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This year at VidCon, YouTube shared some new metrics that really drive home how much it’s dominating mobile video usage and how quickly its service is gaining viewers on TVs. The highlight was the fact that there are now 1.5 billion logged-in users visiting the site every month. The distinction is important as there are undoubtedly still quite a few folks hopping on YouTube that aren’t necessarily using Google Accounts to do so. The site announced it hit 1 billion monthly active users in 2013, though that number assumedly related to all visitors, logged-in and not. Logged-in users spend an average of more than one hour per day watching YouTube just on mobile devices, a pretty daunting number that showcases just how pervasive video has gotten on the mobile web....
In today’s episode, I’m going to share with you a free tool that I’ve been using over the past few weeks to create videos for my Facebook pages, Twitter accounts and other social media profiles that is getting crazy amounts of reach. It’s a tool that enables you to take a blog post that you’ve already written on your blog and to repurpose it into a short video to promote that blog post! Yep – you heard me. This tool takes a blog post you’ve already written and with a little help from you (just 10-15 or so minutes of work) it will create you a short video that you can then use anywhere you like to drive people to your post. I’ve been doing these videos for a week or so now and some of them are getting a lot of reach on Facebook. In fact I’m not the only one....
When the Flashpocalypse comes in July, CNN aims to offer advertisers space in its fallout shelter. The video-heavy publisher moved early to transition its video platform from Flash to HTML5 during Q1 of this year. CNN averages over 464 million video starts a month, so it knew it needed to get in front of the tricky technical transition. In December 2016, the IAB called for all video ads to switch from Flash to HTML5 by July. Google stopped accepting Flash creative in April, and it plans to stop serving Flash ads next month, in keeping with the IAB’s deadline. Chrome browsers stopped displaying Flash content in Q3 last year.“ Flash was at the heart of everything we did and had a way of showing up in virtually every one of our platforms,” said Alex Wellen, chief product officer at CNN. “Google was closing in by eliminating, tamping down or throttling Flash.” But switching over to HTML5 posed challenges. CNN needed to make sure that all of its advertisers submitted their video ads in the right format, since Flash ads can’t run in an HTML5 player....
My two-year old son has become enamored with a colorful character named Blippi. He's one of the hottest rising YouTubers who has quite literally swept the children's educational market on the world's most popular video platform, soaring well past the billion-plus view mark. By curating content specifically geared towards helping children during their most important fundamental developmental stages, he's effectively carved a massive niche and a surprisingly large following. One day, as my son sat enthralled by one of Blippi's videos, where he sings and dances and teaches children about all the various parts and components of a garbage truck, I knew that I needed to learn more. As someone who's entrenched in the online marketing industry and obsessed with things like passive income, I knew that what Blippi had achieved was nothing short of fascinating and amazing. In fact, what I discovered from a rather extensive interview was even more amazing to me. Let's set aside the millions of dollars of revenue that Blippi has made, which is the brainchild of Stevin John, a creative professional from Washington State who once worked in Hollywood's film industry, behind-the-scenes, and let's look at the bigger picture here. From a branding and merchandising perspective, Blippi is sheer brilliant....
Live video marketing is one of the hottest trends in the industry right now.
Video marketing has been popular for a while now, but recently there’s been a move to live streaming.
There’s something about the immediacy of live video that people just can’t get enough up. Being part of a live stream feels like you’re in an exclusive club.
Brands like NFL and Dunkin’ Donuts have used live streaming to bring fresh new content to their followers. It’s a trend for a reason. 80% of customers prefer live video to blog posts.
It’s easy to do with all the platforms like YouTube, Facebook Live, and Periscope. Other social media networks, like Snapchat and Instagram, have also added live video functionality.
There’s only one problem: Live video is scary.
When Helen Havlak, engagement editor at The Verge, looks to the future, she sees video — and Facebook. Last year, the Verge’s video views overtook its pageviews. This year, she expects the tech site to more than double the number of videos it produces this year. “Video right now is the only way to build a Facebook page,” she said. “The audience there is huge.” Publishers are all trying to become video producers, tantalized by the prospect of lucrative video ad rates and exposure on Facebook, where publishers have a better chance of getting their content seen by posting video than they do photos and text links. Media companies uploaded 931,000 social videos to Facebook in the first quarter of 2017, an increase of 109 percent year over year, according to Tubular Labs (measuring across 2,000 media companies). But producing video is time-consuming and expensive, which is why, for better or for worse, they’re turning to various hacks. Here’s a guide to some of the most common tactics. We’ll let you decide if they’re brilliant or despicable....
Social video: it’s kind of a big deal. People watch more than 100 million hours of video on Facebook every single day, and YouTube reaches more viewers in the coveted 18- to 49-year-old demographic than any cable network in the United States. Snapchat has been reported to have 10 billion video views every day. While those are already big numbers, the volume of social videos out there is still increasing. Tweets with videos increased more than 50 percent in the first half of 2016, and Cisco predicts that nearly 1 million minutes of video content will cross global IP networks every second by 2020. If you’re not incorporating social video into your online strategy, you’re going to be left behind. But with so many videos popping up in social media feeds, it takes some planning to ensure your video content isn’t lost in the noise. We’ll start by looking at some general principles for social video, then dig a little deeper into the specific optimization strategies that work best for each network....
By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common. Here are 7 secrets to creating successful video content. We hope these tips will help you as you plan and create your own video content....
“A minute of video is worth 1.8 million words” says James McQuiey, a principal analyst at Forrester Research. It’s easy to understand the potential of video as a medium and in 2017 this format will definitely dominate. Here are some stats that will additionally fortify video as an absolute must in marketing: A video in an email increases click-through rates by 280%; 90% of users say that watching product videos help them in a decision-making process; 59% of senior executives would rather watch a video than read a text on the same topic; Here are some of the hottest video marketing trends for 2017....
In this episode, I interview Amy Schmittauer, an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel, Savvy Sexy Social. She’s also the author of the brand-new book, Vlog Like a Boss: How to Kill It Online with Video Blogging.Amy explores how video blogging can help your business. You’ll discover what you need to start your own video blog....
Live broadcasting is the latest trend in social media space. Facebook, Twitter, YouTube, and Snapchat are the major social networking sites where live video content is gaining momentum. Millions of small businesses have already used Facebook to deliver great marketing results. Thus, it is logical for them to take advantage of this relatively new feature to differentiate their business and reach a wider audience base. Various statistics suggest that it is the right time to adopt Facebook Live Streaming videos before it becomes overcrowded. According to a study, people watch live videos three times longer than the native videos. Organic reach of video posts is 135% higher than that of the regular posts. Thus, embrace Facebook Live streaming as an inevitable part of your marketing strategy to differentiate your business. Here are a few ideas to help you get started with Facebook Live videos...
One minute of video content is worth more than 1.8 million words. That's why a winning video strategy is essential to your digital presence. The thing about video is that it doesn’t come in a one-size-fits-all package, but this is definitely not a bad thing! You can use it to your benefit, because it makes you focus on specializing content for every stage of your buyer’s journey.The buyer’s journey has three important stages, and you need to craft content that will fit the specific needs of our customers in every one of these stages. This is when different types of video content come into play!...
So it’s clear video is incredibly important to the future of social media marketing. However, when it comes to video, what does “success” really mean? And how do you know if your videos are performing well on social media? Measuring the success of your video content can be a difficult task. Especially as almost every platform has a range of features and metrics. For example, some platforms count a video view as three seconds, others count a view as soon as you open a video. Some platforms auto-play videos, others don’t. Some channels have limits of 60 seconds for video and on others it’s unlimited. How are we supposed to keep up?In this post, we’d love to help you navigate the world of social video metrics. We’ll break down video metrics across Facebook, Twitter, Instagram and Snapchat to give you a definitive guide to what you can measure on each platform, how you can measure it and importantly what each metric means....
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More marketers currently invest in video advertising on Facebook and YouTube than on Twitter and Instagram. But they’re increasing how much they spend on all four social media platforms. More than two-thirds (67%) of US marketers run video ads on Facebook, while more than half (51%) do so on YouTube, according to an April 2017 survey from cloud-based video creation company Animoto. By comparison, only 25% of marketers surveyed are spending on video for Twitter, with the same percentage buying video ads for Instagram. But that doesn’t mean Twitter and Instagram are falling completely by the wayside. In fact, half of marketers said they plan to increase their investment in social video advertising on Instagram in the next 12 months, and 52% plan to do the same on Twitter....
Blog posts, ebooks, whitepapers, and other forms of written content can do this quite well, but written content just can’t beat video content on a number of levels. Video content: - Has a lower price of entry (easier to watch a few seconds of a video than read a few sentences in an ebook) - Can convey a larger amount of information in a shorter amount of time (not always the case, but often the case) - Is more accessible to some audiences (not everyone can read/wants to read/can read well/finds reading enjoyable) - Is more engaging (audiences are more engaged by video content than by written content) - Can more easily and more powerfully engage an audience emotionally....
When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. And once upon a time, that content was largely limited to the written word. Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. That last part -- video -- continues to be on the rise. According to the 2017 State of Inbound, marketers named video as a huge disruptor. "I mostly write content right now," one respondent said, "but I'm afraid it may begin to diminish more and more with video." And with the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included). But how does that work? What are the steps you need to take to optimize your YouTube channel for search? We've outlined some major tips below. And if you're short on time, no problem -- check out the video summary here....
Some fairly obvious characteristics have made video the web's most engaging media type when compared to text, images and combinations thereof. It's the perfect blend of audio and visual elements, drilled down into bite-sized chunks that appeal to the modern viewers' desire for immediate understanding. But that's not to say it's quite the perfect storytelling device. It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward. Interactive video changes that. In a nutshell, this emerging technology combines video content with user input -- allowing viewers to take a wide range of actions while watching video content. They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window....
Thanks to heavy promotion by top platforms like Facebook, YouTube, Twitter and Snapchat, spending on social video ads has experienced a surge in many markets around the world. But according to a new analysis, advertiser investments in this rapidly growing format have hit a temporary rough spot. According to a forecast examining social video’s share of ad spending among advertisers worldwide between Q1 2016 and Q1 2017 by online advertising firm Kenshoo, investment in the format appears to have hit a plateau. While social video ad spending share saw continuous increases between Q1 and Q4 of 2016, Kenshoo noted there was a slight decline during the first quarter of this year on its platform. However, because of the ongoing push by many social ad platforms to encourage more video spending, the slowdown does not seem likely to be cause for concern. Instead, it’s probably just a temporary roadblock on the path toward further growth....
From the tiniest startups in Silicon Valley (or in my case, Silicon Hills) to the largest global organizations—both consumer and B2B—marketers are pouring more resources into video. Why? Well, besides Internet fame and the personal satisfaction of being able to say "I did that" at your next company happy hour, 77% of consumers have been convinced to purchase something based on a video they've seen, research finds. Now imagine the millions of views and engagements that viral videos command, and suddenly we're talking real ROI. Of course, wanting to launch a viral video and actually doing it are two completely different things. There's never a guarantee that your video will be a hit; and, as more businesses create videos, the competition for attention will only increase. If your company really wants a shot at joining the ranks of video hall-of-famers, here are five steps I recommend....
2017 is the year of video marketing. According to HighQ & Digital Information World, online video will account for 74% of all web traffic. 500 million people are watching Facebook videos every day. If your lack of video creation skills has been holding you back, it’s time to take a leap of faith.
I asked Ali Mirza, a Digital Marketing Strategist and a Growth Hacker, to list affordable and usable tools for video storytelling. According to Ali, for your business to gain the visibility and success it deserves, you need to master these five video tools. With these tools, you can create compelling stories without being on the camera....
Now, we know that video works. According to a recent study by Animoto, over 76 percent of small businesses say they can measure a marked result from the video content that they’ve created. Plus, we have the anecdotal information from places like Facebook and Twitter and every single platform is integrating video into their application today. So that’s not the question. Video is here to stay. The question is, what should we put in our videos, and how long should they be?...
And I know I’m not alone. According to another study by our friends at Vidyard, 56 percent of videos created by businesses today are two minutes or less. And the audiences are responding to this. 53 percent of videos that are 90 seconds or less are watched to completion. That means that over 50 percent of people who are watching videos that are 90 seconds or less are actually completing them, which is pretty good given our attention spans are now, what, seven seconds or less? But compare that to videos that are 30 minutes or more, and you’re only getting a 10 percent completion rate. So if you want people to watch your videos, shorter is better....
For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.
With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :
- Overview video of a product / solutions
- Intro / Getting started video using animation & UI Mockups
- How To Videos
- Youtube Promo / Promotional Video
- Infographics / Statics bundled to create Use case videos
In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....
Though it has some competition, YouTube remains the premier video site on the web. With a staggering amount of videos uploaded every day, some people even make a living from the service. No matter if you’re a casual YouTube user or go looking for the craziest channels you can find, there are all sorts of ways to tweak YouTube to make it just right for you. Let’s look at some URL tricks to get more out of the service....
To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers. Did you know, for example, that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below!...
Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared byHubSpot: - Video is projected to claim more than 80% of all web traffic by 2019. - Adding a video to marketing emails can boost click-through rates by 200-300%. - Embedding videos in landing pages can increase conversion rates by 80%.90% of customers report that product videos help them make purchasing decisions. - According to YouTube, mobile video consumption grows by 100% every year. - 64% of customers are more likely to buy a product online after watching a video about it. - 87% of online marketers are currently using video content in their digital marketing strategies....
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Big growth in mobile video on YouTube.