Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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12 social media tools for journalists

12 social media tools for journalists | Public Relations & Social Marketing Insight | Scoop.it

As social media has become an essential part of journalism, tools for searching, monitoring and curating content from around the web are increasingly part of a journalist’s day-to-day toolbox – both for newsgathering and engaging users.


At the next news:rewired conference on 23 July Sarah Marshall, social media editor EMEA at The Wall Street Journal, and Richard Moynihan, social media editor at The Telegraph, will lead a session on tools, tips and techniques for journalists using social media.


In the meantime, here are 12 social media tools that journalists can try...

Jeff Domansky's insight:

Marketing, PR and content pros will find many of these tools essential. Recommended reading. 9/10

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Social Media Tools Endorsed By Experts

Social Media Tools Endorsed By Experts | Public Relations & Social Marketing Insight | Scoop.it

Today I have some social media tools recommended by the top marketers in the industry. Here’s four links with tips and tricks to kick start your Monday....

Jeff Domansky's insight:

Check out Simply Measured, Octopost, Twibble and Ghostery.

Lori Wilk's curator insight, August 14, 2014 2:03 AM

It's great when our peers keep us informed about which platforms are working the best for them. Thanks Susan for giving us insight into these platforms. The general business population might not realize how much effort is necessary to keep moving ahead with a heavy social media marketing campaign which includes newer and emerging platforms. It's exciting and sometimes exhausting. #socialmedia#digitalmarketing#socialnetworking

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The Best Services for Sending Large Files over the Internet

The Best Services for Sending Large Files over the Internet | Public Relations & Social Marketing Insight | Scoop.it

Learn about the best web services and software tools that will help when you have to share a large file with someone over the Internet,


If you have to share a large file with someone over the Internet, there are generally two options – you can either put the file in an email message as an attachment or, if the file is too big to fit inside email, you can upload it to an file hosting service and then share the download links with the recipient....


Jeff Domansky's insight:

Useful chart showing options for sending large files.


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10 digital tools recommended by social media pros

10 digital tools recommended by social media pros | Public Relations & Social Marketing Insight | Scoop.it
Whether you’re editing videos, looking for quick ways to get news, building a social media contest, or simply making your pages more visually appealing, these tools can help.
Jeff Domansky's insight:

Really good list of digital tools including a few you may not have seen before.

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Google Chrome for Marketers: 10 Setup Tips, 20+ Extensions You Need to Know | Zapier

Google Chrome for Marketers: 10 Setup Tips, 20+ Extensions You Need to Know | Zapier | Public Relations & Social Marketing Insight | Scoop.it

I've been on the hunt for the best Chrome setup for my content marketing role. No longer do I care about the optimal configurations for my desktop, I want to know how I can make the most of the app where I spend 98 percent of my workday: my web browser.


The following tutorial shares the Chrome settings, features and extensions that I've come to rely on as a marketer at one time or another. It will teach you not only how to begin to make the most of Chrome itself, but introduce you to more than a two-dozen add-ons that will add efficiency to your everyday marketing efforts....

Jeff Domansky's insight:

Danny Schreiber shares a terrific social media tools overview, in-depth analysis and suggestions for tools that can help you work at optimum efficiency. It's a very impressive resource. Absolutely recommend it. 10/10

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5 Tools Marketers Can Use to Manage Content | NewsCred

5 Tools Marketers Can Use to Manage Content | NewsCred | Public Relations & Social Marketing Insight | Scoop.it

Producing web content goes hand in hand with successful brand marketing these days — but can be tricky without a go-to development person or team.


This is where fast, easy, convenient apps and other headache-free tech tools come to the rescue. When chosen wisely, they can help time-strapped entrepreneurs dominate their jam-packed schedules and take back their time, shoring up more of it to focus on what’s really important -- growing their business and boosting their bottom line.   


Exactly what are today’s most effective go-to apps and tech solutions for busy entrepreneurs? Which ones are the best for tracking social media marketing campaigns? Which are ideal for slaying to-do lists? Mastering scheduling? Accepting customer payments? Staying on top of the latest industry news?...

Jeff Domansky's insight:

Great collection of social media tools to help you work faster and  manage your content more efficiently.

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Vellum: A reading layer for your Twitter feed ← nytlabs

Vellum: A reading layer for your Twitter feed ← nytlabs | Public Relations & Social Marketing Insight | Scoop.it

...To address this use case, we created Vellum. Vellum acts as a reading list  for your Twitter feed, finding all the links that are being shared by those you follow on Twitter and displaying them each with their full titles and descriptions. This flips the Twitter model, treating the links as primary and the commentary as secondary (you can still see all the tweets about each link, but they are less prominent). Vellum puts a spotlight on content, making it easy to find what you should read next.


We also wanted to include signals about what might be most important to read right now, so links are ranked by how often they have been shared by those you follow on Twitter, allowing you to stay informed about the news your friends and colleagues are discussing most.


Vellum was built as a quick experiment, but as we and other groups within The New York Times have been using it over the past few months, it has proven to be an invaluable tool for using Twitter as a content discovery interface. So today we are opening up Vellum to the public. We hope you find it as useful as we have. Happy reading!...

Jeff Domansky's insight:

This is a worthy innovation for those who use Twitter to research, communicate and find news. Developed by the New York Times Lab, it's well worth checking out.

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61 Best Social Media Tools for Small Business

61 Best Social Media Tools for Small Business | Public Relations & Social Marketing Insight | Scoop.it

Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size.

Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right?

Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way (please tell me in the comments or on Twitter which ones deserve a look)....


Jeff Domansky's insight:

@KevanLee's awesome list of 61 social media tools for small business that are easy, useful, and affordable (or free!).

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3 More Apps For Dynamic Social Media Marketing

3 More Apps For Dynamic Social Media Marketing | Public Relations & Social Marketing Insight | Scoop.it
In my time, I’ve tried and tested numerous social media marketing listening and monitoring apps, and these are my unbiased opinions of which ones work best. We’ve already got a list of ten social media monitoring tools, but here are three more that deserve a place on that list! So here we go: three social media monitoring and listening apps to make your social media marketing campaign a success!...
Jeff Domansky's insight:
3 social marketing and monitoring tools you can put to use quickly.
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How Boolean Search Improves Your Social Media Monitoring |

How Boolean Search Improves Your Social Media Monitoring | | Public Relations & Social Marketing Insight | Scoop.it

Do you search for information on social media?


Did you know that Boolean search isn’t just for search engines?


Many of the main social networks accept some form of traditional Boolean search operators, as well as their own, to help users identify specific information about content, brand mentions, even other users.

In this article I’ll show you how to use Boolean search on Twitter, Facebook and Google+ to get more detailed information from social media....

Jeff Domansky's insight:

Great tips for more effective social media searching and monitoring.

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8 Incredible Tools To Boost Your Social Media Productivity

8 Incredible Tools To Boost Your Social Media Productivity | Public Relations & Social Marketing Insight | Scoop.it

Social media related activities can take up hours of your time.And let’s face it, your time is precious.


Fortunately there are plenty of tools on the market that can help save you time when it comes to managing your social media marketing.


By utilizing these types of tools correctly you can spend more time doing other things that can help your business.In this post I am going to show you a selection of these tools that cover off a number of different social activities that you can use to boost your productivity...

Jeff Domansky's insight:

Adam Connell reviews 8 powerhouse productivity tools for more efficient social media. Recommended reading. 9/10

Jeff Domansky's curator insight, March 31, 2014 1:14 AM

Eight social media cool tools you really should know.

Gas caroline's curator insight, March 31, 2014 3:59 AM

8 outils à mettre en place simplement et rapidement.

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10 Tools to Make Your Social Media Management Easier

10 Tools to Make Your Social Media Management Easier | Public Relations & Social Marketing Insight | Scoop.it

AEvery second, 9,100 tweets are sent. In a given day, 55 million status updates are made on Facebook. Those are just two examples illustrating the volume of content and activity occurring in social media. By the time you are finished reading this, those statistics will probably have changed.


People often ask me about my activity in social media and how I manage all the content that I see and share, as well as how I manage my networks across a number of social channels. Let me be clear that I can’t handle all of the content and I can’t engage everyone in my networks all the time. Nobody can. You have to adopt the mindset that you will read, share, manage or engage with whatever and whomever you can and not trouble yourself with the overflow..

Jeff Domansky's insight:

Good list of social media tools and worth taking a few for a test drive.

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30 Terrific Tools for Small Businesses

30 Terrific Tools for Small Businesses | Public Relations & Social Marketing Insight | Scoop.it

What are the right products and vendors to use for my business?  At Docstoc, we have over 30 million registered members, and our small business owners & operators have always asked us this question. 


Sometimes we didn’t have the answers, so we built a free service, ExpertCircle to help business operators discover the best products and vendors other professionals use.  Here are my personal reviews on 30 of the top terrific tools for small businesses, feel free to add your own reviews and thoughts on these products by clicking the links....

Jeff Domansky's insight:

for many small to mid-sized businesses, these are the social media and social business tools that matter. Check them out and pick the best ones for your toolkit.

Jeff Domansky's curator insight, February 14, 2014 2:41 AM

You'll find many of the small business social media and social marketing tools you need in this list.

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12 Useful Online Signature Maker Websites | SmashingApps.com

12 Useful Online Signature Maker Websites | SmashingApps.com | Public Relations & Social Marketing Insight | Scoop.it

In this collection, we are presenting more than 12 useful online signature maker websites for you. These websites will help you in electronic transactions that are increasing day by day because of the increased trend of business transactions on the internet. Electronic signatures have made it easy to approve online contracts without the fear of having original content being imitated as documents.


The listed websites in this collection let you create your own electronic signature easily without requiring any installation. So here is the complete list after the jump. We hope you will find this collection useful. Do let us know what you think about this compilation....

Jeff Domansky's insight:

These are very helpful tools for business and online signature needs.

Jeff Domansky's curator insight, August 16, 2014 9:47 PM

These are very helpful tools for business and online signature needs.

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9 Interesting Social Media Tools | Ian Cleary

9 Interesting Social Media Tools | Ian Cleary | Public Relations & Social Marketing Insight | Scoop.it

Are you looking for some new social media tools to add to your arsenal?


Every day, we come across new tools and, each quarter, we write a post where we share some really interesting tools that we have come across.  Some of these tools are new, some are in beta and some have been around for a while but we have only recently discovered them.


I’m sure you’ll find something in this list that will  help your business!...

Jeff Domansky's insight:

Ian Cleary offers nine very useful social media tools. Recommended reading 9/10.

Jeff Domansky's curator insight, August 16, 2014 9:03 PM

Ian Clearly has list of new social media tools worth investigating.

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16 Top Social Media Tools The Experts Swear By

16 Top Social Media Tools The Experts Swear By | Public Relations & Social Marketing Insight | Scoop.it

Keeping up on the freshest social media tools and software is a pretty difficult challenge for the average social marketer.


New tools are being released all the time. Old ones are retired or acquired or lose that one key feature you really needed them for. And testing every new option is not realistic.


To help you weed through the options out there for measuring, publishing and monitoring, we reached out to past Social Fresh Conference speakers....

Jeff Domansky's insight:

Useful list of favorite social media tools and a few new ones you may not know.

Jeff Domansky's curator insight, June 28, 2014 2:48 AM

16 top social media tools tools chosen by the experts. There's a few new ones here for you to check out.

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5 Creative Ways to use Social Media for Your Business

5 Creative Ways to use Social Media for Your Business | Public Relations & Social Marketing Insight | Scoop.it
... Over 1.4 billion users on Facebook, Over 645 million Twitter Users and Over 100 million unique reddit visits.That’s a very powerful thing, and too many of us are settling for our measly followings and missing the big opportunities right in front of us.So, without further ado, I bring you 5 Innovative Ways To Get Creative With Social Media....
Jeff Domansky's insight:
Dave Schneider offers 5 very innovative ways to use social media to get better research results. Very smart tips.
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11 Social Media Management Software Apps to Shave Time Off your Day

11 Social Media Management Software Apps to Shave Time Off your Day | Public Relations & Social Marketing Insight | Scoop.it

Check out 11 social media management software apps which can help you save some time on social media.


Are you interested in changing the social media management software app that you use?


There are literally hundreds of social media management tools available in the marketplace and it’s difficult to choose which one would be the most suitable. So we have picked out 11 of the very best for you to consider...

Jeff Domansky's insight:

Several of Ian Cleary's suggestions are perfect for solo consultants as well as small business.

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10 Twitter Tools You Need to Check Out in 2014 | CodeCondo

10 Twitter Tools You Need to Check Out in 2014 | CodeCondo | Public Relations & Social Marketing Insight | Scoop.it

I consider Twitter as a marketing tool, a way of catching up with the latest news, a great way of finding new friends and partnerships, even a way of getting support from companies which just seem to ignore you, despite the circumstances.


It’s many different things to all of us, but one thing is for sure – it can be enhanced with the help of 3rd party tools, if only to make us smile and think back on how we began our Twitter journey.


I’m actually not very big on tools, at least not when it comes to Twitter, but in this year alone – I’ve been able to collect a decent list of Twitter tools that I think you’ll like, and find useful. I hope that some of these help you out in one way or another, share the list with your friends to see what they think....

Jeff Domansky's insight:

Alex Ivanovs has put together a great resource in these 10 Twitter tools which are nicely reviewed.

UpTempo Group's curator insight, July 18, 2014 1:33 PM

Twitter is one of the most powerful social media websites on the internet today. With nearly 255 million users, Twitter has proven to be a great way to communicate, engage, and stay connected with friends and clients. However, most users do not utilize many Twitter tools that can be beneficial for their profiles. Here is a great list of Twitter tools that optometries can use to increase their Twitter experience and brand recognition.


1. Social Rank


Social Rank is a Twitter application that helps brands and individuals find out more information about the people following them on Twitter. Social Rank provides optometries with deep analytics of their "best followers" and who they engage with the most. You get monthly reports, and it’s all carefully tailored to give you a general idea of people who might be worth reaching out to. Social Rank can be a powerful tool for small optometry practices who want to target a specific niche.


2. Fliplingo


Fliplingo is a Twitter language tool that helps you tweet in multiple languages. This is a powerful tool for optometrists to reach out to customers overseas. Fliplingo is designed to provide you with the best translation quality and increase communication with everyone around the world. Use this Twitter application if many of your customers are international.


3. Discover Twitter


Discover Twitter is a Twitter tool which new users can use to learn the basic etiquettes of Twitter. For new optometry practices, this is a very powerful took to upstart your social media presence. With Discover Twitter, you can learn the little tricks of Twitter to improve your online  presence with clients and customers.

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Infographic 14 Tools Every Entrepreneur Needs for Managing Social Media | Infographics Creator

Infographic 14 Tools Every Entrepreneur Needs for Managing Social Media | Infographics Creator | Public Relations & Social Marketing Insight | Scoop.it

Here are 14 Tools Every Entrepreneur Needs for Managing Social Media VISUALLY'S GOOGLE ANALYTICS REPORT What is it: an app that creates a custom infographic of your website’s activity and performance....

Jeff Domansky's insight:

These are really practical, easy to use social media tools for every business.

Jeff Domansky's curator insight, April 29, 2014 1:45 AM

14 practical social media tools.

Newsdeck's curator insight, May 2, 2014 11:27 AM

14 tools for managing social media but what is the most useful? It depends on your strategy and research.

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5 Instagram Tools to Better Manage Your Marketing | Social Media Examiner

5 Instagram Tools to Better Manage Your Marketing | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Is your business using Instagram?


Do you need better tools?


Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively.


Here are five Instagram tools to help you become more efficient with Instagram....

Jeff Domansky's insight:

Good look at Instagram tools Statigr.am, Postso, Repost, Justunfollow and Twtrland.

Angelina's curator insight, July 22, 2014 8:24 AM

Ian Cleary has noticed the growing trend of Instagram users and proposed 5 Instagram tools that help users to better manage their marketing. 

(1) Statigr.am allows Instagram users to manage their account more effectively through providing several functions: view your own or friends' feeds (interact with multiple images in a short amount of time), view statistics of one's account, snapshots of popular photos, manage and promote account to new users and to join contests to gain more recognition 

(2) Repost is a mobile app that allow users to browse through content from your feeds and repost the content to attract attention in the community. This app works best if your account intends to do a collaboration with other users (people will know who is the original creator of the content as attribution of the user is displayed by default)

(3) Postso allows users to share multiple images instantly on social media, which saves time for users to post images one by one. Users can schedule their images to be posted at a specific timing.

(4) Justunfollow allows users to manage their followers on Instagram, which helps them to build their communities and unfollow anyone that are spamming them

(5) Twtrland allows users to analyze their own and competitors' accounts on social media. This helps users to build their communities and know the methods of gaining more attention on Instagram through viewing competitors' networks, interests and photos posted. 

 

With these tools, Instagram will continue to grow in the future and people will have multiple ways to gain recognition and popularity online. 

Martina Patone's curator insight, July 29, 2014 7:47 AM

instagram 

Shirley Williams (appearoo.com/ShirleyWilliams)'s curator insight, November 16, 2014 2:20 PM

I am a big fan of Instagram and as a Instagram fan I quickly realized I needed tools to better understand how I and my community are doing. What is the performance? 5 tools are described here that helps with that, namely:

 

1.Statigr.am which is now Iconosquare

2. Repost

3.Postso

4.Justunfollow

5, Twtrland

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Top 20 Social Business Tools You Can Use On the Go to Stay Ahead of the Game | UpCity

Top 20 Social Business Tools You Can Use On the Go to Stay Ahead of the Game | UpCity | Public Relations & Social Marketing Insight | Scoop.it

...No matter where you are, it’s imperative that you connect with both your customers and employees on the go. To provide excellent customer service, put quality behind your brand, and demonstrate that you are with your customer every step of the way, you and your employees have to connect with them on nearly every level. Local marketing,social media, and content are just a few of the channels you can optimize with tools to stay connected.


In this post, we’ve gathered the top 20 social tools that keep your team alert and on task.

Jeff Domansky's insight:

Useful resource and helpful social media tools you may not know about.

Michelle Gilstrap's curator insight, April 2, 2014 11:52 AM

Excellent list of social tools. Many I didn't know and suggest that everyone give this a review.

Carmen Troche's curator insight, April 2, 2014 7:23 PM

Great tools for business on the go!

Olga Senognoeva's curator insight, May 6, 2014 3:52 AM

В списке - знакомые инструменты для курирования.

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Social Media Marketing World: 17 Super Tools to Optimize Social Media

Social Media Marketing World: 17 Super Tools to Optimize Social Media | Public Relations & Social Marketing Insight | Scoop.it

Want to make significant improvements to your social media presence to-day?


At the Social Media Marketing World conference in San Diego last week I presented to a packed room about a range of tools to optimize social media performance.


It contained a range of really interesting and useful tools to help you target the right people, get better results with your content, convert more traffic and improve results.

Jeff Domansky's insight:

Highlights from Ian Cleary's presentation at Social Media Marketing World including 17 super tools for optimizing social media performance. Excellent resource! 9/10

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5 Hashtag Tracking Tools for Twitter, Facebook and Beyond |

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond | | Public Relations & Social Marketing Insight | Scoop.it

Discover the hashtag tracking tools you need to make it easy to create, manage, track and report on social media hashtag campaigns.


Are you using hashtags in your social media campaigns?


Do you want to find tools to help manage your hashtags?


The right tools can help you launch, track and analyze hashtags across social networks.In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations....

Jeff Domansky's insight:

Very useful social media tools. Well worth checking out if you are looking for tools to help you track key topics with hashtags.

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29 Social Media Tools Recommended by the Pros | Social Media Examiner

29 Social Media Tools Recommended by the Pros | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Are you looking for ways to enhance your social media marketing?


Do you want new tools to simplify your job?


We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you!...

Jeff Domansky's insight:

This is an epic post by Cindy KingKing at Social Media Examiner. The expert social media tools suggestions are from some of the best social media thought leaders. Highly recommended. 10/10

Jeff Domansky's curator insight, February 26, 2014 1:38 AM

Epic post and superb list of social media tools from Cindy King at Social Media Examiner.

BlairEvanBall's curator insight, February 26, 2014 4:47 PM

There continue to be so many choices. New ones are popping up all the time.

Figure out what are your goals and objectives in using these tools?

Who will be using these tools?

How practical are these tools?

When can I set time aside to use these tools?

Will these tools in the long run make me more productive?

Will these tools give me the results me and my team are looking for?

 

Be clear about your goals and objectives, but be flexible about the process in getting there.

 

Ali Anani's curator insight, February 27, 2014 12:18 AM

Grasp 29 tools to examine the rewards of social media