Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 of the Best Modern Poster Designs to Inspire Creativity

10 of the Best Modern Poster Designs to Inspire Creativity | Public Relations & Social Marketing Insight | Scoop.it
Posters offer a diverse canvas for graphic designers, and some of the very best are not only beautifully designed but also inspiring and thought-provoking. There are hundreds of stunning poster designs that are instantly eye-catching, but we’ve narrowed this list down to a few of the most intriguing examples from the current decade. Whether you prefer to be bold or understated, you’re certain to find something here that will get your creative juices flowing.
Jeff Domansky's insight:

Deliciously creative posters. Recommended viewing. 10/10

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Why Tomato juice? Tastes on a Plane | Damn Interesting

Why Tomato juice? Tastes on a Plane | Damn Interesting | Public Relations & Social Marketing Insight | Scoop.it

Consumption of tomato juice is unusually popular on commercial airline flights. For example, German airline Lufthansa estimates they serve about 53,000 gallons (about 200,000 liters) of the stuff a year, which is not too far off from the 59,000 gallons (223,000 liters) of beer they serve annually on their airplanes.


Its popularity has something to do with the history of drink service on airplanes. When commercial flights began, alcohol was complimentary and therefore hugely popular. Because of the expense, airlines eventually began charging for booze, but the mixers remained available free of charge.


However, that’s not the whole story. Studies in chambers that mimic airplane cabins in flight indicate there’s a scientific reason for tomato juice’s airborne popularity. The modern airplane cabin’s combination of low pressure, loud engine noise, and desert-like humidity has an impact on a human’s sense of taste.


These factors dull humans’ sensitivity to sweet and salty flavors by about 30%, but do not impact the umami flavors that are important to the taste of tomato juice. As a result, people consistently rate tomato juice as tasting better in conditions observed in an airplane than in conditions normally seen on the ground. These studies also found that sour, bitter, and spicy flavors are mostly unaffected....

Jeff Domansky's insight:

Another ideas post worth reading.

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Web Design Agencies Websites: 26 Creative Web Examples | Graphic Design Junction

Web Design Agencies Websites: 26 Creative Web Examples | Graphic Design Junction | Public Relations & Social Marketing Insight | Scoop.it

Fresh, innovative, creative, minimalist award winning web design agencies websites for inspiration. Today we've selected 26 best web design agencies' websites.


Beautiful examples of Web Design Agencies websites for inspiration. These agencies are are using the latest technologies “HTML5,  CSS3  and  JavaScript” for their websites to create perfect and eye catching design. 


Let’s take a quick look at some amazing new web trends to keep in mind when designing your next website project.

Jeff Domansky's insight:

You're in for a creative treat with these 26 agency websites. Enjoy.

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80 Books Every Person Should Read

80 Books Every Person Should Read | Public Relations & Social Marketing Insight | Scoop.it
We invited eight female literary powerhouses, from Michiko Kakutani to Anna Holmes to Roxane Gay, to help us create an updated list of books everyone should read. Each participant made 10 picks. It's a new year, a new Esquire.com. We're looking forward to reading and we hope you are, too.
Jeff Domansky's insight:

This Esquire article is worth bookmarking so you can go back whenever you're looking for new or old authors to read and be inspired by. This list reflects the favorites of the eight women writer's recommendations but there's something for all and definitely some new writers to discover.

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Landing Page Inspiration | Collect UI Design

Landing Page Inspiration | Collect UI Design | Public Relations & Social Marketing Insight | Scoop.it
Landing Page Inspiration — December 2016.
Jeff Domansky's insight:

Look no further for landing page design inspiration.

Fabien Giuliani's curator insight, January 15, 2017 4:45 AM

Ce que j'ai découvert sur Scoop it!

Everett Bowes's curator insight, January 15, 2017 11:20 AM

Look no further for landing page design inspiration.

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15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups – Shopify

15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups – Shopify | Public Relations & Social Marketing Insight | Scoop.it

Lorem ipsum has become the industry standard for design mockups and prototypes. By adding a little bit of Latin to a mockup, you’re able to show clients a more complete version of your design without actually having to invest time and effort drafting copy.


But despite all its benefits, seeing the same random Latin text in every design can get a little boring for you and your clients. So if you have a client who’s got a sense of humour or if you’re just tired of going the traditional route in your mockups, here are 15 creative and funny lorem ipsum text generators that are sure to lighten the mood at any client meeting....

Jeff Domansky's insight:

Here are 15 creative and funny lorem ipsum type generators for your next mockup.

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14 inspirational examples of creative typography - 99designs Blog

14 inspirational examples of creative typography - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

You can have words without a picture, or a picture without words, but when you bring them together you get something special: a piece of art with a message. We see examples of creative typography all over the place, from polished advertisements to street art. But how do you get from idea to finished product?


Recently, 99designs teamed up with Skillshare to offer a classes to our designers on gaining typographic inspiration from your surroundings, adding visual concepts to individual words, hand lettering and shading, and custom logotypes. Take a look at some of the awesome results. And, if you’re feeling inspired, jump over to Skillshare and sign up for your trial!...

Jeff Domansky's insight:

Fresh creativity.

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Watch Zuckerberg's Jarvis AI make him toast and shoot him a shirt

Watch Zuckerberg's Jarvis AI make him toast and shoot him a shirt | Public Relations & Social Marketing Insight | Scoop.it

Mark Zuckerberg announced he was building an AI system for his own home called Jarvis back in January. After a year of coding, he’s ready to show it off.


You can see Jarvis make Mark some toast, teach his daughter Mandarin, and even shoot him some clothes when he’s ready to get dressed (surprise, it’s a plain gray t-shirt).


When Zuckerberg wakes up, Jarvis lets him now about his upcoming calendar events. And when he doesn’t feel like speaking, he can communicate with Jarvis via a Messenger bot as well.


Also, Jarvis sounds a lot like Morgan Freeman – and it might actually be him – so that’s pretty awesome. Just watch the video....

Jeff Domansky's insight:

Amazing what you can do with a couple of billion bucks. I mean Morgan Freeman as the voice of his AI Jarvis? Awesome Z!

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History tells us what may happen next with Brexit & Trump

History tells us what may happen next with Brexit & Trump | Public Relations & Social Marketing Insight | Scoop.it

It seems we’re entering another of those stupid seasons humans impose on themselves at fairly regular intervals. I am sketching out here opinions based on information, they may prove right, or may prove wrong, and they’re intended just to challenge and be part of a wider dialogue.


My background is archaeology, so also history and anthropology. It leads me to look at big historical patterns. My theory is that most peoples’ perspective of history is limited to the experience communicated by their parents and grandparents, so 50–100 years. To go beyond that you have to read, study, and learn to untangle the propaganda that is inevitable in all telling of history.


In a nutshell, at university I would fail a paper if I didn’t compare at least two, if not three opposing views on a topic. Taking one telling of events as gospel doesn’t wash in the comparative analytical method of research that forms the core of British academia. (I can’t speak for other systems, but they’re definitely not all alike in this way).


So zooming out, we humans have a habit of going into phases of mass destruction, generally self imposed to some extent or another. This handy list shows all the wars over time. Wars are actually the norm for humans, but every now and then something big comes along. I am interested in the Black Death, which devastated Europe. The opening of Boccaccio’s Decameron describes Florence in the grips of the Plague. It is as beyond imagination as the Somme, Hiroshima, or the Holocaust. I mean, you quite literally can’t put yourself there and imagine what it was like. For those in the midst of the Plague it must have felt like the end of the world....

Jeff Domansky's insight:

Thoughtful post on how history informs the future. Recommended reading! 10/10

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The story of Lisbon through its storefronts and owners

The story of Lisbon through its storefronts and owners | Public Relations & Social Marketing Insight | Scoop.it

After showing us the beauty of storefronts in paris and milan, pixartprinting has now collaborated with photographer sebastian erras to spotlight the city of lisbon and its most remarkable shops. ‘lisbon re-tale’ carries us through theportuguese capital to encounter 30 historical shops, their often ornately decorated façades and their passionate business owners. the series — of which lisbon is the final chapter — seeks to give a voice to these traditional places, highlighting the creativity, character, and values from the past.


Through the voices of its inhabitants, ‘lisbon re-tale’ conveys the vibrant essence and energy of the city, highlighting its historic architecture and commercial spaces. this latest collaboration between pixartprinting and photographersebastian erras sees craftsmen, young designers, barbers, and restaurateurs standing outside their store’s doors, proudly presenting goods to locals and foreigners alike. ‘light seems to shine from the people who work in them: welcoming, smiling men and women who love their land and its history,’ the team describes....

Jeff Domansky's insight:

Pixartprinting has collaborated with photographer Sebastian Erras to spotlight the city of lisbon and its most remarkable shops. What a visual feast!

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Google, democracy and the truth about internet search

Google, democracy and the truth about internet search | Public Relations & Social Marketing Insight | Scoop.it

Are Jews evil? It’s not a question I’ve ever thought of asking. I hadn’t gone looking for it. But there it was. I press enter. A page of results appears. This was Google’s question. And this was Google’s answer: Jews are evil. Because there, on my screen, was the proof: an entire page of results, nine out of 10 of which “confirm” this.


The top result, from a site called Listovative, has the headline: “Top 10 Major Reasons Why People Hate Jews.” I click on it: “Jews today have taken over marketing, militia, medicinal, technological, media, industrial, cinema challenges etc and continue to face the worlds [sic] envy through unexplained success stories given their inglorious past and vermin like repression all over Europe.”


Google is search. It’s the verb, to Google. It’s what we all do, all the time, whenever we want to know anything. We Google it. The site handles at least 63,000 searches a second, 5.5bn a day. Its mission as a company, the one-line overview that has informed the company since its foundation and is still the banner headline on its corporate website today, is to “organise the world’s information and make it universally accessible and useful”.


It strives to give you the best, most relevant results. And in this instance the third-best, most relevant result to the search query “are Jews… ” is a link to an article from stormfront.org, a neo-Nazi website. The fifth is a YouTube video: “Why the Jews are Evil. Why we are against them.”...

Jeff Domansky's insight:

Tech-savvy rightwingers have been able to ‘game’ the algorithms of internet giants and create a new reality where Hitler is a good guy, Jews are evil and… Donald Trump becomes president. This thoughtful post explores challenging culture and technology issues. Recommended reading. 10/10

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The Weird Ways Designers Play With Building Blocks

The Weird Ways Designers Play With Building Blocks | Public Relations & Social Marketing Insight | Scoop.it

A new book, Let's Play, tasks 100 Swiss designers to play with toy blocks, then photographs the results, looking for trends.


In the new book Let's Play, artistic director Christiane Nill and photographer Lionel Henriod task 100 Swiss creatives who work in three-dimensional fields like architecture, sculpture, and industrial design to play with blocks for the camera then document what they make.


The parameters of Let's Play are simple. Designers are given 270 simple wooden blocks which have been custom created for the project. All blocks are visible at the beginning of each play section, and they're organized into groups of 34 different shapes.


Each player has 30 minutes to construct something using any of the blocks they want, plus three picked by the previous player—those must be incorporated into thee structure. (The first player used blocks selected by the carpenter who made them.) Beyond that, anything goes....

Jeff Domansky's insight:

It's a well-documented fact that architects love playing with toy blocks as much as kids do. But do they play with them differently compared with other adults? Fun reading for creatives from Fast Company Co-Design.

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150 Years of the Best Holiday Marketing Campaigns

150 Years of the Best Holiday Marketing Campaigns | Public Relations & Social Marketing Insight | Scoop.it

Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come.

 

To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting -- something that'll resonate with your customers. This usually means lights, emotions, and celebrating family and friends.

 

Of course, there’s no harm is looking to the past to see which other brands and campaigns have made their way to the holiday retail hall of fame. Here, we look back on 150 years of inspirational ads and campaigns that many consumers say the holidays just wouldn’t be the same without....

Jeff Domansky's insight:

Look back on 150 years of inspirational ads and campaigns that many consumers say the holidays just wouldn’t be the same without.

Daniel Gonzales's curator insight, November 15, 2016 2:06 PM
Taking it back to 1874... Hubspot is an awesome learning source, great blog to plug into!
Comunipedia 3.0 's curator insight, November 15, 2016 5:35 PM
Entretenida infografía que trata la evolución de las campañas de marketing realizadas en las vacaciones de Navidad durante 150 años, por lo que recoge también las campañas anteriores a la llegada del marketing digital.
Gonzalo Moreno's curator insight, November 17, 2016 8:06 AM
A trip in time: Understading what Christmas symbols are, nowadays, and where they came from.
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23 science fiction and fantasy book covers that are out of this world - 99designs Blog

23 science fiction and fantasy book covers that are out of this world - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Book covers have a tremendous impact on potential novel readers because the truth is, when we’re searching for a new read, we’re likely to judge a book first by its cover. Where a compelling book cover design might attract a new reader, a boring or confusing cover might lead them to keep browsing without another thought.

 

As sci-fi and fantasy novels create otherworldly settings and unimaginable scenarios, their book covers need to help communicate what’s happening within their pages in an engaging and meaningful way, without being distracting.

Jeff Domansky's insight:

Interesting post on the science of the design of science fiction book covers.

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A really obscure forgotten audio format: “Talking rubber”

A really obscure forgotten audio format: “Talking rubber” | Public Relations & Social Marketing Insight | Scoop.it

As young people shy away from leaving voice messages when an e-mail or text message can instantly reach business colleagues, we may have moved beyond the simple answering machine.


But for every quotidian and arcane technological marvel, there was a time when it required a gentle, in-depth explanation. Think of the current press for self-driving cars or smart watches. Every new technology has to answer: what it is, how we are supposed to use it, and why we would ever want to use it in the first place.


In November 1954, this full-page ad ran in several publications, including Scientific American,Popular Mechanics, and Chemical Engineering News....

Jeff Domansky's insight:

What a great read! Recommended reading. 10/10

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You Don’t Have to Be Bored by Social Media Any More – An Idea For You

You Don’t Have to Be Bored by Social Media Any More – An Idea For You | Public Relations & Social Marketing Insight | Scoop.it

3. Follow curators, not publishers.


Most big publishers, not matter how good their content, will flood your social feeds with a bunch of links to content you don’t really care about. Or, they’ll repeatedly promote the same content you’ve already seen as they chase more clicks.


Curators on the other hand, do the hard work for you. Assuming you follow the right curators based on your interests, they’ll give you a steady stream of quality links.


You don’t need to see every article a publisher posts, you only need to see the ones really worth your time....

Jeff Domansky's insight:

Josh Spector's advice is priceless -- especially #3 on curation.

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The Opening Lines of the World's Most Famous Books | Daily Infographic

The Opening Lines of the World's Most Famous Books | Daily Infographic | Public Relations & Social Marketing Insight | Scoop.it

They say not to judge a book by its cover, but there’s no saying about judging a book by its first line.


I can usually tell within a few minutes if I’ll enjoy a book. Based on this infographic, it seems that many famous books are good from the start.


I’m sure you’ve heard the phrase, “It was the best of times, it was the worst of times,” but did you know the entire first line for “A Tale of Two Cities” is much longer? The first sentence in the book is a whopping 119 words.


On the other hand, “Fahrenheit 451” opens with an easy to remember one-liner: “It was a pleasure to burn.”...

Jeff Domansky's insight:

Here are the opening lines of 34 of the world's famous books.

Jeff Domansky's curator insight, January 15, 2017 10:38 AM

Here are the opening lines of 34 of the world's famous books.

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15 Best Web Design Inspiration 2017

15 Best Web Design Inspiration 2017 | Public Relations & Social Marketing Insight | Scoop.it

This best web design inspiration 2017 will let you know about the modern, creative and brilliant design. You can get fresh ideas to make yourself better.


Here’s a wonderful, creative and awesome collection of web design inspiration 2017.


Websites let people know about the brand, product, company etc. It helps people out to know about regarding thing. Feature, about, description is mentioned to give clear view.


Web design in any website does matter a lot because you’re not going to show feature and about only but are responsible for all engagement you made for viewers. So, keep in mind while selecting any design as it leaves good or bad impact....

Jeff Domansky's insight:

A great collection of designs for inspiration.

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17 Overlooked Content Marketing Promotion Ideas to Try in 2017

17 Overlooked Content Marketing Promotion Ideas to Try in 2017 | Public Relations & Social Marketing Insight | Scoop.it

As marketers, we often face tight time frames and demanding deadlines when it comes to publishing our newest content offering. From hitting publish on your next blog post to promoting your next e-book or webinar, let’s all agree to make more time to focus on how to distribute our content wisely.


In 2017, we can buck the content marketing trend of focusing just on content creation and not enough on content promotion. Here are 17 ideas to maximize the ROI of our writing efforts:Landing Page...

Jeff Domansky's insight:

17 fresh promo ideas for marketers.

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Snowfall was recorded in the Sahara Desert for the first time in 37 years — and the satellite imagery is gorgeous

Snowfall was recorded in the Sahara Desert for the first time in 37 years — and the satellite imagery is gorgeous | Public Relations & Social Marketing Insight | Scoop.it

It snowed on December 19 in the Sahara Desert, and NASA's Landsat 7 satellite was there (or rather, hundreds of miles overhead) to see it.


The photo comes from Landsat 7's Enhanced Thematic Mapper Plus visible-light camera, and depicts the first snowfall recorded in the massive African desert in 37 years.


The snow-covered area depicted in the photo lies on the northern end of the desert, near the Moroccan-Algerian border and the town of Ain Safra. Here's the full image, which you can click to enlarge:...

Jeff Domansky's insight:

Wonderful NASA images of snow in the Sahara Desert.

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Here Is What Happened In 2016 In Cookie Form

Here Is What Happened In 2016 In Cookie Form | Public Relations & Social Marketing Insight | Scoop.it

2016 was a wild year. Not only did Beyoncé reinvent the music video as we know it, Britain voted to leave the European Union, Chewbacca mom stole the hearts of millions, and Pokemon Go sweeps the globe.


And those are just some of the notable moments of 2016 according to Pitch’s annual review of pop culture....

Jeff Domansky's insight:

Pitch's annual holiday cookies highlight the key moments of 2016 to create an edible annual review.

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Benedetto Bufalino's disco ball cement mixer in Lyon

Benedetto Bufalino's disco ball cement mixer in Lyon | Public Relations & Social Marketing Insight | Scoop.it

There’s no shortage of humor in Benedetto Bufalino’s work.  From playable ping pong tables made from upside down cars, and aquariums built from telephone booths, Bufalino has a knack for turning the ordinary into the absurd.


The French artist’s most recent creative intervention invites pedestrians to a party at a construction site in Lyon, France, Bufalino has created the ‘disco-ball cement mixer’ that glimmers and gleams a radiant spectrum by night. as the mixer rotates, mirrored tiles cladding the truck reflect rays of light across the surrounding site.  ...

Jeff Domansky's insight:

A disco ball cement truck and party? Only the French!! Benedetto Bufalino's most recent creative intervention invites pedestrians to a party at a construction site.

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9 cutting edge web design trends for 2017

9 cutting edge web design trends for 2017 | Public Relations & Social Marketing Insight | Scoop.it

These technologies have combined to create a huge shift in the web design paradigm, creating, most notably, a responsive (or increasingly mobile-first) design philosophy.


On the aesthetic side, 3 years ago flat design reigned supreme. And then Google introduced Material design, which brought us slightly out of abstraction. 2017 marks the year design takes one more step back into reality. Whether it’s through form, color choice or functionality, 2017 is a year of hybrids, where reality and technology collide to create a seamless browsing experience.


Here are the 9 web design trends we think are going to bridge that gap...

Jeff Domansky's insight:

From animated micro-interactions to split screens to gamification, these are the 9 web design trends we're predicting will be popular in 2017. Great reading and viewing!  10/10

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The future of digital advertising creativity and how to get ready

The future of digital advertising creativity and how to get ready | Public Relations & Social Marketing Insight | Scoop.it

"We understand that the environment is changing inextricably, but what do we do now to prepare for this new reality?”

I had become so accustomed to describing the changes in content consumption and its implications for marketers, media companies, and tech-enabled content platforms that I was taken aback.

The nods among her team made it abundantly clear that “what now?” was more than a theoretical question, and one that needed to be addressed ASAP.

Thus, herewith are five practical predictions on the future of digital advertising creativity and real-world recommendations on what to do now to prepare....

Jeff Domansky's insight:

Peter Minnium shares five digital creativity trends to watch. Good read.

juneleo's comment, December 3, 2016 12:33 AM
Its trendy :)
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3 Creativity Tips for Marketers From Monty Python's John Cleese

3 Creativity Tips for Marketers From Monty Python's John Cleese | Public Relations & Social Marketing Insight | Scoop.it

Monty Python alum John Cleese outlines 3 pillars of creativity that have helped him generate pure creativity, and content marketers should take note.


Creativity comes easy to some, but when it comes to content marketing we are constantly tasked with being creative. Content Marketers must consistently come up with new ideas and concepts that will win over audiences and stand out from the noise of competitors, all while ever so subtly sharing our product information and building brand loyalty. Not so simple.


At CMWorld, Monty Python alum John Cleese outlined three pillars of creativity that have helped him create, and more importantly replicate, pure creativity, and content marketers seeking new ideas should take note....

Jeff Domansky's insight:

And now for something completely different....

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