Public Relations & Social Marketing Insight

Not only do 60 percent of marketing pros use videos in campaigns, but 60 percent believe it leads to higher sales from the recipients.

Would you believe that 60 percent of U.S. marketers are using video in their email campaigns? It’s a surprisingly high number, since videos themselves can’t be included in email messages. But that’s one finding in the third annual business video marketing survey conducted by the Web Video Marketing Council. This is OnlineVideo.net’s third and final look at that report.

That 60 percent figure is an increase from 52 percent the year before. The survey also found that 26 percent of marketers are thinking about using video in email campaigns....

What you have on your landing page can either make you or break you. Landing pages that work must be engaging, interesting and should capture the attention of visitors right away. Having a great landing page will ensure that more people take action making it possible for you to meet your company’s goals. Here is a look at why landing pages that work have video.

Product videos are a very effective online sales tool as they give a better view of the item and help to answer any queries the customer might have.

We’ve previously blogged a number of case studies from retailers that have boosted conversions by as much as 160% by using product videos, so the potential impact of the feature shouldn’t be ignored.

But the precise use of video will differ depending on what you’re trying to sell, as clothing retailers will obviously have a different sales pitch to a software vendor. So with this in mind here are six examples of businesses that got creative with their product videos...

Videolicious's automatic video editing solutions allow you to quickly and easily create your own high-quality sales, marketing and communications videos in real-time from your desktop, tablet or mobile device.

I saw first-hand that video can connect audiences to the emotion behind a story or product like no other medium. And yet, everyone from huge media brands to small businesses were not able to easily create enough of their own video to fully benefit from this power,” says Matt Singer, whose business background includes producing national public TV specials and selling hundreds of thousands of products through QVC.

“With that in mind, we created Videolicious to enable anyone to create sophisticated video productions automatically in seconds.”If you’re skilled at video editing, the video creation platform speeds the process for you. And if you’re new to video creation, it helps you add a layer of polish to your homemade movies. The app’s automatic video editing solutions allow you to quickly and easily create your own high-quality sales, marketing and communications videos in real-time from your desktop, tablet or mobile device....

Mobile marketers and advertisers around the world are unleashing the power of video in their social media efforts and related campaigns.

And they’re doing so aggressively.

All told, the latest industry data reveals that 93% of marketers have now used some form of video. And that usage is growing more prevalent in social media marketing.“Digital video viewing is mainstream, and eMarketer estimates that 182.5 million people in the US, or 75% of all internet users, will view digital videos this year, and video advertising spending will increase by more than 40% in 2013 as well,” eMarketer reported Wednesday. Video viewership and social sharing are “closely intertwined,” the report explains...

By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each monthmonth.

...I posed that question to Michael Litt, CEO and cofounder of video mark/eting company Vidyard, and asked him to make the case for video to be that tool.“Well, you could probably create some really awesome content about

what life was like on that island,” Litt jokes. “But seriously, tweets, written content, and photos can only go so far; video is the most engaging medium on the Web—it's the next best thing to being there in person.

”Consumers clearly agree, as is evidenced by their actions. According to Cisco, by 2017 online video will be responsible for nearly 70% of all consumer Internet traffic. Within three years, nearly one million minutes of video content will cross content delivery networks every second. By then Cisco estimates it would take an individual more than five million years to watch the amount of video content generated each month. To put that into perspective, the genus of great ape from which modern humans derive still hadn't evolved five million years ago....