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In PR and marketing, we’re all about using different kinds of media to push the brand message and get the audience involved. We have to skillfully weave videos, print, email and social together in order to paint a larger picture and take the “big idea” to the consumer on the street (or the laptop). But what if we could present target audience members, investors or even clients with all these different kinds of media in one self-contained, embeddable package? Marketing veteran/entrepreneur Tim Bahr thinks he has found the solution to this challenge with the NextWorks “content capsule”. Here, for example, is his company’s own promotional unit...
Content marketing is on a meteoric rise in popularity. But how do you apply content marketing for SEO? Based on search trends, content marketing is on an exponential rise. There are many good reasons for its rise in popularity. But one of the biggest is the application of content marketing for SEO. The importance of SEO is pretty clear. Studies have shown that traffic from organic search results is generally more profitable than traffic from many other sources (like paid advertising). This makes sense because a person who lands on a page based on an organic search result is actively seeking an answer, solution and/or products. And an organic result is more “trustworthy” than a paid placement....
Video marketing is quickly becoming a speedy, effective and SEO-friendly way for marketers to reach consumers. Video marketing is quickly becoming a speedy, effective and SEO-friendly way for marketers to reach consumers. This can be especially true for small businesses, as well as those who don't have traditionally "camera-ready" products. Read on for four tactics from two video marketing leaders in small business, including one who generated one million video views on YouTube. These tactics will take you from the genesis of an initial idea to cultivating a robust video program....
It may not seem as glamorous as big networks like Facebook, Twitter, and Pinterest, but with over 50 million users and 20 billion posts, it is unwise to overlook Tumblr as an effective medium for brands. On the surface, one might assume that Tumblr is just a place for One Direction fangirls to share each other’s crushes through reblogs and likes. The channel catches a lot of flack for not creating much unique content (it is trying to remedy this perception through the creative collaboration that is Reblorg), but it is actually a thriving community. Tumblr reaches a much larger demographic than you might imagine, as seen in Ignite Social Media’s 2012 Social Network Analysis. Many brands are utilizing the channel with incredible effectiveness, possibly implying that more brands should follow suit. Before we start listing off some spectacular branded Tumblr blogs, there are a few things you should know about the platform....
Great content allows us to stand out, get noticed and defines our expertise and professionalism. Start developing your content marketing plan today. Content and marketing are officially married and have arrived in a big stretch limo to “Main Street” to celebrate. There isn’t a day that goes by that we don’t hear about, talk about and discuss content marketing. Econsultancy, in partnership with Adobe, reports the top key digital trend for 2013 will be: “. . .the year of creating, optimizing and marketing great content, spread through social channels and consumed everywhere.”
But, what exactly are we talking about here?...
Michael Buller shapes content marketing strategy at the Dana-Farber Cancer Institute. Learn how he targets a consumer audience and overcomes industry challenges.... Beyond our traditional social media channels (Facebook and Twitter), I think SlideShare has been the most successful. Some of our videos have really done well separately, just as YouTube videos and the videos that we link from our site.
For our research publications, we’ve created separate apps for all the various tablets. That’s been a little disappointing in terms of the number of downloads. They’re free apps, but we can’t seem to get as many interested eyeballs as I would like. I think it’s difficult, as people aren’t actively searching for this type of info. It’s not something they say: “Oh, cancer research. That would be a fun app!” So trying to get some attention to that amidst all the thousands and thousand of apps out there, and trying to drive traffic to the apps that we’ve created has been challenging for us....
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums. Our attention spans seem to be following the development path of micro-processors. Smaller and faster. The art of the long conversation, the slow contemplation of the future of the planet over a meal and prolonged human concentration have maybe become so endangered that we don’t value depth of thought and long form communication anymore. Dinner parties could soon become 15 minute events....
Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit. From reviewed article by The Next Web: "Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in. You’ll need to sign up with your Twitter or Facebook credentials. Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in. You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others. “The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.” Read full article here: http://thenextweb.com/media/2012/11/13/hopflow-launches-into/ Try out it: http://hopflow.com
Via Giuseppe Mauriello, Steven Hughes, Mariage LLaguno
Learn how to create stunning infographics - without spending hundreds of dollars on a graphic designer or losing your mind - in just 30 minutes or less.
From word clouds to network data visualizations, infographics have become a primary format for content in a relatively short period of time. Although the ‘infographic’ is nothing new, its proliferation and evolution has been nothing short of exponential in the past few years.
Whether you love them or hate them, the rising popularity of infographics can’t be denied.
Via Baiba Svenca, Abi Woldhuis, BookChook, michel verstrepen, Dolly Bhasin , Mayra Aixa Villar
As 2013 begins, social media marketing has already grown a bit old school. Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows. Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth. For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling. Appropriate, don’t you think?...
We're already looking ahead to 2013. So here are 7 critical content marketing strategies that all marketers need to consider as they head into next year.
...At almost every event, content marketing sessions are standing-room only. Marketing professionals are hungry for any way that they can continue their content marketing journey and attract and retain customers with compelling content. To help, I’ve dissected my last few presentations and put together seven critical strategies that I believe all marketers need to consider as they head into next year....
One in eight (12%) consumers in the UK have stopped using or buying a brand due to negative comments on social media, according to research from SAP UK & Ireland.
The survey of 1,000 UK online shoppers highlighted the need for brands to engage with customers online. Twenty-two percent of consumers have bought from a specific brand or retailer based on a recommendation they have seen on a social network....
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CMI's blog strategy is a case in point on how engaging influencers in your industry can lead to content marketing success. Find out how it worked for us.... ... we didn’t have the resources to pay for raw, educational content about content marketing, we knew exactly where we needed to turn: our influencers. When we announced the original CMI blog, the first group we reached out to was our database of social influencers. Dozens of these influencers were more than happy to help us out, as we had been promoting them for years without ever asking for anything in return....
Last year was a great year for content marketing, one that saw it established as a key discipline as brands looked to create a genuine rapport with their target audience. And there were big names leading the charge; the likes of Coca-Cola and Red Bull both embed content strategy as an integral part of their overall marketing strategy. Of course, with this new-found celebrity status comes a greater spotlight, and there are a number of key recurring themes and trends that marketers and brand owners need to get to grips with, if they are to really push forward with their content marketing strategies for 2013: 1. Content marketing is no longer a fad… so get your strategies in order...
Content creation is playing a greater part in brand strategies, to the point that it's now one of the main concerns for businesses. Type ‘content’ into a company search on LinkedIn and you will get 66,794 results. Type in ‘social media’ and you will get 80,811 results.
This should tell you something. As social media grows and diversifies as an industry, content marketing is leading the charge here. It’s a (somewhat welcome) hangover from companies setting up social media profiles only to find they had nothing to populate them with. Content is now the main concern for brand and marketing managers. In fact, 39% of companies surveyed said that content was a priority area for them in 2013. While there may be frustrations that ‘content’ exists as a catchall term at all, the reality is that it has now emerged as its own industry, where brands seek an easy solution to succeed in their new duty to fans to entertain on a daily basis. But there’s content for content’s sake and then there’s content that’s part of a considered business strategy. One that will do the jobs it intended to do in the first place: Attract, entertain and grow your online community. So how should you be approaching content?...
Content marketing can be can be a very useful tool. It can be almost anything; from a viral video to a social media campaign. It attracts the customers you want to the product you want in an attention-grabbing and creative way. Here are 5 different examples of content marketing that achieve both of those aims....
Titles play a key role in getting eyes on your content. Create compelling content titles based on your analytics using this 12-step process. In the content marketing rush, it can be hard to slow down and think about an essential element of each piece of compelling content: its title. Yet titles feed onto social media sites and play a big role in search engine optimization (SEO).
Because of this impact, titles also influence the amount of traffic a content marketing blog garners, as the Content Marketing Institute recently found out. Over the past couple of months, I’ve been working with CMI to figure out exactly what makes a good title, and how to make every single title shine. Forget guesswork and gut feelings — we dug deep into CMI’s analytics to find out exactly which types of titles made the traffic roll in. Of course, many factors play into blog post traffic, but our research shows clear correlations between certain types of titles and higher or lower page views....
The content marketing industry is changing more rapidly than ever. Here are 3 critical content marketing trends that signal big industry changes still ahead.
As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
Could Facebook ever go the way of MySpace? Given its ubiquity and continued growth around the world, that may seem unlikely, but here’s an interesting fact to consider: more 10th graders are using Tumblr than Facebook, according to a survey of 1,038 teens and young adults conducted by blogger and techie Garry Tan. Tan used Survata to poll 546 teens ages 13-18 and 492 young adults ages 19-25 about their social media usage. Tan found that while 55% of the younger age group said they use Facebook, 61% said they use Tumblr. Meanwhile 22% said they use Twitter, 21% use Instagram, and 13% use Snapchat....
... The result is a fragmented group of social media actions that, as we witnessed with the Twitter-Instagram spat this year, don’t care to include content from competing social networks. If Facebook-Instagram/ /Twitter/Pinterest/Tumblr/Quora don’t have to play nice with each other, they won’t. This fragmentation will likely continue. It doesn’t appear we’ve maxed out on social networks. Every time a new social network blows up, we ask if we really need yet another one and eventually learn that yes, we do. We’ll all be Snapchatting in no time. What’s more, with each progressive social network, the barrier to contributing content keeps getting lower. The box has shrunk from a big, intimidating blank text box of blog CMS’s to a simple one-line bar... This is why I think some of the most exciting startups in social media are the ones that help us make these small, fragmented pieces of content into richer stories....
This article will not be “logical.” It will not fit in that little box that’s so requisite to get anything “approved” in most organizations. Nor will it be for conservative-minded marketers and business owners that would rather imagine 1000 ways “it might go wrong” instead of dreaming of the unlimited reasons “it might go right.” In other words, what I’m about to tell you takes guts, imagination, and the magic of thinking big. So if you fall in the latter, please continue to read on. Oh, and it’s long too, as well it needs to be, so you’ve now been warned....
Much like social media of a few years ago, there are two words that are currently making their way around cyberspace and marketing halls – hallowed or otherwise.
The two words are of course: content marketing. I myself have scribed an article or two about this very topic including my most recent piece When It Comes To Content Marketing, Seeing Is Believing which, as the title suggests, speaks to the need for visual and or/video content as part of your content marketing strategy.
Today however I want to tell you about a company that truly is a classic example of growing a company with content marketing. The name of the company in question is ProjectManager.com....
It’s that time of year again: Every December, I take a step back and look at what small- to medium-sized businesses are talking about, dabbling in or really starting to integrate into their growth strategies. These early signs often point to trends you can expect to pick up steam. Here are seven hot marketing trends that I predict for 2013. Pay heed and see how you can use them to improve your own marketing strategies....
Via heidi groshelle
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Intriguing PR and marketing possibilities: Meet the All-in-One Multimedia ‘Content Capsule’...