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There are numerous landing page variations that impact conversion rate. It’s amazing how something as simple as a color change or a different font can result in an avalanche of new conversions.
There are at least three basic features that killer landing pages all have in common. These features have less to do with button size or color, and more to do with the underlying reasons about why people, think, click, act and decide. Conversion optimization is really about how people think. It’s psychology.
And that’s what each of these features is built upon: buyer psychology. Here are the three features of a landing page that compel people to click.
Psychology is to a marketer as water is to a fish. An understanding of the human mind is crucial in order to be able to run effective campaigns that change the way consumers feel, think and act. Landing page design and functionality is no exception; in order for the user to convert the page needs to fit into the complex web of their psyche.