to help you manage your reputation.
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It’s been over a month since Google announced it would shut down Reader on July 1. Over that time, I’ve come to realize how unnecessary and outdated RSS and RSS readers are today. Like a Palm Pilot...
Nothing against RSS, it has been a good tech service for a long time. It has just outlived its usefulness. Removing RSS and getting folks going back to websites will create a better experience for readers and publishers, spurring more creative business models for publishers too.
So on the day they kill Google Reader, July 1, let’s make it “Kill RSS Day” and everyone remove RSS feed options from their site. We’ll all be better off. Do we have a deal?
Jeff Domansky's insight:
Mike Tatum says it's time to forget RSS. Revisit newsletters, email, websites, blogs and Twitter is perfect for news and search. As he says RSS is now useful "like a Palm Pilot" LOL.
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Discover how social marketing tools like Commun.it, BlogDash and Traackr can help you identify, connect with and engage industry influencers....
This month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. Some have cried, don’t people see the opportunity? Why aren’t they spending on influencers! Technorati Media’s 2013 Digital Influence Report shared the above insight, as well as the fact that a mere 6% of social spend is allotted to marketing to influencers.
This doesn’t signal a problem to me at all. In fact, it’s an indication that while influencer marketing is recognized as a valuable piece of the online marketing puzzle and many practice it, it doesn’t require a great deal of budget to accomplish. That, friends, is what we call an opportunity. That’s not to say influencer outreach is easy, but that an array of low-cost tools are available to help marketers better identify, understand and connect with industry influencers. These social tools enable us to automate much of the research, to weed through a mass of data and identify trends or common characteristics among the people who can positively impact our business with a tweet, a blog post, or a thoughtful comment. Check out these social tools for brand marketers looking to more easily and inexpensively measure and act on influence in their industry....
Jeff Domansky's insight:
Here is a really valuable list of inexpensive social media tools for small business. They'll help you monitor results.
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There’s no tool that tells you WHO is searching. But you can infer who’s searching by how they search... You can see from the graphic above that people also search using different strategies – or using different perspectives. I’m sure you’ve tried this when searching for things yourself.
Do they include modifiers in their searches (like corporate, small business, commercial)? Are they looking for a wholesaler, indicating that they are a reseller or want to buy in bulk? One of the most important ways to rank in the search engines (Google, Bing, Yahoo) is to specifically create content for pages on your website that use the phrases that your ideal customers use in the search engines....
Jeff Domansky's insight:
Practical SEO tips...
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Geo-location monitoring could be helpful for a wide range of uses including journalism, crisis management, emergency measures, and more. Ignore the self-promotion of the post. A valuable supplement to keyword monitoring and worth exploring despite expense..