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Content curation is a great way to supplement your original blog content. Shrink the Internet and Add ValueA curator is an information chemist.
He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule – Robert Scoble
Being a Content Marketer, I’m sure you’ve noticed the sheer amount of new content being produced on the Internet – social, blogs, videos, podcasts, hangouts, etc. The amount of new content created is mind boggling.
Your audience, more than likely, is challenged for spare time, and would prefer not to wade through the sea of Internet content to find what they want. You can help make their life easier by providing relevant, high quality, meaningful content in an easily accessible location.Shrink the Internet for them!...
Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to build your authority.
When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair use requirements, and boost the overall SEO value of all your content offerings.
For example, content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. This is particularly relevant when you are excerpting curated content, rather than syndicating it outright. In fact, when excerpting a piece of content, my recommendation is that the perspective you add must be at least half as long (in terms of word count) as the original content itself, and should include brand-appropriate keywords in order to optimally position you as an expert on the subject.In addition to excerpting, there are many other methods for using annotation in your content curation efforts. To illustrate some best practices for working with these options, let’s take a few recent articles from BloombergBusinessweek and Social Media Examiner and see how they might be successfully curated using six different approaches....
"People tell you who they are, but we ignore it because we want them to be who we want them to be"-Don Draper
Via Robin Good, Guillaume Decugis
It’s called Prismatic, and it may have solved one of the Internet’s oldest problems....
...It's that good-and it has the potential to be far better still.Prismatic has no human editors. What you see on the page is governed entirely by machine-learning algorithms-that is, by software that adapts to you over time based on your interests and behaviour.
The software's goal is to scour the entire Web for the stories most likely to interest, surprise, outrage, and delight you....Prismatic, on the other hand, navigates the shoals of predictability and incoherence with whimsy and grace.Use it for a few days, and you'll find yourself wondering, "How in the world did it know that I would be interested in that?"
Use it for months, and you may suspect that the site knows you better than you know yourself....
For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content, and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter.
The average B2B marketer is using 12 different content marketing tactics, and a curation strategy can boost the volume of information shared without dramatically increasing the workload. We’ve compiled some of the most fascinating stats and facts on the state of content curation....
Content curation is increasing as more and more bloggers see the potential in using the various tools available to them. Want to try it yourself? Of course you do… But before you do let’s consider what content curation is, and weigh up the pros and cons....
"Content curation" is one of those phrases that gets repeated ad nauseam without much thought into what it actually means or what role it should play in our digital marketing strategies. It is a term that that is widely used, yet the definition of content curation (at least in the social media marketing sense) is murky and unspecific. This blog post is an attempt to define what digital content curation is and how we can begin to think more creatively about this throwaway term.... Not so fast. A curator isn't just about finding great "stuff." Though it is an important skill. A curator someone who creates a specific experience using found objects and contextualizes those objects within a limited space. A curator not only collects and interprets, but houses that work to create unique experience....
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't
Via janlgordon
Between blog posts, social media updates, daily blog reading, and reading other people’s social stream – feeding your content marketing efforts has become overwhelming. There’s too much content to create for too many sources. There’s no way to do it all. You’re right. So why not combine some of your efforts and make your life a little easier? One way to lighten your content writing load is by becoming a trusted curator. Instead of putting the burden on yourself to write the content, you can take advantage of the content others are creating (and you’re already reading) in your industry by sharing links, pointing your readers to third-party resources, and highlighting the smart things that others are saying.... [Just the curation basics ~ Jeff]
Great content is just as much about presentation as it is about subject matter and research. Great content is just as much about presentation as it is about subject matter and research. A content curator finds ways to re-purpose existing content in a way that adds value. The most obvious example is a post consisting of a number of links to other pieces of content. Obviously, this can be seen as lazy or as failing to add value when it is done incorrectly. Rather than tell you how to curate content, I thought it would be a better idea to walk through some examples of sites that are doing a great job.... [Cracked, SEOmoz, Mashable show how to do curation right ~ Jeff]
Robin Good: If you are interested in understanding how "content curation" differentiates itself from simple re-sharing and re-blogging here is a great article by Chris DeLine. Great advice for anyone wanting to become an effective content curator: “Whether in tweets, in blog posts, in podcasts, or in newsletters, be ruthless with your attention.
... Some adopt a strategy of blanket-curation, throwing everything new or fresh or remotely interesting online and letting other consumers make their own value distinctions. Others assume the role of tastemaker, selectively making the decisions themselves. Both have their place, but the former contributes to what Jonathan Haidt calls “the paradox of abundance,” which he says “undermines the quality of our engagement.”
How many content-overload websites can you monitor before you become overwhelmed by volume? How many share-explosions does it take before you remove a friend from your Facebook feed? How many Tumblr pages can you pay attention to before the reblogs become a blur? ...
Thoughtful, honest, and caring curation isn’t entirely different than creation. After all, the topics you choose to research, to blog about, and to discuss with friends all begin with the process of sifting through the media abyss yourself and singling out worthwhile information." What really counts is to create content that is useful, meaningful and helpful for others, whether from direct hand authorship, or by curating the best existing resources. Insightful. 8/10 http://chrisdeline.com/curation (Image credit: Shutterstock) [This is a really thoughtful post on the value of curation and worth reading by those curious about, or already active in curation - JD]
Via Robin Good
Robin Good: If you would like to create visual collections of web services and tools belonging to a special category, application or industry, Only2clicks, provides a very effective, simple and straightforward free tool to do so. With Only2clicks you can create multiple pages containing the screenshots of as many web pages you decide, organized and sorted as you prefer and accompanied to your own descriptions. Only2clicks provides also a standard bookmarklet which can be used to grab any web page or service as you navigate the web and to add it instantly to one of your Only2clicks pages tabs. Last but not least, you can publish your curated visual collections on your own customized URL. Among all of the visual bookmarkers available online (there are over 15 of these - see my tools map here: http://bit.ly/ContentCurationUniverse) this is the one that I prefer. iPhone interface: http://www.only2clicks.com/iphone Tour: http://www.only2clicks.com/tour.php Features: http://www.only2clicks.com/features.php Try it out now: http://www.only2clicks.com/ [A simple, effective tool and solution for video curation - JD]
Via Robin Good
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Small businesses take note: It's no longer about your products and services. It's about giving your customers what they want and need--and not old-fashioned marketing.
What is content creation and curation? This is just a way to describe the way companies create--and share from other sources--stories and information that their audiences find compelling. Those channels have attempted to disintermediate the traditional relationships that existed between, say, Inc. Magazine and entrepreneurs or IBM and CIOs of global banks. Any company with an online presence can now be a publisher and curator.
The biggest change for small businesses is marketing. It’s no longer just about your products and services--it’s now also about your customer’s wants and needs.
Sure, you know that already, and hopefully you base your sales strategy around it. But your content and online presence may still be mired in the old marketing mentality.So become a content creator and curator. You can get pretty far with these five steps...
Content curation is a tremendous opportunity for brands to provide a useful and ever-engaging service for time-poor consumers who are eager to learn, research and be entertained.
When it comes to content, consumers both enjoy and suffer from a plurality of choice.
With something like 2 million new articles published to the web each day, the options can be paralysing for consumers. By curating content from various sources and bringing them together in a branded hub, brands can distill the digital ‘wheat from the chaff’, so that consumers don’t have to....
The Content Curation Look Book includes a collection of examples ranging from Intel and Adobe to the Oregon Wine Board, on how marketers are using curation for their organizations.
This Look Book is meant to get your creative juices flowing and inspire you on how to use curation in your current marketing mix.
Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content curation.
Via Ally Greer
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum
Via Robin Good
...Shuttlerock is a white label photo and content sharing platform embedded on your website. It allows you to generate, curate and publish photos and stories. It means that your website is no longer one dimensional; it’s now multi-dimensional using customers, staff and partners and their social channels to bring your site to life. What are the key benefits? The platform was born out of the frustration of creating content and engagement at scale. Here are the key benefits that highlight how it it will assist you with the marketing of your business on a social web that craves fresh unique content. - More high quality engagement leading to more sales. This is created by the generation of ‘real’ content from ‘real’ people. This “is” content marketing. - Better interaction with customers AND their friends: a social platform on “your” website. And more control of the customer relationship, content and conversations. - Creates an on-going source of fresh content which you can share to your company’s social channels. - Higher search engine rankings. Search engines require fresh content and they rate the social conversations that Shuttlerock encourages. - Helps you build a valuable email list of your customers and their friends....
It’s been just over a year since I started using Scoop.it shortly after its launch. Since then, the little social media channel has grown from a curator’s secret weapon into a full-fledged micropublishing platform, search engine and busy community of curators. I’m going to share my insight into why it’s such a valuable tool in the social PR toolbox. So, why the “stupid” in the headline?
...Many people are realising that content curation can help them navigate today’s chaotic online world, which is overfilled with information. They need trusted sources, whom can make sense of all the noise. Business are also realising that it is a critical component to their content marketing strategies. The fact is, all major brands are now online and companies can now quickly build up thought leadership through Content Curation....
Guillaume Decugis: "We’re actually the opposite of content farming. Content farming was about producing cheaply low quality content to game Google through SEO tactics and algorithmic aggregation. This means you have 800 stories on “At what time does the SuperBall starts?” for instance. In other words, spam. Scoop.it users however don’t add to the noise but fulfill a very noble and important role: they help quality existing content be surfaced and distributed to the right audience. The Web used to be dominated by algorithms; it’s turning more and more humans thanks to social networks and human curators. And it’s a good thing."...
Recently I’ve written quite a bit about content curation: what it is, how to do it well, and new and existing tools to work with.
As you may have noticed, Paper.li appears to be the hot new content curation tool. You may even be using it yourself. So what is it? Is it any good? And how can you get the best out of it? Here’s my take:
What is Paper.li?
Paper.li is one of the most popular content curation tools around. It currently has over 2 million users. Paper.li turns the content shared by your Twitter followers and Facebook friends into a personalized newspaper.
Sounds great, looks neat, but is it useful?...
[Personally, I don't like automated curation. Isn't that an oxymoron? It's a popular tool and useful for aggregating ~ Jeff]
Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow. These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production. Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable?
The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers." Rightful. 7/10 Full article: http://www.joshuamerritt.com/2012/09/20/if-curating-content-is-easy-youre-doing-it-wrong-5-tips-for-effective-content-curation/ [These were good curation reminders - JD]
Via Robin Good
Robin Good: Chronological and time-bound sequences have been the overwhelming approach to organize content on the web, just like newspapers had been doing for a long time. Look at blogs, Facebook and Twitter to see how pervasive this type of chronological organization has become. But as more content becomes available more rapidly, chronological organization doesn't work anymore. What we need is the option to navigate, quality content, through topic-based structures, maps and collections, where time is only one among other factors helping me slice and dice what I want to see. "There's simply too much content to consume nowadays, so the great challenge of online publishing is to organize it better. Topic pages are the solution." From the original article: "The time for topic pages has come. Chronological and real-time consumption of content just doesn't work anymore.
It's time for topic pages to add a layer of organization on top." Right on track. 8/10 Full article: http://www.readwriteweb.com/archives/why-topic-pages-are-the-next-big-thing.php [Trend to watch for content, marketing, PR pros - JD]
Via Tom George, Robin Good
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Ca sert toujours, ces données de flux