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The “trick” here is to create content buckets you can easily fill in addition to the ones you fill with your own, original content. The same way you might share famous quotes for “motivational Monday” or old photos on “throwback Thursday” on your social media channels, you can find ways to create content categories, or buckets, on your blog that you don’t have to create from scratch.
I talk more about the concept of filling your buckets in my Blogstorm course, which will go live again in January, but here are some ideas:
Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content?
Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer.
Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system.
For example, Google’s Hummingbird algorithm restructure from last year enables it to better understand the meaning behind search queries as well as the semantics behind content.
So what should you focus on if you want to produce content that search engines will recognise as high quality? Here are five key factors that we have identified....
The key to great blog post introductions is the hook. Here are six hooks to use in your blog post introductions and captivate your readers every time.
What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers?
For many marketers, just getting 100,000 visitors to a website seems impossible -- never mind figuring out how to entice them to become active email subscribers. But with the right process and strategy in place, the challenge becomes a little bit easier to tackle. Here's what you need to keep in mind to grow your blog readership....
According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent! If I were to tell you that you could expand your reach by 94% by doing something fairly simple, I'm guessing you wouldn't think twice.
Of course, "simple" is relative. I don't mean you should take five minutes to scope out some stock photos and then insert them randomly into your posts. To get more eyeballs on your blog, you'll have to be more strategic than that -- and this blog post will help you get started with that strategy.
Follow the eight tips below to learn data-driven tips that will help you squeeze the most value out of images in your blog posts....
The beautiful part about content marketing is that it can bring you thousands of social shares, new email subscribers, and tons of comments, but only if your blog posts are masterpieces and you do content marketing right.
But content marketing has so many elements to it that it’s really easy to forget them, right?
To help you succeed, I’ve created a checklist. If you hit at least the majority of the items on the list below, your content will perform well....
We live in the tl;dr (too long; did not read) era of the Internet. How do you make traditional text stories and content succeed in an online world where attention spans are dwindling and success necessitates visual media?Over the past year at Tenacity5, we’ve learned a few tweaks to drive more traffic to text heavy copy. Here are a five formatting methods and writing tips to liven up long stories....
Social media advice seems to come in two flavors: what to do and how to do it.
Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t brand new.
Sharing old content is awesome social media advice.So how exactly does one go about it?...
...Over the years, my list of potential blog posts has built up to include 268 ideas, and I began to wonder … just what is down there at the “bottom of the sea?” What was I thinking about four years ago when this pile started to accumulate?
So I started cleaning out the closet. I uncovered some long-forgotten ideas that still ring true … they will probably be resurrected into full-blown posts some day. Others just don’t make sense any more so I deleted them. But there was another list that I want to give to you: Good blog post ideas that I never intend to write.
The following list is up for grabs. If any of these headlines inspire you to write a blog post let me know and I will tweet your post and add a link back to your piece at the bottom of this post as a historical record of what happened. Up for it?...
LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers.
Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog.
Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on the platform perform well is relatively unknown....
Click-baiting titles on articles seem to be happening more. Using sensational blog titles isn't necessarily a bad thing - but would you do it for your blog?
We’ve seen it all before – an incredible, heart-stopping article headline that simply begs to be clicked. Unfortunately, amazing and sensational blog titles more often than not leave much to be desired, in terms of both content quality and educational/entertainment value. The Pros and Cons of Using Sensational Blog TitlesPlenty of questions pop up when the issue of how to title a blog post comes up. Should it have the most popular buzzwords? Should I make it outrageous? Should I use the word “sex” or “scandal” in my title – even if it has nothing to do with those keywords? Should I ride on trending topics? The list, quite simply, is endless....
...It was a surprise to find when I checked my traffic that the blog post I had published 24 hours earlier had “gone”viral”. The article was titled, “30 Things You Should Not Share On Social Media“. It received over 122,000 views, was retweeted over 6,000 times and was shared on Facebook over 3,500 times.
A week later I posted it’s positive alternative, “20 Things you Should Share on Social Media“. The question in the back of my mind was…”would it receive the same viral traffic?”
The simple analysis after posting revealed that the positive version received only 16,000 views. Good but not great. And there lies a lesson that I have not forgotten.
Negative headlines work!
That was my first experience of viral content on my blog....
It's tempting to take marketing cues from the most successful businesses, but most brands need to build something Fortune 500 companies already have: Name recognition among target customers.
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Having all the best blogging tools and resources, having a plan to share your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must be conquered.
Coming up with an endless supply of blogging and writing ideas would be great, right? Fortunately there is a solid list of useful strategies, techniques, and questions that can always keep a blogging idea on the tip of your tongue.
I’ve captured as many helpful resources here as I can. Let me know if you have any extras you think could have made the list....
While some marketers have solved the content conundrum of using a blog to drive awareness, engagement and pipeline acceleration, most are just still figuring it out. Blogging is now a key performance indicator (KPI) for many modern marketers – to build solution awareness, engage customers and help the sales process.
Check marks (for a marketing plan execution to-do list) and editorial high fives are given when someone writes a blog – whether or not anyone reads it. And, that’s the writing rub, many great ideas that manifest in a blog post never get read, shared or clicked – missing out on the next step of brand engagement. Underwhelming blog post performance is not attributed to wrong ideas. Rather, it’s the fact that the blog isn’t built to be found. Writing powerful prose is one thing. Building a blog post to be an always-on marketing magnet is another....
While there are tons of ways to increase your blogging community, we can't forget about plain ol' social sharing. You may not feel comfortable with putting yourself out there, but let me break it to you: if you're blogging, you're already putting yourself out there.
Give yourself a hand and do a little promotion.In this post, I'll be talking about how to share your content on Twitter the right way,...
You spend hours, if not days, writing a great blog post. The last thing you want is for it not to be seen, right?
So, what do you do to ensure it gets seen? You share it on your social media profiles, tell a few friends to promote it and then repost the exact same blog post on other sites like Medium and LinkedIn.
The question is: should you be doing this? Will reposting your content hurt your SEO or drive you more traffic and sales?
Blogging is one of the most effective channels marketers have to drive traffic, engage target audiences, and drive leads.
B2B marketers who use blogs generate 67% more leads than those who do not. And companies publishing at least 15 blog posts per moúnth get 5X more traffic than those that don’t blog at all.
But most marketers struggle to do it regularly. That’s why we created this free blog post template. It Includes a simple formula for writing concise, engaging, and effective blog posts. We’ve highlighted the 10 key steps to better blogging...
Having trouble figuring out which blog metrics matter? This post tells you exactly what to measure, how to measure it, and how often.
The challenge isn’t so much measuring our efforts, as there are enough tools out there that make this easy. It’s more about knowing what to measure, how to do it, and most importantly, what to do with the data once it’s been uncovered.
The focus here is to let you in on what we measure most frequently -- and, perhaps most interesting to you, the tools that allow us to do so....
Every single day, 4.75 billion posts go up on Facebook. To put that number in perspective, there have only been 129 million books published since the beginning of time, with an average word length of 64,000 words. That means we are publishing more content (by number of words) every single day on Facebook than is contained in every single book published since humans have existed!
For us marketers, it’s our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.
To try and discover the magic formula for conveying that you are in fact a human on the internet, I’ve analyzed and tested over 1,500 quizzes that have been created through interact. My general hypothesis is that human sounding quizzes will get shared more, viewed more, and commented on more because people like them better. Based on that hypothesis I ran various tests and regressions to find out the best ways to sound like a person. Here are the top eight ways to sound like a real human on the Internet....
Do you have a blog for your business?
Are you ready to take your blogging to the next level?
To explore how to build your blog readership, I interview Darren Rowse for this episode of the Social Media Marketing podcast.
Looking for some irresistible tips to help with your WordPress blog?
Well, we’re here to share those tips! And yes, they are irresistible… such a good word.
From the list below, my goal is that you will be able to pick out at least a couple to implement. If you do, then we’ll be happy....
A short while ago I decided it would be a great idea to put together some blog writing tips that could help both existing and aspiring bloggers.
At Verve we like to think of ourselves as pretty darn good at blogging, but what if we could include some of the world’s top blogging, content marketing and online marketing experts in this discussion, how fantastic would that be?
What started as a ‘what if’ soon evolved in to something amazing, the response (and calibre of the responses) was overwhelming and we are extremely honoured and proud to present to you expert advice from 20 of the world's most respected bloggers and online marketers (plus me)....
Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization, establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.
But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.
But have no fear! In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog....
Why would you start a corporate blog? Chances are it’s to communicate with your customers, build your brand, or generate sales. If your blog isn’t helping you with one of those 3 things,you’re wasting your time.
From the outside, it looks like I’m a successful corporate blogger because all of my blogs generate hundreds of thousands of visitors. And although that’s true, it doesn’t mean my blogs are successful.
Why? Because my blogs didn’t always help with one of the 3 main points above. Luckily, I was able to spot what was amiss and fix it. If you want your corporate blog to thrive, learn from the mistakes I made and avoid them....
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Relief is at hand from the grind of blogging. Bloggers take note of these three tips.