Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 tips for reporters entering the digital journalism world | Journalism.co.uk

5 tips for reporters entering the digital journalism world | Journalism.co.uk | Public Relations & Social Marketing Insight | Scoop.it

Sharing quality content with their audience, engaging with readers below the line and building their brand, these are just some of the tips for new journalists shared at a journalism event today.


Speaking at the NCTJ's Journalism Skills Conference at Bournemouth University, a panel were asked to give advice to journalists, particularly those entering the field.


The panel featured Peter Bale, vice president and general manager of CNN International Digital; Pete Clifton, executive producer for MSN UK; and Liisa Rohumaa, a journalism lecturer at Bournemouth University...

Jeff Domansky's insight:

Superb advice for journalists in the future digital world and advice any marketing, PR or content professional should heed.

Neusa's curator insight, November 28, 2013 5:21 AM

Acompanhar a mundança!

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10 facts that prove print is still in the game

10 facts that prove print is still in the game | Public Relations & Social Marketing Insight | Scoop.it

When considering the future of print, remember that 80% of Canadians read newspaper content every week. The number of those who only access this content through digital formats is rising, of course. But one thing remains consistent: the belief that newspapers are a credible and comprehensive source of information.


Newspaper reading habits have changed in the past few years. No one would argue that point.


But it is often human nature to exaggerate the pace and degree of change. That, of course, is good if you need the push to re-invent yourself but less helpful if you are the one who has to manage the transition...

Jeff Domansky's insight:

Anne Crassweller tries hard to show print is still "in the game". There are some substantial and surprising facts to consider but without profitability the future forfor journalism jobs and long form content looks grim.

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When newsrooms move newsrooms, is it about decline or about digital?

When newsrooms move newsrooms, is it about decline or about digital? | Public Relations & Social Marketing Insight | Scoop.it

Across the country, newspapers are leaving their old haunts and shifting to cheaper buildings — and taking the opportunity to reshape how their newsrooms look.


... An upcoming white paper I’m writing for Tow will look further into how these space changes facilitate breaking news, but for now, suffice it to say that this kind of organization creates a centralized production and distribution platform for newsrooms hungry to stay on top of the latest.Other newsrooms are taking the opportunity to brand moves as organizational change as well, looking beyond nostalgia.


In an article announcing its move, the Syracuse Post-Standard’s headline read “Syracuse Media Group’s move signals shift to digital-first focus for news and ads.” As the lede put it: “Goodbye, cubicles and copy editors. Hello, collaborative work space and curators.”...

Jeff Domansky's insight:

Very interesting look at changes in physical newsroom layouts and how they reflect changes in Digital news gathering, reporting, storytelling and now, curation. Recommended reading.  9/10

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How investigative journalism harnesses the latest tech | Media news | Journalism.co.uk

How investigative journalism harnesses the latest tech | Media news | Journalism.co.uk | Public Relations & Social Marketing Insight | Scoop.it

A look at some of the ways in which mobile journalism, drone journalism, social media and crowdsourcing is being maximised by investigative journalists...


What happens when the age-old practice of investigative journalism collides with emerging technologies and new media?Potentially powerful things, according to a panel at yesterday's BBC social media conference, which looked at some innovative ways investigative reporters are using the latest technology to power their journalism....

Jeff Domansky's insight:

Useful tools and technology for marketing and PR too.

Julia Bramble's curator insight, November 3, 2013 2:14 AM

If journalists don't make the most of social media, they'll be swept under in the tide. Good to see that innovation rules!

Kevin Anderson's curator insight, November 4, 2013 10:55 AM

A look at ways that investigative journalists are harnessing the latest technology in the pursuit of their stories.

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Journalism *is* curation: tips on curation tools and techniques

Journalism *is* curation: tips on curation tools and techniques | Public Relations & Social Marketing Insight | Scoop.it

Curation is a relatively new term in journalism, but the practice is as old as journalism itself. Every act of journalism is an act of curation: think of how a news report or feature selects and combines elements from a range of sources (first hand sources, background facts, first or second hand colour). Not only that: every act of publishing is, too: selecting and combining different types of content to ensure a news or content ‘mix’. 


Amazon’s Jeff Bezos’ in his talk to employees at the Washington Post said: “People will buy a package … they will not pay for a story.” Previously that package was limited to what your staff produced, and wire copy. But as more content becomes digitised, it is possible to combine more content from a wider variety of sources in a range of media - and on any one of a number of platforms.


Curation is nothing new – but it is becoming harder...

Jeff Domansky's insight:

Very interesting perspective  on curation and journalism from Paul Bradshaw. 

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BuzzFeed Is Now Bigger Than AOL And Craigslist In The US

BuzzFeed Is Now Bigger Than AOL And Craigslist In The US | Public Relations & Social Marketing Insight | Scoop.it

BuzzFeed CEO Jonah Peretti just sent a memo to his employees about the company's growth and its plans for the coming year, and it was loaded with some pretty impressive numbers. August was apparently a big month for BuzzFeed, with record traffic of 85 million unique visitors. For contrast, Twitter gets about 91 million U.S. users per month and Amazon gets 77 million U.S. users, according to Quantcast.


Based on U.S. users alone, BuzzFeed has ~41 million users, bigger than Craigslist or AOL.The company saw a record profit as well (no numbers disclosed, but Peretti says that the company went from "zero revenue four years ago to a profitable company with over 300 employees")....

Jeff Domansky's insight:

With impressive growth, real revenue and profitability, BuzzFeed offers valuable lessons for traditional media.

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The End of Journalism Summed Up In One Picture | FrontPage Magazine

The End of Journalism Summed Up In One Picture | FrontPage Magazine | Public Relations & Social Marketing Insight | Scoop.it

This is what UPI's 100 years of journalistic excellence has pathetically come down to....

- 4 of its top stories are about misbehaving celebrities. The other is about whether a naked photo that went viral was staged.

- 4 of its top stories are about naked people; 2 of its top stories contradict each other. And considering that the 5th story could have been fact-checked by just watching the video in question, that means UPI ran a story for hits without even watching the video.

- 3 of the stories are not even about Miley Cyrus, they’re about celebrity reactions to her routine....

Jeff Domansky's insight:

Talk about sad news and the state of journalism... 

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To make journalism harder, slower, less secure » Pressthink

That’s what the surveillance state is trying to do. It has the means, the will and the latitude to go after journalism the way the way it went after terrorism. Only a more activist press stands a chance of resisting this.Last week, the novelist and former CIA operative Barry Eisler published one of the most important posts I have read about what’s happening to the press since the Snowden revelations began in early June.


In it, he tries to explain why authorities in the UK detained Brazilian national David Miranda for nine hours at Heathrow airport and confiscated all the technology he had on him. (Miranda, as everyone following the story knows, is the spouse of The Guardian columnist Glenn Greenwald. He had been acting as a courier, bringing documents on encrypted thumb drives back and forth between Greenwald in Brazil and his collaborator, Laura Poitras, in Germany.)Eisler’s explanation of this pivotal event is the most persuasive I have seen....

Jeff Domansky's insight:

Freedom of the press suffers...

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The Changing Face of Journalism

The Changing Face of Journalism | Public Relations & Social Marketing Insight | Scoop.it

...Today, the delivery of news is not so defined. Website, social media and digital platforms have profoundly changed not only how we get our news, but also what news we are getting. The comment section of online news stories are often more popular, or at least more entertaining, than the actual news story. The ability to “like” and “share” news now allows others to instantaneously watch or read what we are following.


As the number of online and social media offerings grows, we are sadly seeing the demise of newspapers. In 2011, 152 American newspapers ceased operations. Rapidly declining advertising revenues continue to be the industry’s core problem as the majority of us seek our news online.


Now, plans are in place for significant changes for CNN.com and CNN digital platforms. The channel will launch a redesigned website (see screenshots here) and install a back-end system that its editorial producers can utilize. This comes after the recent merging of their digital and television newsrooms into one entity. With a new emphasis on their talent, CNN anchors, reporters and writers will become more prominent, enabling the sharing of content across platforms....

Jeff Domansky's insight:

This is a really interesting look at news media and journalism trends as well as a specific preview of changes at CNN as it integrates its traditional and digital newsrooms. Recommended reading.

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With Breaking News, It’s Not the Tools, It’s How We Use Them | Mediashift | PBS

With Breaking News, It’s Not the Tools, It’s How We Use Them | Mediashift | PBS | Public Relations & Social Marketing Insight | Scoop.it

In the wake of the Boston Marathon bombing one commenter called it a “watershed moment for social media” – but not in a good way. “Legions of Web sleuths cast suspicion on at least four innocent people, spread innumerable bad tips and heightened the sense of panic and paranoia,” wrote Ken Bensinger and Andrea Chang in the L.A. Times. In a similar post, Alan Mutter quipped that crowd reporting after the Boston Marathon went from critical mass to critical mess.


Recent events like Hurricane Sandy and the Boston marathon bombing have cast a harsh spotlight on the brave new world of breaking news and highlighted the critical need for better tools and techniques for verifying and making sense of the flood of information these events produce. This has all played into the ongoing debate about whether the Internet and new technology erode our standards and our trust in newsgathering....

Jeff Domansky's insight:

Great conversation about whether technology helps journalism or hinders it in covering breaking news.

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Okay, Here's The Real Reason Why Jeff Bezos Bought The Washington Post

Okay, Here's The Real Reason Why Jeff Bezos Bought The Washington Post | Public Relations & Social Marketing Insight | Scoop.it

The question that still remains is why: Why would a technology entrepreneur invest in a stodgy media outlet in a declining industry? Was the motive for the move sentimental altruism or profit?


I think Henry Blodget at Business Insider hit the nail on the head in his piece when he said that:"Content and commerce companies have long dabbled with combining the two experiences, but no one has really nailed it. Given Amazon’s expertise in affiliate marketing and advertising, it’s not hard to imagine that the Washington Post could quickly become a laboratory for the next generation of integrated content and commerce."...

Jeff Domansky's insight:

Content marketing strategy behind Washington Post acquisition? This is a good look at some of the possible reasons why Bezos  acquired the newspaper institution. what's going to be interesting in the future, is how he experiments with digital journalism, whether the journalists and others at the Washington Post will follow his lead or whether he'll simply flip it when it becomes more successful.


Between newspaper acquisitions by Warren Buffett, Bezos and other billionaires, something is up with newspapers which look much more attractive to investors.

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Kindle Singles: Growing, but Maintains Focus

Kindle Singles: Growing, but Maintains Focus | Public Relations & Social Marketing Insight | Scoop.it

The Kindle Singles store, according to its editor David Blum, is “like a bookstore where the manager also edits the books.” Blum is that manager-editor, and under his guidance the store has grown to feature nearly 400 works since launching in January 2011. When the store went live, its mission was to publish the kind of long-form journalism that has become harder to find as more magazines have shuttered and those still standing allocate fewer pages to in-depth pieces.


Since the Singles program started, it has gained enough respect to attract major names—among the many heavy hitters who’ve released Singles are Christopher Hitchens and Stephen King—and to delve into fiction.


Blum, a veteran of alternative weeklies—he worked at both the Village Voice and the New York Press, during the papers’ headier days—has gained a fair amount of attention since the store took off. In an April profile in the New York Times, Leslie Kaufman wrote that he has “transformed himself from doctor of the dying to midwife of the up-and-coming,” becoming “a man whom authors want to court.”...

Jeff Domansky's insight:

Publishing and journalism Renaissance? Maybe...

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Innovative Storytelling, Engagement Reflect Trends in Newsrooms

Innovative Storytelling, Engagement Reflect Trends in Newsrooms | Public Relations & Social Marketing Insight | Scoop.it
Innovative storytelling, audience engagement, and financial flexibility are key ingredients for newspapers to cope with pressures from competitors, budget constraints, and the speed at which technology is changing."It came as no surprise when The New York Times took home a Pulitzer for 'Snow Fall' - the immersive multimedia package impressed journalists and web designers alike with its seamless integration of text, audio, videos, photos and interactive graphics."The comments in "Trends in Newsrooms 2013," the World Editors Forum's report on the state of the news industry, about the attention-grabbing content, underlined the importance of stories that jump out at readers....
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Advice for the next owners of Forbes

Advice for the next owners of Forbes | Public Relations & Social Marketing Insight | Scoop.it

...The news, broken by Bloomberg’s Edmund Lee, that once mighty Forbes is going on the block after 96 years of mostly family ownership, has evoked mostly shrugs—another day, another fire sale of a journalism icon—with much of the discussion surrounding how well Bono and other minority investors have done from their investment. That, and what to do with the carcass.


The asking price of $400 million would represent at best a salvage operation for both the Forbes family and Elevation Partners, which includes Bono and former Apple executive Fred Anderson, and which paid, according to Fortune’s Dan Primack, $265 million (higher than previous reports) for its 45 percent stake back in 2006, valuing the company at $588 million. Elevation has already written down its investment by 75 percent.


If Forbes doesn’t get its asking price, it won’t be for lack of effort. Since 2010, the Forbes story has been a strenuous effort to reinvent itself as a digital media innovator, creating easily the most frenetic site in business news. It has assembled an army of 1,200 (that’s one thousand, two hundred) mostly bloggers producing dozens of posts a day (a mere 45 between 5pm Saturday and 5pm Sunday; e.g. “Practical jet packs finally take off”); embracing native advertising, the ethically problematic mixing of ads and editorial, to an extent few mainstream outlets have; amping up its conferencing business (itself not without problems), among other things....

Jeff Domansky's insight:

Digital darling Forbes magazine goes on the block

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How to get me to pay for news

How to get me to pay for news | Public Relations & Social Marketing Insight | Scoop.it

I’ve been worried about this. Information should be free – not in the sense that it should cost me nothing, but in the sense that it should cost me nothing, but in the sense that I should be able to access a variety of news sources, so that my view of the world is not coming from one source alone. If I have to pay per news source, I have an incentive to limit my news consumption, to let just one small group of people filter my world for me.


The great strength of online news is the possibility of aggregating across sources. I am willing to pay for that. I pay for NewsBlur, although it is far from my ideal RSS service. I would gladly have paid for Google Reader...

Jeff Domansky's insight:

Giving away news for free online has been called “the dumbest choice ever made by the media”.... Julie Andersen offers good suggestions on what she'd like to see digital media subscriptions in the future.

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The Forbes digital content model and power of the long-tail | Media news | Journalism.co.uk

The Forbes digital content model and power of the long-tail | Media news | Journalism.co.uk | Public Relations & Social Marketing Insight | Scoop.it

The Forbes website, or "platform", as Lewis D'Vorkin, chief product officer for the media outlet, prefers to call it, publishes hundreds of articles a day, powered by not just its own journalists but a community of 1,300 contributors and a dozen brands producing "thought-leadership content".


Speaking at an event on Wednesday (30 October), held at the Telegraph, D'Vorkin discussed in detail the site's content strategy, which is based on the editorial pillars of "context, relevance and analysis".


Strikingly, it is seeing much success in resurfacing past content, with 50 per cent of its monthly traffic said to be to articles that are at least 30 days old.The "more quality content we produce, the more variety we produce, the more long-tail of content we have," he added.But the approach taken by Forbes demonstrates that it is not just a newsroom's own reporters who can achieve this....

Jeff Domansky's insight:

Chief product officer Lewis D'Vorkin outlines the business news outlet's approach online, where 50 per cent of its monthly traffic is to articles at least 30 days old.

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Eric Schmidt: The Future of Magazines Is on Tablets

Eric Schmidt: The Future of Magazines Is on Tablets | Public Relations & Social Marketing Insight | Scoop.it

Eric Schmidt has seen the future of magazines, and it's on the tablet....


...Five years from now, the world will have "powerful, tablet-looking things — [devices] that look roughly like a tablet — as a substitute for traditional media," Schmidt predicted. Those tablets will have apps that are "incredibly immersive," including magazine apps, which will take advantage of people's social graphs, location data and other features to offer a more interactive experience, he said....

Jeff Domansky's insight:

Interesting view on tablets but I think he's dead wrong on the demise of long form content. Thanks @pcorwin for the article.

wanderingsalsero's curator insight, October 24, 2013 10:17 PM

I actually don't own a talet but I can easily agree that tablets are becoming the 'paperback' of our digital community.   It wasn't that long ago that people carried a paperback book around and read it in bits and pieces as time allowed.  Nowadays it's the tablet.

 

It does seem to me however that battery life is keeping the tablet from being as useful as they could be.  I know that when a friend gave me a used iPhone 4s several weeks ago, and I found out how often I had to recharge the damn thing, I said, "Thanks but no thanks!"

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Jeff Bezos is both right and wrong about why newspapers are like horses

Jeff Bezos is both right and wrong about why newspapers are like horses | Public Relations & Social Marketing Insight | Scoop.it
Amazon CEO Jeff Bezos says he sees a future in which newspapers are like horses — a luxury item for a small group of people, not a mainstream transportation method — but his analogy is both right and wrong.
Jeff Domansky's insight:

Mathew Ingram explores the comparison and finds it wanting. He says in some ways moving from print to digital publishing is like going from cars back to horses as transportation. Good quote that captures his point: 

"But if you accept the argument (made by Economist writer Tom Standage, among others) that media in many ways is becoming more personal and social — in much the same way it was in the 1800s, before newspapers were born, when coffee shops and gossip were the primary method of news delivery — then what we have is a lot more like horses than it is like cars."


It's a good read.



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Making News More LIke "Grand Theft Auto"

Making News More LIke "Grand Theft Auto" | Public Relations & Social Marketing Insight | Scoop.it

As tech watchers debate the overuse of interactive tools in stories David Sarno says light interactive news stories don't go far enough. As a tech reporter at the Los Angeles Times David Sarno found himself frustrated that newspaper stories only engage “one lousy sense,” as he puts it. That would be sight.


Why couldn’t they be as interactive and entertaining as a video game like Grand Theft Auto, where a player can walk around a virtual city, drive a car, walk into a store (and, yes, kill people), and essentially have some control over a re-created reality?


Even when the iPad came out in 2010 (an event that Sarno prolifically covered for The Times) and made print media more touchable, Sarno wasn’t impressed. “At that time, and still largely today, what news organizations and magazines are doing is reproducing the print version on the screen,” he tells Fast Company. “It’s like two steps better than scanning in the print version and putting it on the iPad screen.”...

Jeff Domansky's insight:

David Samo asks some provocative questions about journalism in this stimulating post and look at the future for 3-D storytelling and reporting.

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Doc Searls Weblog · News isn’t about cable. Or newspapers. It’s about us.

Doc Searls Weblog · News isn’t about cable. Or newspapers. It’s about us. | Public Relations & Social Marketing Insight | Scoop.it

Read Dave’s Cable News is Ripe for Disruption. Then Jay Rosen’s Edward Snowden, Meet Jeff Bezos. Then everything Jeff Jarvis has been writing about lately.


Then listen to the August 9 edition of On The Media. Pay special attention to the history of New York’s newspapers, and the strike of 1962-3. Note how vitally important papers back then were to the culture back then, how the strike (by a union tragically committed to preserving a dying technology that employed >100k people) killed off three of the seven papers while wounding the rest, and how that event gave birth to TV news and launched many young journalists (Nora Ephron, Tom Wolfe, Gay Talese, et. al.)....

Jeff Domansky's insight:

If you're interested in media, here's a thoughtful post and great suggested reading from Doc Searls.

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New York Times And Guardian Will Publish More Snowden Revelations

New York Times And Guardian Will Publish More Snowden Revelations | Public Relations & Social Marketing Insight | Scoop.it

The New York Times is in the Snowden game.The paper — which NSA leaker Edward Snowden deliberately avoided over his fear that it would cooperate with the United States government — is now working with the Guardian on a series of stories based on documents that detail National Security Agency cooperation with its British counterpart, the Government Communications Headquarters, known as GCHQ.


"In a climate of intense pressure from the UK government, The Guardian decided to bring in a US partner to work on the GCHQ documents provided by Edward Snowden," Guardian spokeswoman Jennifer Lindenauer said in an email. "We are continuing to work in partnership with the NYT and others to report these stories."...

Jeff Domansky's insight:

The news forecast? More Snowden...

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No fewer journalists today than 10 years ago: Statistics Canada | Vancouver Sun

No fewer journalists today than 10 years ago: Statistics Canada | Vancouver Sun | Public Relations & Social Marketing Insight | Scoop.it

Chad Skelton does a good job of explaining it. There are just as many journalists working in Canada today as there were a decade ago, according to data from Statistics Canada....

Jeff Domansky's insight:

This study is mystifying because I'm skeptical Canada is so different from the US and UK where numbers of journalists employed are down. 

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Dear Jeff Bezos, Here’s What I Saw as an Analog Nobody in the Mailroom of the Washington Post

Dear Jeff Bezos, Here’s What I Saw as an Analog Nobody in the Mailroom of the Washington Post | Public Relations & Social Marketing Insight | Scoop.it

Dear Jeff [Bezos],While it might seem an awful cliche, the fact of the matter is — if you go back to a time long before the commercial Internet existed, and well before you became so rich that you have $250 million in spare change to purchase a major metropolitan newspaper — I started my real journalism career in the mailroom at the Washington Post.


On the storied fifth floor of the Post’s longtime building at 15th and L Streets, NW — which is now also prepping to be sold for about half of what you forked over for the Post itself (oh, the irony!) — I delivered piles of letters and packages to reporters and editors, starting when I was still a student at Georgetown University.


I had come there as both a mailroom lackey and also as a stringer, after I called and chewed out then-Metro editor Larry Kramer (now the editor publisher of USA Today) about how badly the newspaper was covering the area’s colleges, including mine. He told me to come down to the Post and say it to his face, which I did with all the obnoxiousness a 19-year-old could muster.


As it turned out, I ended up staying at the Post — with a few short departures for things like graduate school — for almost 15 years, in more jobs than I can remember, including the lowest rung in the then-backwater business section. .PS Don't forget to breathe.

Jeff Domansky's insight:

Thoughtful letter and great read from journalist and former Washington Post intern Kara Swisher.

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Journalism and disruption: Change is easy and hard

Journalism and disruption: Change is easy and hard | Public Relations & Social Marketing Insight | Scoop.it

... However, it would be a mistake to think that just because it’s easier than ever to produce amazing digital editorial experiences that this makes organisational change easy. It takes an entirely different set of skills to get buy-in from stakeholders or to Jedi mind trick the empire builders of senior management. It is hard, and even I underestimated the size and nature of the challenge as I transitioned from young digital maverick field journalist to digital editor in the middle of the last decade.


While a lot is different in 2013 than it was in 1996 when I started in digital journalism, or even than it was five or six years ago, change still is hard. In some ways, it is even harder now as most newspapers struggle with redeploying diminishing resources carefully from the core business to new digital initiatives. The politics are fierce. Even when it is in an organisation’s best interest, even when it is an organisation’s stated interest to embrace digital, winning the political and cultural battles is hard, thankless work. I know people who stayed and fought these battles inside organisations, and I have deep respect for them and learn from them whenever possible. When I return to working for an organisation, hopefully soon, I will take lessons that I’ve learned from these friends....

Jeff Domansky's insight:

Thoughtful post on journalism and responding to change.

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IT'S OFFICIAL: We Never Need To Worry About The Future Of Journalism Again!

IT'S OFFICIAL: We Never Need To Worry About The Future Of Journalism Again! | Public Relations & Social Marketing Insight | Scoop.it

The New York Times Company did the world of journalism a big favor today.The company finally disclosed the exact revenues of its digital business.The numbers were impressive. And they made clear that no one ever needs to fret about the future of journalism again.Specifically, the New York Times reported that the revenue of its digital business is now about $360 million a year....

Jeff Domansky's insight:

Encouraging news for future of journalism seen in NYT digital revenue. But what about the smaller guys?

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