What’s changed? Here are the four most important things that have changed in the way press releases function in today’s connected world....
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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[Great news release ROI on social media - JD]
Multimedia press releases generate 3.5 times more engagement than text-only releases while those that include video doubles the engagement rate, according to new research by PR Newswire and Crowd Factory.
The media distribution organisation analysed thousands of press releases and found that, on average, they generated two additional views each time they were shared on a social networking platform and expanded the total audience by 70 per cent.... 
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Some companies find that the standard announcement doesn't fit their image, so they turn to the offbeat.
...The offbeat press release has its advantages. In some cases, it can help businesses cut through the clutter in reporters’ inboxes and earn plaudits for creativity.
”The old news release format died a couple of years ago, and business can now reach audiences directly, without babble or corporate-speak,” said Jeff Domansky, public relations consultant and editor of the PR Coach blog...
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PRSA Los Angeles Chapter Board Member Denis Wolcott provides an update on a previous PRSAY blog post about the Los Angeles-area water district that was caught using a fake news site to produce positive media coverage.
Credit The Los Angeles Times for not giving up on a story.
As much as I hate to see a water agency that does great work remain in the newspaper’s cross hairs, and as much as I hate to see someone in public relations getting slammed in print . . . the public relations profession needs to take notice and learn from this one.
And, the water district may want to ask for help from PRSA....
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The quest for more effective news releases continues. You wouldn’t know it by looking at this collection of 18 of the worst press release dogs.
The headlines alone will make you shudder. As you’ll see, the only plausible excuse for these news release fails is “the dog ate my real press release.”
But first, let’s look at some interesting press release trends....
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