Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 great content apps to get startup, tech and industry news

7 great content apps to get startup, tech and industry news | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - May 13, 2012 8:55 PM

...But with meetings all day and networking events on weekends, it’s difficult for any small business owner to keep up with the ever changing information. However, that’s still not a valid excuse — there’s an app for that, of course.

 

I asked a panel of successful young entrepreneurs the following question: What content apps do you use to get the best startup, tech and industry news on the go?

 

Here are eight mobile options that will deliver the business headlines you need to read — right to your fingertips...

 

[Great suggestions; several new ones - JD]

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The Tactics You Need to Capitalize on the Fast Pace of Social Media

The Tactics You Need to Capitalize on the Fast Pace of Social Media | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - March 26, 2012 5:27 PM
Learn how to be more agile in social media marketing so you can both manage PR disasters, and leverage new opportunities.

 

...So here are some tips to help you be a more agile social media marketer that can both capitalize on social opportunities, and repair brand damage -- but hopefully more often, it's the former....

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Nimble Streamlines Your Company's Communication Over Social Media

Nimble Streamlines Your Company's Communication Over Social Media | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - March 20, 2012 11:14 PM
Nimble allows you to import your contacts from email and social media and connect contact information for individual people in your network...

 

Where day-to-day communications used to take place in the form of handwritten notes and meetings scribbled in a DayPlanner, today businesses communicate with clients everywhere from email to tweets and Facebook wall posts. One service, Nimble, is attempting to streamline all of those communication channels into one, and help businesses and individuals create better connections with the people they’re trying to reach....

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20 free tools to evaluate social media | Lies, damned lies and statistics

20 free tools to evaluate social media | Lies, damned lies and statistics | Public Relations & Social Marketing Insight | Scoop.it
From liesdamnedliesstatistics.com - January 26, 2012 11:34 PM

One of the first resources we created when starting Rabbit in early 2010 was a list of 20 free social media evaluation tools. Not measurement, evaluation. Tools that will give you some form of meaningful data that you can use in reports. And ones that don’t cost anything.

 

Fast forward almost two years and a lot of that list is out of date, with many of the originals no longer being around or having ‘upgraded’ to full paid for services. As a result, it’s time for a refresh.

 

This is by no means an extensive list, there are other tools around in addition to these, but even a few of them together will provide you with meaningful intelligence. The 20 are as follows...

 

[Thanks to Dirk Singer for this excellent resource - JD]

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David Lusion's curator insight, August 15, 2013 1:36 AM

If we're talking about evaluation of entertainment well.. this is a very good place to start with evaluating our mediums! 
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10 Free Social Media Monitoring Tools

10 Free Social Media Monitoring Tools | Public Relations & Social Marketing Insight | Scoop.it
From ehub26.webhostinghub.com - January 6, 2012 4:27 PM
There's lots of places you can go to find social media monitoring tools.  A lot of them cost bucks $$$.  Here's a list of 10 that are free.

 

Try them out and see what works for you....

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Thirty-seven percent of the links you’re sharing are “awesome” — but how many are “rad”?

Thirty-seven percent of the links you’re sharing are “awesome” — but how many are “rad”? | Public Relations & Social Marketing Insight | Scoop.it
From www.niemanlab.org - March 30, 2012 5:59 PM
News.me asks: Can the way people characterize the news they share tell us about why they share in the first place?

 

News.me bills itself as a service that delivers “must-read news” from your Facebook and Twitter accounts. In other words, it takes all of that baby-photo clutter (sorry, babies) out of your newsfeed and comes up with just the links your friends are sharing. But News.me also enables “reactions” to shares that are only visible within the app....

 

[A cool app worth exploring - JD]

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The Friday PR and Social Media Cheat Sheet #029 - Gorkana

The Friday PR and Social Media Cheat Sheet #029 - Gorkana | Public Relations & Social Marketing Insight | Scoop.it
From metrica.net - March 23, 2012 9:44 PM
A weekly news round up on media monitoring, PR and social media news, analysis and measurement.

 

If you work in PR and are interested in the latest thinking on media monitoring, PR planning, media analysis and social media measurement, these are the must read stories from the last week....

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The art of media analysis: It’s not just a science

The art of media analysis: It’s not just a science | Public Relations & Social Marketing Insight | Scoop.it
From www.turningnewsintoknowledge.com - February 9, 2012 9:23 PM

...However, the coolest and most valuable analysis comes from determining the nuances of an issue and not just the numbers. This is what I call “the art of analysis.” In my opinion, the best results are derived from multiple data sources. When overlaid on top of one another patterns begin to emerge and real insights can be gleaned....

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Research shows just 6% of companies value listening online – Simply Zesty

Research shows just 6% of companies value listening online – Simply Zesty | Public Relations & Social Marketing Insight | Scoop.it
From www.simplyzesty.com - January 19, 2012 4:51 PM
How are companies really using social media, and more importantly how much do they value it?

 

...Recent research commisioned by Dell (where 200 U.S. companies were surveyed) shows that we may still have further to come than we think, as they found that just 6 per cent claim their online listening activities are central to their organisation...

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