Public Relations & Social Marketing Insight

Dividing the country down the middle, half of U.S. consumers now view over-the-top (OTT) video through broadband connections on their TVs, in addition to the content they traditionally watch via cable or satellite.

Consumers are also viewing content on mobile devices, creating video playlists, posting videos on social media, and learning about new TV programs and video offerings through social networks, the consulting firm found.

“We are seeing a seismic shift in consumer viewing habits,” said Robin Murdoch, a managing director in Accenture’s Media & Entertainment industry group. “The connected consumer is now comfortable viewing TV shows and video on a variety of screens, as well as sharing opinions of that content via social channels or recommendation engines.”...

[The industry better get social very fast ~ Jeff]

A new study finds that the use of computers and Facebook are more associated with information overload than the use of television and iPhones.

...What the findings suggest, Holton said, is that the news platforms a person is using can play a bigger role in making them feel overwhelmed than the sheer number of news sources being consumed. So even if you read The Huffington Post, BuzzFeed, The New York Times, and ESPN in a day, you may not feel as inundated with news if you read on your phone instead of on your desktop (with 40 tabs open, no doubt). The more contained, or even constrained, a platform feels, the more it can contribute to people feeling less overwhelmed, Holton said. A news app or mobile site, for instance, is an isolated experience that emphasizes reading with minimal links or other distractions. Compared with reading on the web at your computer, your options seem smaller....

[This is a fascinating news consumption study ~ Jeff]

Welcome to the new Mashable. After two weeks of beta testing, we're excited to launch an all-new version of the site that delivers a better experience on every device -- from phones to tablets to desktops and beyond....

[Mashable's launch tag line sends a message to media, PR and every organization: Social, Mobile, Visual ~ Jeff]