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Gone are the days of Pinterest being a virtual cork board for women searching for the perfect outfit.
Today Pinterest:
►Drives more referral traffic than Google+, Twitter AND YouTube! (Social Media Today)
►Generates 4x’s the revenue that Twitter does (MediaBistro), and…
►Has 50% higher conversion rates than other traffic (Pinterest)
In short, it’s a vast piece of web real estate that as a brand you can NOT afford to ignore!
In fact, Pinterest can return double, triple even quadruple the investment than any other social platform…IF you leverage it to its fullest potential.
To help you do just that I’ve got 10 easy to implement and highly effective visual strategies that when leveraged will foster massive growth in your Pinterest presence and following....
In fact, there are currently more than 604 million holiday-related pins on Pinterest, as well as 244 million gift-related pins, according to the company's business blog. Plus, there are more than 65 million people following boards with holiday or gift pins.
With holiday pinning so popular, it's the perfect time of year to take your Pinterest game to the next level. Not sure how to take advantage of the network? Don't worry; Pinterest has some helpful hints to get you pinning up a storm.
Pinterest is shaping up to be a very interesting and very different player. Many of us remember the quick rise in the search results that Flickr experienced a few years ago; however, this one is different. Not Just Successful In Image SearchFirst of all, Pinterest is not only winning in image search; it is also winning in blended (regular mixed) search. The second and even larger differentiator is the fact that Pinterest is all about driving website traffic vs. just posting an image. In most cases, people on Pinterest have a research mindset, and they fully expect when they click on an image containing a product to be brought to a product page.
Oh, did we also mention that it is a highly social asset with a long-term lifespan? Unlike a tweet or a Facebook post, which will be pushed down in the timeline and be seen by nobody after a few days, a pin does not disappear into cyberspace; it will live on for many months after its original creation..../
Via Brian Yanish - MarketingHits.com
Are you wondering what direction to take your marketing for 2015? Marketing on Pinterest is the answer!
This article will discuss why people are on Pinterest, how you can market to them, and what makes a great pin on Pinterest. Adding Pinterest to your marketing mix will provide better brand visibility and reward you with long term web traffic....
Do you only share images on Pinterest?
Would you like to share other content to grow your Pinterest followers and other social networks?
You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest.
In this article I’ll explain how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts....
Are you using Pinterest yet? Discovered new Pinterest Analytics yet?
If not, you should give it a whirl — especially if your target audience includes women who make up a full 80% of Pinterest users. Last month, Pinterest became an even more awesome social media tool by introducing analytics....
Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right?
Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest.
...This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process.
And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.
...By now, you’ve probably seen numerous Pinterest boards floating around online. Whether it’s a friend of yours sharing her board full of wedding inspiration and desires or sharing recipes, it’s a fair bet you’ve been shown several Pinterest boards full of fun and interesting hobbies.
But is it just a fun way to create galleries of all the things you love and share them with friends or is there more to it? Can you actually capitalize on Pinterest’s popularity for your business? The short answer is yes.
With this post, I’m not only going to show you some compelling reasons on why you should be using Pinterest for your business, but I’m also going to give you some cool tips on how to master the platform....
What do LL Bean, Nordstrom, Sephora, Lowes and Real Simple Magazine all have in common? They are all dominating the fast-growing social network, Pinterest.
This success is directly resulting in increased sales and growth for their businesses. Studies have shown that 47% of online buyers in the U.S. have made a purchase based on something they saw on Pinterest (I know that I have).
With an emphasis on eye-catching and beautiful photos, Pinterest is perfect for businesses who want to tell their stories and grow their sales using visuals....
With more than 70 million registered users and 20 million monthly active users, Pinterest is a force to be reckoned with in the world of social networking. Here's an infographic from coschedule that shows why it is so important to you as a social media marketer, and how you can reach this powerful audience.
2 key stats: 1. A recent study of more than 1 million headlines reveals that Pinterest accounts for an astounding 90 percent of all social media shares. 2. Pinterest heavily favors topics and Pins that related to Food (52 percent), Home (18 percent) and lifestyle (15 percent)...
With each passing day, PR is being nudged away from the familiar comfort of text-based communications to more visual forms of communications, especially in digital campaigns.
Today, among other platforms, Pinterest must be part of your social PR campaign strategy, especially if your target audience is female. It’s easy to dismiss Pinterest as a site where women just share pictures of fashion and food, but do so at your peril. Consider this: • One-third of the women in the U.S. use Pinterest, according to Pew Research Center’sSocial Media Update 2013.
• 85 percent of the estimated 40.1 million monthly Pinterest users in the United States in 2014 are female.
• New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third-most popular sharing channel in the fourth quarter of 2013.
• Pinterest is the channel of choice for moms, who share three times more than the average user, according to MarketingLand.com.
Still need to be convinced? Here are three examples of creative and effective PR campaigns using Pinterest as a central communications hub:
Do you know how to create the perfect Pinterest brand page?
Before someone follows you on Pinterest the first thing they will do is to briefly observe your Pinterest brand page. They will glance at your bio, your profile image, your boards and various other components. If your Pinterest brand page is well set up, you will gather board followers or even better, complete page followers and all the time you spent pinning, optimizing your website for Pinterest and running time consuming campaigns will be worthwhile.
So today you will learn how to create the perfect Pinterest brand page, the requisite for Pinterest success. I will first run you through the registration steps and you can then view the infographic which contains the ingredients for a perfect Pinterest brand page. If you have already got a brand page and don’t require registering you can scroll down and skip right ahead to the infographic….
You might be surprised to hear that Pinterest is one of the fastest growing social media sites and is the third largest behind Facebook and Twitter...
...I talked with David Smooke who is director of SmartRecruiters, an online workspace to find and hire people. David is in charge of content marketing & social media for SmartRecruiters. They also have an awesome Pinterest page. He gave me insight into how to initiate a Pinterest strategy, what works best for B2B and the burning question we all want to know – how do you get more followers!? Please listen to my podcast to hear my interview with David and be sure to follow the Link Humans Pinterest page!
Here are my top tips for creating a great Pinterest page...
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Pinterest accounts for 25% of all referral traffic to retail sites and generates 4x more revenue per click than Facebook or Twitter. With numbers like these, Pinterest is hard to ignore for e-commerce marketing.
Over the past year, I’ve been experimenting with Pinterest for My Baby Shower Favors, one of my e-commerce sites and I’m happy to say that we are the #1 or #2 Pinner for the term “baby shower”. Rankings can fluctuate over time but over the past several months, we’ve always been in the top ten....
If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine.
While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.) have more than doubled and continue to grow.
People are using Pinterest as a place to find helpful articles and information, not just pretty photos – and Pinterest itself is encouraging this practice.
Here are 11 ways to get more readers to your business blog using Pinterest....
Pinterest is a great place for non-profits to engage, build an audience and gain a following. Even if you think your NPO isn’t suited for a visual platform such as Pinterest, I encourage you to keep an open mind, read this article and reconsider adding Pinterest to your NPOs social media strategy. Did you know that Pinterest has 70 millions active users and is wildly popular among American women? (Does you NPO target females, moms maybe?) Keep reading!
While Pinterest hasn’t yet scaled to the size of its competitors, it has firmly secured its position as the 2nd largest referrer of social traffic.
Most NPOs do really well on Pinterest, isn’t it time yours does, too? In this article you’ll find out:
- Why NPOs should consider being present on Pinterest.
- 3 tips on how to get your NPO started on Pinterest.
- 10 ideas for Pinterest boards every NPO on Pinterest should have....
As a blogger, you must create content and then repurpose and position it in a creative and engaging way. Pinterest can help you do this effortlessly.
If you’ve been on the fence about Pinterest, I challenge you to dip your toe in the water.To help you get started, I’ve put together my top ways to use Pinterest to boost blog traffic exponentially....
Want to get discovered by the thousands of people who search Pinterest for new things to buy & share EVERY DAY?
If you said YES — this article is for you.
You’re reading this because you’re ready to take your Pinterest marketing to the next level, right?
Well, these 8 tips get back to basics to show you just how easy it is to build up your Pinterest presence fast....
For this year’s back-to-school season, the brand launched the #Toms Give Back to School Contest aimed at increasing engagement on Pinterest.
They encouraged people to create a pinboard and pin their favorite outfits using only items found on the TOMS website. To compete for the $500 Toms gift certificate, pinners created a special board for the contest and tagged every pin with “#TOMS Give Back to School Contest.”
Toms scored huge brand awareness and sales during the contest as pinners posted beautiful pictures that spread across their personal networks. The campaign shows the expanding influence of visual social media sites, and in the coming years, more brands will take part in this growing trend....
If you’ve grabbed your spot on Pinterest (pin your interest) and you’re open to learning a new way to market, here are two good reasons why you should be using it for your business: 1. It’s easier than Facebook 2. It has reached 10+ million users faster than any other site in Internet history!.
Are you interested in raising your visibility on Pinterest?
Do you know which Pinterest tactics work best today?
We asked top social media professionals what they’re doing to get results from Pinterest marketing right now.In this article you’ll find 7 pro tips that can boost your business’s Pinterest marketing....
If there’s one thing the App Store is saturated with, it’s messengers: WhatsApp, of course, but also Facebook’s, and Snapchat, and Hangouts, and Line, and Kik, and all the rest. So why would Pinterest, a social network for exploring your interests, spend time building a messenger?
The answer says a lot about where Pinterest is going — and the product itself is one of the best things we’ve seen from Pinterest to date.
In part, Pinterest messages simply closed the loop that the company stvvvgvgarted when they introduced the ability to send pins to your friends on the network last year. Today, Pinterest users send 2 million pins a day on the service. But to date there has been no native way of responding to the pins, short of sending your friend or co-worker an email.
That’s where Pinterest messages come in. "We see it as heavier weight than a Facebook Messenger," says Tom Watson, the product’s designer. "It’s more of a conversation around an object than just a quick hello."...
Pinterest came onto the social media scene in 2010 and took it by storm. The visual bookmarking site boasts 70 million users worldwide, and that number is consistently growing. Businesses have finally gotten on board and are finding inventive ways to engage with Pinterest users. Pinterest recognizes the trend as well, launching paid "Promoted Pins" which will soon be available to all Pinterest business accounts.
Whether your business has been busy pinning away, or you are still trying to figure out how to get results from the platform, you DON'T want to make these 15 mistakes....
Pinterest has 70 million active users worldwide.
The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.
And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v
Here are some key takeaways:...
Any solid social media plan will now include Pinterest. Small business owners, are you listening? This visual-focused social bookmarking tool has taken the Internet by storm, and its users are growing each day. In fact, in just the last three years, Pinterest’s unique visitors have grown by more than 2500 percent.
Yes, you read that correctly, 2500 percent! In order to make the most of Pinterest to promote your brand and business, here are some top tips for engaging with your Pinterest followers....
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Here's a quick refresher on social marketing to help you activate your Pinterest results.