PRSA Los Angeles Chapter Board Member Denis Wolcott provides an update on a previous PRSAY blog post about the Los Angeles-area water district that was caught using a fake news site to produce positive media coverage.
Credit The Los Angeles Times for not giving up on a story.
As much as I hate to see a water agency that does great work remain in the newspaper’s cross hairs, and as much as I hate to see someone in public relations getting slammed in print . . . the public relations profession needs to take notice and learn from this one.
And, the water district may want to ask for help from PRSA....