Public Relations & Social Marketing Insight

Today, Gary Vaynerchuk starts “tripling down” on content – because “doubling down” doesn’t begin to describe how important he thinks it is. The social media expert is relaunching his blog today. Why? “The more content I can put out, the more luck I have,” he says.

He’s redeployed an employee at VaynerMedia, his social media consultancy, to “shadow my life,” follow him around, record his conversations and remarks, and turn them into social media content. “I’ve built the infrastructure around me to become a greater content provider,” he says. “I have someone calling me at the end of the day – there’s now someone in my life pestering me for content.” W

hat’s more, Vaynerchuk believes it’s only a matter of time before this “tracker” arrangement becomes common. “Content is the cost of entry to relevance in today’s society,” he says. “The top 1-5% [of executives and social media personalities] in the next few years will have full-time content people around them. There are going to be 500 to 5000 people at this time next year who employ a full-time content person.”...

In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without hesitation, I answered “Slideshare.” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health. In its own blog, slideshare released an infographic celebrating its 10 millionth uploaded presentation. They even curated a selection of resources to help you understand what to upload to slideshare....