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A new study wants to help you tweet, better. The Most Annoying Tweet Imaginable, in other words, would be overly long. It would contain stale information. It would #totally #overuse #hashtags. It would be excessively personal. It would be aggressively mundane. It would be whiny. All this, at least, according to a new study, released today, that explores what we like in our tweets -- and what we find really, really off-putting. "Who Gives a Tweet: Evaluating Microblog Content Value" is the culmination of a year's worth of analysis conducted by the researchers Paul André of Carnegie Mellon, Michael Bernstein of MIT, and Kurt Luther of Georgia Tech as they set to find out what separates value from vagary in a Twitter post.... [Superb advice; PR 2.0 must-read - JD]
I love early adopters. They're like the American settlers who came West looking for gold. ...Again, I love early adopters and I really do appreciate this effort. I have no desire to disparage. Someone has to be a settler and brave the arrows, but this is fools gold, in my opinion.... [Caution suggested for early adopters - JD]
Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance. But that flood began to subside in about April of last year and had slowed to a trickle by late summer.... What do you think—are Quora’s best days still ahead? Will it go the way of MySpace? Or will it fill a niche and level off? In any case, here are a few of the best Quora how-to guides and insights of 2011....
Politicians and celebrities love Twitter and have found that one tweet can cause a storm of sharing. It can enhance (or destroy) their personal brand and Politicians can get their ideas out instantly. ...If you take the time to get to understand Twitter with its quaint 140 character limit and its charming simplicity, it can be a very powerful tool to distribute information and ideas in real time to enhance your marketing and promotion efforts.....
Are there content marketing skeptics in your company? So you have some non-believers within your organization. You know how to spot them. They say they don’t see the value in creating videos, roll their eyes when you mention a corporate blog, or say they don’t understand why the company is investing so many resources in webinars. Here are some arguments and rebuttals you can use to help your management teams understand the value and impact a content marketing strategy can bring to your organization... [3 convincing arguments you can use - JD]
As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, information (30+ Cool Content Curation Tools for Personal & Professional Use
Via Carmen, G Social Media
If you aren't already on the visual sharing site Pinterest, then consider this another reason (among many others) to sign up to the service. It has experienced the fastest growing site in terms of referral traffic than any other social media site. Its volume of traffic is so great that if you combined the referral traffic of LinkedIn, Youtube, Google+ and Reddit, it still wouldn’t beat the growth experienced by Pinterest.... [Valuable PR 2.0 insight - JD]
If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings, selling over 15 million iPads... This is a 111% increase from the previous quarter. In just under two years, Apple has now sold over 55 million units. According to Pew Internet’s latest findings, the share of Americans who own a tablet computer nearly doubled from December 2011 to January 2012. The number of Americans now owning at least one tablet device is now at 29%.... [The implications for PR are worth noting... - JD]
Content is king. I can’t tell you how many times I have heard that expression in my career as an SEO analyst. I can’t say that I’m a fan of using this relatively grating term, but I can definitely defend its power. Having fresh and unique content is an increasingly important factor for ranking in the SERPs. Because it’s top dog, I have put together this guide to steer you in the right direction when it comes to creating content for your site or blog.,,, [Practical PR 2.0 and content marketing tips - JD]
Here's a really good list of tech blogs for PR, business and technology types, including a few up and comers...
Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. ...There might be saturation, but social media has changed the way we live. And this means social media is no longer a question for marketers. Companies of all sizes have accepted and even embraced the importance of social media. Investments are starting to increase and companies are now building teams to tackle the new risks and opportunities that social media has created.... [Excellent Slideshare and social media POV - JD]
Many people think the main task of a journalist is to write. That's part of the job, of course, but sourcing and checking stories is probably as important.
This isn’t only about Facebook and Twitter; a professional network like LinkedIn can also prove very useful for reporters who know how to make the most of its advanced features. Here are a few tips you may want to try out... [Works great for PR too! - JD]
Social media marketing is now a mainstream business activity. The State of Social Report 2011 indicating that almost two-thirds of companies say they are now beyond the experimental phase, and are integrating social media efforts with other marketing channels and across business functions. This compares to just over 50% a year ago. Given this emphasis on social media marketing, in this post I’ll review what I see as some of the most important issues arising from marketplace and technology developments in 2011, that need to be considered as part of planning and implementing a social media strategy in 2012....
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CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting. But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that....
Why do so many companies hate having fun? I just don't get it. Makes no sense to me. I mean, I'm sure these companies aren't full of boring people. So that said, why do the people who work at these companies who like to talk, laugh and have fun in person all of a sudden become stodgy, boring and drab when it comes to creating content to tell their company stories?...
...There is a significant difference between customers and a social media fan base, says Abraham. “The people who you have historically always thought about as your franchise that you’re going out to build a business around are often very different from the ones who seek you out on social,” she said. The online fan base for Starbucks, for example, is strikingly younger than its regular customer base. Knowing the demographics of your fans is particularly important, Abraham said. “That has an impact on your messaging strategy, it has an impact on what you would want to say to these people, and how you want to say it,” she said....
Three things to consider when your client or boss tells you to build a Facebook page or launch a Twitter account. This might be unexpected advice coming from an agency’s lead representative for social media, but the truth is that social media will not save your marketing program. With my mind on the approaching start of spring training, here’s an analogy: The pitcher is one of the most important members of a baseball team, but pitching alone can’t carry a team to the World Series. The same is true for social media. Marketing is a team sport, and social media is just one player.... [Amen! - JD]
The new effort tries to package raw social data in ways that even an exec could get into. Think of Reuters Social Pulse as a social-media weapon for the C-suite set. That’s because the newly debuted dashboard is designed to make the world of social media less of a shiny toy and more of a daily intelligence tool. Even as it tries to branch out to reach broader audiences through its news service, Reuters knows its core market is the business set — managers, officers, decision makers. Information is the core of Reuters’ business (even more so Thomson Reuters’) and Social Pulse is their newest attempt at creating a product that can merge their editorial vision and data proficiency....
One of the points I had hoped to emphasize in my last post was that Twitter, blogging, Facebook and Google+ offer an even more controlled communications environment than what a fastidiously prepped/messaged executive might face in a media interview.... This week, we're witness to another example of this "command(er) and control" approach to making one's POV heard in a less fettered manner. Our President participated in a Google+ Hangout....
...Maybe it doesn’t appear that these people or companies are content related at face value. But in a world where every company is a media company, every business is content related. And that makes every passionate professional, marketer or otherwise, a content creator. A lot of people pushed back on this concept which we touched on in a previous post titled: if your team hates blogging, you need a new team. Like it or not, that’s the world we live in. Besides, how can anyone hate to create content in a category they are involved in and have commitment to?...
We’re progressive types here on the paper but the tally of today’s communication tools and tactics is simply mind-blowing. If you thought Brian Solis’ The Conversation Prism left your head spinning, then consider what – according to the guys at Go-Gulf – happens every 60 seconds on our souped-up, super-social web... [Liked this #socialmedia perspective and tips - JD]
Learn how brands who are in social media have better long term ROI:... The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. Social media has proved in the past years that it can bring positive ROI when done right. Some successful examples are Intrepid Travel, Easy Lunch Boxes, SnapRetail just only to name some of them.... [Useful ROI stats - JD]
A new university study declares that blogging is dying but don't put a nail in the coffin yet -- a closer look reveals some surprises. Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts.... [Valuable analysis by Mark Schaeffer - JD]
When it comes to your personal brand, normal isn't good enough. We list three strategies to help you change that mindset and stand out effectively! ...Being average, playing it safe or blending in with the crowd is no way to define your personal brand. Rather, normal is not enough. Effective brands take risks, stand out effectively and put in the hard work....
LinkedIn Marketing seems to be an afterthought among the other high profile social networks like Facebook, Twitter and Google+. But there are some good reasons that your company should set up – and keep current – your own free LinkedIn Company Pages. LinkedIn calls the Company Page a company’s profile of record AND a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials.... [Great PR 2.0 reminder - JD]
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