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I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?”
There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. And I’m so inspired by the cleverness and resourcefulness—not to mention the great value and utility—of these methods.
So I’ve gone about trying to figure them all out.
Check out my DIY tips below for putting together each of these strategies.
Because they’ve become so essential, there are actually quite a few social media management tools on the market. Some are well known, and some aren’t.
But what’s interesting is the fact that some of the lesser known tools are starting to catch up (or have already caught up) with their more popular competitors. In fact, some of these tools offer completely unique functionalities which may really benefit your Social Media game.
With this is mind, here’s my list of the five best social media tools to try in 2015....
SnagIt is a versatile screen capture tool that lets you take screenshots and create videos of your computer screen, add effects to them and share them with others. SnagIt may appear to be a bit pricey, but the benefits easily outweigh the costs.
If you have recently purchased SnagIt, here are a few tips that can help you get the best out of the tool....
What tools do you use to get your online marketing work done?Can you do all the same work of a digital marketer, and do it for free?
The list of tools you use—often referred to as a marketing stack—probably covers a variety of different uses and needs, everything from social media marketing to content to emailand lots more.
Is it possible to have all these great tools without paying a cent?
It was a fun challenge to come up with a way to build a $0 marketing stack, to find free alternatives to popular paid tools and services. I’m grateful for all the amazing companies out there that offer such value for so little. Here’s the list I came up with for free alternatives to paid tools. I’d love to know what you think!...
Tools are meant to save your time and extra efforts of doing the same thing, I love tools a lot and can’t see myself breathing digital marketing without tools. Here I have curated the list of 300+ handy tools for all you marketers and tech entrepreneurs to save your time and efforts.
Slack is different. Being always-up-and-always-on, it keeps the state of a conversation saved and searchable, so you can go back to any message, at any point in time. This has changed the way our team conversations look like. From heavy-boilerplate dialogs, to something that resembles a single, continuous thought, gradually being developed over time.
No additional ceremony, no going back and forth. Just that, a directed thought flow, starting from a single idea, and developing over time. No wonder why agile teams like ours, previously appalled by the idea of spending time writing memos, dev logs, reports, using project management tools, etc, so happily adopted Slack....
How many social media tools are there?
Thousands.
We know this because we get pitched social media tools all the time!
We are adding more and more tools to our tools directory and this is our central resource for all social media tools.Here are some of the interesting tools we have come across recently...
Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.
We are always interested to see which of our posts resonate with you. Even though we do plenty of research and planning, there are no guarantees about which topics will get a lot of attention and social shares. So, we check our stats and Analytics and, at this time of year, we like to review the entire year’s posts and see how many shares and links they got.
Today, we are going to give you an exclusive sneak peek into our ten most shared posts of 2014. Are your favorite RazorSocial posts on this list? There has been over 20,000 shares in total from these posts!...
Managing your social media profiles can be a daunting task. Each major network has its own rules, and some of them even lack crucial statistics and the ability to schedule posts.
If you want to improve your level of interaction with social media, improve user engagement and make the process of social media marketing less time-consuming, then you should definitely use tools. Today, I’d like to share some of my favorites in detail....
I bet you already are using some of these lifesaving tools. Buffer, HootSuite, Social Sprout, Sendible, Bitly, and SocialOomph are just some of the powerful tools that can help manage your social media networks.
The problem is a lot of those awesome tools charge money. And that can be an issue when you are on a tight budget.
Another problem is not all of these tools can help you create content, see when your audience is most active, track how many visitors converted into leads, or tell which keywords are currently trending.
Thankfully, there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order....
If you are looking: to reduce email for social insights to be more productive for new social selling tools for ways to connect and stay connected to manage your sales process and funnel better then one or more of the following may be just what you need.
... A few months ago I wrote a post about 10 tools that I found helpful for managing social media. It was very well received, so I thought it was time for another post highlighting some new tools that I find helpful in other ways. However, the tools I mention here are not meant to replace the ones in my previous post, as I am still using most of those...
Online Voice Recorder is a free simple application which records sound from microphone.
After recording you can trim the sound and save it to your computer.
Via Nik Peachey
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As the co-founder of the Social Tools Summit, the first social media conference devoted entirely to social media tools, how they can benefit your social media program, and best practices in utilizing them, it is my job to audit the entire social media for business universe and create sessions based on the types of social media tools that are becoming mainstream in the corporate world.
This is the background to the 10 sessions revolving around social media tools that were just announced for the upcoming Social Tools Summit taking place in San Francisco, CA on October 27 and 28, 2015....
As the organizations are gradually realizing the importance of social media, they are also increasing the budgets allocated for the same. But increasing budget also means that the marketers cannot do it casually. They must deliver visible and quantifiable results. This is exactly where the question of return of investment comes.
So, how to measure ROI and how to enhance it?
The latter will surely depend on your own creativity and skills but before that you need to get a clearer picture through analytics. Google analytics is of course a good free tool used by everyone. Even Facebook and Twitter offer their own analytics nowadays. It can tell you the amount of traffic generated by your social channels. But for better planning you will need to know more.
So, here are a few additional tools to measure your social ROI and enhance the same. Most of them have free to use features with some advanced paid options....
Every industry and niche—every social profile, even—is unique.
Non-profits are a great example of a segment of social media with its own unique elements and expectations. The non-profit structure—donation-backed, humanitarian-focused, member-based—presents an opportunity for some really neat ways of putting social media to good use, and I’ve done my best to collect a number of stats, tips, and strategies here in this post.
Do you run a non-profit? Do you help your non-profit share to social media? I’d love to learn from your experience also.
One of the most challenging part of social media marketing is to be active on multiple social channels with same efficiency and efforts. However every social media channel works differently and it’s important to understand their online contribution on daily basis.
Here is a cheat sheet to stay updated on top social media channels within same time and more efforts....
Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time.
I pulled up some numbers on these fringe networks to maybe help you decide where it’s best to spend your time. Here are the explanations, demographics, numbers, and details on 11 fringe social networks....
Do you effectively manage your Twitter account or do you just tweet and, every so often, see how it’s going?
Are there any improvements you could make that would make Twitter more effective for you?
Here are 19 Extremely Useful Tips to Manage Twitter Effectively...
You could give me an email subscriber rather than 10 fans or followers any day. An email subscriber is far more valuable than fans or followers and you should really be trying to convert fans and followers to email subscribers!
So, what is OptinMonster and how can it help?
When we launched RazorSocial two years ago, we were completely unknown and, for the first few months, we struggled to get attention.
But, by owning the social media tool niche, we quickly stood out.Last year, we hit a big milestone: we had over 1,000,000 visitors to our website.T his year, our focus is taking RazorSocial to the next level and the tools directory is a big step towards that. If you’re looking for a social media tool from now why don’t you Ask Razorsocial!...
We are always interested to see which of our posts resonate with you. Even though we do plenty of research and planning, there are no guarantees about which topics will get a lot of attention and social shares. So, we check our stats and Analytics and, at this time of year, we like to review the entire year’s posts and see how many shares and links they got.
Today, we are going to give you an exclusive sneak peek into our ten most shared posts of 2014. Are your favorite RazorSocial posts on this list? There has been over 20,000 shares in total from these posts!
Instead of sacrificing sleep and leisure time, the answer to your growing responsibilities is to be more productive. And that boils down to two major adjustments to your work day: a) minimizing the time spent on tasks; and b) performing those tasks better and more efficiently, so you earn greater results for less time investment.
The following 50 tools are designed to boost your productivity on everything from contact management to social media analytics. But with productivity in mind, remember that while all these tools are helpful to marketers, you should focus on only those that offer real value to your day. After all, an unneeded productivity tool is the antithesis of productive....
When I go to Disneyland, I race to the famous rides first: Splash Mountain, Matterhorn Bobsleds, and Indiana Jones. They're the biggest and best. But there are many attractions I miss in my sprint for the headliners.
Social networks are like the rides at Disneyland. There are so many social media sites and features that some are bound to slip through the cracks.
Which Facebook, Twitter and the other major social network features have slipped under our noses? Here are 41 tricks and tools for Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram.
Startups are exciting, bewildering and hugely risky things to be a part of. There’s the constant worry of the whole thing imploding under the weight of your multi-pronged business ideas. There’s the fear of being chewed up and spit out by larger competitors with deeper pockets.
There’s also the need to attract the fickle online customer and retain their loyalties for as long as you possibly can.In this race against time and resources, every smart e-commerce startup could do with some tools that make their lives just a tad bit easier. Here are my top four picks....
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Another epic post from Kevan Lee, loaded with excellent social media tips and tools. Recommended reading. 9/10