Public Relations & Social Marketing Insight

Are you ready to improve your Instagram marketing?

Wondering which tools can help you?

To build a successful Instagram marketing presence, you need to have the right tools for the job.

In this article, you’ll discover eight tools to create, manage, and analyze your Instagram marketing..,

Meet Frank, the cheeky Instagram persona of the Australian skincare startup Frank Body.

Frank likes to casually call you "babe," jokes about wanting to get in the shower with you, talks about your buns, and doesn't go more than five hours without popping up on your feed. If you were to meet him in a bar, you might find him a bit of a sleaze. But as a social media personality? Frank is hilarious.

According to cofounder Erika Geraerts, Frank's been crucial in helping Frank Body, which is known for its coffee-based scrubs, build brand awareness around the world. "We were essentially dealing with a product that looked like dirt in a bag," Geraerts says. "We wanted to cut through the beauty industry jargon—be it scientific, flowery, or hippy—and speak to our customer in an honest, direct, and frank way. From here our lovable character of Frank was born."

Frank Body has used Instagram as its primary marketing tool. "It allowed us to take risks and to connect with our customers directly without the costs of traditional advertising," Geraerts says. In three years, the account has garnered 682,000 followers, and Geraerts says this has been crucial to driving sales.

The company has managed to sell over 1.5 million products across 149 countries since its launch. It is now so popular in the United Arab Emirates and Russia that the company is planning to set up local operations in those countries. "It took time, consistency, and dirty work," she says....

Gradually, Instagram is taking a front seat in assisting businesses to mark a strong online presence. Well, let us have a look at why you must consider Instagram for your business: Growing popularity of Smartphones

The way in which people access the web has dramatically changed in the last ten years. Though people rely on their laptop or computer to browse the web, more people are using their Smartphones now. It is estimated that about 89% of activity from the mobile media comes via an app; this increases the value of maintaining an Instagram profile.

Unlike Twitter or Facebook, Instagram is capable of thriving off of their mobile application. So, it is easy to use for both businesses and customers....

Now is the best time to get started with Instagram – it’s popular, fun, growing, and has huge engagement levels. Not to mention a LOT of brands aren’t making the most of it yet.

Basic Instagram tips.Whether you’re creating your personal profile or managing your company’s account, the following tactics will help you build an Instagram following from scratch....

For a while now, it's been clear that Instagram isn't just a social network for foodies and teenagers. In fact, according to Pew Research Center, a whopping 26% of adult internet users use Instagram.

Given the number of people using Instagram, it's surprising how few businesses have adopted the platform -- or even taken it seriously. In a world where visual content has become a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.

Although they're few and far between, there are some brands out there -- in every industry, and with every type of target customer -- who are doing really, really well on Instagram.

Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart....

A marketing strategy is incomplete without exploring the prospects that Instagram has to offer. With users being obsessed with it, marketers just cannot avoid it. The marketers have mastered the de-cluttering Facebook and reached their desired audience and they have understood the limitations of Twitter’s 140 characters, but Instagram can be slightly tricky. In order to boost your followers on Instagram, you need to have some tricks up your sleeves. I have compiled a list of five easy ways to boost your Instagram followers.

Instagram is by far the sexiest social platform on the mainstream market. Its entire design behind its existence is to expose content in its purest form with simplicity and consistency. Until just recently was it virtually free of sponsored ads, but even now that the floodgates have opened for brands to promote, the experience hasn't been rattled. 

Sure, it has its bumps and bruises. Some seemingly intentional, others just plain frustrating (come on multiple account login and multiple hashtag search). But overall, Instagram has totally proven to be the purest social platform, especially for us visual learners. 

As we've learned with being successful on social media, with great product comes great demand. And with great demand comes high competition. As the platform grows, the harder it is to be heard on it. And even if you do generate tons of followers, if you're a brand, the next question is, how do I convert and actually get a return on the time I'm investing in building this account? So, instead of giving up hope, thinking you'll never have an Instavoice, here are 7 steps to producing a stunning Instagram account that actually converts....

While Facebook is not yet a full-fledged ecommerce platform, its ability to help businesses connect with fans is huge. For example, a mom’s Facebook Live video went viral after she tried on a Chewbacca mask she had purchased at Kohl’s. It’s the most watched Facebook Live video ever, with over 150 million views. Kohl’s quickly responded with its own video, and with dropping off Star Wars toys and gadgets for the entire family.

For small businesses interested in using Facebook to grow their brands, the social network has a large collection of helpful tutorials and webinars. There are basic and advanced tutorials in Facebook’s Blueprint eLearning Courses, using the Exceed Learning Management System, with courses on Instagram as well as Facebook. There are also excellent up-close videos with some of the brightest creatives and publishers around in Facebook’s “Pub in Pub” series....

Do you know how to use Instagram to market your business? Do you get enough interaction with your brand? Do you know how to get more followers on Instagram

Instagram is a cool way to connect with your socially engaged consumers. There are more than 400 million active users on Instagram every month, and every day 3.5 billion photos are liked.

Use Instagram for business purposes in the right way, and you could have an instant viral marketing success. Use it wrong, and your efforts on the site could be a big empty fail.

Do you use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are, and even get very real user-generated content through photo contests on the app

Whether you are new, you want to find out how to get more Instagram followers or just want a few more pointers, we’ve put together 52 tips to market your brand more authentically on Instagram....

How many times a day do you check your Instagram? (If you said less than three, you’re lying. But we digress.) Want to feel a little less guilty about your IG addiction? Start following these 10 Instagram accounts to add some career-fuel to your feed between the #foodporn and puppy accounts.

Instagram is the social media home when you’re looking to share or be inspired by art and design.

But as of late September, 2015 the platform had over 400 million users, so while there are plenty of creative watering holes for you to find inspiration, the sheer volume can be overwhelming.

Luckily for you, we’ve done the hard work curating the best creative talent on the social mega-platform. From photographers to digital artists, painters and typographers, if you follow these creative thought leaders in 2016, you’ll not only find inspiration, you’ll also stay ahead of the creative curve.

Wow I can’t believe it’s already year 2 in our top 100 Instagram series. Last year’s list was amazing (and actually contained 150 awesome Instagram accounts) but this year is equally stunning — if not more so! This year you will find a LOT of nature, outdoor and adventure photography. I guess that’s just what I ran into most over the last 12 months.

Regular readers know that I build my top 100 lists over the period of 1 year, adding items to an Evernote list as I organically encounter them. And the result is a list of the 100 best Instagram accounts I ran into during that time that I think you should check out over the next 12 months!

If you’re new to DailyTekk, be sure to check out our other annual top 100 lists. This is already year 5 for our top 100 websites and we’ve already put up a brand new list this year of the top 100 podcasts. But don’t miss the top 100 YouTube channels, top 100 Viners and top 100 Pinterest accounts!...

While it is undeniable Instagram has become an indispensable social network for brands, few of them are able to benefit from their digital communication strategy!

Whether through lack of content, ideas or time (or all that at a time), many brands on the social network decide to give up or abandon it in favor of more platforms generating benefits, such as may be a Facebook or Twitter.

But the app, which now has 300 million active users worldwide can prove to be a showcase of the DNA of a brand, allowing it to sublimate its products / services and create its own visual identity so instant and creative, to the delight of its customers and / or clients!

When we know more than 46% of its users follow brands, we can understand the interest and the need to read the following 20 tips. So here we go!...