Public Relations & Social Marketing Insight

Due to the popularity of our recent iPad tips video, we decided that it was only fair to compile a second one covering the iPad's more illustrious illustrious relative, the iPhone. There may be five different generations of the model, but behind the usual messages, emails and apps are a range of shortcuts, additions and features that can be easily missed....

[So many new iPhone tips! Awesome. JD]

Review 13 examples of brands using LinkedIn company page features effectively.

...We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential?

Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use....

Nimble allows you to import your contacts from email and social media and connect contact information for individual people in your network...

Where day-to-day communications used to take place in the form of handwritten notes and meetings scribbled in a DayPlanner, today businesses communicate with clients everywhere from email to tweets and Facebook wall posts. One service, Nimble, is attempting to streamline all of those communication channels into one, and help businesses and individuals create better connections with the people they’re trying to reach....

Social startup Storify is capturing the imagination of journalists and brands...

With the presidential elections underway and the Olympics coming up, this is a big year for event-driven journalism—and for social publishing tool Storify.

Storify built its name on enabling reporters, bloggers or anyone to aggregate status updates, tweets, links and YouTube videos and embed them into a blog-style, continuous-stream article treatment that can then live on a site of one’s choosing. The concept is fairly simple: capture as much content as possible on a particular topic from numerous voices across the Web in an easy-to-consume format....

I don't know about you, but it feels like Google launches a new product every time I turn my laptop on.

And these tend to fit into two distinct categories:

1. Incredibly useful

2. Incredibly bizarre

Fortunately, most of these products are free so we're really not in a position to complain!

After some lengthy research, I was surprised by how many tools Google has either developed or acquired over the years.

So much so, that I thought it was a good idea to compile a list of the secrets of the Google product empire.

Here they are...in no particular order......

Save time creating content using these must-have tools for video, images and content creation.

When most people think of creating content they default to a written blog post. But, more and more that should not be the case with infographics, images and video now playing a more important role in the kind of content that users expect.

So, with the different content formats, what content creation tools are out there to help you create link worthy content?...

Capture and share. I like the sound of that better than Point and Shoot. You probably own a video camera in the form of a smartphone, an iPad, or one of a hundred video cameras that do, gasp, only video.

This post is for the small business owner who has the creative tools, but wonders how to move that video from camera to the web....