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Influencer outreach has taken on a whole new meaning in 2016, and it has become crucial for brands to develop relationships with influencers. Getting the most from your influencers requires more than a simple email or InMail. You need to adopt an extended research and outreach process, cultivate the relationship, and continue it well beyond any campaign-related focus.
Here are 4 questions that you must ask yourself to pinpoint why your influencer marketinginitiative may not be as successful as you had hoped....
What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops completely out of the tech vertical and see how their product floats with other viewers.
Not to be rude, but HP isn’t exactly everyone’s idea of a luxury tech device. This generation tends to live, breathe, and generally go gaga over Apple’s sleek designs. It oozes fashion, vogue, and lifestyle, honey! However, just because HP is perhaps a more affordable option doesn’t mean it isn’t chic. And to prove it, HP tapped into trendsetters in a completely unique way. Before we go deeper into the big reveal, please allow a brief intermission in which we applaud, bow down, and shower HP’s marketing team with endless pastel colored macarons. Okay, we are done....
As a marketer, it’s time to reclaim your brand. And this, of course, begins and ends with the customer–but the real magic happens when you win over the people your customers trust the most: the influencers.
Influencer marketing is quickly becoming an important component of your company’s marketing practice and you already know (some of) your key influencers. Now, you’re itching to figure out how to engage and build lasting relationships with these influencers.
Create an Ongoing Plan to Engage with Influencers By creating an ongoing plan to engage with influencers, you’ll create lasting, relevant connections with the people your customers trust the most. Thereby connecting your future customers with your brand. This practice has been adopted by leading organizations that rely on building relationships with their influencers and access the communities that value their knowledge and trust their opinions.
Welcome to your elevated influencer marketing practice, we have a feeling you’ll stay for the long haul....
As our influencer marketing columnist Raymond Morin blogged sometimes ago, there are 3 main types of influencers: - celebrities - opinion leaders (traditional media, online media, social media) - ambassadors (satisfied customers, happy employees).
With the democratization of social media influence, there are simply more people that yield influence in social media. Perhaps this is one reason why Influencer Marketing continues to soar in 2015. It really shouldn’t come as a surprise, because numerous stats have already documented the power of online recommendations...
As the digital marketing & SEO industry changes and evolves, so must the tools & techniques in our arsenal. How we form SEO strategies in particular, are radically different from how they took shape in 2010 and will likely be radically different in 2020! Growing disciplines like PR and influencer marketing have become absolutely critical to SEO success in 2015 and beyond. If we want to continue to drive marketing results, digital marketers need to fully embrace these fields and approach link building and outreach with a different mindset, skillset and toolset.
Seer compiled a list of over 40 influencer marketing tools, all of which can be yours for FREE....
Getting backlinks from your readers doesn’t depend on how many of them you have—it depends on who they are.
The good news is that all influencers read a lot. You just need to get them to want to read your stuff.I link to the marketers and business owners that I follow and like on a regular basis. They essentially get automatic, high-quality links just by producing great content on a consistent basis.
Here’s the formula for getting great backlinks: Great content + Read by linkers = Great backlinks
It’s simple, but it works.In this post, I’m going to show you six main ways that can help you get your content in front of the people who matter....
The Evolution of Influencer Marketing and The 5 Influencer Insights That Matter Most provides an overview of how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good. Let Tracx show you how.
When you need an authentic promotional boost, you need to recognize and leverage your brand ambassadors. This can be done with visual contentmarketing that includes incentives, tools and technology that can multiply your brand awareness.
People like to buy from peopleIn the past, businesses have enlisted logos, symbols, key colours and slogans to build their brand awareness. However, with the instant gratification demands of Gen Y and the “always on” expectations of Gen Z, there is so much more to successful brand marketing than a catchy jingle....
So how do you go about finding such people or influencers? How do you build relationships with such people?
In this article, we will learn the following from 58 experts in the industry:The tools they use. Their tips for building relationships with influencers....
I’m just going to come out and say it – no matter what the content is, if you feature influencers in it, it will do better.
I know – it’s not always what you want to hear. How come content can’t just speak for itself?
It can – sometimes.
But featuring influencers in your post is the most sure-fire way of straight up injecting content promotion into the post itself. You almost can’t fail, to be honest.
I know this from publishing over 100 posts on various blogs and consistently seeing a strong correlation between the number of influencers cited and the number of social shares and traffic the post brought in.
So, how do you go about building a post that’s built to be shared? Here’s three quick wins:...
The people who you want to know are the influensters. Influenster is a product discovery platform and reviews site that enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions.
And we’re talking five million plus honest product reviews from 1.5M+ socially active trendsters, on over a million products for consumers to discover.
There’s also a gamification aspect to it, allowing trendsters and influensters a chance at receiving more new products....
Influencer marketing on Instagram is a valuable asset for your social media activations. We’ve worked with a wide variety of brands and agencies on different influencer campaigns, which has taught us a lot about the best strategies for running influencer promotions on Instagram.
We outline the 10 best practices for influencers on Instagram and provide some real life examples from some of our partners....
How do you find, build, foster, and manage influencer relationships? Three subject-matter experts – all influencers themselves – offer valuable how-to tips.
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Influencer marketing was huge in 2015. Just take a look – it’s been on a pretty fast trajectory recently:That presents a challenge to marketers who have been doing it for awhile. Sure, you might have a network that’s engaged with your content and a few VIPs you can rely on to help promote, but they’re getting busier as more companies try to work with them.
With more companies start sending outreach emails, it’s getting harder to get the attention of your targets. The key is following the right steps in planning, research, and nurturing relationships consistently.
To demonstrate the entire process from start to finish, Paul May, co-founder of BuzzStream, joined us for a webinar last week walked us through the real, complete influencer strategy involved in the launch of a previous BuzzStream ebook....
These days, there are plenty of so-called influencers roaming the web trying to get their voices heard, but nine out of 10 of them have little substance and even less to offer.
Most resort to repackaging the advice of others, and end up adding to the noise instead of becoming the signal.
When Neil was starting out, he didn’t aspire to become an influencer. Instead, he worked day and night to find solutions to the problems that he and his colleagues were facing....
Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.
The report was based on data from a survey of 441 influencers; respondents were selected based on size of reach, social footprint, and vertical. The topics covered by the influencers surveyed include parenting, fashion, DIY, technology, and food, among others.
Some 85% of influencers say they accept monetary compensation from brands, 11% say they do not take any form of payments, and 4% only accept only products....
Have you ever wondered if content authenticity is compromised when brands pay influencers for posts?
Finding out how consumers engage with sponsored content isn’t something that marketers should guess on so GroupHigh surveyed thousands of influencers to find out how they prefer to be compensated for their brand recommendations and how their audience feels about sponsored content....
Establishing a successful influencer content program requires a framework for identifying, engaging, and managing relationships. Here’s a 5 step approach to do just that.
.Also, set goals for the influencers. For short term projects, focus on participation quality. With longer term programs, focus on participation, marketing outcomes and the relationship.
When reaching out to influencers, be sure to accentuate the positive and the mutual value. Focus first on what’s in it for the influencer. If possible, find out what their goals are and see how working together can move them towards reaching those goals whether it’s overall exposure and being associated publicly with your brand or early and unique access to information.
Beyond the famous “brandividual” influencers in your industry, consider niche experts that have an active and passionate following. Also consider subject matter experts within your own company....
When it comes to winning the hearts (and dollars) of potential consumers, a positive consumer review can go a long way. A new report shows that more than two-thirds of US Internet users trust businesses more because of positive consumer reviews.
The high levels of trust represent a significant shift. Five years ago, 45 percent of consumers said they didn’t pay attention to online reviews at all or didn’t let them influence them,eMarketer reports. But in 2015—in part because of increased mobile use—reviews are a big part of users’ online shopping experience. Thirty-eight percent of Internet users read reviews on mobile via a browser, and 24 percent on mobile apps....
There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. You'll have to make it worth their while, though, and in today's Whiteboard Friday, Rand explains how to go about that.
The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest challenge lies, because an influencer is like a changeling. It has a different image for every brand and often for every campaign of a brand.
Here is my own take on what an influencer is and a guide for where to find ideal influence to promote your business....
You’ve read our recent post on What is Influencer Marketing and saw the potential of doing an influencer campaign. And you have done your research on the dos and don’ts. You’ve even gone as far as to build a list of influencers that check off all the right boxes for your brand.
But now you’re stuck. You don’t know how to approach an influencer so they can’t help but say yes to partnering.You aren’t the only one that had an epiphany about influencer marketing, tons of other brands are jumping on this opportunity. And it is obvious why when 61% of US consumers have made a purchase based on a blog post.
So chances are, other brands may be reaching out to some of the same influencers as you. Or maybe they aren’t, but wouldn’t it be great to get to the cream of the crop of influencers before your competitors do? In either case, you don’t want your email (or whatever method of communication you choose) to get overlooked or deleted because it didn’t stand out.
So, now that you have found the ideal influencers, what do you do next?...
At Onalytica we have been looking closely at the transformation of PR as we know it. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists.
Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners)
One of the most time consuming parts of influencer relations (or influencer marketing) is identifying the right thought leaders. What if you just wrote a new blog and you have no idea what influencers would be interested in your content?
We’re here to help! We built a new tool to do this. Before it took up to an hour to find 10-20 relevant influencers, now you can do it in less than a minute…
The amount of digital content that’s produced daily is mind blowing. With so much online noise, readers are getting smart about who they turn to for inspiration and advice, and meanwhile, they’re filtering out the rest. They’re turning to influencers that have earned their trust by constantly providing the best inspiration.
According to a recent infographic by The Shelf, 92 percent of consumers trust recommendations from other people – even someone they don’t know – over brand content. This changes the scope of marketing for every brand trying to get in front of their target demographic. In turn, they’re creating strategic partnerships with niche influencers to tell their brand story in an authentic way, tap into their audience, build trust, and ultimately, increase their sales.
To learn more about the emerging space of influencer marketing, take a peek at the below infographic....
Nowadays, customers rely heavily on their peers as a source of trustworthy information. Based on a recent study by McKinsey peer-to-peer referral is the driving force behind 20 to 50 percent of purchases.
On the other hand, the ever-growing social media networks enable shoppers to share and voice their opinions about products and services with others. Thanks to social media, word-of-mouth no longer entails the one-on-one communication of two parties. Consumers are now sharing information with thousands, and sometimes millions, of other shoppers in different parts of the world.
A New Breed of Brand Advocates
The new generation of bloggers are the perfect examples of these social influencers who enjoy an extensive, and highly-targeted and loyal fan base. Influencers have an incredible impact on shoppers and make the consumers’ decision-making process more convenient.
...Based on a recent survey by Research Now, 84% of consumers make a purchase based on a blog post. This high number is due to the extensive reach, relevance, and engagement that bloggers present. Also, they are often highly knowledgeable regarding the categories they blog about, which greatly increases their reliability and authority in the eyes of their followers. From identification of need, to evaluation of alternatives, bloggers and influencers are helping buyers to make more informed decisions, in less time....
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