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social media evolves, marketers realize that a social presence is no longer an option, but a necessity. Many have noticed a disconnect, however, between consumer reach provided by social media and actual, quantifiable customer acquisition and return on investment. Recent research by The Incyte Group provides unprecedented insight into four major consumer segments that are researching your brand online and more importantly the best ways you can reach them. The implications of the findings are not a one size fits all solution for social engagement. Rather, the research provides insight into four consumer segments that can have a major impact on your social strategy if you understand what motivates them.... [You'll find these four consumer segments very interesting and worth exploring for marketing, content marketing and PR.]
Russ Grandinetti, vice president for Kindle content for Amazon, spoke to magazine publishers and editors Monday in San Francisco, where he talked about the particular challenges facing their industry as they slowly move toward digital platforms for... ...“The strenth of the Kindle platform, which has led to our success in books and what we can help do in magazines, is that customers don’t plan out which devices they’ll use for which continent,” he said, noting that they were surprised by how many consumers said they were reading entire novels on their phones. Grandinetti also noted that digital magazines offer greater potential benefits for monetization, because they’ve found that consumers who get trial subscriptions for magazines are extremely likely to then convert to a paid subscription, and because the platforms put advertisers even closer to points of sale with the consumer. “There are many advertisers out there who want to get as close to a transaction as they can,” he said. “And on the device that we build, it can literally be just a matter of a click or two with a trusted source between them.”... [Interesting POV on challenges and opportunities for magazines ~ Jeff]
Turns out that when you think of Facebook, you may be feeling a hunka-hunka burning love. Cue the Barry White makeout music. Researchers at the University of Chicago Booth School of Business say the desire to indulge in Facebook, Twitter and other social-media pastimes is among the strongest temptations we now face -- right up there with sex and cigarettes.... [Research in the search of the obvious but still interesting LOL ~ Jeff]
Marketing Research and Data: Download for free over 120 marketing charts, graphs and other data for your own use. HubSpot has compiled a brand new collection of 120 Awesome Marketing Stats, Charts & Graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. ... [This is an exceptional social media & marketing resource from HubSpot. Ideal charts for presentations, proposals and blog posts. Highly recommended ~ Jeff]
Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks, such as Pinterest, Instagram and Twitter. Facebook knows that it cannot evolve internally fast enough to keep up with this dispersion and so is resorting to identifying and buying fast emerging start-ups such as Instagram.
Through the rapid rise of smart phones and mobile platforms globally such as tablets led by the surging iPad, the way we use and view media is changing business and marketing.
Maintaining your business marketing momentum on a social web requires constant updates to identify and understand how and why users are using social networks.
Here are some of the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems....
[Great info, stats for your next social media post or presentation ~ Jeff]
When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming. When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming. From keyword tools and question-and-answer sites to open discussion forums and backlink analyzers, there are tools designed to help you with every step of your content marketing research. But don’t let the sheer number of tools available drive you into analysis paralysis. Remember, this is an idea generation strategy, so try them all, pick a few favorites and make this a part your continuous content research and planning. Here are twelve you should be using if you aren’t already...
Customer Research: Learn how to conduct research on social media to find out more about your customers. With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing. This information will help you answer their questions, solve their problems and define your social media and content strategies. In this post, you’ll learn how to quickly conduct research on social media and put it into action. [Practical tips you can use on the most popular social media platforms -JD]
In our social media-infused world, traditional marketing logic just doesn't work. Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews. Second, CEOs have lost all patience. In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can't be linked to actual firm equity or any other recognized financial metric. Third, in today's increasingly social media-infused environment, traditional marketing and sales not only doesn't work so well, it doesn't make sense.... [Traditional marketing isn't really working anywhere says Bill Lee in HBR - JD]
I started working in retailing, wholesaling, journalism and radio when I was 18-24. I studied Nielsen and Arbitron ratings for radio and TV when I was 25-34. The radio station I did most of that work for was an album rock station, one of the first. It’s a country station now, target demographic, 25-54. Other “desirable” demographics are 18-49 and 25-49. The demographic I entered between the last sentence and this one, 65+, is usually regarded by marketers as the edge beyond which no concern is worthwhile, unless you’re selling the cushy human equivalent of parking lots. Cruises. Golf. “Lifestyle” communities. Gack. For individuals, demographics are absurd. None of us are an age, much less a range of them. We’re animals who live and work and have fun and do stuff. Eventually we croak, but if we stay healthy we acquire wisdom and experience, and find ourselves more valuable over time. Though we’re less employable as we climb the high end of the demographic ladder, it’s not because we can’t do the work. It’s mostly because we look old and our tolerance for bullshit is low. Even one’s own, sometimes....
Learn how few B2B and B2C companies around the world track and follow up on consumer social media content and conversations. The good news is that B2C companies are catching on to the importance of tracking and following up on consumer conversations about their brands across the social web. The bad news is that not enough of them are doing it yet. The worse news is that the numbers are even lower for B2B companies.
In a recent survey of 1,000 B2B and B2C companies, eMarketer reports that Satmetrix learned 17% of B2C companies don’t track what consumers say about their brands on the social web, nor do they follow up on that feedback. Of B2B companies, 47% do not track or follow up on social media comments about their brands...
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Do you have a team listening to what is being said about your company on Facebook, Twitter, LinkedIn and discussion forums?... It’s very likely a company will engage in the customer service scenario described above, according to the third edition of the Social Customer Engagement Index, a study conducted by Social Media Today and sponsored by SAP. Chances are growing that customers will use a channel other than a phone call or in-person and instead opt for a social media channel for service, whether Twitter, an online forum, a Web site or a social networking site such as Facebook. SocialCRM thought leader Paul Greenberg of the 56 Group, who wrote the foreword to this study report, describes “a company like me,” as how consumers engage with companies through commonalities – such as social engagement channels. Key Findings Adoption of social media as a channel for serving and engaging with customers is accelerating, and it looks like there’s no turning back. Over a third of respondents (34%) said their company has gathered two-plus years of experience using social media tools for customer service, compared with 20.3% in 2011. Even more dramatic is the increase in the percentage of customer inquiries being addressed over social channels. The number of companies handling greater than 25% of customer service inquiries via social media doubled this year, growing to 18% from 9% last year. The number of companies handling fewer than 5% of customer inquiries over social channels decreased to 41%, down from 56%.... [if you're not serving your customers and engaging with themthrough social media, your competitors soon will be according to the research ~ Jeff]
Leah Bell, president of UQ Marketing, is more optimistic about the power of word-of- mouth offline. “There’s no denying the popularity of texting and social media among college students,” she says. “However, students begin to develop their long-term purchasing habits based on recommendations from their peers.” She and Sepso agree, though, about brands’ needs to infiltrate young consumers’ daily lives. “Brands need to interject themselves into these real-world conversations,” says Bell. That’s surprisingly difficult, consider how very connected these young adults are: 80 percent use two or more devices while watching TV, 76 percent spend at least an hour on Facebook everyday, and 59 percent even go on Facebook during class. The huge obstacle for marketers trying to reach consumers through disruptive channels like Facebook and Reddit is creating authentic content and experiences. The only way to accomplish this is through transparency and respect.... [Fascinating marketing insight: Totally awesome and hard to reach; Dude, text me ~ Jeff]
Check out the new Definitive Guide to Social Marketing. Discover how to add social to every marketing activity to drive buyer engagement, new business, and revenue. "This is the most comprehensive free ebook I've seen on social media marketing! As you dive into the 80+ pages of this ebook you'll discover valuable insights, including what to avoid, how to develop a strategy and actionable tactics you can put to use immediately." Michael Stelzner, Founder, Social Media Examiner [Another great free resource for marketing, PR and social media managers ~ Jeff]
Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, so why participate on any other social network. Everyone is on Facebook! It seems that marketing with Facebook will provide you with the means to reach and engage with all of them.
My quiet observation of businesses and brands displays to me that promotion activities seem to center around a singular and focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy....
[I found the tips in this infographic and post really valuable and practical. Check it out ~ Jeff]
This infographic shows how smart devices and social media impact your shopping habits. Pre-Internet, the motto for shopping could’ve been “try and buy.” Nowadays, social media and mobile devices add a new dimension to the retail experience. Online tools such as review sites, social networks and smartphones produce data for merchants that, if analyzed properly “in real time,” can transform the way consumers shop, according to a new infographic by custom development firm Symphony Teleca. This, in turn, can equal big bucks for business owners. “By mining the mountain of internal and external data they’re compiling, retailers can provide targeted, relevant and timely offers to their customers, simultaneously improving the customer shopping experience and the company’s bottom-line,” says spokeswoman Brittany Klontz. Entitled “The Meaning of Like,” the infographic shows just how much consumers are connected to the web. A staggering 167 million people will shop online this year, spending an average of $1,800 per person, it reveals. Unsurprisingly, shoppers are using their smartphones to look for sales and special deals, as well as read product reviews and ratings.... [Valuable trends and insight for retailers and marketers ~ Jeff]
Major Airline SM Word Cloud via Brian Solis It amazes me that even in today's social media savvy business environment there are still big companies that fail to engage with their customers, particularly customers that are frustrated and unhappy. [Ignoring customer complaints, especially online, is no longer an option for savvy companies. The outcome positive or negative will impact your brand equity. This report should be required reading for marketers and reputation managers. - JD]
...comScore released data showing that more than 184 million U.S. Internet users watched 36.9 billion online content videos in July, while video advertising views totaled 9.6 billion. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in July with 157 million unique viewers, followed by Facebook.com with 53 million, Yahoo! Sites with 48.7 million, VEVO with 44.8 million and Microsoft Sites with 42.7 million. Nearly 36.9 billion video content views occurred during the month, with Google Sites generating the highest number at 19.6 billion, followed by AOL, Inc. with 665 million. Google Sites had the highest average engagement among the top ten properties. Americans viewed 9.6 billion video advertisements in July, with each of the top 4 video ad properties delivering more than 1-billion video ads. Google Sites ranked first with 1.5 billion ads, followed by Hulu with 1.2 billion, Adap.tv with 1.1 billion, SpotXchange Video Ad Marketplace with 1 billion and TubeMogul Video Ad Platform with 830 million.... [Unstoppable trend and powerful stats to back it up. Must-read for for marketing, PR pros, content producers. - JD]
Ninety-eight percent of all SMS and MMS messages are opened by users, according to a new infographic by MOGREET. Social media isn’t the new kid on the block anymore. Instead, mobile marketing is taking over, and many have hope that it will prove more effective than Facebook, Twitter, Pinterest, and even email. Ninety-eight percent of all SMS and MMS messages are opened by users, while a whopping 84 percent of newsfeed aren’t read, 71 percent of tweets go unnoticed, and 88 percent of emails aren’t opened, according to a new infographic by MOGREET. In addition, the total number of mobile device users is higher: 234 million people have cell phones, while 161 million people total are on Facebook, Pinterest, and Google+ in the United States. As Gene Sigalov of Content Marketing Institute points out, text message marketing is a form of active engagement — unlike social media sites, where people aren’t reached in a one-on-one fashion. The infographic calls it ”narrowcast.”... [Mobile's marketing power and some data to back it up - JD]
Data shows just how active and influential American moms are online and brands need to connect with them digitally. American mothers are very active online, and they’re also very influential. They’re reading, writing, and sharing product reviews and opinions across social networks with family, friends, and strangers. Brands are often part of the online conversations happening between people around the world, but did you know how popular social media really is for American moms? A great infographic from Nielsen puts a lot of the data into perspective. Here are some highlights:
- 3 out of 4 American moms visited Facebook during March 2012.
- Moms 38% more likely to follow a brand or become a fan of a brand online than average online audience; moms who blog are twice as likely
- Facebook is the top social network for moms (72.5% of U.S. moms who went online visited Facebook during March 2012) vs. 14.1% of U.S. moms who went online and visited Twitter.
- American moms are 61% more likely to visit Pinterest than the average American.
- During March 2012, 5 million American moms visited Pinterest, which equates to one-third of the site’s unique visitors from home computers that month. [Loots of valuable marketing, PR and content marketing insight - JD insight]
Business owners everywhere need to update their level of awareness of the effectiveness of inbound marketing versus the traditional outbound marketing, and they must stay on top of the data available re the effectiveness of the key social media platforms in delivering new business leads, so that in future they can make effective marketing decisions. A key piece of data now available to business owners, indicates that leads sources as a result of inbound marketing, are 61% less costly than leads sourced as a result of traditional outbound marketing efforts. This excellent article (albeit a promotion piece), provides great intelligence about many aspects of lead generation, intelligence that all business owners should be putting to good use, as they plan future marketing activities....
Via Daniel Watson
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