 Your new post is loading...
Your new post is loading...
You’re going to have to get used to it: data is everywhere, we contribute to it constantly, and it has a huge impact on the retail industry. In fact, 80-90 percent of all the data in the world was created in just the last two years. Big data is generally portrayed as having all the solutions to many of the biggest issues in retail (as long as it is mined and utilized correctly), but it still has a lot of quirks to work out.
A big chunk of the problem with big data comes down to how it’s defined. There are dozens of different takes on it, but let’s discuss it as the rapid increase of the creation of diverse and quickly transforming data through multiple channels that must be processed in innovative and strategic ways.
Global retail sales should reach $3 trillion this year, and big data has the potential to unlock a larger slice of the market share pie for retailers. How? Well, that’s the interesting part....
Face it – it wasn’t all that long ago that you were super excited about your Motorola Razr, the word “tablet” referred to a stone slab and there was nothing “smart” about your TV.
Now, with everything from our toothbrushes to our thermostats connected to the Internet, 46% of consumers say they use multiple connected devices to accomplish a single task.
The burgeoning omni-channel landscape is changing the way that your customers interact, look for information and make decisions on a daily basis. Businesses looking to stay relevant and top-of-mind must rethink the way they structure their user experiences and manage customer data in response.
As channels continue to fragment and connected devices multiply, customer identity is becoming increasingly central to creating meaningful experiences that transcend touchpoints and grow relationships. Let’s take a look at 3 omni-channel trends and how focusing on customer identity enables businesses to build meaningful, unified customer journeys across every screen along the way....
When training groups of digital/SEO specialists in PR principles recently, I’ve been amazed by how little thought is often given to the customer journey. But then I sat back and thought about it.
When we look at what is measurable, and what Google says about the customer journey, it’s unsurprising that many people focus on the search from the time the customer comes online.
With the advent of location based services, and even more once wearables take hold, people’s offline behaviours are starting to feed into this information pool, but for the most part this is not a huge part of consideration, either because of the product or because of currently limited adoption of technologies.
What I rarely see in group of SEO/digital experts is the more profound understanding of consumer/customer behaviour from the point of need....
Wal-Mart Stores said Tuesday that online sales broke company records, with more than 1.5 billion pages viewed on Walmart.com between Thanksgiving Day and Cyber Monday. The retailer said mobile sales accounted for about 70 percent of traffic to Walmart.com during the period.
Wal-Mart also said same-day pickups set records too, with orders up 70 percent from the same period last year.
But online sales across the board for retailers grew a smaller-than-expected 8 percent on Cyber Monday after web promotions before and during the Thanksgiving weekend robbed business from what has traditionally been the busiest day of the year for Internet shopping.
As of 6 p.m. EST Monday, data from IBM Digital Analytics Benchmark showed Cyber Monday sales grew sharply slower than comScore data over the weekend which showed a 32 percent rise in online orders on Thanksgiving and 26 percent on Black Friday.
Cyber Monday sales were projected to rise between 13-15 percent. The results highlight the waning importance of traditional shopping days like Cyber Monday and Black Friday, which until a few years ago kicked off the holiday shopping season....
Is Twitter integrated into your 2014 holiday marketing plans?
If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner.
Because over 50% of UK users turn to Twitter to discuss what they’re doingRIGHT NOW according to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.)....
comScore's experts predict desktop ecommerce to reach at least $53 billion while mobile is expected to bring in nearly $8 billion. Overall that indicates a 16% increase in spending over the 2013 holidays. Since Q4 of 2010, ecommerce growth has increased at least 10% Quarter over Quarter.
"The 2014 online holiday shopping season is shaping up to be a bright one with more than $61 billion in spending expected, representing a year-over-year growth rate of 16 percent across desktop, smartphones and tablets," said Gian Fulgoni, Executive Chairman Emeritus of comScore....
Adobe has released its 2014 Digital Index Online Shopping Forecast for this year’s holiday season, with a visual summary in video form and highlights in the graphs below.
Adobe data predicts online prices will hit rock bottom on Thanksgiving Day, lower than any other day during the holiday season.
Record sales of $1.35 billion are expected on Thanksgiving Day, a 27 percent increase over last year. Sales on Cyber Monday are forecasted to be $2.6 billion, an increase of 15 percent.
Black Friday is predicted to be the fastest growing online sales day of the year at $2.48 billion, an increase of 28 percent.
And what will consumers be buying? Social media buzz for Apple’s iPhone 6 and 6+, Sony’s PlayStation 4, Fitbits and Disney’s ‘Frozen’ dolls are driving early interest.
A recent survey by consulting firm Accenture found 63 percent of consumers plan to use a laptop or home computer to make purchases or research items this holiday season, up 16 percentage points from last year.
The smartphone, in particular, is gaining ground. As of August, 174 million people in the U.S. owned one — 72 percent of the mobile market, according to Reston, Va., digital tracking firm comScore. Branding Brand’s research found that mobile devices generated more than half of online retail visits that month, up from 4 percent in 2010.
The digital world generates data even better than sales, so there’s plenty of information on how Americans are using their tech tools.
Accenture’s survey found 24 percent of consumers plan to use a smartphone while shopping, up from 18 percent last year. Almost half of those surveyed are already using or at least would be willing to try services like ApplePay and PayPal that let them use their mobile phone to pay at checkout....
A new study of top e-commerce websites found these practices—called discriminatory pricing or price steering—are much more widespread than was previously understood.
The study, by a team of computer scientists at Northeastern University, tracked searches on 16 popular e-commerce sites. Six of those sites used the pricing techniques; none of the sites alerted consumers to that fact.
Among the study’s findings: Travel-booking sites Cheaptickets and Orbitz charged some users searching hotel rates an average $12 more per night if they weren’t logged into the sites, and Travelocity charged users of Apple Inc.’s iOS mobile operating system $15 less for hotels than other users....
In this study, a survey of 600 digitally savvy consumers and marketers commissioned by Kitewheel, a real-time marketing hub for agencies, 80 percent of consumers said they will search the web, conduct product research, read reviews and compare prices between different retailers at least 75 percent of the time before purchasing.
The fact that the customer journey involves many more touchpoints now isn’t news, but it’s worth repeating because this change is fundamental to how marketers adapt user experiences across all channels....
It's important for retailers to know who their potential customers are online in order to market to them effectively.In the first quarter of 2014, 198 million U.S. consumers bought something online, according to comScore's quarterly State Of Retail report. That translates to 78% of the U.S. population age 15 and above.
But who are these shoppers driving the trend of buying online and on mobile devices?
In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they're shopping for, and how their behaviors differ...
The e-commerce shopping mall is littered with abandoned shopping carts.The e-commerce shopping mall is littered with abandoned shopping carts. Consider this: an average of 73.9 percent of carts don’t make it to the check out, according to the most recent data from SaleCycle. While it’s no surprise that the preponderance of discarded baskets are found in the travel industry (think: where some people are just comparison shopping for cheap flights or dreaming of luxuries they can’t actualize), coming in second is apparel.
“Only about 10 percent of apparel and footwear purchases happen online,” Romney Evans tells FORBES. The co-founder of TrueFit, a data analytics company, believes sizing plays a big part in consumers’ lack of confidence. Drapers Etail Report found that sizing problems accounted for more than 70% of fashion purchased online was subsequently returned...
96% of consumers acknowledge having received mistargeted promotional information and 94% have taken steps to break off communication...
... The study conducted by Blue Research, an independent research consultancy, which surveyed a nationally representative sample of nearly 600 social media consumers in October 2013, confirms that marketers are wasting money providing content to consumers-ads, offers, promotions, etc., that has nothing to do with their interests. People are fed up and taking action. One of the ironies of marketing is that marketers are taught to “go where consumers are” but consumers don’t want marketers interrupting their online time....
|
Showrooming may be somewhat alive over the holiday shopping seasons but more people are likely to research online before heading to the store.
While fewer than a third (30%) of consumers are expected to showroom over the holidays, almost half (45%) plan to go online to check out a product before purchasing it in a physical store, according to a new study.
From Black Friday to Cyber Monday to Singles Day, to say that online shopping is booming around the globe would be a far, far understatement.
US shoppers may have earned a notorious reputation across the globe with their holiday shopping, but experts are predicting that this year’s numbers won’t match even half of what Chinese shoppers spent this Singles Day. Reports say the event, which is celebrated every November 11 and has turned into the planet’s largest online shopping day, raked in $9.3 billion this year.
But new research from marketing agency Razorfish says there’s more to these ballooning numbers than great online deals. The company’s latest report, Digital Dopamine, suggests that consumers actually get more gratification from waiting for online purchase to arrive at their doorstep than when those products are immediately obtained through in-store purchases....
The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Let’s dissect 10 relevant statistics related to offering discounts...
27 ways to MOTIVATE shoppers who research online TO BUYData from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy.
After using and reviewing lots of online store builders in the past few years, I’ve selected the top 10 ecommerce platforms that I think are the best fit for any needs. So before starting your online shop take a look at this comparison chart....
Discover the latest data on why people buy things online.
Just because we're marketing things doesn't mean we really know the science behind what makes people buy. But marketing without that information is like walking outside with a blindfold on -- it's going to be very hard to end up at your destination without a scratch.
To catch up on the latest and greatest research about online buyer behavior, keep on reading. Below, we’ll cover eight data sets on buyer behavior, their key findings, and the lessons you should take away from each piece of research.
Take the ones that apply most to your business and then use them make smarter marketer decisions, like building or tweaking data-driven buyer personas, designing a new experiment for your website, or maybe even making the case to your boss to hire someone new....
Online sales in the U.S. are expected to hit another record this holiday season, but spending growth will be slower than in previous years, according to one researcher.
Forrester Research predicts that consumers will spent $89 billion shopping online during the holiday season this year, an increase of 13% from the same period a year earlier. That's down from 15% year-over-year growth in 2013....
Before even going to the store, one in three shoppers plan to tap into their phone to check prices, based on a new survey of 1,000 U.S. adults conducted by Google Consumer Surveys for Thinknear.
Before the holiday shopping trip, consumers expect to use their mobile phone for a range of activities.
They include: - 32% -- Price comparisons
- 31% -- Research gift ideas
- 27% -- Research product reviews
- 25% -- Look for coupons, sales
- 22% -- Make a shopping list....
There’s no question that social marketing can be used to drive sales. Shoppers are more technologically savvy — and, in particular, socially savvy — than ever, using their social networks to find both products and product information. Not only are more shoppers buying online than ever but more social networking users are doing that shopping.
There were an estimated 157 million online shoppers in 2013. - 75 percent of Twitter users buy products online every month, compared to 67 percent of overall
- Internet users who shop online.
- 74 percent of consumers use social networks for help making buying decisions, whether that means getting opinions from friends or reading product information provided by brands.
This makes social an ideal place for businesses to talk about their products because customers are already there and interested....
Companies like Google, Amazon, eBay, and Uber are operating and expanding services that allow shoppers to order something online and have it that same day, without ever leaving home.
If they manage it, despite the expense and complexities involved in delivering over the "last mile," these companies will grow e-commerce's customer base (as well as its share of retail dollars), and siphon off one of offline retail's last real competitive advantages....
Did you know that the total US online retail sales are estimated to reach $370 billion by 2017? Right now in 2013, the total online retail sales in the US average $262 billion, with 65% online shoppers belonging to the age group of 25 to 54. Take a look at our interesting, fact-filled infographic to gain more insight into the online shopping patterns and behavior of digital consumers worldwide....
About 70 percent consumers are expected to use their smartphones for shopping in the coming year, a new study has revealed.
The study conducted by research firm IDC found that 69 percent of respondents agree that the smartphone is a critical tool for shopping and is going to transform the shopping experience. It was also revealed that about seven in 10 respondents checked prices using their smartphones, and five in 10 said that they checked reviews from their smartphones.
The research found that one in five survey respondents bought from a competitor while they were shopping in a retail store this holiday season, while one in three purchased much more online versus in a retail store this year compared to last year. The research analysed the app and mobile Web activity of over 10,000 smartphone users during the holiday shopping season and Amazon came on top with more consumer accessing its app while brick-and-mortar retailers lagged behind....
|
![Why People Buy Things Online [Data] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/mV1oC9wK69lJdqqhXX8oGjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Here's a quick look at how big data influences online retail.