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Scoop.it!
You may already feel as though you are tweeting morning, noon and night as it is, but is this the right strategy for you?
What time of the day and week that you tweet? As it turns out, the times you choose to tweet could have an impact on how those receiving your updates perceive you and your business. So is timing everything? Maybe not “everything,” but you can be sure it plays a vital role.... 
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Story telling is the new PR and marketing on social steroids. Brands and even the media, have had to rethink their content strategy.
...Our world is now immersed in a 24/7, 365 news cycle and it has caused mayhem for brands and for the agencies that work with them. There’s advertisers doing PR. Digital shops doing print media. PR shops doing traditional advertising strategy. Basically, the communications world has been flipped on it’s head. There’s no way to figure out what’s heads or tails.
One thing is for certain, however, storytelling is the main focus of companies and PR, digital marketing and advertising all have a role in it....
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New updates on this growing microblogging platform, Tumblr. Plus links to Text 100 NA's tumblr pages.
Awhile back, we rounded up how microblogging platform Tumblr is a quickly emerging force for brands looking to up and/or solidify their digital profiles. But beyond that, it’s grown to become an invaluable tool for connecting with audiences beyond a brand name, and showcasing some personality. I myself can attest just how influential it can be in showcasing said brand personality...
[Excellent look at Tumblr - JD]
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The aggregators of today will be the original reporters of tomorrow — it's how disruption happens.
This past weekend, I was out with a friend who happens to be a former editor at Time. We were analyzing the current state of the news media in light of recent developments, including The Huffington Post’s plans to launch a 24-hour live web TV network and Buzzfeed’s aggressive push into politics. These organizations — often lambasted for aggregating other’s content while producing little of their own — are repositioning themselves with new strategies, with more room for distinctive, often original content.
My friend argued this was nothing new. Henry Luce’s Time started as a full-fledged aggregator almost 89 years ago....
[Great read - JD]
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Test Kitchen guest speaker Dan Busse,founder of Boulder, Colorado-based RaiseYourVoice.us, is hoping that his widgets as used on news websites will allow news consumers to be guided toward taking action after reading the news, whatever their point...
...a few news sites are beginning to experiment with a beta version of RaiseYourVoice’s website widget that points readers to their elected representative and public officials, and to relevant advocacy groups. Inserted in a web news story similar to social-media widgets for Facebook, Twitter, et al, clicking on the RaiseYourVoice widget will lead you to write to your public officials, perhaps sign a petition, and to visit websites of groups involved in the issue of the news coverage (e.g., fracking, in our example)....
[Trend for PR and bloggers to watch and maybe utilize - JD]
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Source: developers.facebook.com via Beth on Pinterest Remember last September when Facebook announced all those changes to individual...
profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. Three new actions were announced at the time, including: Read, Watch, Listen to help people better understand what their friends are doing online. Facebook called it the “Open Graph” and the pr people called “A revolution to the whole meaning of listening to music together or family T.V.” You can read more about how it works from the Facebook developer notes....
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A look at the new social network's limitations and strengths.
Google+ is a social network with huge potential for businesses, but its best value is for individuals. If it had any of the following features it might be a contender for businesses, but as it is today? No way.
Though these tips show how you CAN use G+...
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If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budget.
But don’t let that get you down. I’m here to give you a few insider tips on how you can create your own explainer video in a few weeks on a budget of $100 or less....
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Everywhere I go now I see people advertising hasthtags and trying to get things trending on Twitter. I saw about ten examples at the weekend alone. Movie trailers. On outdoor advertising, pushed during TV shows. On food packaging and in restaurants. People have suddenly gone #hashtag mad.
The aim that most people have is to create “word of mouth” marketing where lots of people are mentioning something with a hashtag and then linking it back to their product. Hashtags were actually created by the Twitter users themselves as a way of grouping conversations together, but it is marketeers who have embraced them most recently....
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...What struck me is that the change that’s coming for communications teams, and has already started to take effect actually, is that communications is becoming a long-term game rather than something overly caught up with shot-term wins. Tomorrow’s comms teams are going to have to both mastermind the brand’s story and tell each of its chapters – and pages – in the most compelling way to hook readers in. They must both sustain their interest and build their belief.
It’s storytime.
To succeed with this, brands will need storytellers, not just good orators, curators, conductors or stuntmasters. Those storytellers will need to know the beginning of the story, its intended end (of that instalment) and how they’ll get there. And most of all, who they’re writing for....
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21st century public relations pros don't need expensive equipment to create quality photos & videos. Six iPhone accessories to do just that.
Being a non-expert at much of this stuff, I recently got a bee in my bonnet about finding a way to build my own, iPhone-ready DIY photo/video studio, that would let me take/create not great, but good enough visual/multimedia content (Project 366 is proving to be great testing ground for this).
After a month or so of trial and error, finally all the pieces have fallen into place. And I did this on less than $200 (excluding taxes and shipping). Here’s how you can too, with six terrific iPhone accessories that will give you a mobile [sic], “good enough” photo/video studio....
[Great tips if you own an iPhone - JD]
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VATICAN CITY — Pope Benedict XVI praised new communications technologies like Twitter on Tuesday (Jan. 24), saying that even “concise phrases, often no longer than a verse from the Bible,” can convey “profound thoughts.”
Benedict did not explicitly refer to Twitter in his yearly message for World Communications Day, but Monsignor Claudio Maria Celli, president of the Pontifical Council for Social Communications, told reporters that “it’s safe to say that a reference to ‘tweets’ is there.”
Benedict wrote that in today’s world, “various types of websites, applications and social networks” can help people “find time for reflection and authentic questioning.”...
[AMEN! ;-) - JD]
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...[Instagram's] visual self expression and sharing culture combines the power of three. 1. People’s obsession with their iPhone (read smartphone) 2. Engagement power of Facebook 3. The love of photos that seems to have been reinforced with the easy availability of the camera in your pocket.
The only challenge for marketers is how to harness that through a touch of creativity....
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Recently, we posted a great list of places to find content inspiration, and hopefully it helped you come up with a whole list of great new ideas.
Creating new content can take a little time, so in the meantime, here are seven ways you can boost conversions for the content you already have....
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As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of both left-brain and right-brain thinking in the creation of the content. This obsession might seem trivial, but I guess my right-brain outlook on life causes me to take a holistic view of content....
As marketers we need to include both right-brain and left-brain people in our content creation efforts....
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The Online News Association is a non-profit membership organization for digital journalists.
Last week, Chris and I presented Homicide Watch at ONA’s DC meetup. You can watch the video here. In it, we discuss a lot of the technical and editorial specifics of what we do every day.
Our kicker from the presentation is the subject of this blog post (minute 35 on the video). These 11 “lessons learned” are meant to be somewhat inspirational, both for those going it alone, like I am, and for those in traditional settings.
I expand on each below...
[Great advice for PR and bloggers too - JD]
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Internet users are sending a message most media companies aren’t ready to hear: They want to share, reuse and remix your content.
To leaders of news organizations and other media, this probably means one thing: copyright violation. But with a new style of publishing, they could turn it into an opportunity.
The world’s 1.2 billion Internet users spend one in every five minutes on a social network, the fastest-growing of which are those designed for copying and curating....
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Why do journalists keep botching the facts on Twitter?
...Defenders of the social media realm rarely seem to want to get at why these massive ethical lapses continue to occur on Twitter. And I just won't buy the idea that "this is the way it is" or "letting everyone know you made a mistake is great for transparent journalism."
Don't get me wrong, I love the many benefits of social media and I teach about its journalistic value. But I also feel that we all need to begin practicing "safe social media" practices to protect us all....
[Contains great advice for PR or any social media user - JD]
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This is definitely not a chicken and egg question!
A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says: There is no curation without original content.
I might qualify this a bit by saying, there is no curation with awesomely addictive social content! And that means creating content – blog posts, tweets, Facebook updates, YouTube Videos – that is valuable and high quality....
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Working for a PR, social media and SEO agency I create and execute integrated strategies across these three disciplines, ensuring ...
that my clients are visible in the media, on social networks and in organic search engine listings. We recently achieved some fantastic results for one particular client so I wanted to share the approach and findings of this SEO PR project my clients site is ranking on the first page of google.co.uk for six strategic terms, which have a total traffic volume of over 25,000....
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A solid social media community can be an enormous asset to any company, but don't expect to grow one overnight. Heed these 10 tested tips.
Building a community around your startup can be one of the cheapest ways to create momentum for your product. A community is much more than a one-time marketing campaign, and can help you throughout your company’s life cycle if you take the time to grow it right.
Here are 10 tips for getting started....
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Vimeo today announced that the video sharing site has undergone a major revamp.
The blog entry that announced the revamp revealed that the work had been ongoing for the past year, and that staff “tore Vimeo down, thought hard about every aspect of it, and created the new Vimeo from scratch.”
There are dozens of new features on Vimeo, but the main changes were made in order to make the site faster and easier, with the focus being on the videos uploaded by users, while taking users’ feedback into account when creating the new features....
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No other tool in your marketing toolbox delivers the bang-for-your-buck like video content.
From our ebook Biggest Social Marketing and New Media Predictions for 2012, Jay Baer, social media strategist, coach, speaker and all-around good guy, shared that 2012 will be “the explosion in short-form multimedia, as companies start to truly embrace video and mobile photography.” With predictions like this, we asked: Could 2012 be the year marketers embrace video in their social marketing efforts? We think yes, and here’s four reasons why...
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At this month’s Consumer Electronics Show in Las Vegas, Robert Kyncl, YouTube’s global head of content, made a bold prediction: In a few years, video will comprise 90 percent of Internet traffic. According to statistics YouTube released just yesterday, Mr. Kyncl’s forecast certainly seems within reason. On average, 60 hours of video content are now uploaded to the video-sharing platform every 60 seconds.
Not only is this a clear indication that Internet video is fast becoming a marquee communications tool; it is also a clear signal that now is the time to ensure that your organization is not only creating compelling video content, but also optimizing it for maximum audience retention, social sharing, and commenting....
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They’re two of the most iconic department stores in New York, so how are Saks Fifth Avenue and Barneys using social media?
We used Social Bakers to take a look at these two US retail giants and see whether they are making the most of their brands online.
Despite being a mere ten minute walk down the street from each other, Barneys and Saks are already miles apart when it comes to Facebook fans....
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