Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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5 Ways IoT Enables Brands to Create Loyal Customers

5 Ways IoT Enables Brands to Create Loyal Customers | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - March 8, 2015 9:22 AM

If you’re not using the Internet of Things to engage your customers, you should be.


Earlier this week Jessica Groopman from Altimeter published a thought provoking white paper that recommends 5 consumer facing use cases for IoT. For each use case she highlights the value proposition for both the brand and the customer, describes a few key methods for engagement, and closes with some real life examples. While you candownload it for free (registration is required), here’s my outline of the 5 most compelling uses cases from the report....

Jeff Domansky's insight:

Here's a fresh way of looking at marketing from Altimeter Group. Think IoT.

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Understanding the Internet of Things and Mobile Marketing

Understanding the Internet of Things and Mobile Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - February 5, 2015 2:17 AM

Receiving email messages from friends and family is incredibly common, but soon we may be receiving messages from our fridges and toothbrushes. Is your milk about to go bad? Your refrigerator will send you a reminder for the next time you make a trip to the grocery. Even workout clothes are being designed to monitor a person’s heart rate and burned calories.


All this smart technology is part of the Internet of Things (IoT), a clunky term but one that refers to the various high-tech products equipped with an Internet connection that enables them to relay helpful data to the owner. Smart phones and watches were just the beginning, and now kitchen appliances, thermostats, and even baby onesies are being created with sensors that can relay information via an app or through email. All this is meant to improve the quality for life for consumers, but it also adds up to new marketing opportunities....

Jeff Domansky's insight:

Smart phones and watches were just the beginning, and now kitchen appliances, thermostats, and even baby onesies are being created with sensors that can relay information via an app or through email.

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Patrick Wallace's curator insight, February 5, 2015 8:41 AM

It's astonishing what technology can do and soon IoT will be a much used lexicon......  
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How is IoT technology innovating the retail experience?

How is IoT technology innovating the retail experience? | Public Relations & Social Marketing Insight | Scoop.it
From www.hottopics.ht - January 23, 2015 8:52 AM

The idea of a connected world where objects can communicate via the internet with each other and with computers and smartphones, does seem to have endless and even overwhelming possibilities.


For businesses, IoT technology opens up the potential for smarter process and efficiency, more targeted marketing and better understanding of customers by utilizing data and digital insight. The opportunities are so vast, that for many companies, coming up with a clear strategy for how to implement this new technology is a huge step.


In the retail industry, recent research conducted by Forrester found that 96% of retail decision makers are hoping to make the necessary changes to adopt IoT technology in the near future but over half are concerned about integration challenges. And this is a big part of the issue – to really make sure they harness the potential of this new technology, customer focused businesses need to first consider a few key areas....

Jeff Domansky's insight:

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

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Jeff Domansky's curator insight, January 24, 2015 2:22 PM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.
Clearbridge Mobile's curator insight, June 15, 2015 2:34 PM

The possibilities for retail are virtually limitless. Developments in mobile technology, virtual and augmented reality, wearables, and more offer the ability to radically transform the retail experience. We've come up with 4 concepts for enhanced retail experiences. Visit http://clearbridgemobile.com/the-future-of-retailing/ to learn more!
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The Future of Consumer Tech Is About Making You Forget It's There

The Future of Consumer Tech Is About Making You Forget It's There | Public Relations & Social Marketing Insight | Scoop.it
From www.fastcompany.com - February 27, 2015 11:18 PM

With the iPad, the notion of technology getting out of the way meant designing a computer so easy to use that the apps took center stage. But the result was in some sense counterproductive; we've become so sucked into our phones and tablets that technology is actually getting in the way of the real world.

It's not going to be like that forever. In talking to leaders from some of the most innovative companies in consumer electronics, it's clear that the next five years will represent an attempt to bring us back to reality. This may seem paradoxical, but a proliferation of wearable devices, smart-home gizmos, smart cameras, and augmented-reality systems will exist largely to save us from our screens....

Jeff Domansky's insight:

Not only will it be a smarter world, it will be a simpler one with wearable technology.

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Jeff Domansky's curator insight, February 27, 2015 11:27 PM

Not only will it be a smarter world, it will be a simpler one with wearable technology.
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The Future of Things

The Future of Things | Public Relations & Social Marketing Insight | Scoop.it
From labs.sogeti.com - January 25, 2015 10:30 AM

More and more sensors and smart devices are coming online each day. They stream data to massive data warehouses. Analytics software can be exposed via cloud-based offerings, offering summaries and implications of that data to any consumer for very low or zero cost.


The implication of the Internet of Things is a do-it-yourself market prediction engine. Any individual with a product to sell will be able to analyze market trends, adapt to consumer behavior, create marketing strategies, build products, and even make deliveries with drones or self-driving cars, all from the comfort of his or her own home....

Jeff Domansky's insight:

Look out for the "collaborative economy."

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What #IoT Products Consumers Want (Infographic)

What #IoT Products Consumers Want (Infographic) | Public Relations & Social Marketing Insight | Scoop.it
From whatsthebigdata.com - January 20, 2015 11:04 AM

The tech world is abuzz with interesting possibilities for the Internet of Things (IoT) lately, but regular folks haven’t caught up yet. Why the enthusiasm gap? That’s the question that Affinnova, a Nielsen company, set out to answer in a recent study of nearly 4,000 consumers.


First, it’s worth noting that while people have great faith in technology to come, even early adopters have trouble articulating what they would want from smart products. While 57 percent of all consumers who responded to this study strongly agree that the IoT will be “just as revolutionary as the smartphone” for our culture, they can’t explain how or why.

Furthermore, 92 percent say that it’s very difficult to pinpoint what they’d want from smart objects, but they’ll know it when they see it....

Jeff Domansky's insight:

Things? The internet has them. What consumers are confused about IoT.

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