Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Tools for Generating Infinite Content Ideas for Your Blog

7 Tools for Generating Infinite Content Ideas for Your Blog | Public Relations & Social Marketing Insight | Scoop.it

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.

 

So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.

 

Some have been home runs and some have been strikeouts.

 

But there are seven in particular I really like and want to share with you....

Jeff Domansky's insight:

Super useful, several new! Neil Patel's seven content tools are essential reading for bloggers, marketers and PR pros. 9/10

Darren Lee Revell's curator insight, February 19, 2017 4:28 AM

Content, content, content

johnleedao's curator insight, February 19, 2017 6:49 AM

7 tools for generating infinite content ideas for your blog

donhornsby's curator insight, February 19, 2017 9:44 AM
Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog—without having to do any heavy lifting.
 
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Always Up-To-Date Guide to Social Media Image Sizes | Sprout Social

Always Up-To-Date Guide to Social Media Image Sizes | Sprout Social | Public Relations & Social Marketing Insight | Scoop.it

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video.
In this quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and possibly the one thing they remember. It’s hard to cut and paste an image and reuse it across all of your social networks unless you have a tool like Landscape.

Sprout Social’s very own tool is free to use to resize, crop and scale social media image sizes. And along with our resizing tool, we’ve provided all the specific dimensions and a few quick tips to help you decide which image best fits each position....

Jeff Domansky's insight:

Sprint Social has an excellent guide and tool to help you create the perfect social media size visuals.

Everett Bowes's curator insight, February 13, 2017 8:41 AM

Sprint Social has an excellent guide and tool to help you create the perfect social media size visuals.

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How to Boost Your Blog Revenue Fast Using One Dead-Simple Strategy

How to Boost Your Blog Revenue Fast Using One Dead-Simple Strategy | Public Relations & Social Marketing Insight | Scoop.it

You’re a publisher who needs an advertiser to provide relevant ads matched with the content you serve.

The advertiser, on the other hand, is looking for a decent amount of traffic for itself and high quality content to help you earn.

Now, all we need to do is find you the best contextual ad provider, that’s a match for your blog based on what’s working for other bloggers.

Pretty simple, right?...

Jeff Domansky's insight:

Simple tips on how to monetize your blog..

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How to Improve Your Blog Posts With YouTube Videos : Social Media Examiner

How to Improve Your Blog Posts With YouTube Videos : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Do your blog posts need a little pizzazz?

Have you considered using video to enhance your articles?

Combining YouTube videos with your written content can help you stand out from your competitors.

In this article, you’ll discover how to enhance your blog posts with YouTube videos....

Jeff Domansky's insight:

YouTube videos can add visual interest and impact to your blog posts. Social Media Examiner has some useful tips for you.

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Content Marketing Best Practices

Content Marketing Best Practices | Public Relations & Social Marketing Insight | Scoop.it

A popular misconception is that content marketing its all about blogging. While blogging is certainly an important and effective component of content marketing, it is not the only one. It may not even be the best way to reach your audience.


There are other avenues where your content can be marketed. There are podcasts and video productions which are effective in generating leads.


The key in content marketing is delivering your message to your audience regardless of the medium. Here are seven best practices you can follow to ensure effective content marketing:

Jeff Domansky's insight:

7 content marketing best practices you should know.

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How Long Are The Most Shared Stories On Social Media?

How Long Are The Most Shared Stories On Social Media? | Public Relations & Social Marketing Insight | Scoop.it

Using NewsWhip Analytics, we found the top 10 stories from five of our top 10 Facebook publishers in December 2016. NewsWhip Analytics can give data on hundreds of stories from different publishers over various time periods, allowing audience development and analytics teams to perform in-depth analysis on their most successful content.

We ranked the stories by total engagements they received on Facebook, Twitter, LinkedIn and Pinterest, and then calculated the average word count for the top ten stories. We didn’t include headlines, subheadings, pull quotes, or calls to action within the story (‘Read More’, ‘Scroll down for video’ etc) in the word count.

Here’s what the average length of the top ten most engaged stories from five top publishers were in December....

Jeff Domansky's insight:

Helpful analysis from NewsWhip to help you decide how long your story should be.  Simple answer? Depends.

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How to Become an Insanely Good Writer, According to Stephen King – The Mission

How to Become an Insanely Good Writer, According to Stephen King – The Mission | Public Relations & Social Marketing Insight | Scoop.it

Whether you’re trying to become the next top blogger, or just working in an office, writing is a vital key to success (even if it doesn’t seem like it).


New research by Harvard has found that writing is one of the most overlooked, yet vital skills in business. Harnessing the power of good writing can accomplish everything from boosting your productivity to improving your leadership (not to mention it will help you create awesome stories).


Luckily, there are some ways to easily improve. Stephen King, one of the world’s most successful authors, isn’t shy about sharing the tricks and tools that helped him sell over 350 million books....

Jeff Domansky's insight:

Great writing tips and recommended reading.

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Content Chunking: The Basis To An Engaging And Well-Designed Course - eLearning Industry

Content Chunking: The Basis To An Engaging And Well-Designed Course - eLearning Industry | Public Relations & Social Marketing Insight | Scoop.it
Content chunking is quite similar – it is the process of breaking down content into smaller, bite-sized bits of easily digestible information that are easy to comprehend, learn, and commit to memory.
Jeff Domansky's insight:

Useful ideas, nicely chunked, for writers, bloggers and course writers.

Wilko Dijkhuis's curator insight, January 24, 2017 4:15 AM
A popular rehash of the insights that H.A.Simon gave us in The Sciences of the Artificial (1969, third ed 1996).
Mostly based on "het denken van de schaker" A.D. de Groot 1946 
 But still very valuable insights. 
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The Two Minutes It Takes to Read This Will Improve Your Writing Forever – An Idea for You

The Two Minutes It Takes to Read This Will Improve Your Writing Forever – An Idea for You | Public Relations & Social Marketing Insight | Scoop.it

You’re busy, so I’ll keep this quick.


Following are the simplest tips I can give you to easily — and forever — improve the quality of your writing.

Jeff Domansky's insight:

Josh Spector's writing advice is essential reading! Highly recommended! 11/10 :-)

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Blogging Trends That Bring Content Marketing Down to Business

Blogging Trends That Bring Content Marketing Down to Business | Public Relations & Social Marketing Insight | Scoop.it

If you’ve seen any of CMI’s 2017 Benchmarks, Budgets, and Trends research, you may have noticed that the content marketing industry is growing up. In fact, 28% of B2B marketers, and 30% of B2C marketers now say their program has reached the sophisticated or mature stage of progress – the point where their efforts are able to provide measurable value to the business.


Increasing sophistication with content doesn’t mean practitioners have outgrown the tools and techniques that helped them reach greater success. And, despite all the channels, formats, and digital innovations emerging in our industry over the last few years, one tried-and-true tactic, in particular, continues to lead the pack when it comes to reliably driving returns on the content investment: blogging....

Jeff Domansky's insight:

Look at the findings from Orbit Media's blogger survey, and get tips to take full advantage of this still-powerful channel....

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Wait Till You See What Happens When You Scoop.It

Wait Till You See What Happens When You Scoop.It | Public Relations & Social Marketing Insight | Scoop.it
Are you looking for ways to save time blogging?

Scoop.It saves you time with many of your blogging tasks.

Like StumbleUpon, Scoop.It is so effective, you don’t even need to have ever visited the site to get mass traffic from it.

This post will offer a tutorial, testimonials, and an explanation of the benefits you can receive from using this free site.
Jeff Domansky's insight:

Janice Wald share really practical curation and blogging tips along with a simple intro to Scoop.it.

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A Step-by-Step Guide to Producing a 3,000-Word Article on Any Topic

A Step-by-Step Guide to Producing a 3,000-Word Article on Any Topic | Public Relations & Social Marketing Insight | Scoop.it

Throughout my career, long-form content has always been an important part of my marketing strategy. And most of the radically successful entrepreneurs I know also use long-form content. Coincidence? I don’t think so.


I know what you’re thinking: “But how can I write these humongous articles? I don’t even know where to start.”


If you have an idea for an article in mind, that’s enough to get started. All you need is an idea, some time, and good Googling skills.


Over the years, I’ve honed the process of writing long-form content that works for any topic. It’s so easy to learn, I bet you’ll finish your first 3,000+ word article within a few days....

Jeff Domansky's insight:

Creating long-form content is one of the best things you can do for your online marketing strategy. Neil Patel shows why, and how.

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15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups – Shopify

15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups – Shopify | Public Relations & Social Marketing Insight | Scoop.it

Lorem ipsum has become the industry standard for design mockups and prototypes. By adding a little bit of Latin to a mockup, you’re able to show clients a more complete version of your design without actually having to invest time and effort drafting copy.


But despite all its benefits, seeing the same random Latin text in every design can get a little boring for you and your clients. So if you have a client who’s got a sense of humour or if you’re just tired of going the traditional route in your mockups, here are 15 creative and funny lorem ipsum text generators that are sure to lighten the mood at any client meeting....

Jeff Domansky's insight:

Here are 15 creative and funny lorem ipsum type generators for your next mockup.

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5 Reasons Blogging is So Important to Marketing Your Business

5 Reasons Blogging is So Important to Marketing Your Business | Public Relations & Social Marketing Insight | Scoop.it

Despite the emergence of new content formats and features, your blog remains central to effective content marketing.

 

It is typically the interactive hub of your website and delivers numerous benefits you can’t achieve through other tools.

 

Blogging is the most important aspect of content marketing when it comes to generating organic traffic.

 

Yes, there is a lot of work involved. However, your blog gives you a voice with your customers and offers you the opportunity to be seen as an expert in your particular industry.

 

The following is a look at several primary reasons a blog is still critical to lead generation through content marketing....

Jeff Domansky's insight:

Five reasons blogging still matters.

donhornsby's curator insight, February 14, 2017 9:23 AM
ntegrating videos, graphics, white papers, case studies and other content formats into your marketing strategy is wise. However, the major benefits of a blog in lead generation prove it remains central to your content marketing strategy. 
 
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“Which World Leader Do You Write Like?” Quiz

“Which World Leader Do You Write Like?” Quiz | Public Relations & Social Marketing Insight | Scoop.it
You have greatness in you. Cultivating it often takes role models, mentors, and loads of hard work. This fun quiz will help you find out which famous world leader you most resemble in your writing and may help you find an inspiring role model.
Jeff Domansky's insight:

Here's a fun test for writers and bloggers.

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The Ultimate Guide To Editorial Content Types and Formats

The Ultimate Guide To Editorial Content Types and Formats | Public Relations & Social Marketing Insight | Scoop.it

Although there are more than 100 types of content that one can actually create, we dilute most of our energy and resources in producing what most others do, news and light article content, without ever considering that there exist a ton of other content alternatives that could be utilized.

This is why I have decided to create this catalogue of content types. To remind writers and editors, that there are a tens of alternative opportunities for creating valuable content and that it is only up to me and you to pick them up and use them.

While there have been other attempts at listing and cataloging formats and types of content that can be published online (which I have listed and referenced at the end of this article), I have tried to improve upon them, not just by extending the number of formats covered (over 100), but also by identifying relevant examples, and where possible, appropriate tools, that can be useful to create that specific type of content....

Jeff Domansky's insight:

It's always useful to check in with master curator Robin Good and share some of his best shares - like this "Table of Contents."

Jeff Domansky's curator insight, February 11, 2017 12:01 AM

It's always useful to check in with master curator Robin Good and share some of his best shares - like this "Table of Contents."

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How to Write Attention-Grabbing Headlines in 2017 - NewsWhip

How to Write Attention-Grabbing Headlines in 2017 - NewsWhip | Public Relations & Social Marketing Insight | Scoop.it

The most direct way is to catch readers’ eyes is with a provocative headline. We’ve looked at headlines before, looking at how publishers can optimize theirs for social and the best practices for headlines on Facebook.

Knowing the headlines that work gives your content the best possible start to attracting attention on social.

Armed with years of social media metrics, we turned to NewsWhip Analytics to analyze how headlines of ten top publishers has changed in just the past two years. Let’s take a look....

Jeff Domansky's insight:

Valuable headline writing tips and examples from NewsWhip research and analysis of 10 big publishers.

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Stop Wasting Your Time on These 3 Types of Content Marketing

Stop Wasting Your Time on These 3 Types of Content Marketing | Public Relations & Social Marketing Insight | Scoop.it

For the last couple of years we have heard nothing but declarations of the importance of content marketing, and that it really needs to be the driving force behind our SEO campaigns. 'Content is King', remember?


Well you will find no disagreement from me, however just because content rules all that doesn't mean that all content was created equally or that every single bit of it is worth doing.


So do yourself - and your marketing budget - a favour and stop wasting your time with these three outdated content marketing tactics....

Jeff Domansky's insight:

Time to rethink your old blogging misconceptions.

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The Goldfish Conundrum: How to Create Content for Short Attention Spans | HubSpot

The Goldfish Conundrum: How to Create Content for Short Attention Spans | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time.


Because of this phenomenon, it should come to no surprise that the average human attention span has fallen to just eight seconds -- shorter than that of a goldfish.


What’s more, 59% of people share articles on Twitter without even reading them, and more than half of all pageviews are under a minute in length. It’s clear that people aren’t reading as much as they used to, and content creators need to adapt their strategy to that reality.


In this post, we’ll discuss strategies and resources marketers can use to create content that will generate clicks, shares, and most importantly, more readers....

Jeff Domansky's insight:

Content marketing is competitive, and the modern reader has a short attention span. How do you get them to click and read your content?

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The Subterranean Foundations of Any Good Content Marketing Strategy - Copyblogger

The Subterranean Foundations of Any Good Content Marketing Strategy - Copyblogger | Public Relations & Social Marketing Insight | Scoop.it

Below the surface, not in the 20th-century French existentialist sense, but to a much more simple understanding of depth that can actually start to make things happen for your content marketing strategy … whatever it is you’re trying to do online.


As Mr. Sartre once said, “Words are loaded pistols.” I happen to believe that is a true statement. But today, without a largely invisible foundation that amplifies your words, they may as well be as impotent as an unloaded .38 Special.


Here are three simple “subterranean” lessons I’ve learned (and imperfectly used) over the years, that you’ll find might make all the difference in the visible strategy you employ out there in the world....

Jeff Domansky's insight:

Robert Bruce reveals "subterranean" content marketing lessons that might make all the difference in the visible strategy you employ out there in the world.

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9 B2B Blogging Myths That Are Still Alive in 2017

9 B2B Blogging Myths That Are Still Alive in 2017 | Public Relations & Social Marketing Insight | Scoop.it

B2B blogging has been one of the most effective inbound marketing tactics for years, and it's the most popular method among marketers.


Blogging is so important, that 76% of B2B marketers planned to produce more blog content in 2016. But not everybody is winning at blogging. Only 42% of B2B marketers say they’re effective at content marketing, including blogging. How come?


With all the plethora of best-practices listicles out there, you’d think most businesses would find blogging to be a cinch. But the fact is, there are plenty of blogging myths that are still alive and well in 2017.


Are you buying into any of these common blogging myths?...

Jeff Domansky's insight:

Some blogging myths die hard.

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Case Study: How Jockey Drove Revenue through Content Marketing

Case Study: How Jockey Drove Revenue through Content Marketing | Public Relations & Social Marketing Insight | Scoop.it

At the end of 2015, Tom Napper had a problem.


Jockey, the 140-year-old apparel brand, had recently hired him to oversee advertising and integrated marketing. But Napper had little to work with. The company’s CMO had recently departed. His skeleton team consisted of three people: a social media strategist, a public relations manager, and a content editor (who would depart the team just two months later). And his marketing budget had dissolved. All that remained were a few dollars for social media advertising.


“What else could we do in marketing with no money?” Napper, Director, Advertising and Integrated Marketing Communications, remembers asking himself.He surveyed the promotional channels at his disposal and landed on Jockey’s blog, which the marketing team updated sporadically.


“I saw a huge opportunity,” Napper says. “If we could create content for the blog and social media that would drive up organic search around key terms, that would be a win.”...

Jeff Domansky's insight:

After Jockey saw its budget and workforce downsized, they turned to content marketing – and saw how it could drive sales and real ROI. Good case study.

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Which Blogging Tactics Produce the Strongest Results? [New Survey Data]

Which Blogging Tactics Produce the Strongest Results? [New Survey Data] | Public Relations & Social Marketing Insight | Scoop.it

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results?


The answers to any and all of the questions deliver interesting insights on the state of digital marketing. And thanks to the work of Orbit Media Studios, this data has been collected, made available and fun to consume.


For three years running, Andy Crestodina -- the web design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares. Let's take a look at some of the trends over the years ......

Jeff Domansky's insight:

Barry Feldman shares the tactics that business bloggers believe produce the strongest results.

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8 Techniques That Helped Me Improve My Writing During Ten Years of Blogging

8 Techniques That Helped Me Improve My Writing During Ten Years of Blogging | Public Relations & Social Marketing Insight | Scoop.it

Epic copywriting is an integral part of driving traffic and making conversions. Smashing Magazine even states that “it’s not how can you become a world-class copywriter in a short period of time if you have only minimal experience?


It took me 10 years to improve, figuring out these techniques. By practicing them, you’ll be able to improve a lot faster....

Jeff Domansky's insight:

Neil Patel shares epic copywriting tips. Basics nicely captured for newbies.

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Research Reveals 7 Keys to Lead Generation Success | Aggregage

Research Reveals 7 Keys to Lead Generation Success | Aggregage | Public Relations & Social Marketing Insight | Scoop.it

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces.  This represents more than 1,000 titles across 10 industries.


The title of your lead gen content marketing item accounts for 82% of the variance in performance. 


This is the single most important performance factor.


Certainly, you want good content, ideally on a topic that will perform well, but the reality is that the title is hugely important.  Of course, when we are talking about performance/effectiveness, it’s a question of whether someone will choose to download it.What did our research find?  Here are the 7 Key Factors to creating the most effective title....

Jeff Domansky's insight:

Useful data on blogging best practices to guide you to stronger lead generation.

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