Public Relations & Social Marketing Insight

I’ve been recommending PostPlanner to many of my clients (and friends) for months now.

If you don’t know what PostPlanner is, it’s a way to schedule, manage and measure updates on your Facebook Page (here’s a video tutorial).

They recently added a feature that allows you to quickly see what time of day is best for you to update your Page....

With a looming $10 billion IPO on the horizon and a community that’s estimated to hit 1 billion users this Fall, Facebook seems unstoppable. Yet on one important front, the store front that is, Facebook has exposed an imperfection. People are not proving ready to actually buy goods and services in Facebook – at least not at the scale retailers are used to seeing through traditional e-commerce. And suddenly, many question the role Facebook actually plays in the monetization strategy of any business....

An occasional hurdle you face in social media marketing is the ‘Facebook only’ approach.
Depending on their level of social media knowledge and their need to show the big number internally, you’ll sometimes get a directive from a marketer to focus on Facebook at the expense of other networks. After all, surely 900 million users can’t be wrong.
In fact, a study by Virtue showed that adopting several social networks in tandem with Facebook is the route to increasing Facebook engagement – depending on which networks you use by more than 50%....