Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Optinmonster Review: Building email subscribers rapdily

Optinmonster Review: Building email subscribers rapdily | Public Relations & Social Marketing Insight | Scoop.it
You could give me an email subscriber rather than 10 fans or followers any day.  An email subscriber is far more valuable than fans or followers and you should really be trying to convert fans and followers to email subscribers!

So, what is OptinMonster and how can it help?
Jeff Domansky's insight:

Ian Cleary reviews Optinmonster, a pop-up tool that helps you grow your subscriber lists.

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Top 10 Tools For Managing Your Social Media Accounts | SEJ

Top 10 Tools For Managing Your Social Media Accounts | SEJ | Public Relations & Social Marketing Insight | Scoop.it

Now there are plenty of tools that can easily sync with all of our social media accounts so that we can update and monitor all of accounts in convenient location.


The only downside is that some great tools have been disabled or acquired by some of the major brands – TweetDeck belongs to Twitter, Summify was acquired and will be shut down by Twitter, for example. But, that doesn’t mean that you still can’t find software to manage all of your social media accounts.To make your life easier, are here the top 10 tools for managing your social media accounts....

Jeff Domansky's insight:

Trying to juggle each of your social media accounts can be tricky. To make life easier, here are the 10 tools to manage your social media accounts. Good resource. 9/10

Jeff Domansky's curator insight, April 22, 2015 10:58 AM

Trying to juggle each of your social media accounts can be tricky. To make life easier, here are the 10 tools to manage your social media accounts. Good resource. 9/10

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My Top 11 essential tools I could not live without

My Top 11 essential tools I could not live without | Public Relations & Social Marketing Insight | Scoop.it
A week ago I asked you on Twitter which Mac or web apps you use that I might have not heard about. Today I share with you my list of apps, some of them you might not know....
Jeff Domansky's insight:
Tobias van Scheider shares 11 very different cool social media tools.
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9 Effective Social Media Monitoring Tools You Need To Know

9 Effective Social Media Monitoring Tools You Need To Know | Public Relations & Social Marketing Insight | Scoop.it

Social media has provided people the ability to voice their opinion on companies, brands, people—in short, anything and anyone. What people say can be good or bad, but that alone doesn’t determine your social media success. The way your company listens and engages with these social media posts is what dictates how those opinions influence your online presence and brand sentiment.


Social media monitoring (also known as social listening) allows you to gain powerful insight into your customers, competitors, and industry influencers. To take full advantage of social media listening, you need to spread your monitoring across several social media channels, and keep a constant watch for new opportunities.


However, acquiring these insights takes time, and the use of the right tools. To provide you a hand in choosing which social media monitoring tools to use, we’ve compiled a list of 9 tools to get you started. To make it even easier, they’re all available in the Hootsuite App Directory....

Jeff Domansky's insight:

Hootsuite shares a list of handy social media monitoring tools to help you improve listening on social media.

Internet Marketing News's curator insight, March 20, 2015 9:17 AM

#business #socialmedia

Jeff Domansky's curator insight, March 20, 2015 1:40 PM

Hootsuite shares a list of handy social media monitoring tools to help you improve listening on social media.

Nikol Hristova's curator insight, April 7, 2015 9:01 PM

Of all social media monitoring tools mentioned, the Hootsuite Pro dashboard provides social listening capabilities right in its dashboard. Monitor specific keywords, hashtags, regions, and so much more. Stay on top of what people are saying about your brand, and listen to your customers and competitors to gain competitive advantage. This one sounds like the most reliable one of all which is a good information to be known. 

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20 Awesome Chrome Extensions for Web Designers

20 Awesome Chrome Extensions for Web Designers | Public Relations & Social Marketing Insight | Scoop.it

Chrome Extensions is probably a great reason as to why Chrome is now the world’s most popular browser. And for web designers Chrome extensions is now an important part of their toolset.

Here’s a list 20 awesome Chrome Extensions for web designers. We’ve probably missed a whole bunch so please add those in the comments!...

Jeff Domansky's insight:

What an excellent list of chrome extensions for designers and bloggers. Very useful apps. 9/10

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Two Ways to Bookmark Favorite Links from Twitter

Two Ways to Bookmark Favorite Links from Twitter | Public Relations & Social Marketing Insight | Scoop.it

Packrati.us is a service that makes it easy for you to bookmark your favorite links that you share and that others share with you on Twitter. Packrati.us will bookmark any link that you share, any link in a Tweet that you favorite, or any link that is shared with you in an "@" reply. Packrati.us works with Delicious, Diigo, Instapaper, Pocket, Historius, and Pinboard (not to be confused with Pinterest). Once you've authorized Packrati.us to work with one of your bookmarking services, you're ready to start bookmarking while you Tweet. If you are a Four Square user, you can tell Packrati.us to ignore those links from your check-ins.


If This Then That has been featured here in the past. If This Then That is a service that helps you automate tasks between services. Thousands of people have created If This Then That recipes for automating tasks like saving links from your Tweets to your Evernote account. If you're a Diigo user, you might want to try this IFTTT recipe for saving Tweeted links to your Diigo account....

Jeff Domansky's insight:

Two smart ways to bookmark your favorite social media resources and tips. 9/10

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31 Essential Content Marketing Tools - Verve

31 Essential Content Marketing Tools - Verve | Public Relations & Social Marketing Insight | Scoop.it

With businesses allocating more and more money at Content Marketing year upon year, it is important to get the most of out of your time. The SEO Experts at Verve have once again compiled a go-to list for you to reference when marketing your content. We have split this list into 4 categories for your easy consumption:...

Jeff Domansky's insight:

James Whittall at Verve have compiled a blog post of 31 Essential Content Marketing Tools. Excellent social media toolkit. Recommended viewing. 9/10

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12 Awesome Marketing Tools You've Never Heard Of

12 Awesome Marketing Tools You've Never Heard Of | Public Relations & Social Marketing Insight | Scoop.it

If you’re reading this you have likely developed your product, website, or


business and want to promote it and increase customer engagement. Whether you are at Series B funding or still cultivating your startup’s business plan, you can bank on the need for consumer marketing.


Here is a list of 15 little-known (but awesome) marketing tools that businesses and entrepreneurs can employ to increase business intelligence, improve brand awareness, and streamline marketing campaigns...

Jeff Domansky's insight:

Cool tools in this very useful social media toolkit.

For Common Cause's curator insight, January 6, 2015 6:40 AM

Mooore about social...

Jan Wallen's curator insight, January 16, 2015 1:13 PM

Excellent descriptions of the apps, their value prop, and what you get from it 

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2014 was a BIGGG year for IFTTT

2014 was a BIGGG year for IFTTT | Public Relations & Social Marketing Insight | Scoop.it
2014 was a BIGGG year for IFTTT
Jeff Domansky's insight:

A favorite site ans social media resource keeps on growing.

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5 apps that help PR pros do their jobs | PR Daily

5 apps that help PR pros do their jobs | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
Name virtually any task, and there’s probably an app for it.


The Android and Apple online marketplaces are flooded with apps that range from helpful to inane. With all the buzz surrounding successes like “Candy Crush” or “Kim Kardashian: Hollywood” (which is set to make $200 million this year), PR pros can often forget what a life saver technology can be, overlooking many digital tools that can make the work go more smoothly.

Here are five apps that PR professionals should have in their arsenal:...

Jeff Domansky's insight:

If it's PR, there's probably an app for that.

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Free Technology for Teachers: Share Lists and Search Notes by Color in Google Keep

Free Technology for Teachers: Share Lists and Search Notes by Color in Google Keep | Public Relations & Social Marketing Insight | Scoop.it

Last month I wrote about using Google Keep to organize your thoughts. Google Keep is a digital sticky note service that is available as a website, as a Chrome app, and as an Android app.


On Google Keep you can create sticky notes to use as simple text notes, as bookmarks, or as reminders with dates and times. This week Google added the option to share lists on Google Keep. When you share a list you and your collaborators can check-off items as you go through the list.You have always been able to color code notes in Google Keep.


Now you can search notes by color. So if you use one color for to-do lists, another color for personal bookmarks, and a third color for professional bookmarks you will be able to find those notes by searching for the colors associated to them. As before you can still sort notes by dragging and dropping them on your screen....

Jeff Domansky's insight:

Here's how to use Google Keep - a cool tool for organizing, archiving and sharing online. Not just for teachers. LOL.

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12 Free Tools To Help With Social Media | SEJ

12 Free Tools To Help With Social Media | SEJ | Public Relations & Social Marketing Insight | Scoop.it

I bet you already are using some of these lifesaving tools. Buffer, HootSuite, Social Sprout, Sendible, Bitly, and SocialOomph are just some of the powerful tools that can help manage your social media networks.

The problem is a lot of those awesome tools charge money. And that can be an issue when you are on a tight budget.

Another problem is not all of these tools can help you create content, see when your audience is most active, track how many visitors converted into leads, or tell which keywords are currently trending.

Thankfully, there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order....

Jeff Domansky's insight:

Albert Costill offers an excellent list of tools for your social media tool kit - all of them free.

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The End Of Apps As We Know Them - Inside Intercom

The End Of Apps As We Know Them - Inside Intercom | Public Relations & Social Marketing Insight | Scoop.it

The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes everything.


How we experience content via connected devices – laptops, phones, tablets, wearables – is undergoing a dramatic change. The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important. This will change what we design, and change our product strategy


.NO MORE SCREENS FULL OF APP ICONS


This is such a paradigm shift it requires plenty of explaining. Whilst it may not transpire exactly as I’m about to describe, there is no doubt what we have today — screens of apps — is going to dramatically change. Bear with me as I run through the context....

Jeff Domansky's insight:

Your smartphone's home page could look very different in the near future. Very thoughtful post sketches out the changing face of apps, how they function, the ways we will use them and what they will look like in the future. Recommended reading.  10/10

William Burney's comment, October 24, 2014 3:06 PM
I find myself wanting to be on the cutting edge of technology, and this post from Jeff is definitely on point. A very interesting article.
Jeff Domansky's comment, October 24, 2014 7:21 PM
Hi all, glad you found this article interesting. It's really a fascinating look at mobile design and usability. Enjoy your weekend everyone.
Darlene Tate's comment, October 25, 2014 2:23 AM
Thanks Jeff!
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28 social media management tools rated, scored, reviewed 

28 social media management tools rated, scored, reviewed  | Public Relations & Social Marketing Insight | Scoop.it

To find the best social media management tools for big, medium, and growing brands, we surveyed 1,133 social media managers who build their companies’ brands online.


The answers are now in.


For enterprise, Oracle is surprisingly good, as are Sprinklr and Komfo. For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. Other tools you can’t ignore? TweetDeck, Buffer, SocialFlow, Spredfast, and Crowdbooster. Those are just a few of the results...

Jeff Domansky's insight:

Venture Beat survey finds the top 28 social media tools used by online marketers. Check them out and pick a few for your social marketing toolkit.

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7 tools for Social Media Management, you'll want to use every day | Twitter Counter

7 tools for Social Media Management, you'll want to use every day | Twitter Counter | Public Relations & Social Marketing Insight | Scoop.it

Even if managing social media is your full time job, juggling different tasks throughout the day can be a challenge. From content curation to posting and analyzing your performance, it is important to keep your social media management simple and effective.Luckily, there’s a bunch of tools out there to help you simplify your social media management save lots of time every day. Take a look at seven of my most favorite tools of daily quick and effective social media management....

Jeff Domansky's insight:

Useful list of social marketing tools but it's missing one important curation tool - Scoop it.

Aleix Pujadas's curator insight, April 21, 2015 6:20 AM

Eines per a gestionar les xarxes socials.

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50+ Digital Marketing Tools to Grow Your Startup

50+ Digital Marketing Tools to Grow Your Startup | Public Relations & Social Marketing Insight | Scoop.it

I thought you might be interested in some of the tools that  IdealSpot and other top Austin startups in town are using.If you do a quick online search you’ll notice that there are more than enough tools to help business owners get their startup up and running. While that’s definitely a major perk of technology, it can also be overwhelming – especially when it comes to subjects like SEO and digital marketing. How much does this tool cost? Will it work for my business? Is it still relevant? Will I be able to understand how it works?


To help make your already hectic startup lifestyle a little less hectic, here are 50 SEO and digital marketing tools to help your startup grow....

Jeff Domansky's insight:

The one constant of Austin’s SXSW conference is the gaggle of startups trying to pitching for attention. Some deserve it, others not so much. This list of social media tools is highly recommended reading. 10 / 10

Marco Favero's curator insight, March 26, 2015 7:03 AM

aggiungi la tua intuizione ...

FilamentScienceComm's curator insight, March 27, 2015 12:43 PM

The life sciences space is crowded, competitive, and, let's be honest, often brutal. Building a strong online presence is a critical component of success. This list is great for tools that can help.

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12 Awesome Social Media Tool Posts from Around the Web | @IanCleary

12 Awesome Social Media Tool Posts from Around the Web | @IanCleary | Public Relations & Social Marketing Insight | Scoop.it

We write a lot of posts about social media tools…. I’m sure you have noticed!


But we also come accross some tool posts that we really like from around the web.


In this article we highlight some of the best social media tool articles we have come across recently....

Jeff Domansky's insight:

Are you looking to learn more about social media tools? Ian Cleary has them! Great resource. Recommended reading. 10/10

Jeff Domansky's curator insight, March 19, 2015 10:35 AM

Are you looking to learn more about social media tools? Ian Cleary has them! Great resource. Recommended reading. 10/10

Marc Houtgraaf's curator insight, March 20, 2015 3:41 AM

Are you looking to learn more about social media tools? In this article we share a range of great social media tool posts from around the web

Lori Wilk's curator insight, March 20, 2015 3:31 PM

This was one of best sources of information about #socialmedia and #digitalmarketing tools. If you read and watch this #content and then use even some of the social media tools you can be more effective and efficient with your efforts. With huge gratitude for this. More people need to see and learn about these tool. 

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This: The social network that’s gaining in popularity among journalists

This: The social network that’s gaining in popularity among journalists | Public Relations & Social Marketing Insight | Scoop.it

The concept behind This is deceptively simple, and if you’re the kind of person it’s meant to appeal to its allure should be immediately obvious: It’s a link-sharing network where every user is only allowed to share one link per day. That’s it.


There are no bells and whistles. There isn’t even a mobile app yet. Yet in the past two months since its soft launch it’s quickly catapulted to the top of the list of sites I visit daily, and I’m not alone.


Some of the most prominent journalists in media, from The Atlantic’s Ta-Nehisi Coates to Slate’s David Plotz to MSNBC’s Chris Hayes, are among its early adopters, and thousands more are clamoring for invites once they become available.


Though the site wasn’t created to specifically service journalists, many of its earliest users work in media, most likely because the initial invites were sent out to Andrew Golis’s professional circle of friends and colleagues. And This also happens to solve a problem faced by the very people — journalists — who spend all their time staring at content feeds all day: media overload....

Jeff Domansky's insight:

This. It's a social network that seems to appeal to journalists but could be useful for anyone looking for high quality links and ideas.

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Ultimate Recap: Top new social media tools of 2014

Ultimate Recap: Top new social media tools of 2014 | Public Relations & Social Marketing Insight | Scoop.it

It is always a fan favorite and for good reason. As marketers, we love learning about new tools.


This year’s list is our longest yet. There were a ton of new tools and a lot of great feature adds for existing tools. For instance, I had no idea that you can now edit Instagram captions (#1 on the list). I clearly need to up my Instagram game a bit.


We want to know what new hot app every cool kid is using so we don’t miss out on it. This year those are Buzzsumo (#4) and Slack.


We want to know what tool is going to save us time. Look to Edgar (#10) and Likeable Local (#8) and Coschedule (#5) for that.


Or even what new tool will make us money, Facebook Video Ads (#3)....

Jeff Domansky's insight:

Jason Keath's ultimate recap: the top new social media tools of 2014.

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10 Best Social Media Posts 2014 - Razorsocial

10 Best Social Media Posts 2014 - Razorsocial | Public Relations & Social Marketing Insight | Scoop.it

We are always interested to see which of our posts resonate with you.  Even though we do plenty of research and planning, there are no guarantees about which topics will get a lot of attention and social shares.  So, we check our stats and Analytics and, at this time of year, we like to review the entire year’s posts and see how many shares and links they got.

Today, we are going to give you an exclusive sneak peek into our ten most shared posts of 2014.  Are your favorite RazorSocial posts on this list?  There has been over 20,000 shares in total from these posts!...

Jeff Domansky's insight:

Ian, the social media tool man, Cleary shares his 10 best social media tools posts of 2014. Recommended reading. 9/10

Jeff Domansky's curator insight, January 5, 2015 8:46 PM

Ian, the social media tool man, Cleary shares his 10 best social media tools posts of 2014. Recommended reading. 9/10

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10 Best Social Media Posts 2014 - Razorsocial

10 Best Social Media Posts 2014 - Razorsocial | Public Relations & Social Marketing Insight | Scoop.it
We are always interested to see which of our posts resonate with you.  Even though we do plenty of research and planning, there are no guarantees about which topics will get a lot of attention and social shares.  So, we check our stats and Analytics and, at this time of year, we like to review the entire year’s posts and see how many shares and links they got.

Today, we are going to give you an exclusive sneak peek into our ten most shared posts of 2014.  Are your favorite RazorSocial posts on this list?  There has been over 20,000 shares in total from these posts!
Jeff Domansky's insight:

Ian Cleary shares his best tools posts from 2014. A must-read for social marketers.

Marco Favero's curator insight, December 29, 2014 4:11 AM

aggiungi la tua intuizione ...

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The most useful (free) websites on the internet | The New Daily

The most useful (free) websites on the internet | The New Daily | Public Relations & Social Marketing Insight | Scoop.it
Your internet connection is your key to a kingdom of free websites - here’s a list of The New Daily’s favourite free services on the web.Many of these services are also available on mobile platforms, like smartphones and tablet computers; some even on Smart TVs and gaming consoles.Here’s a list of The New Daily’s favourite services on the web that you can access for nix....
Jeff Domansky's insight:
Great list of social media tools for all kinds of use and many situations. Several surprises.
Marco Favero's curator insight, December 12, 2014 5:35 PM

aggiungi la tua intuizione ...

Marta Ciesielska's curator insight, December 13, 2014 11:11 AM

Useful websites around net. Some of them are very good for design, other for time management.

Vladimir Oikonomopoulos's curator insight, April 9, 2015 1:15 AM

List of The New Daily’s favourite services on the web!

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9 Tools to Find Awesome Font Combinations | TheNeoDesign.com

9 Tools to Find Awesome Font Combinations | TheNeoDesign.com | Public Relations & Social Marketing Insight | Scoop.it

Designers working on different projects either for themselves or their clients well know the importance of tools and other useful resources that are handy and help make their tasks (big or small) easier.


Fonts play a vital role in designs be it for print, for website, mobile app or anything. It is for this reason that we came up with the compilations of latest fonts at the scheduled days.


However, that’s not all that falls in the fonts category. Just recently, we came up with the list of 6 Best Free Tools to Create Fonts. Hope it solved the purpose of making you all happy for the handy availability of such functionally smart tools....

Jeff Domansky's insight:

Check out some best font combinations tools that are available on the internet that will designers to create long lasting impression for website visitors.

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Two Key Tools to Centrally Monitor Your Social Mentions

Two Key Tools to Centrally Monitor Your Social Mentions | Public Relations & Social Marketing Insight | Scoop.it

Do you want to find company mentions beyond news articles and blogs?


Do you want to monitor social mentions and metrics?


Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather data to compare.


In this article you’ll discover how Mention and SumAll provide all the data you need to get the big picture of your online presence....

Jeff Domansky's insight:

Mention and SumAll track mentions on social media, websites and blogs.

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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014 | Public Relations & Social Marketing Insight | Scoop.it

Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It's no longer the end-of-meal buzz kill.


It's been an exciting year for mobile apps. Not only have some of our favorite apps gone through redesigns and other changes, but a ton of new apps have been created to make our lives easier.


Here are some of my favorite apps that have made a difference in my life this past year whether through better organization, helpful tips, or teaching me something new....

Jeff Domansky's insight:

Rachel Sprung shares her list of the coolest apps of 2014. Good read for mobile mavens.

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