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Scoop.it!
What you have on your landing page can either make you or break you. Landing pages that work must be engaging, interesting and should capture the attention of visitors right away. Having a great landing page will ensure that more people take action making it possible for you to meet your company’s goals. Here is a look at why landing pages that work have video.
Jeff Domansky's insight:
Video delivers on landing pages. Get the picture? 
Scoop.it!
A landing page is just the page someone “lands on” when an ad or email directs them to take a specific action such as sign up for a free webinar, subscribe to a newsletter, download free videos or buy a new product. The landing page is used instead a site’s homepage. Effective landing pages make it very clear what a visitor is going to get from a page and how to get it. That’s it plain and simple. They don’t have links to other pages or any other distractions.There are many great articles on how to create better landing pages including this one from Unbounce but today I want to focus on some reason I think every business needs to create and use landing pages as a core online tool...
Jeff Domansky's insight:
Learn how effective landing pages can generate results.
Krumbz Styles's curator insight,
September 2, 2013 10:27 PM
LeadPages are truly an advantage to companies who do not have a team of web designer and programmer. |
Scoop.it!
It takes a lot of work to get people to your site and its landing pages—SEO, paid search, banner ads, email marketing, social media, word of mouth … However you get them, it takes time, money, and effort. But getting them there is only half the battle. You still have to get your visitors to convert (whether it’s buying a product or engaging with your content), otherwise all your marketing efforts will go to waste. To get a visitor to convert, you need a killer landing page. Different sites for different goals require different landing pages, and you should always A/B test to find the perfect page for your site. Having said that, there are some universal do’s and don’ts to keep in mind when designing your landing page...
Jeff Domansky's insight:
Practical tips for better landing pages and results.
Vaango Food's curator insight,
October 24, 2013 5:08 AM
above mentioned steps are very good and usable as well as informatable too. 
wanderingsalsero's curator insight,
October 24, 2013 10:09 PM
This makes perfect sense. The trick for most business is, IMHO, to relate these principles to their specific business. There's just something special about specific examples that make "principles" like this, which are in themselves perfectly plausible and correct, more actionalble to the average small business.
In my case, a few weeks ago I wrote an article in an MLM magazine about prospecting with landing pages. I'm going to 'spin' this article and go back and give the readers there some specific examples.
Good job....chief marketer! |
What you have on your landing page can either make you or break you. Landing pages that work must be engaging, interesting and should capture the attention of visitors right away.