 Your new post is loading...
Your new post is loading...
It’s said (though we not sure by whom) that we process visuals 60,000 times faster than text.
Another number that illustrates how fast we comprehend images is this:MIT neuroscientists report that the brain can identify images seen for as little as 13 milliseconds.
That’s quicker than a blink of an eye. (The normal length of a blink is 300-400 milliseconds)
The human brain is able to recognize a familiar object within 100 milliseconds. People tend to recognize familiar faces within 380 milliseconds, which is pretty speedy....
Whether you're a seasoned or amateur designer, no marketer should be in the dark about the latest design trends. So what's in store for 2015 in the creative world? Using their impressive collection of video clips, music tracks, and over 47 million images, Shutterstock created an infographic that predicts this year's up-and-coming design trends.
Check it out below to learn what trends are on the up-and-up around the world....
Whether you’re a creating graphics for social media or designing an invitation for an upcoming event, the application of graphic design is vast and versatile.
From font pairing and scale, to alignment and white space, the facets of the design world are complex. Let these twenty five epic design tips help you through the pits and the peaks of the creative process.
Click on the images throughout this post to create your own designs with a remix link. Happy designing!
...But there is one problem. Just like any marketing channel, as more and more marketers starts using it, content marketing will become even more challenging to gain desired results. For example digital banner ads, which made an appearance in 1994, enjoyed 78% CTR(click-through-rate) and the industry average today hovers around 0.05%. Andrew Chen calls it the ‘Law of Shitty Clickthroughs’
As a marketer, this creates a challenging opportunity to create content that is engaging and innovative. A picture speaks thousand words. That explains why visual content like infographics, gifs and memes are the buzzwords in today’s world of content marketing.
In this article, we have put together a selection of the best tools that can help you create amazing visual content. These time saving apps save you many hours as you create stunning stories that are unique and arresting....
Did you know that 90 percent of information communicated to your brain is visual, and that visual content is processed 60,000 times faster than text?
This makes visual marketing a powerful tool in the arsenal of any business.Not only can visuals improve online visibility, but they also become your unique identifier. In a sea of social media noise, visuals create instant recognition. They allow your fans and followers to quickly recognize your content.
When you consider that there are 136,000 images shared every 60 seconds on Facebook alone, creating differentiation is critical....
Design isn't something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it's a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.
The reason why we often get bogged down in it all is because often, we don't know how to use the tools at our disposal to get high-quality designs. But here's a little secret, marketers: You don't need Photoshop to create great designs. Below are 10 design tools even the most design-phobic marketers can use to create gorgeous visual content....
According to 3M Corporation, 90% of information transmitted to the brain is visual. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post.
Recent trends and studies are clearly highlighting a new wave of visual content consumption patterns. Even if you've never designed anything before, or never even dreamed of being a designer, in order to succeed in today's marketing world, you need to create visual content. And not having enough budget is no longer an excuse either, as improved technology and access to tools and software has made it more and more possible for mere marketing mortals to work on their design chops.
To help you get started with visual content, this post will specifically give you a helpful cheat sheet you can bookmark and reference when creating the cover photos for your business' various social media accounts....
“If I read news without dataviz I get a bit nauseous, I don’t have patience for words alone anymore. Nor infographics”. This helps explain why marketing expert and consultant León Markovitz co-founded Dadaviz, nicknamed by some as “the YouTube of data visualizations“. Online since June 11th, it’s a collection of the best dataviz selected from different sources by an invite-only community.
Want to learn the Who’s Who of political relationships in the Middle East, what’s the average commute time in the U.S. or where do the visitors of the Oktoberfest come from? This is the place to go.
Most of the published material is “curated” from external sources (the Middle East dataviz was taken from the Economist), but there’s also a certain amount of original work. Every visualization shared on Dadaviz links to the author, original link and data source, when available, so people can find out more and get more context if they wish. If someone wants to use a dataviz, they can reach directly the creators, or type “/embed” at the end of any Dadaviz link -which gives them an embed of the image with all the attribution already in place. Or they can simply share it on social media....
Why visual communication is arguably the best way to reach your audiences, and five tips for using images in your content...
Do you keep text and image updates separate?
Have you considered how text and visual content complement each other?
Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction.
In this article I’ll show you seven ways companies are using visual content to get better overall engagement....
...The only problem is, infographics that look like they were simple to make are often anything but. Creating something beautiful and instantly understandable in Photoshop is often beyond the limits that time allows. Which is why it's occasionally useful to use a quick and dirty infographics tool to speed up the process.
We've selected our favourites here. They're all free, or offer free versions. Let us know which ones you get on best with...
Create interactive images with multiple soundbites using this free iOS app
New visual based social networking sites like, Tumblr, Instagram, Pinterest and Vine are exploding - is this the future of social media?Get your answer in this infographic courtesy of oracle....
|
Do you create your own images for social media?
Are you happy with their performance?
With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results.
In this article you’ll find three tips to optimize your social media images for better online performance.
Between Facebook, Twitter, LinkedIn and Google+, almost three billion people are active social media users. So how can you leverage them to your business? The answer is simple – by creating interesting and engaging social media graphics.
It’s proven that people are wired to respond to visuals better – did you know that Facebook posts with images get at least 53 percent more engagement, while posts with videos get a boost of a massive 104 percent?If you’re a new brand starting out or an existing one looking to improve your visual strategy – let this article guide you through the basics of social media design. If you’re keen to put these skills into practice, don’t forget to complete the interactive design tutorial at the end of this article!...
Visual content could well be the secret sauce you’ve been seeking to juice up your marketing plan. Research has shown that our brains process visual images much faster and more easily than words – written or spoken. And reportedly, most of the information received by our brains (90 percent) actually is visual.
In addition to faster, easier processing (or perhaps because of it) visual content is also more shareable. Visual building products marketing content such as photos, videos, infographics and even visual “memes” may prove effective within a campaign, on your social media platforms, and on your website.Here’s how to best leverage four types of visual content for building product marketing....
Last week, we published Marketer’s toolbox for creating amazing visual content, featuring 33 apps to easily create visual content like a graphic for a blog post, infographics, memes, gifs and videos. The post has been a massive hit with more than 8k reads in the last 7 seven days.
You might ask: has such visual content been effective for businesses? and to what extent?
So, we decided to search for some proven examples of how businesses really used visual content. In this post, we have tried to feature some businesses who have used different forms of visual content effectively. Hope these examples will inspire you to explore different channels of content marketing....
Results of the second annual PR Newswire/PR News Survey are in and they are both stunning and unremarkable. Stunning: more than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention. If just one minute of video communicates the equivalent of 1.8 million words of text and video is shared 1200% more than links and text combined, then why are so many of us still on the sidelines?
Unremarkable: less than 5% of overall PR budgets of those surveyed are devoted to video content. I mean, yeah, duh. That’s self-evident. If there’s no money in the kitty earmarked for visual content, then none will be created. But we have to do something about that, because visual content is what our audiences expect. It’s what they’re consuming on their phones, their tablets and their computers. Staying in step with audience preferences when it comes to content type is something PR can’t overlook.
The eBook discusses the visual media era as whole, then seeks to help marketers adapt best practices. Generally, there is one overarching rule: Go mobile or perish. While the desktop is still used, its use is limited to particular tasks. To reach more people, think mobile first, desktop second.Included in the paper are 12 tips for best practices across a variety of media types and social networks. You can see them in the above slideshare or simply scroll below....
If you are marketing to teens (and college-age youths), the time has come to beef up your Instagram presence, as this recent SocialTimes article demonstrates. Here are tips for using Instagram to build your fan base and generate sales revenue, based in large part on what we learned during the successful launch of our sister company, Pro Stock Hockey.
A few quick stats on the company’s Instagram results to date: - 1,972 (highly relevant) followers
- 21,740 likes
- 260 likes/photo
- 99.9 acclaim value
- (BTW, Followers for Instagram is a great Instagram management app)...
In today’s visual world, you need more than a great headline to entice your readers to click and share. Your engagement on nearly every social platform, including your blog, is highly dependent on the images you associate with your content, and more importantly, on your audience’s perception of those images. Stock images that mildly relate to your content are not enough. The image needs to add to your social copy, and moreover, inspire a user to share....
Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design....
Are you proud of your social media cover photos?
Do you want to find out how to improve them?
Your cover photo is the first thing anyone sees when they visit your social media profiles.
Make that first impression a positive one. In this article I’ll share tips to improve the quality and impact of your cover images today....
Is your brand telling visual stories? Are you empowering your fans to create and share visual content for you?
Brands who create and curate visual content are seeing wider reach, more shares and traffic to their real or virtual doorstep.
We asked 19 Visual Social Media Experts to give us their Top Visual Content Secrets - here is what they shared with us (featuring a cool SlideShare)....
...In his book Visual Impact Visual Teaching, Timothy Gangwer cites evidence that 90 percent of all data that the brain processes is visual. Additionally, it’s commonly held that 65 percent of people are visual learners, and the human brain purportedly processes visualization 60,000 times faster that it does written content.
However, when you think about it, the fact that we are visual learners first and foremost makes perfect sense from an evolutionary standpoint. Human beings were able to articulate thoughts through visuals long before the invention of the written word. People love visual content, and the more enriching the content, the deeper and more impactful the impression that your content will make. Additionally, given the fact that your average user will only give you about 10 to 20 seconds worth of a page visit to make an impact with your content, it follows that you had best make every single solitary second count.
But don’t take my word for it. In fact, don’t even take the word of these scientists, with all their “super-sciency-sounding” percentages and numbers. Let’s listen to the people themselves....
|
![19 Visual Social Media Secrets from the Pros [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/v0WkZ5buVig0jJk78Mj8oTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Do you get brain cramps coming up with perfect images for your blog & social media posts? Visual Marketing expert, Dustin W. Stout has the remedy.