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Creatives, despair! With just six weeks left in 2015, the most shared ad of the year contains nothing but found footage, according to new data from Unruly—hilarious and adorable found footage, but found footage nonetheless.
But maybe that's OK. The spot, "Friends Furever" for Google's Android, caused a bit of consternation at first over at Droga5—the agency that created it, and which is known for creating some of the industry's most original advertising, not just slapping together funny clips it finds on the Internet.
But as David Droga said during an Advertising Week panel in September, you can't be too proud when it comes to creating something compellingly shareable....
The 2016 US presidential election is still more than a year away, but the battle is already heating up on social media — with some unexpected results.
Hillary Clinton, Donald Trump, Jeb Bush and the rest of the 2016 hopefuls are busy duking it out on Twitter and Facebook, as well as newer platforms like Instagram, Snapchat and live-streaming tools Meerkat and Periscope. At stake is a lot more than just likes and views. By many accounts, social media helped Barack Obama tip the balance during the 2012 election. (His campaign spent 10 times as much on social media as did Mitt Romney’s, earning Obama twice as many Facebook Likes and 20 times as many Retweets). Political pundits are already predicting that social media may rival traditional ads for influence in this election cycle.
The result has been a social media frenzy, with candidates from all backgrounds eagerly jumping in and trying to get their messages out. The quest to stand out from the noise has led to some pretty creative experiments on the part of the 2016 presidential class. Sometimes they get it right. Sometimes they get it wrong. And sometimes the results are just surreal....
In my last column, "If Social Networks Were Real People," I introduced you to Facebook Felicia, Twitter Tommy, LinkedIn Larry, Pinterest Penny, Instagram Izzy, Snapchat Sam, and Google+ Gertrude. By creating personas for the top social networks, we unveiled key marketing opportunities with each platform.
Today, let’s continue the persona development theme and wrap it around the types of people you meet at industry conferences. Just making sure you’ll be equipped to survive and thrive at your next show....
Google’s Street View team does an awesome job in getting just about everywhere these days, from the Great Barrier Reef to the top of Mount Fuji to inside the world’s largest passenger plane.
However, a somewhat brave attempt to offer stay-at-home travelers an immersive view of one of the world’s most bizarre festivals ended in failure this week when the camera-equipped car ended up being overrun by revelers. Oh, and tomatoes, too.
Yes, this was La Tomatina, an annual event in the town of Buñol in eastern Spain that sees some 30,000 people from around the world hitting the streets with the sole intention of laying waste to 150 tons of tomatoes....
II heard a marketer say recently, “Publishing numbers in a powerpoint deck does not make them true.”
We have never had greater access to data to make decisions. But it has also never been easier to cherry pick data to support whatever point we’re trying to make.Being data-driven in our decision making increasingly means being data-skeptical....
There are both many privileges and many challenges that go hand-in-hand with living the life of a designer. From dealing with difficult clients to figuring out how to manage your time, the designer life has a slew of common problems -- many of which are illustrated in the hilarious cartoons below.
Read on to learn more (and laugh!) about some familiar designer problems that you most likely share with creative types across the world....
It turns out that if there are current magazines around, people steal them.
Jerks.
Within a month, 41 magazines—almost half—had been taken. To make sure staff didn't take any magazines, they were told that doing so would invoke "the death penalty," for which Arroll would seek retrospective approval from an ethics committee.
Current magazines (less than two months old) were taken more than older magazines. Of the 47 magazines in that category, 60 percent disappeared, while only 29 percent of older magazines disappeared. But it turns out some magazines are stolen even more frequently than current ones. What the researchers termed "gossipy" magazines, which they didn't name but defined as having at least five celebrities on the cover (with 10 celebrities, they earned the term "most gossipy"), were stolen most of all. Patients took 26 of the 27 "gossipy" and "most gossipy" magazines. They also took National Geographic, BBC History, and the Australian Women's Weekly, just less frequently. No one stole any of the four Time magazines or 15 Economist issues.
Take a scroll through some bizarre, head-scratching fortunes that somehow made their ways into cookies. WTF, fortune cookie? Fortune cookies tend to have a 50:50 satisfying-to-disappointing ratio. Sometimes, you'll get a cookie that's stale, soggy and obviously past its expiration date. What's most disappointing, though, is when your fortune — a term that, for the sake of this post, we'll be using quite loosely — is less inspirational and more ... you know .. WTF-y. A quick Twitter search of the hashtag "#fortunecookie" revealed countless photos of fortunes that left users feeling a little short-changed. Scroll through some of the weirdest below....
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In 140 characters or less, brands on Twitter have given themselves a bad name. It's not exactly hard to understand why—from a series of Twitter missteps, to overused, lazy jokes or their persistent desire from some brands to insert themselves in conversations they don't belong in.
Why even bother following a brand's Twitter account?
Every so often a brand gets it right. Some demonstrate quick thinking during real-time events, as seen by Oreo's famous dunk in the dark Super Bowl tweet. Others use quick wit to win people over, think Arby's Grammy tweet pointing out the resemblance between its own logo and Pharrell's hat.
Then there are brands such as Totinos and DiGiorno Pizza that crack absurb and silly jokes at unexpected times to garner laughs and followers. Totinos tallies 77,400 Twitter followers, while DiGiorno has racked up 93,100. Take a look at funniest brand accounts in the video above that may even have the power lighten up that dark, brand-hating soul of yours....
I do not want your stupid app
I will not use this siloed crap.
I do not like them, Sam-I-am.
I do not want this mobile spam!
Would you like them on your phone?
On your waking home screen shown?
No! And no and no and no!
I do not want your stupid app
I do not want these wares of crap....
From time to time, even web designers need a good joke to keep the humdrum away. We’re sure that you’ve seen some or all of these jokes already. What we did is compile what we think are the best and funniest jokes from around the Web and put them here in one place.
The trouble with being successful is that it’s exhausting.
Not to mention, stressful.
Not to mention, overly complicated.
Not to mention… well, you know. All that...
Just when you think the Bad Lip Reading videos couldn’t get any funnier, along comes this treatment of the recent Republican presidential primary debate.
In this version, the candidates tackle the issues that really matter, as the scurrilous accusations fly.
And they make some crazy pledges to the voters.
While at least one contender’s nerves seem to get the better of him.
In an innovative tweak to the debate format, the candidates get to make their pitches through the medium of song, just as the Founding Fathers surely intended.…while throwing some funky moves....
However, alongside the more serious attempts to improve oneself are the silly new year’s resolutions. Which is what we’re focusing on today in this week’s Weird & Wonderful Web.
These are all utterly bizarre resolutions made on Twitter in the run up to the new year. They’re probably all jokes, but there is always a chance these people are being deadly serious....
No, these aren't pictures from inside of a funhouse. These are real-life building disasters that somehow made it from architect to contractor without anyone noticing. (That is, until someone tried to use a set of stairs that led literally nowhere.) Check out all 31 - how did anyone let this happen?!
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![20 Utterly Bizarre New Year’s Resolutions Made On Twitter [Weird & Wonderful Web] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/0MPFv7gEkDiHEd2POhrMozl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Check these out on your Friday coffee break.