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Content marketing works. But it's a challenge. According to a Content Marketing Institute report, marketers said “producing content consistently” is one their top challenges. Content curation is one solution to this problem. What does it look like in practice? Beth Kanter offers a useful definition: Content curation is the process of sorting through the vast amount of content on the web and presenting it in a meaningful and organized way around a theme. The work involves sifting, sorting, arranging, and publishing information. Let’s explore how to 10X your marketing reach using content curation....
Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their target market. Curation is a great way to support your created content strategy, publish content consistently and keep track of your favorite information sources. Enlightened content marketers are using a content mix that is only 65% created, with the remainder being 25% curated and 10% syndicated. My hope is that this map will help you or your organization navigate the growing world of curation and find a tool that best fits your content needs. The Purpose of this List If you’re all caught up on The Ultimate Content Marketing Tools List, then you already know the content marketing tools universe is vast—and still expanding. Marketing and technology are constantly joining forces to provide marketers with simpler solutions to publishing higher quality, more relevant content for their audiences. Whether you’re part of the 71% of marketers increasing spend on content this year, or you’re just looking for a tool to help keep track of news and social media, this list of curation tools will help cut through the curation clutter and make sense of what differentiates each application, service and platform....
Curation Tools by Areas of Application. Curation Tools by Formats & Tech. Content Discovery Tools. RSS Feeds Management all gathered and curated by Robin Good.
Why content curation? First off, you’re likely already doing it in some capacity. According to Curata, more than 83% of marketers curate and share content from third party sources with their customers or prospects. Secondly, content curation can add value, quality and credibility to your content marketing efforts and your brand. Curata also reports that over 50% of marketers say content curation has increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement, and 41% of marketers say the number of quality or sales-ready leads increased, too. Finally, as previously mentioned, content creation allows you to create quality, compelling content in less time. As TopRank Marketing’s CEO Lee Odden wrote in his book Optimize: “Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both.” Whether you’re thinking about adding content curation to your tactical mix or looking for ideas to boost the quality of your curation efforts, below we offer some best practices, tips, tool suggestions and some examples of how brands are doing it....
For social media and email marketing to work well, you require a certain frequency of content sharing. Regular contact is necessary to drive a meaningful impact and keep leads warm and prospects interested. Effective content curation can help you meet content demand and deliver value to your audience.
Here are five powerful ways to do it....
They’re not flattered by your unauthorized republishing of their content, or by how you’re amplifying their ideas by presenting them as your own. Because I try to assume positive intent on behalf of the curator, it looks like many content creators simply are not aware of the fine line that exists between content curation and plagiarizing, or even stealing someone else’s content. With that in mind, I’d like to share a few examples of what not to do for your content curation, unless your goal is to piss off your favorite influencers and ensure they’re unlikely to want to work with you....
With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.
Content curation is one of the best ways for businesses to keep their audience constantly engaged on social with minimum effort.
By sharing content from relevant and popular sources, small businesses can gain the trust of their audience with ease and build credibility. Curated content is also a great conversation starter.
But when curating content you have to understand and work with your audiences' interests in mind. Remember that you're curating content FOR them, if it doesn't click then you're strategy is going to fail....
Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell. To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right.
Sending a newsletter in itself is not difficult. But curating an excellent newsletter that people love and find valuable is much more challenging. Creating a successful newsletter takes a lot more thought and effort than linking a handful of articles in an email template. You need a trusted arsenal of content curation tools to help you manage all the content.
Let’s take a closer look at what it takes to be a curator, the content curation tools available to you, and how you can find content that few people are already sharing. To get started, there are three things a curator should do before they start to source their content.
Reflecting content marketing’s coming of age, content curation requires a focus aligned with your content strategy and business goals. Ideally, these should be broader than making money. Like content marketing, content curation requires a documented strategy to reach its maximum potential. It must be integrated into your documented editorial mission. Further, content curation thrives on intelligent content. To effectively curate owned content, you must be able to identify related and relevant content....
For demonstration purposes, let’s consider an article from the Atlantic Wire about a family who searched for “Pressure Cookers” on Google who were later visited by the police. In the rest of this post, I will describe a few templates and techniques to help you annotate curated content. Here are a few examples along with the pluses and minuses of each technique. As we dive into each technique, I’ve created this handy 2×2 to help you determine which annotation strategy is right for you....
Did you miss this week's #ContentWritingChat? Check out our recap featuring guest host, Guillaume Decugis, for tips on content curation in 2016!
Via Guillaume Decugis
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Stack of Stack - Hand curated list of the best curated lists!. (Web, Design Tools, and Developer Tools) Read the opinion of 26 influencers.
Curation Tools by Areas of Application. Curation Tools by Formats & Tech. Content Discovery Tools. RSS Feeds Management all collected and shared by Robin Good.
3. Follow curators, not publishers. Most big publishers, not matter how good their content, will flood your social feeds with a bunch of links to content you don’t really care about. Or, they’ll repeatedly promote the same content you’ve already seen as they chase more clicks. Curators on the other hand, do the hard work for you. Assuming you follow the right curators based on your interests, they’ll give you a steady stream of quality links. You don’t need to see every article a publisher posts, you only need to see the ones really worth your time....
Companies that use marketing automation have 53% higher conversion rates than companies that do not, according to the Aberdeen Group. Though some marketers insist content marketing automation takes away the relationship between the brand and customer, automation can actually enhance that relationship. Content marketing automation can be as simple as scheduled social media posts and as complicated as list segmentation and lead scoring. Depending on a brand's marketing and sales strategy, content marketing automation can dramatically improve conversion rates. However, marketers really need to take automation seriously if they want to prove the success of a campaign....
Alongside original content, content curation is a key aspect of any content marketing initiative. When done right, curation can improve your SEO, establishes your credibility as a thought leader, supports lead generation, streamlines lead nurturing, and complements social media and blogging. Most importantly, if you don’t have the time, staff or budget to publish enough great (or even good) content — content curation is an economical and efficient way to fill your content calendar. So let’s be clear about what curation is, and is not....
eLink is a web app which allows you to create public collections of links on a topic by offering a set of pre-designed templates in which you an add images, video clips, articles, social posts and more. You can further personalize the page with a unique opening cover image, a title and a custom URL with your preferred keywords. Free to use. Pro version $10/mo. adds analytics and no ads. My comment: Easy to use content curation solution allows to create high-value content pages without needing to have a website. Try it out now: https://elink.io/
There’s curation throughout the book supply chain, from the commissioning editor to the bookseller choosing which titles to stock and display, and, perhaps most powerfully, readers sharing their recommendations online and off. But Bhaskar goes further, claiming that curation is not just an industry by-product, it’s a business model. ‘I define [curation] very simply as selecting and arranging to add value…The reason this is a business model is just that we have too much in almost every area of our lives… In the past two years, we’ve created more data than the rest of human history put together.’ Mind boggling, isn’t it? It gets worse.‘ 'The average American is bombarded by the equivalent of 175 newspapers’-worth of information every day. Now, bear in mind that if you were a medieval peasant, the equivalent of The Sunday Times was your total sum of information that you had in your life. Now we’re getting vast multiples of that every day’ And it’s not just data, it’s stuff in general....
If you’re not already practicing content curation on your non-profit’s Facebook Page, you absolutely should be! Content curation is the practice of finding and sharing high-performing content from other Pages. This practice allows you to post more often and increases your Page’s reach and engagement. This case study shows the effects it had on Northshore Veterinary Hospital’s Facebook Page after just a week of practice. (If you’d like to dig into the strategy of content curation further, this article is for you.) Brita Kiffney is one of the lovely veterinarians at Northshore and is responsible for managing their Facebook Page. We had the pleasure of sitting down with her one day and diving into their Facebook Page and strategy. When we first spoke to her, she was posting as little as one post or fewer per day. When she had the time to upload an original picture of one of her patients, she would do so. If she didn’t have time that day, she wouldn’t. But even with how little she posted to their Page, they still enjoyed solid engagement from their fans. This told us that Northshore’s Page had a ton of untapped potential waiting to be unlocked....
...“Mainstream news organizations have endured a skeptical public for decades,” said Kjerstin Thorson, a professor at the Annenberg School for Communication and Journalism at the University of Southern California.
Now, she says, social media companies may face similar, and perhaps jarring, scrutiny.
Facebook declined to say how many people have editorial roles, as did Instagram, which Facebook owns. But several other companies provided some details about their operations that suggest the scope and variety of their editorial ambitions.
Snapchat said it has around 75 people who produce content, collecting and annotating videos and photos of live events and sometimes adding on-the-scene reporting themselves. Twitter employs just under a dozen people in the United States and around two dozen worldwide to collect and describe postings about notable topics.
Vine, the video service owned by Twitter, employs five to 10 people to highlight videos and producers that might have been overlooked by the audience, or that the company simply wants more people to see.
Vine employs five to 10 people to highlight videos on its site.
“Where curation picks up,” said Ankur Thakkar, the editorial lead of Vine, “is that you need human eyes and ears to pick up on a cultural trend that a machine might not see.”
In some cases, these teams coexist with media professionals working elsewhere on the platform. Peter Hamby, a former CNN political reporter, oversees a team of six journalists within Snapchat, while media companies — including CNN — produce content for the company’s Discover feature....
Social media startup RebelMouse has created a new tool for publishers — Rebel Discovery, which helps those publishers identify the social media accounts that they should be sharing stories with for maximum impact.
Founder and CEO Paul Berry said that when you publish a story, there are probably many Facebook Pages or Twitter accounts that would be happy to post a link — not because they’re getting paid (although Rebel Discovery can be used to manage those relationships, too), but because they’re hungry for content, it’s relevant to their followers and/or they want to build a relationship with the publisher. The challenge is finding those accounts.
So Rebel Discovery can use a story’s tags to bring up accounts that are relevant to a given topic and have high organic engagement. When publishers have stories they want to promote, they can reach out to the accounts that Rebel Discovery recommends and ask if they’re willing to share.
If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment.
Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love.
Content curation may never reach content marketing’s prominence. But it’s increasingly important to your overall content marketing strategy. It’s not just something that’s nice to have. (Note: The Week and John Oliver’s This Week Tonight focus solely on curated content.)...
Repurposing is a common best practice among the most effective content creators: you can be much more efficient and prolific if you take a single idea and turn it 15 different ways rather than trying to come up with 15 brand new ideas. Ideas are super hard to come by, and when you get a great one you have to grab on with both hands and squeeze as much value out of it as you can. If you’re not sure what I mean by “repurposing,” think of it as taking a great idea and building off it to create something completely new. Kind of like IKEA Hacking, but for marketers. Repurposing comes in three different flavors: - atomization, which is breaking a single asset up into smaller pieces; - aggregation, which is pulling smaller pieces together into larger long-form assets; and - amplification, which is using the themes & messages of your core content to create related pieces that build the strength of your brand’s connection to the idea/topic overall. We’ll dive into each option separately so you can think about which method or methods makes sense for your content mix and marketing team....
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Are you using content curation to improve your marketing strategy and boost your marketing reach? Shayla Price shows how to get started.