Public Relations & Social Marketing Insight

Are you looking for the best content curation resources on the web. Look no further as I provide 30 of the best content curation resources I use every day. Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us.

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. I invite you to visit these content curation resources, subscribe to their RSS feeds or follow them on twitter. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to…

Contextual marketing can pay off far more than shooting for the star. Find out basic information from your audience, and market to them.

...So how do companies then identify their audience before sending a message? Fortunately, many in the mobile world make it easy to identify themselves. Smartphone, tablet and mobile devices users seem to be generally comfortable to handing their information, likes and dislikes over to third-party platform operators, whether it be social media or app makers. Once a company connects with one of these platforms then, and obtains the operator’s information gained from users, the audience involved becomes easily identifiable. The universe also becomes easily categorized by age, likes, gender, location and even income in some cases. All of these factors become critical identifiers in providing the context of an audience.

There are other ways to identify an audience context as well...

It’s been nearly impossible to consume any kind of media in the last few weeks without hearing about Netflix’s new original series “House of Cards.” With a massive budget and 13 episodes that were released simultaneously to enable binge viewing, the David Fincher-directed series has everyone talking about what it means for the future of the TV industry.

What hasn’t been discussed is what this move means for content marketers. Yes, you read that correctly. Netflix’s strategy has some important lessons for the content marketing industry. As a company with plenty to lose and an all-too-recent history of spoiling its goodwill with a once fiercely loyal subscriber base, Netflix has plenty on the line. And it all begins with how successful they are at engaging their customers....

...Incorporating a “content readiness” workstream at the front end of a project can yield tremendous long-term business benefits. The planning stage for content is critical to move forward with an experience that exceeds user expectations and moves the business closer to its goals. That means understanding existing content, identifying missing ingredients, and building a new data model. This is the Holy Grail for content today. How can we plan for the presentation of content if we do not know on what device it might be rendered? Removing the presentation layer leaves some teams dumbfounded. We’ve been dependent on visualizing and formatting content to a singular or two-dimensional form for so long that thinking about it any other way is daunting. But the reality is we are already living in a platform agnostic world. And we’re behind our own evolution....

More than half of U.S. business to business (B2B) marketers plan to increase spending on their social media budget in 2013, reveals a new study.

56 percent of respondents to BtoB Magazine‘s 2013 Outlook: Marketing Priorities And Plans survey said that their marketing spend on channels such as Twitter and Facebook will rise this year, with social media being favoured above both search (52.5 percent) and mobile (a surprisingly low 35.5 percent).

Website development (70.1 percent) and the ever-reliable email marketing (61.9 percent) were the top digital marketing priorities....