Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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33 Blogging Tips to Maximize Social Media Reach | Heidi Cohen

33 Blogging Tips to Maximize Social Media Reach | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it

While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog. Since social media feeds on a never-ending stream of content, it’s ideal for accomplishing this goal. Here are thirty-three tips for using social media to expand your blog’s readership by driving traffic from an array of platforms....

Jeff Domansky's insight:

How to use social media to promote your blog.

Steve Miletto's curator insight, September 18, 2013 1:08 PM

Helpful ideas for bloggers

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The Ultimate Guide to Creating Epic Content

The Ultimate Guide to Creating Epic Content | Public Relations & Social Marketing Insight | Scoop.it

I have less than 5 seconds to capture your attention with this post, so here goes - if you read the next 2,500 words or so, you'll learn how to write epic content that spreads naturally all over the blogosphere....

 

...What is epic content? I’ll define epic content in a simple way.

 

...If a first time visitor takes a look at your blog and thinks - “Man.. this guy really knows what he is talking about”, that’s called epic content. Your content is the ONLY reason people read your blogs, buy your products, or hire you. When it’s epic, undoubtedly you can make your blog stand out from the remaining crowd.


Most epic content will match at least one of these: - which is full of actionable tips

- clearly demonstrated with graphics, charts and diagrams

- consist of massive list of tips and tactics

- show facts and amazing stats that is freakishly long without any fluff

- and which breaks all the blogging rules...

Jeff Domansky's insight:

It's not too much to say that this post delivers epic advice on how to create "epic content." Recommended reading for marketers, PR and good marketing pros.

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Content Marketing For Business To Business (Infographic) | Business 2 Community

Content Marketing For Business To Business (Infographic) | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%...
Linda Dap's curator insight, April 29, 2013 3:20 AM

De top 3 manieren om content te delen:

Social Media 87%

website articles 83%

email 78%

Martin (Marty) Smith's comment, April 29, 2013 2:21 PM
Excellent infographic and good discussion by @B2Community.
Peter (PJ) Fulcher-Meredith's curator insight, May 15, 2013 6:53 PM

The whole issue of content marketing leaves me a bit breathless.  What is it?  Where does it fit? What am I already doing that fits into the definition of Content Marketing?  What do I need to do differently that I am not doing now?  Questions. Questions. Questions. This infographic is a good starting point - a foundation

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How to Write an Interesting Blog | Pushing Social

How to Write an Interesting Blog | Pushing Social | Public Relations & Social Marketing Insight | Scoop.it

For a good chunk of my career I suffered from a mental disease that targets corporate marketers. It’s called Dull-itis.  It isn’t lethal but it does repel readers and success....

 

Cognitive researchers already know that the human brain is particularly adept at two tasks: Ignoring what hasn’t changed, and noticing what has.

 

If you write about what everyone is talking about you will be ignored. In fact, our minds have evolved to ignore you.

 

Write about what’s new. What’s changed and you will catch people’s attention....

 

[Valuable thinking on being counterintuitive, a maverick and a blogging success. ~ Jeff]

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This Is What Happens When Publishers Invest In Long Stories

This Is What Happens When Publishers Invest In Long Stories | Public Relations & Social Marketing Insight | Scoop.it

We decided to experiment with a new, super-long article format akin to "slow live blogging." When we looked at the traffic charts below, our jaws dropped. Here's what we learned about long form stories--and why quality, not velocity, is the future of online news. As web publishers we're obsessed with analytics. Any strategy that moves the needle gets our attention.

 

So you can imagine my surprise when a new way of writing articles blew up my assumptions about how to drive traffic. Before I go on--looking at analytics is tricky. Because we have imperfect information about our audience, it can be difficult to translate aggregate reader behavior into real insights. We may see trends or correlations in the data, but they do not necessarily imply causation, and trying to analyze traffic too closely can coax editors and writers into an unhealthy diet of red herrings. Sometimes, though, a trend is so big and consistent that it's impossible not to engage in a little educated speculation. The last month of our traffic at FastCo.Labs has presented is with one such scenario....

Jeff Domansky's insight:

All about long form content and impact on blogging from FastCo.Labs study.

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How Do You Define Great Content? | Ste Kerwer

How Do You Define Great Content? | Ste Kerwer | Public Relations & Social Marketing Insight | Scoop.it

Today I’d kind of like to open it up and talk about how you define “great content.” After all, that’s one of the popular buzzwords these days, along with “killer content,” “unique content,” and “engaging content.” They all pretty much go hand-in-hand, but they all mean different things to different people, and their meanings can vary from blog to blog....

Jeff Domansky's insight:

Ste Kerwer steps up and tries to help us define "great content."

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26 Actionable Content Marketing Options and Tips [Chart] | Heidi Cohen

26 Actionable Content Marketing Options and Tips [Chart] | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
Here are twenty-six B2B content marketing options and how they help your business. Further to improve your information’s marketing effectiveness, actionable content marketing tips are included.
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How Design Bloggers Are Taking On Pinterest And Tumblr

How Design Bloggers Are Taking On Pinterest And Tumblr | Public Relations & Social Marketing Insight | Scoop.it
It's all about visuals....

 

The young, social-media crowd wants to take in design and decorating inspiration almost exclusively in one way: through photos.


As magazines once saw readers head to the internet, now design bloggers are losing their audiences to Pinterest, Tumblr, and Instagram, sites made for photo-sharing.


But some design bloggers have figured out a way to rise above the fray and attract traffic because of their clear focus, beautiful photography, and DIY posts....

 

[If you're not using visuals, here not competitive ~ Jeff]

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