Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Should your blog posts look more like this?

Should your blog posts look more like this? | Public Relations & Social Marketing Insight | Scoop.it

With the rise of infographics and Pinterest, perhaps we need to rethink how we write our blog posts....

 

Maybe our posts should be more visual to be more effective?

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The Top 50 Technology Blogs to Watch in 2012

The Top 50 Technology Blogs to Watch in 2012 | Public Relations & Social Marketing Insight | Scoop.it

Here's a really good list of tech blogs for PR, business and technology types, including a few up and comers...

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11 lessons from a site launch - Online News Association

11 lessons from a site launch - Online News Association | Public Relations & Social Marketing Insight | Scoop.it
The Online News Association is a non-profit membership organization for digital journalists.

 

Last week, Chris and I presented Homicide Watch at ONA’s DC meetup. You can watch the video here. In it, we discuss a lot of the technical and editorial specifics of what we do every day.

 

Our kicker from the presentation is the subject of this blog post (minute 35 on the video). These 11 “lessons learned” are meant to be somewhat inspirational, both for those going it alone, like I am, and for those in traditional settings.

 

I expand on each below...

 

[Great advice for PR and bloggers too - JD]

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Twitter to enter news publishing business : What's it mean for law firms and legal publishers? : Real Lawyers Have Blogs

Twitter to enter news publishing business : What's it mean for law firms and legal publishers? : Real Lawyers Have Blogs | Public Relations & Social Marketing Insight | Scoop.it
Could Twitter morph into a publishing platform for the curation of news, whether done by Twitter itself or existing publishers?

 

...It’s common for news sites to include Twitter widgets displaying their own tweets or those from trusted sources, but it’s rare to see tweets themselves — particularly non-staff-produced tweets — displayed as a unit of news. Bodor said what’s happening on Twitter is part of the broader news discussion in a community, one that a segment of readers already knows about....

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Learning how to blog — the right way « Teaching Online Journalism

Learning how to blog — the right way « Teaching Online Journalism | Public Relations & Social Marketing Insight | Scoop.it

My friend George Daniels, a veteran TV journalist, teaches at the University of Alabama. He found that his graduate students in journalism are writing blog posts that — as I often put it to my students — not even their own grandmother would read.

 

So George posted five solutions for blah blogs. I suggest you go and read them....

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Why are America’s fastest-growing companies killing their blogs?

Why are America’s fastest-growing companies killing their blogs? | Public Relations & Social Marketing Insight | Scoop.it
A new university study declares that blogging is dying but don't put a nail in the coffin yet -- a closer look reveals some surprises.

 

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts....

 

[Valuable analysis by Mark Schaeffer - JD]

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Dan Busse: Online news should allow readers to take action | The Digital News Test Kitchen

Dan Busse: Online news should allow readers to take action | The Digital News Test Kitchen | Public Relations & Social Marketing Insight | Scoop.it
Test Kitchen guest speaker Dan Busse,founder of Boulder, Colorado-based RaiseYourVoice.us, is hoping that his widgets as used on news websites will allow news consumers to be guided toward taking action after reading the news, whatever their point...

 

...a few news sites are beginning to experiment with a beta version of RaiseYourVoice’s website widget that points readers to their elected representative and public officials, and to relevant advocacy groups. Inserted in a web news story similar to social-media widgets for Facebook, Twitter, et al, clicking on the RaiseYourVoice widget will lead you to write to your public officials, perhaps sign a petition, and to visit websites of groups involved in the issue of the news coverage (e.g., fracking, in our example)....

 

[Trend for PR and bloggers to watch and maybe utilize - JD]

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