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Some of the main ways businesses use Twitter include: - Sharing information and content - Driving engagement for promotional activities - Interacting with consumers - Networking - Branding - Reputation management.
As you can see, most of these activities have to do with interactions. It’s not necessarily just about broadcasting your content like Instagram or Pinterest, for example. Twitter thrives off communication. Keep that in mind as we continue with the rest of this guide and get into the nitty gritty of Twitter marketing.
It’s time to go beyond the “setup your profile correctly” and “follow influencers” tips. We’ll go over real Twitter marketing strategies that will help you be more successful, and the steps you need to take to market like the pros....
Ever feel like you’re spending all your time on Twitter but most people are not reading your tweets?
Well…
The reality is that most people are not reading your tweets…!
But… that doesn’t mean that you can’t increase the number of people who do see them.
In this article, I’m going to show you how we increased traffic from Twitter to our website by 106% in less than 30 days.
Yes, we more than doubled our traffic from our Twitter account!...
Do you want more exposure for your Twitter account? Have you thought about applying SEO tactics to your Twitter marketing? With a few simple techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search.
In this article you’ll discover how to improve the visibility of your Twitter account with SEO...
Looking for a reference guide that will give you information on everything you need to know about Twitter analytics?
You’ve got it…Before we start, think about the following…
How much timedo you waste on Twitter? (too much!!)
When was the last time you analyzed your tweets to figure out what works and what doesn’t work?
When was the last time you analyzed your audience to make sure you are attracting the right people?
What happens when traffic from Twitter arrives to your website? What actions do they take?...
Inbound Twitter marketing is strategic calls-to-action, driving targeted web traffic, lead capture, audience engagement, and follower building.
In this post, I talk about major considerations (content and strategy) for the process of executing the business mechanics of inbound marketing on Twitter. With major consideration on achieving the scale needed to achieve your desired results and then measuring, reporting and improving....
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups.
That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.
Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.
At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
Social media spending has been growing at a steady pace, and will continue in that fashion. It currently accounts for 9.9 per cent of marketing budgets, and is expected to rise to 22.4 per cent in the next five years.
To help build a picture of what has been working well for brands this year, we spoke to a mixture of top digital professionals from across the globe to see what they feel the important tactics and developments on Twitter in 2015 have been.
We also wanted to know what the top social marketers were considering in the near future, and what developments on Twitter they were keen to experiment with. Read on to get an exclusive insight on how the rest of 2015 may play out for major brands marketing on Twitter...
Twitter’s study found that direct response ads with either a hashtag or an @-mention performed the worst. According to the study, a tweet that doesn’t include a # or @ mention will generate 23% more clicks.
Anne Mercogliano, head of SMB marketing at Twitter, suggests that other clickable parts of a tweet are distracting users from what you’re really trying to get them to do. Mercogliano goes on to explain that, despite the results of the study, marketers should not try to avoid using hashtags altogether: “If you’re trying to join a conversation, you should absolutely use a hashtag… But for driving for a specific click that you’re looking for off Twitter, the less noise that you put in between [the better].”...
Since social media is changing so often. It can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.
In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.
In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers....
Change is coming to your Twitter profile. Big, beautiful change.Twitter is currently rolling out a profile redesign to all users, a redesign that puts an even greater emphasis on the great Twitter content that you share and one that provides some bonus opportunities to make a branding splash.
Visual content will get a big boost. Top tweets will get a bump. And we’ll all be scrambling to find out what works beston this extreme makeover of our Twitter homes....
Twitter lists are possibly one of the most underrated tools of Twitter, from organising who you follow to finding out what your competitors are posting, it is essential.
Amongst the hundreds of tweets you potentially view per day, it’s easy to scroll past tweets that interest you, or that are important. Twitter lists make missing important tweets a thing of the past. You can create your own, subscribe or be added to peoples lists. Lists allow you organise your followers (or even people you don’t follow) into categories which stream tweets from all of the people in the list in one place.
Twitter lists can either be public or private. Public lists are visible to anyone browsing your profile and people may be notified by Twitter as you add them to a public list. Private lists for example, are a perfect way to gather all of your competitors twitter feeds in one place keeping you aware of their deals, products, ideas etc without the need to follow them directly....
Do you effectively manage your Twitter account or do you just tweet and, every so often, see how it’s going?
Are there any improvements you could make that would make Twitter more effective for you?
Here are 19 Extremely Useful Tips to Manage Twitter Effectively...
Today’s infographic comes from Hubspot and it shows us 12 tips you can use to get more conversions on Twitter. These are simple tweaks you can implement and test to see if they move the needle for you....
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According to Gartner’s 2014 CMO Spend Survey, social marketing is 11% of the 2014 digital marketing budget and is expected to grow to 13% in 2015. Marketers are under great pressure to use digital marketing, including social marketing, to drive business results. Capturing part of the paid advertising budget — at 12.6% of the budget, growing at 15% — allocation of paid media funds toward social advertising could help increase social marketing impact.
So how can you make good use of that budget in your social media strategy, and what Twitter marketing tools should you be using to enhance it? Here are some ways that you can do just that and ensure that you end 2015 on a high!...
Over time, I have learned through careful, and not so careful, trial & error how to be relevant to my particular audience, and I am achieving better results because of it.
Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. With all these benefits, I have wondered, why do some of my fellow marketing and sales professionals still struggle to gain traction on such a promising channel?
Based on my first-hand observations, marketers and sales-people don’t treat their personal brand enough like a real brand. Here are four common mistakes they make when using Twitter and how to correct them:
For small businesses, Twitter presents a significant business opportunity to engage with customers — for brands and audiences to communicate directly and authentically. A 2014 report from Twitter and brand research firm DB5 found that:57% of respondents say that they’ve discovered a small business on Twitter
Respondents, on average, follow around 21 small businesses. 60% of surveyed users say that they have made a purchase from a small business after discovering the company on Twitter.
In this post, we’ll cover 5 critical techniques for making the most out of these valuable conversion opportunities. For 5 more, download this guide to 10 Experiments to Help Increase Value from Social Media...
Looking for a reference guide that will give you information on everything you need to know about Twitter analytics?You’ve got it…...
Before I joined Buffer, I barely had a Twitter account.
It existed by its lonesome for a few years as a placeholder for the day when my work allowed me to tweet freely. That day came when I had the privilege to join up with the Buffer team, and I dove right in, applying all the Twitter knowledge I had stowed away. And still, even with a running start, I had so much to learn.
Knowledge seldom takes the place of experience. So while I muddled through my first few weeks on Twitter—experimenting and fiddling—I noticed the many things I could have only learned by doing. Here are the big ones. Call them Twitter tips for beginners.
Maybe you can relate to some?...
There are two camps when it comes to social media scheduling.
The first one says you shouldn’t ever schedule.
Twitter is real time and you should be, too!
The second camp says that you should schedule because everyone is not on Twitter 24 hours a day. If you want your posts to be seen, you need to share on Twitter even when you’re not there....
We last published Twitter publisher rankings in March, so were interested to see how things may have changed in the intervening months.
The Twitter rankings were well-known for being fairly stable – a set basket of publishers came in every month, with few disruptors in the top 25, and there was little swapping of positions.
Returning to the data two months later, many familiar names still make up the top of the table, but there’s a bit more variety.
Here were the top ten, based on tweets of content published in May alone...
Everybody loves an underdog. David versus Goliath… Your local bookstore versus Amazon… Marty’s Fish, Milk & Bait versus WalMart. All these battles, famous or not, tug at our heart strings. Trouble is, if you’re a small business owner, you know you need to do more than just tug at heart strings to make your business work. You need to actually get people in the door. You need to get them to buy things. Then you need them to come back.
Social media has long been hailed as a marketing equalizer. In many ways, it is. It’s free to create an account and free to post and to build your following (Facebook changes aside). But it’s time to get more specific about how to use social as a marketing equalizer. So here are 9 techniques SMBs can use to beat big corporations on social media....
Twitter has been my secret sauce to building an online brand. It became obvious to me early on that Twitter had the potential to drive traffic to my blog.
So I started growing my followers, tweeting links to my blog and testing different tactics to see what worked and what didn’t. I remember someone saying a few years ago that……”a tweet without a link is a wasted opportunity”.
That made sense to me. So tweets were always sent with a link that took them from Twitter to my digital asset. That was my online portal and blog....
Twitter's Curator tool, launched in March, aims to allow publishers to "discover, curate and display" relevant Twitter content around "key moments" such as breaking news and events.
Publishers must request access to Curator, presumably in order for Twitter to restrict its use to genuine media outlets only. Once your credentials have been approved, log in to Twitter Curator at curator.twitter.com.
Curator works around 'Projects' made up of 'Streams' which use custom search terms and filters to surface relevant tweets in real-time....
Researchers at Twitter went through more than 350 hashtags across eight US primetime reality shows from January-July last year to find what exactly makes a hashtag succeed.
According to the company, a few different types of hashtags are consistently picked up by viewers at a higher rate than normal when shown on screen, showing that certain formats have more pull than other when it comes to engaging audiences....
Growing a larger and active Twitter following is the goal of many online marketers, bloggers, social media experts, and people with the time to say something in 140 characters or less often.
Here are 10 Twitter growth hacks that you may not be using already, and advice on how you can put them in play....
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To get your brand's voice heard on social media, you need a Twitter marketing guide to push your business ahead of the competition. Quick Sprout has a guide that's recommended reading. 9/10