Public Relations & Social Marketing Insight

Your LinkedIn profile is front and center in your networking strategy. Here are some great posts on how to optimize your profile.

While the social media platform started as the darling of recruiters, it’s evolved into something much more, blending the attributes of social media with storytelling (content creation) and what amounts to a news service.

I think of LinkedIn as “Facebook for white-collar professionals.”

To understand LinkedIn’s direction, look no further than hires made from media properties like Fortune Magazine and the Associated Press.

They definitely intend to scale both original and curated storytelling.

That’s why it’s worth taking a few minutes to optimize your LinkedIn profile. I recognize that if you plug [optimize LinkedIn profile] or [optimize LinkedIn page] into Google, you’ll find literally hundreds of articles that will walk you through the process with the precision of a marine making his bed.

But here are three LinkedIn hacks that can add some verve to your profile....

How do you use LinkedIn? Chances are, your favorite uses (especially if you’re a power user) involve the off-brand ideas and innovations the company doesn’t tell you about and the majority of casual users don’t know.  On that front, I reported in October on the 2013 research of LinkedIn consultant and expert Wayne Breitbarth in the most read Forbes article here.

Today Breitbarth has provided me with a 2014 update as an exclusive to Forbes Entrepreneurs. The new research comes on the heels of LinkedIn’s Q1 earnings results. In its official statement LinkedIn reports a total user base of 300,000,000 worldwide and revenue from its Premium Subscriptions of $95.5 million. This is an increase of 46% over Q1 2013 (and 20% of total revenue, a percentage that remains consistent for the first quarters of both 2013 and 2014)....

Do you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.

Each of these articles will help you understand and master a specific part of the LinkedIn networking platform....

LinkedIn introduced two new tools for content marketers today. Here's what they are and how you can use them in your marketing.

Do you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.

Each of these articles will help you understand and master a specific part of the LinkedIn networking platform....

People who participate in LinkedIn Group discussions get an average of four times as many profile views. Use Linkedin Groups for sales success. Here's how....

The popularity of LinkedIn Groups led LinkedIn to recently updating the look of Groups pages, more streamlined and visually appealing. That’s good news, because many experts believe that LinkedIn Groups offer your best chance at business development success.

Where Do You Start?

With over two million groups, sometimes it’s hard to navigate successfully in the LinkedIn Groups world.

In the newly launched book, “42 Rules for 24-Hour Success on LinkedIn (2nd Edition): Learning to Generate Results Using LinkedIn for Leads” (by Chris Muccio and Peggy Murrah), the authors offer some advice. They suggest that you should:

...join many groups, participate in a few, manage one.