Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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THE DESIGN REPORT

THE DESIGN REPORT | Public Relations & Social Marketing Insight | Scoop.it

The design report is an exploration into the future of design. A deep-dive into the rapid changes created by tech and man. This report has been developed in co-creation with the most ambitious brand leaders around the world.

It identifies five developments that we all must act upon to stay ahead of the game....

Jeff Domansky's insight:

Five important design concepts and trends worth exploring.

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One Page Love

One Page Love | Public Relations & Social Marketing Insight | Scoop.it
One Page Love is a One Page website design gallery showcasing the best Single Page website designs from around the web.
Jeff Domansky's insight:

Many impressive designs, wonderful creativity and plenty of inspiration for web designers, marketers and bloggers in this collection of 604 websites and growing. Recommended reading. 10/10

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20 Rising Web Design Trends To Watch In 2017

20 Rising Web Design Trends To Watch In 2017 | Public Relations & Social Marketing Insight | Scoop.it

Another year has passed and designers are looking ahead towards the future. Many promising design trends are bound to erupt in 2017. Last year I covered the top 2016 design trends and we’ve seen a lot of changes since then.


So, for this post I’ve picked the top 20 trends that I’ve noticed gaining traction in 2017. These design trends can apply to any website, so keep your eyes out for these techniques as we move through 2017 and beyond....

Jeff Domansky's insight:

Notable web design trends for 2017.

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The Best WordPress Themes for 2017 – Why Settle for Less? - Web Design Ledger

The Best WordPress Themes for 2017 – Why Settle for Less? - Web Design Ledger | Public Relations & Social Marketing Insight | Scoop.it

If you’re feeling overwhelmed when attempting to select a theme for a WordPress site that will work for you, you’re not alone. There are so many to choose from, that after a while, all the good candidates begin to look alike.


The real problem could be that you’re unsure of what theme characteristics to look for. After all, you want to build more than just websites; you want to build web experiences.Here’s what to look for....

Jeff Domansky's insight:

14 best WordPress themes to consider. Several I recommend highly including Be Theme, The Core, Divi 3.0 and Impreza.

Patricia Martin's curator insight, January 19, 2017 9:02 AM
It's important to select the right theme so it does what you need it to do. This guide may help! #website #Internetmarketing
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Web Design Agencies Websites: 26 Creative Web Examples | Graphic Design Junction

Web Design Agencies Websites: 26 Creative Web Examples | Graphic Design Junction | Public Relations & Social Marketing Insight | Scoop.it

Fresh, innovative, creative, minimalist award winning web design agencies websites for inspiration. Today we've selected 26 best web design agencies' websites.


Beautiful examples of Web Design Agencies websites for inspiration. These agencies are are using the latest technologies “HTML5,  CSS3  and  JavaScript” for their websites to create perfect and eye catching design. 


Let’s take a quick look at some amazing new web trends to keep in mind when designing your next website project.

Jeff Domansky's insight:

You're in for a creative treat with these 26 agency websites. Enjoy.

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15 Best Web Design Inspiration 2017

15 Best Web Design Inspiration 2017 | Public Relations & Social Marketing Insight | Scoop.it

This best web design inspiration 2017 will let you know about the modern, creative and brilliant design. You can get fresh ideas to make yourself better.


Here’s a wonderful, creative and awesome collection of web design inspiration 2017.


Websites let people know about the brand, product, company etc. It helps people out to know about regarding thing. Feature, about, description is mentioned to give clear view.


Web design in any website does matter a lot because you’re not going to show feature and about only but are responsible for all engagement you made for viewers. So, keep in mind while selecting any design as it leaves good or bad impact....

Jeff Domansky's insight:

A great collection of designs for inspiration.

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15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups – Shopify

15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups – Shopify | Public Relations & Social Marketing Insight | Scoop.it

Lorem ipsum has become the industry standard for design mockups and prototypes. By adding a little bit of Latin to a mockup, you’re able to show clients a more complete version of your design without actually having to invest time and effort drafting copy.


But despite all its benefits, seeing the same random Latin text in every design can get a little boring for you and your clients. So if you have a client who’s got a sense of humour or if you’re just tired of going the traditional route in your mockups, here are 15 creative and funny lorem ipsum text generators that are sure to lighten the mood at any client meeting....

Jeff Domansky's insight:

Here are 15 creative and funny lorem ipsum type generators for your next mockup.

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10 Web Design Trends to Try in 2017 - Designmodo

10 Web Design Trends to Try in 2017 - Designmodo | Public Relations & Social Marketing Insight | Scoop.it
Ready to refresh your website? The start of the year is a great time to take a hard look at your existing design – or even new projects – and think about how to incorporate some of the latest trends into the framework.From functionality to color and typography, 2017 will be a year of new ideas and new visual concepts to explore. Some of those designs are already starting to pop up, providing you with just enough visual inspiration to get off to the right start in the new year. Let’s take a look....
Jeff Domansky's insight:
Fresh design trends to spark your New Year creativity.
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5 Tools for Successful Digital Marketing Campaigns

5 Tools for Successful Digital Marketing Campaigns | Public Relations & Social Marketing Insight | Scoop.it

Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing.


There are a lot of aspects involved in digital marketing, SEO, link building, social media management, content management and analytics, just to name a few.


If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth....

Jeff Domansky's insight:

Five useful digital marketing tools you might find interesting.

aprileverest's comment, December 22, 2016 4:11 AM
Awesome
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10 great uses of whitespace in web design

10 great uses of whitespace in web design | Public Relations & Social Marketing Insight | Scoop.it

While clients often ask you to cram in as much information into a page as possible, seasoned web designers know this can lead to a usability nightmare. Confident and careful use of whitespace, in contrast, is all about giving content room to breathe.


The examples listed here work because everything the visitor needs is still there on the page; all that’s absent would just be clutter. In place of that clutter, whitespace helps create a balanced, easy to navigate interface where you can find what you need without being overwhelmed....

Jeff Domansky's insight:

Don’t try to cram everything into one small area. Follow these great examples, and use whitespace to let your content breathe.

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WooCommerce Powers 42% of All Online Stores

WooCommerce Powers 42% of All Online Stores | Public Relations & Social Marketing Insight | Scoop.it

Last week Automattic published its annual “Year in Review” stats, including WooCommerce stats for the first time since the company acquired Woo in 2015. As of December, there are 1,594,894 active stores using WooCommerce and roughly 1/3 of those (530,000) are new in 2016.


One of the most exciting areas of growth is WooCommerce’s global market share. Although both the Year in Review post and the WooCommerce websitehave the software at 39%, Builtwith stats show WooCommerce powers 42% of all online stores. This is a huge leap from 30% a year and a half ago, when it was acquired.


WooCommerce market share is even higher in emerging markets like India(55% among stores using the .IN extension) and Mexico (56% among stores using the .MX extension)....

Jeff Domansky's insight:

Woo hoo! WooCommerce is WordPress's most popular e-commerce platform. Good stats for online marketers.

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10 Web Design Trends You Can Expect in 2017! - Usersnap

10 Web Design Trends You Can Expect in 2017! - Usersnap | Public Relations & Social Marketing Insight | Scoop.it

With a new year just around the corner, it’s time to take a look at the future direction of web design.


As technology advances and becomes more ingrained into every facet of our daily lives, users are demanding more and more from their online user experiences (UX).Personal, interactive, and relevant are three keywords which users want from their UX.


Which basically means web designers now face the challenge of developing a website which understands and responds to its users throughout the process....

Jeff Domansky's insight:

These 10 web design trends will shape 2017: typography, long-scrolling websites, conversational UI, GIFs, data visualization & many more.

Everett Bowes's curator insight, December 15, 2016 9:41 PM

These 10 web design trends will shape 2017: typography, long-scrolling websites, conversational UI, GIFs, data visualization & many more.

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Web design trends for 2017

Web design trends for 2017 | Public Relations & Social Marketing Insight | Scoop.it

As 2016 comes to a near close, our creative team here at Dock9 reflected on what we consider the rising web design trends of 2017. Like any trend, these go in and out of fashion and may not necessarily suit all our users. However, we like to think of each trend as an “additional tool” to our designer tool box, where we pick the right ones for the job at hand.


This week we’ve compiled a list of 9 key trends we believe have been prominent in Web design this year, and we predict, likely to continue into 2017.

Jeff Domansky's insight:

Nine web design trends worth noting.

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10 of the Best Modern Poster Designs to Inspire Creativity

10 of the Best Modern Poster Designs to Inspire Creativity | Public Relations & Social Marketing Insight | Scoop.it
Posters offer a diverse canvas for graphic designers, and some of the very best are not only beautifully designed but also inspiring and thought-provoking. There are hundreds of stunning poster designs that are instantly eye-catching, but we’ve narrowed this list down to a few of the most intriguing examples from the current decade. Whether you prefer to be bold or understated, you’re certain to find something here that will get your creative juices flowing.
Jeff Domansky's insight:

Deliciously creative posters. Recommended viewing. 10/10

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17 Web & Graphic Design Trends To Watch In 2017 – Visual Stories – Medium

17 Web & Graphic Design Trends To Watch In 2017 – Visual Stories – Medium | Public Relations & Social Marketing Insight | Scoop.it

Scroll triggered animations and cinemagraphs
Elements that animate as you scroll down aren’t exactly new. But instead of just a flashy gimmick (hey, I’m an animation, look at me!), they’ve become a key element for storytelling. Well done, every animation we discover as we scroll down the page should tell a part of our story. Apple led the way with its amazing Mac Pro site.


If all this sound to hard to implement, just check Spark — the Adobe visual storytelling tool, free and easy enough for everyone to use. You can build some gorgeous pages and graphics, at the same time you’re telling your story.
But that’s not all about animations. You know the GIF has also returned to our screens, thanks to the meme craze. But now, GIFs come in a new form: the cinemagraph.


Cinemagraphs are still images where a small part has a repeating movement, creating an animated loop. The human eye is immediately dragged to the contrasting, moving part, as the background stays still....

Jeff Domansky's insight:

Ernesto Olivares has valuable insight into the up-and-coming web and graphic design trends to watch in 2017. Pay close attention to cinemagraphs.

donhornsby's curator insight, February 8, 2017 8:53 AM
(From the article): 2016 was the year of mobile-first. 2017 will be the year of mobile-only. Am I being too radical? In 2015, mobile accounted for 56% of all traffic to top sites. The percentage has only gone up. While we still don’t have data for 2016, experts think mobile traffic may well surpass 60% of total (mobile is in the fact the only device that continues to grow in traffic). Long gone are the days of designing a web experience for desktop users, and then adapting that to tablet and smartphone screens. As a designer, you’ll be expected to design for mobile, period. That will cover most of your users. If there’s anything to adapt, it will be on the desktop version of your site. Mobile is the new gold standard for web design. Which means that mobile features, such as the hamburger/hidden menu or full-width screen, will soon be common on desktop sites too. This trend will be a common theme to most of the items in this list.
 
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10 best new web design tools for January

10 best new web design tools for January | Public Relations & Social Marketing Insight | Scoop.it

If you work in the world of web design, whether that be in a studio or working from home, it's vital to keep up-to-date with the latest industry tools and standards. This month, we've found a number of interesting resources that should help you do just that. 


So, whether you’re looking to delve into the world of artificial intelligence, learn some new skills or launch an app, you’ll find something interesting on this list. 

Jeff Domansky's insight:

Creative Bloq's round-up includes serious new tools for prototyping, colour schemes, launching an app, using APIs and much more. Deep web design tools and check out the chatbot tool.

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10 About Us Page Examples That Are Probably Better Than Yours

10 About Us Page Examples That Are Probably Better Than Yours | Public Relations & Social Marketing Insight | Scoop.it

So how do you balance your remarkable content creation with your web design needs? It all starts with the "About Us" page.


For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world. Easy, right? Of course it's not easy. That said, the "About Us" page is one of the most important pages on your website, and it can't go neglected. It also happens to be one of the most commonly overlooked pages, which is why you should make it stand out.

But it can be accomplished. In fact, there are some companies out there with remarkable "About Us" pages, and there are elements of them that you can emulate on your own website. By the end of this post, showing off how your company's greatness won't seem like such a challenging feat....

Jeff Domansky's insight:

Here's some inspiration for your "About Us" page.

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How to Create an Attention-Grabbing Poster Design for Any Event

How to Create an Attention-Grabbing Poster Design for Any Event | Public Relations & Social Marketing Insight | Scoop.it

As it turns out, posters aren't as old-school as we might think. In fact, they're still quite effective devices for promoting events. Making yours stand out, however, is the tricky part.Like so many other things in marketing, it requires a combination of creativity and formula. But what are the success factors? And what makes a poster look its best?


You're in luck. Our friends at Venngage, who know a thing or two about creating compelling visuals, put together this infographic to guide you along your poster-making journey. It'll help you figure out what information is essential to include on your poster, and how to make it aesthetically appealing -- without overwhelming the viewer....

Jeff Domansky's insight:

Venngage shows how posters are still applicable to marketing -- especially when promoting an event.

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3 web design errors that just won’t die | Webdesigner Depot

3 web design errors that just won’t die | Webdesigner Depot | Public Relations & Social Marketing Insight | Scoop.it

You’d think that, 20 years later, as design has gotten more sophisticated and information about design has become much more accessible, designers would learn to avoid design mistakes, but a recent, large-scale usability study from 2016 by the NN Group found just the opposite to be true.


Instead of learning from past mistakes, designers have been continually repeating them throughout the decades. In fact, if there’s one thing that’s certain in web design, it’s that these errors continue to persist because designers keep forgetting the basics:



  • Enabling users to find information

  • Enabling users to read that information

  • Enabling users to understand where to click and where the destination is...

Jeff Domansky's insight:

Web design has come a long, long way since the 1990s, when things like GeoCities and AOL dominated the Internet. Or has it?

Laura Brown's comment, January 6, 2017 2:14 PM
Navigation is still confusing on most sites. I review sites for dmoz and too many of them don't even plainly and clearly state what they are/ do. I end up checking for a Twitter account and hope someone posted something that makes sense there.
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2017 predictions for web design technology trends – Envato

2017 predictions for web design technology trends – Envato | Public Relations & Social Marketing Insight | Scoop.it
When I worked as a web designer, I was fascinated by how design trends changed each year. Since hanging up my design boots and focusing on being CEO of Envato, my focus has shifted from visual trends, to industry and technology ones. As I did in 2014 and 2015, here’s my take on where the world is moving!...
Jeff Domansky's insight:
Always good to start with a fresh design perspective.
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Why You Should Start With Copy Instead of Design: A Data-Backed Lesson

Why You Should Start With Copy Instead of Design: A Data-Backed Lesson | Public Relations & Social Marketing Insight | Scoop.it

Most conversion rate optimization experts you'll meet would agree: Copywriting first. Design second.


The idea is that copy (and the message you're trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great design will always outperform great copy alone.


The point is, it's not hard to find examples of "ugly" pages outperforming beautifully designed pages – and in those cases, it usually boils down to the copy....

Jeff Domansky's insight:

This simple landing page testing case study from HubSpot proves why you should take a copywriting first, design second approach to web design.

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MSN’s new web design features breaking news Tweets | Twitter Blogs

MSN’s new web design features breaking news Tweets  | Twitter Blogs | Public Relations & Social Marketing Insight | Scoop.it

MSN sees over 425 million visitors each month, many of whom come to get the news from some of the world’s most authoritative news organizations. And as the go-to platform for breaking news, legions of journalists and eyewitnesses turn to Twitter to get their stories out across the world.


MSN’s global web properties will now feature a Tweet as their breaking news banner.


Whether it’s LeBron James Tweeting his move to the Cleveland Cavaliers or breaking news from a trusted account on Twitter like the New York Times, MSN.com visitors will see news in the form of a Tweet.


Many of these Tweets will come from news organizations such as The New York Times (@nytimes), The Wall Street Journal (@WSJ), The Washington Post (@washingtonpost), @CNN, @AOL in the U.S.; Yomiuri Shimbun (@Yomiuri_Online) and Asahi Shimbun (@asahi) in Japan;@SkyNews, The Guardian (@guardian) and The Telegraph (@Telegraph) in the UK; @NDTV and Hindustan Times (@htTweets) in India; and @Le_Figaro and Le Monde (@lemondefr) in France. Tweets may also come from news sources such as government accounts, celebrities, spokespeople or eyewitnesses to an event....

Jeff Domansky's insight:

Beginning this month, MSN’s global web properties will feature a Tweet as their breaking news banner. Is this the Trump-effect? ;-)

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Web design trends we can expect to see in 2017

Web design trends we can expect to see in 2017 | Public Relations & Social Marketing Insight | Scoop.it

It’s that time of year where we look at the year that was and the year that will be. We’ve seen a lot of amazing website designs this year, and I’m eager to see what 2017 has in store for website and website design.


2017 is sure to bring some amazing website designs, but if we look hard enough, we can already start seeing some trends that are sure to dominate websites in 2017.


Let’s take a look at the 10 website design trends we can expect to see in 2017....

Jeff Domansky's insight:

From hand drawn elements to duotone images, imaginative headings to more focused content layouts, these design trends are just a few that will dominate 2017.

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10 sensible web design trends for 2017

10 sensible web design trends for 2017 | Public Relations & Social Marketing Insight | Scoop.it

Why have I used the adjective 'sensible' in my headline, instead of something more click-worthy like 'crucial'?


The answer is that web design trends in 2017 should be all about meeting the user's needs.


Gone is the temptation to show off what the browser can do, in its place is a passion for proper design; form follows function.


Ignore all the web design trends pieces that tip their hats to virtual reality or to eye-catching animation; 2017 is about utilitarianism.


Here are the 10 trends I think will be most noticeable....

Jeff Domansky's insight:

10 very interesting website design trends to note from eConsultancy.

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Typography And Font Deconstruction - The Logo Company

Typography And Font Deconstruction - The Logo Company | Public Relations & Social Marketing Insight | Scoop.it

Typography is associated with great design for web and print. However, it was not so long ago that typesetting for printing presses was the norm. During this era of typesetting, many technical terms evolved for the construction and makeup of fonts and layout. It was like a secret code for typesetters, where few outside of the industry had any knowledge of the terms being used.

 

The Logo Company has put together this clever graphic that decodes these technical terms associated with type and explains the meaning of each term in simple, plain English, that anyone can understand....

Jeff Domansky's insight:

The most complete description of typography and fonts I've ever seen. If you care about the craft of typography,  this is a good read.