Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Storyteller's Secret

In his new book The Storyteller’s Secret Carmine Gallo, communication expert and the bestselling author of Talk Like TED, explains why some ideas catch on and others don’t. Learn more at StorytellersSecret.com...

Jeff Domansky's insight:

Carmine Gallo offers insight into what makes a great story and presentation.

Marco Favero's curator insight, January 25, 2016 3:56 AM

aggiungere la vostra comprensione ...

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10 Presentation Trends to Watch for in 2016

10 Presentation Trends to Watch for in 2016 | Public Relations & Social Marketing Insight | Scoop.it

Each year, we see new trends surfacing in the world of presentation design. From passing fads to design standards that will endure beyond 2016, these trends will continue to shape the way presentations are created and delivered before boardrooms, classrooms or even TED audiences across the globe.


While some of them may exist only for the sake of aesthetics, others have actually been adopted to suit the needs and preferences of modern-day consumers. For example, the use of flat design, many experts say, is more than just the latest craze; it responds to the fact that realist elements are very hard to incorporate into responsive systems designed for screens of all sizes.


To keep you up to date with the latest design techniques, we’ve compiled a list of presentation design techniques that will help you create a presentation that looks fresh and contemporary–just like the content you will hopefully deliver to your audiences....

Jeff Domansky's insight:

10 presentation design techniques and trends that will help you create a presentation that looks fresh and contemporary.

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7 Common Public Speaking Tips You Should Ignore | Fast Company

7 Common Public Speaking Tips You Should Ignore | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

Lots of people dread public speaking. It’s also something most professionals will need to attempt at some point. Consequently, there’s a lot of advice out there on how to conquer your fears and engage the audience. Unfortunately, a lot of this advice will do nothing of the sort, and may make the situation worse. I asked frequent speakers for the worst advice they’ve been given. If you want to feel comfortable on stage, ignore anyone who tells you these gems....

Jeff Domansky's insight:

Yes, it's time to put these old chestnuts to bed.

Linda Tapp's curator insight, January 29, 2016 9:19 AM

great advice for all trainers

 

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Using Haiku Deck to Make Your PowerPoint Amazing

Using Haiku Deck to Make Your PowerPoint Amazing | Public Relations & Social Marketing Insight | Scoop.it

When we first introduced Haiku Deck, our little app was hailed by some as a PowerPoint “killer,” but those who know us well know that we here at Haiku Deck are lovers, not a fighters. That’s why we’ve been working hard to make Haiku Deck export even better for users who still rely on PowerPoint. Pro subscribers have found all kinds of great ways to use Haiku Deck and PowerPoint together to address the age-old question, “How can I make my PowerPoint presentations amazing?”


Here are 8 ways to use Haiku Deck to make your PowerPoint presentations way better and to get even more from Haiku Deck....

Jeff Domansky's insight:

Great presentation tips from Haiku Deck.

Linda Tapp's curator insight, November 12, 2015 8:14 AM

Good ideas to try when updating your safety training presentations

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How to Design an Awesome Presentation (Even if You’re Not a Designer) | Design Shack

How to Design an Awesome Presentation (Even if You’re Not a Designer) | Design Shack | Public Relations & Social Marketing Insight | Scoop.it

The problem with presentation design is often more about time than actual design. But you must take time in crafting stellar presentations. This might include building a template that you use for presentations or honing in your public speaking skills.


Here, we’ll walk through a few ways to design a great presentation that will engage your audience. (While most of these tips are structured around creating a digital presentation, using software such as PowerPoint, the concepts can also be applied to posterboard style presentations as well.)

Jeff Domansky's insight:

Practical design tips to help you improve your visual presentations.

Lauren Heath's curator insight, September 4, 2015 12:45 PM

I love this article because I enjoy making powerpoint for studying and now I'm having to make visual aids for speeches in my speech class and this was very informative in helping me create a appealing presentation. 

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5 Creative Principles for Remarkable Presentations

Every time I ask the question “what’s the most difficult part of writing a speech?” the answer is always the same. STARTING. Writing a presentation is inherent…

Via Baiba Svenca
Jeff Domansky's insight:

A very creative design and useful presentation tips.

Baiba Svenca's curator insight, August 21, 2015 2:08 PM

A beautiful presentation with carefully selected visuals about the most important principles in designing presentations.

Ariana Amorim's curator insight, August 22, 2015 4:42 AM

Love the tips from slide #23

Minerva Bueno's curator insight, September 14, 2015 5:34 PM

añada su visión ...

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19 presentation tools to make your next pitch beautiful

19 presentation tools to make your next pitch beautiful | Public Relations & Social Marketing Insight | Scoop.it

Powerpoint, Keynote, Haiku Deck if you’re feeling saucy… when it comes to presentations and pitching it often feels as though you’re limited to a few safe choices, meaning that it’s a struggle to engage your audience at conferences or in the board room.


But it doesn’t have to be that way. Even good old Powerpoint can be beautiful, but there’s plenty of other choices out there that will let you sear some eyeballs in your next meeting. I’ve put together some of the most interesting options here....

Jeff Domansky's insight:

19 presentation tools? Who knew? Because pitching doesn't have to be all about Powerpoint. Check this list of tools and you may find several that you never knew about. Recommended viewing.  9/10

Jeff Domansky's curator insight, August 19, 2015 2:01 AM

19 presentation tools? Who knew? Because pitching doesn't have to be all about Powerpoint. Check this list of tools and you may find several that you never knew about. Recommended viewing.  9/10

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10 Best Sources for Free Powerpoint Templates and Themes

10 Best Sources for Free Powerpoint Templates and Themes | Public Relations & Social Marketing Insight | Scoop.it

Microsoft has enhanced each version of PowerPoint with killer features and visual elements like templates and themes. However, the inbuilt themes and stock templates may seem inadequate for some users.If you’re among those users looking beyond the routine, then we have a list of resources that will add visual flair to your slideshows without pinching your pocket....

Jeff Domansky's insight:

Still using PowerPoint?  Looking for free PowerPoint templates for your next presentations? Stock themes just won't do? Then check out these 10 great resources.


Or you could just get smarter and move over to Haiku Deck

Athar Haleem's curator insight, June 3, 2016 12:47 PM
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8 Easy ideas to make your presentation memorable | Mark Schaefer

8 Easy ideas to make your presentation memorable | Mark Schaefer | Public Relations & Social Marketing Insight | Scoop.it

Let’s take a step back and consider how people actually learn from a speech. A few years ago, a research team led by Stephen Kosslyn and composed of experts from three universities studied how presenters could improve their public speaking.


They discovered three steps that must occur to make your presentation memorable:

1. Information needs to be Acquired

2. Information needs to be Processed

3. Information needs to be Connected to Knowledge


If there is any disconnect with these steps your presentation will fall flat. Let’s look at each of these steps and come up with some ideas to help you connect with your audience in a lasting and memorable way....

Jeff Domansky's insight:

Mark Schaefer speaks up about better presentations.

Eloquens's curator insight, April 19, 2015 6:22 PM

8 quick tips to give your presentation an instant boost!

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7 solutions to make slick presentations

7 solutions to make slick presentations | Public Relations & Social Marketing Insight | Scoop.it

Speed and agility are traits that define our society today.We avoid reading extensive articles, watching long how-to videos on YouTube or checking websites that are hard to navigate as we usually look for quick and easy solutions. While a technological progress provides us with plenty of utilities, now finding the right one with user-friendly interface and relevant functions becomes a challenge.


Presenting information in a crisp and concise way is something that we need daily needs such utilities as well. So we took our time to find tools that are time-efficient and offer some class in presenting yourself and/or your project....

Jeff Domansky's insight:

Speaking and presentation tools you can really use. Recommended reading. 9/10

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Bad News for PowerPoint Users | Eric Bergman

Bad News for PowerPoint Users | Eric Bergman | Public Relations & Social Marketing Insight | Scoop.it
Researchers at Purdue University have some bad news for the 40 million people worldwide who deliver “standard” PowerPoint presentations each and every day.

When PowerPoint is used, the researchers concluded, the audience retains nearly 30 per cent less than if presenters eliminate PowerPoint and simply talk to their audience.

In other words, by simply turning off your projector and using your slides as notes, you can significantly enhance your communication effectiveness.
Jeff Domansky's insight:

The bad news about PowerPoint gets even worse according to Eric Bergman.

Viktor Mauzer's curator insight, February 17, 2015 5:32 PM

Communication in business is extremely important as it's a main medium of introducing new business ideas. Take a look at this turnover for PowerPoint users

southernbusiness's curator insight, February 18, 2015 12:14 AM

"Southern Business may not rely on the internet,  70% of consumers will use online search to

find offline businesses.Your online reputation can make a difference in getting a new customer

in your door .

Halina Ostańkowicz-Bazan's curator insight, February 19, 2015 9:24 AM

What do you think about that;

"Students who weren’t exposed to PowerPoint scored 29 per cent higher on the quiz in recalling oral information, and achieved higher overall scores with the recall of all information. “The presence of PowerPoint negatively affected the recall of auditory information,” the researchers concluded, adding that “graphic scores reveal there was no notable gain when using PowerPoint to display graphic information. "

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Create free presentations without PowerPoint - CNET

Create free presentations without PowerPoint - CNET | Public Relations & Social Marketing Insight | Scoop.it

That said, PowerPoint isn't exactly free, and I suspect most seasoned users would agree it hasn't evolved much over the years. What if you want to integrate, say, a live Twitter feed in your presentation, or move beyond static slides?


Good news: There are plenty of PowerPoint alternatives, some of them free, some of them capable of adding considerably more pizzazz to your materials. In addition to the obvious PowerPoint clones -- Google Docs, OpenOffice Impress, Zoho Show and so on -- make sure to check out these three free outliers...

Jeff Domansky's insight:

Want to build slide decks that really stand out? Try one of these three PowerPoint killers. H/T to Baiba Svenca for this.

Hanin Abu Al Rub's curator insight, February 16, 2015 6:21 PM

PowerPoint killers...

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How Inspirational Leaders Communicate | Fast Company

How Inspirational Leaders Communicate | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

One of the difficulties in understanding how inspirational leaders communicate has been our casual definition of inspiration. Many confuse this word with motivation or operate under the assumption that anyone can "just be inspiring."


Dr. Todd Thrash and Andrew Elliot of Rochester University are two of the leading researchers studying the psychology of inspiration. that there are three distinct stages that an individual will go through in the experience of inspiration: evocation, transcendence, and approach motivation....

Jeff Domansky's insight:

Great speeches and presentations have these key principles in common.

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What Made "I Have A Dream" Such A Perfect Speech | Fast Company

What Made "I Have A Dream" Such A Perfect Speech | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

Each year on this day, I make it a point to listen to Dr. Martin Luther King Jr.’s great "I Have a Dream" speech. It's electrifying every single time.The content of Dr. King's speech, his inspiring presence, and the moment in history all came together to make the iconic "I Have A Dream" speech the defining moment of the American Civil Rights Movement. But there are several other reasons why this speech, delivered over 50 years ago, remains an example of one of the best speeches in American history.


Since part of my job is to help people become better presenters, I've noticed several techniques that we can all learn from and be inspired by in this magnificent speech....

Jeff Domansky's insight:

A closer look at one of the greatest speeches in American history offers inspiration for anyone trying to motivate a crowd.

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10 Presentation Trends to Watch Out For in 2016

10 Presentation Trends to Watch Out For in 2016 | Public Relations & Social Marketing Insight | Scoop.it

Each year, we see new trends surfacing in the world of presentation design. From passing fads to design standards that will endure beyond 2016, these trends will continue to shape the way presentations are created and delivered before boardrooms, classrooms or even TED audiences across the globe.


While some of them may exist only for the sake of aesthetics, others have actually been adopted to suit the needs and preferences of modern-day consumers. For example, the use of flat design, many experts say, is more than just the latest craze; it responds to the fact that realist elements are very hard to incorporate into responsive systems designed for screens of all sizes.


To keep you up to date with the latest design techniques, we’ve compiled a list of presentation design techniques that will help you create a presentation that looks fresh and contemporary–just like the content you will hopefully deliver to your audiences....

Jeff Domansky's insight:

10 presentation design techniques and trends to create a presentation that looks fresh and contemporary.

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5 Ideas from Edward Tufte About Compelling Powerpoint Design

5 Ideas from Edward Tufte About Compelling Powerpoint Design | Public Relations & Social Marketing Insight | Scoop.it

Tufte writes, “Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest amount of time with the least ink in the smallest space.” These are words to live by for the slide designer.


I thought I would share five lessons I’ve learned from Tufte over the years that could easily contribute to more effective presentations.


While he emphasizes simplicity and clarity in his graphics, he focuses on the importance of balance and complete, accurate presentation of information. This allows the audience to form opinions and make informed decisions about what they see....

Jeff Domansky's insight:

Peter Khoury shares Powerpoint presentations Edward Tufte.

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You can now share PowerPoint slides as photos and videos

You can now share PowerPoint slides as photos and videos | Public Relations & Social Marketing Insight | Scoop.it

Microsoft has released Social Share, a free plug-in for PowerPoint that lets you share your slides to Facebook and Twitter as images or video.

The tool lets you share individual slides as images and your entire presentation as a photo album.

If you like, you can package your entire deck as a video. This keeps your transitions and other animations intact.

The plug-in also adds a pane to PowerPoint, where you can see comments people leave on your shared presentations without leaving the app....

Jeff Domansky's insight:

Mighty cool PowerPoint tool from Microsoft. Hey, they still can innovate!

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10 Apps For Making a Great Slideshow Presentation

10 Apps For Making a Great Slideshow Presentation | Public Relations & Social Marketing Insight | Scoop.it
Here are ten of the best apps to use to do precisely that, and give you the edge when making that all important presentation at work. We suggest trying them and seeing which ones work best for you.

Via Baiba Svenca
Jeff Domansky's insight:

Thanks to Baiba Svenca for sharing this terrific list of 10 presentation apps.

hinderwitch's comment, September 3, 2015 12:12 AM
Chromebooks have been around for quite some time now, these are essentially laptops which run Google's Chrome OS. These devices are usually quite affordabl
hinderwitch's comment, September 3, 2015 12:12 AM
Chromebooks have been around for quite some time now, these are essentially laptops which run Google's Chrome OS. These devices are usually quite affordabl
LONJA DE NORTE SANTANDER Y ARAUCA's curator insight, September 7, 2015 5:55 PM

#CUCUTA #ARAUCA #LONJA #COLOMBIA
También estamos en....

 TWITTER https://twitter.com/NSantanderLONJA

 FACEBOOK: https://www.facebook.com/LonjaNorteSantanderArauca

 PINTEREST https://es.pinterest.com/LonjaPropRaiz/lugares-que-visitar/

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20 Great Examples of PowerPoint Presentation Design

20 Great Examples of PowerPoint Presentation Design | Public Relations & Social Marketing Insight | Scoop.it

When it comes to presentation design, for instance, there's no shortage of avenues you can take. And while all that choice -- colors, formats, visuals, fonts -- can feel liberating, it's important that you're careful in your selection as not all design combinations add up to success. 


We're not saying there's one right way to design your next PowerPoint presentation, but we are saying that some designs make more sense than others. To see some examples of the best PowerPoint presentation designs, check out the following decks....

Jeff Domansky's insight:

Check out these 20 examples of gorgeous PowerPoint presentation designs. Creativity with your coffee. Recommended viewing. 9/10

Philippe Hassel's curator insight, August 25, 2015 9:41 AM

Indispensable, quoi qu'on en dise, Powerpoint n'est pas mort...

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PowerPoint Design Tips | 5 Presentation Tools That Will Make Your Slides Stand Out

PowerPoint Design Tips | 5 Presentation Tools That Will Make Your Slides Stand Out | Public Relations & Social Marketing Insight | Scoop.it

Lucky for you, there are tons of FREE PRESENTATION TOOLS at your disposal to enhance your slides and turn them from boring to awesome. Here at Presentation Panda, we’re all about finding clever hacks to pimp out your slides in record time.


Whether it’s coming up with gorgeous backgrounds for your slides, selecting complimentary font styles, or innovating with screenshots and other images, it’s little things like this that will take your presentation from good to great. That’s why you’ll love these five presentation design tools: they’re free, easy to use, and will make your next presentation look fantastic.

Jeff Domansky's insight:

Presentation tools can make designing slides a heck of a lot easier. Here are 5 free tools for you to start using right now.

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Simple Rules for Creating Presentations That Don't Put Prospects to Sleep

Simple Rules for Creating Presentations That Don't Put Prospects to Sleep | Public Relations & Social Marketing Insight | Scoop.it

And what's worse than a boring presentation? Five, 10, or even 15 boring presentations. That's the fate clients subject themselves to during the new business process. And while you might think they deserve to be in this situation, it won't help you win the account.


Don't be that agency that drives the client team over the edge with a PowerPoint presentation in 11-point Comic Sans text. Check out this  SlideShare for a few tips on how to create presentations that don't suck....

Jeff Domansky's insight:

Review this SlideShare for best practices and tips on how to create a memorable presentation.

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To Be a Great Public Speaker, "KISS" and Tell

To Be a Great Public Speaker, "KISS" and Tell | Public Relations & Social Marketing Insight | Scoop.it

If the thought of speaking in front of a crowd makes you uneasy, you're not alone. According to a study by Chapman University, public speaking is the number one fear in America -- followed closely by heights and then by bugs, snakes, and other animals. (Strangely enough, Americans are more afraid of zombies than we are of clowns or ghosts ... but that's a blog post for another day.)


If you're anxious about public speaking, the worst thing you can do is nothing at all. There are ways to become a better public speaker, but like most rewarding things in life, they don't come easy. Becoming a good public speaker takes hard work and patience.


Thanks to the internet, there are plenty of resources out there to help you conquer your fear -- including the infographic below from the London Speaking Bureau. Check it out to learn what "kissing" has to do with preparing a speech, best practices for delivery, and strategies for making a lasting impact on your audience....

Jeff Domansky's insight:

What does "kissing" have to do with speech preparation? Find out.

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Guy Kawasaki - The Only 10 Slides You Need in Your Pitch

Guy Kawasaki - The Only 10 Slides You Need in Your Pitch | Public Relations & Social Marketing Insight | Scoop.it

I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc....

Jeff Domansky's insight:

Amen! Recommended reading for speakers, marketers and PR. 10/10

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Motion Path Tools add-in

Motion Path Tools add-in | Public Relations & Social Marketing Insight | Scoop.it

The motion path end position tool has been merged into this new motion path tools add-in which will now feature all future additions made to it.


This freeware add-in features the following handy tools:

1. Motion Path End Position: It will create duplicate shapes at the position where each of the selected motion path animation ends. Using this tool you can quickly determine the end position of the animation at design time.

2. Align/Join Motion Paths: This tool can align the selected motion path assigned to a shape end to end. It can also consolidate the individual segments of motion to create a single continuous path....

Jeff Domansky's insight:

Despite a slight learning curve this tool can help you add animations to your PowerPoint presentations. Give it a try.

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Free Technology for Teachers: Add Narration and More to Your PPT Files With PresentationTube

Free Technology for Teachers: Add Narration and More to Your PPT Files With PresentationTube | Public Relations & Social Marketing Insight | Scoop.it

PresentationTube is a free service that teachers can add narration to their PowerPoint presentations. In addition to adding narration to your slides, PresentationTube can be used to add whiteboard drawings, webcam images, and webpages to your presentations. Completed presentations are displayed with a slide in the center of the screen and the slide navigator to the right. The slide navigator allows you to skip forward or backward in presentations with the narration in sync....

Jeff Domansky's insight:

This is a very cool tool worth exploring by marketers, content and PR pros.

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