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An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications. Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said: "Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook." What does it mean?...
When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?To be honest, it can get a little confusing. That's why WebpageFX created the infographic below. It's a cheat sheet for all things Facebook advertising, from the ideal dimensions of your images and videos to what the most clickable ads look like.Check it out, and read this blog post for a more detailed, step-by-step guide for creating Facebook ads....
Are you planning a Facebook contest?
Want to make sure it’s a success?
An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.
In this article I’ll share 17 tips to make your Facebook contest a success....
It can be a little hard to keep up sometimes.
With this in mind, I’d love to share 11 Facebook tips, tricks, and facts with you.
This post will give you plenty of great stuff to help you get the most out of and better understand Facebook. From why you get shown certain ads and which types of posts get the most engagement, to how closely connected you everyone else on the planet and much, much more.
Are you trying to get better ROI from your Facebook Ads? With Facebook advertising dominating the Paid Social market, rising costs to advertise will force marketers to create better ad content.
Unfortunately, there is no one perfect formula for creating Facebook ads content. That’s because each brand is different and so are their customers and advertising goals. One of the keys to social media marketing success is to keep experimenting until you find what works for you. With that in mind, there are some strategies that every brand can employ to create Facebook ad content that attracts the attention of their target buyers.
After you have worked to create a killer Facebook ads strategy, it’s time to start developing content that converts prospective buyers into loyal customers. Use the tips below as a jumping off point:...
A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? But its popularity made me wonder if there are existing Facebook features that may be underutilized by businesses, communication professionals and marketers.
After all, Facebook has been around for a (relatively) long time, so there must be some features that are currently under-appreciated but may be very helpful.
The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful....
Do you have a local business page on Facebook?
Want to reach more local customers?
Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs.
In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers.
Do you have a Facebook page?
Do you want more organic engagement for your posts?
Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.
In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences....
In an effort to provide the best experience possible, the algorithm behind the News Feed has grown increasingly complicated over the years. In a nutshell, it scans and collects every single post put out by your Facebook friends, the people you follow, the groups you belong to, and the pages you've Liked. Then, it does its very best to rank posts according to each user's preferences.The result? Facebook's best estimation for what you actually want to see on your feed.
That explanation barely skims the surface, though. There's a lot of cool stuff out there about Facebook's News Feed, including how it's changed, what Facebook's doing to improve it, and all the neat features they've added along the way.Check out these 20 facts about and features of Facebook's News Feed you may not have known about before, and get ready for your mind to be blown....
Publishers already know that Facebook video is a major source of engagement.
Video is a major part of Facebook’s future plans. The platform is testing an all-video news feed, and releasing a number of new video-focussed features, including the ability to save clips for watching later.
Although it’s still early days in figuring out what’s working on Facebook, it’s clear that there’s a lot of confusion out there about what works best in video. Some of the most successful publishers see the overwhelming bulk of their engagement on a handful of clips, while others might feature similar content, but wind up with a fraction of the engagements.
From analysing data at NewsWhip, we’ve come up with five factors that seem to hold true for most highly shared videos....
YouTube is another example of Natalie’s method at work. When she started her YouTube channel about a year and a half ago, she had a few videos but no subscribers. She shares how she’s built her YouTube channel to over 100,000 subscribers, thanks to a board on Pinterest called “Printable Workout Cards.”
Natalie creates Printable Workout Cards from her YouTube videos and pins them to Pinterest.
Natalie explains how to use Pinterest as a connector platform to put your content on various sites and to increase views and traffic everywhere. She also shares how she uses apps like PicMonkey to make visually appealing infographics for Pinterest....
You’ve probably noticed, though, that for the most part your Newsfeed isn’t really about you anymore because of this. It’s just brands, news companies and others fighting for your attention, with a few of your friends dispersed between.
There are, however, ways to get a little more control over what you’re seeing. I’ve been trying to wrestle back some of my feed for a few weeks now, and these are the tactics I’ve been using with some degree of success....
We need to have a solution-oriented mindset. I'm sure your business can also get tons of traffic from Facebook.
So let us look at how Facebook’s news feed algorithm works. Then delve into some strategies to increase your page’s organic reach. Facebook’s News Feed algorithm and things you must not do on your Facebook page
There are hundreds of thousand factors to decide the posts to show in a user’s News Feed. But here is a breakdown of the major ones....
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It can be tough using Facebook for business. Every time you think you know what you are doing Facebook change something. Whether it’s a change in the newsfeed algorithm or a layout change they really know how to keep you on your toes. Last week Facebook changed the way you access your Facebook business page. You can no longer ‘Use Facebook As’ function. Facebookers were understandably confused and many came to me looking for a solution. This post is my answer. In this post I will show you: 1. Where to find your business page Facebook feed 2. How to Like other business pages from your Facebook page 3. How to comment and like posts as your page 4. Liking and commenting on mobile 5. What is Business Manager and how do you know if you’ve got it?...
Have you heard of Facebook’s new mobile ad experience, Facebook Canvas?
Want to learn how to create Facebook Canvas ads?
Facebook Canvas lets marketers combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience.
In this article you’ll discover how to create a Facebook Canvas ad....
We’re excited to announce that on April 12th at Facebook’s F8 conference, we will be opening up the Instant Articles program to all publishers—of any size, anywhere in the world. To date, we’ve been working with a few hundred publishers around the world to build an incredibly fast and immersive reading experience for people on Facebook. While we were getting feedback and making improvements to Instant Articles, in parallel we’ve been building the tools to open up Instant Articles more broadly.
We built Instant Articles to solve a specific problem—slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue. With that in mind, our goal from the beginning was to open up Instant Articles to all publishers and we’re excited to be able to do that in a way that makes it fast and easy for all publishers to reach their audiences on Facebook....
And I’m talking not just about AdWords. You can derive great business results even from Facebook and other paid advertising networks (though some channels will prove more effective depending on the nature of your business).
Don’t believe me?
Let me share Castrol Moto’s case study. They experimented with both organic and paid social campaigns on Facebook for a 12 month period....
The BuzzSumo team decided to compile as much data as possible on marketing on Facebook, and then complete an in-depth analysis.
Overall, they analyzed over 1 billion Facebook posts and came up with findings that will change the way you market on Facebook. They were kind enough to share their data with me, and allow me to walk you through it.
I’ll break down the findings, and let you know exactly how you should use them....
Facebook just released financial results for Q4 of 2015, and one number starts out in particular: 934 million mobile daily active users (DAUs).
Sure, 0.9 billion might not sound quite as impressive as the 1.04 billion total daily users, but we already knew the company had passed the billion milestone in early November.
There were 894 million mobile DAUs at the time, which means the company has added 40 million more mobile users per day since November, and it will very likely cross 1 billion mobile DAUs sometime this year.
Meanwhile, the company is also slowly encroaching on the 2 billion monthly active users (MAUs) mark – three were 1.59 billion MAUs in December, or 14 percent more than the same time in 2014. Of those, 1.44 came from mobile, an increase of 21 percent, once again showing the quicker growth in the mobile sector....
Wouldn’t it be great to have posts on your business page just popping with likes, comments and shares?
By making posts that leave people feeling excited and liking your content, they’ll be more likely to do exactly that.
Thus, you can get more people that are ready to engage with your brand and potentially your products or services.
This post will give you insight and ideas that can absolutely help you get more likes, comments and shares and ultimately increase traffic to your website.
Facebook is an integral part of a successful social media strategy. To make your brand shine avoid these Facebook marketing mistakes.
Facebook can take your business to the next level but it can also be the reason for your downfall.Facebook marketing blunders.
Here is how some brands have ruined their own image through poor (silly) Facebook marketing....
The upcoming changes are new to Facebook, but not to the social media landscape. Facebook appears to be borrowing the best aspects of other popular social networks.
For communications professionals, this means that the ways you can communicate on Facebook are expanding. Imagine a platform with all of the functions of Facebook, Periscope, Yelp, Google, Yammer, Uber, Amazon Marketplace, Evite and Razoo. That appears to be what Facebook hopes to become in 2016....
Obviously, you want to reach as many of your fans as possible, so you want your page to be on the upper end.And I can show you how to do that.There are five main ways that you can improve your Facebook page’s reach.I’m going to simplify them and walk you through the ways you can implement them to drive more traffic to your website and sales through Facebook....
Let’s face it: successful Facebook marketing is hard.
With an ever-growing number of publishers out there competing for a finite amount of attention, you need all the help you can get to stand out from the noise and get your message through.
One of the most important things you can do to achieve your Facebook marketing goals is completely optimize every Facebook post you make.
This guide covers the three main types of Facebook posts (links, images, and videos) in detail and how to optimize them so you get the most bang for your buck from every update you make.
Via Brian Yanish - MarketingHits.com
At first glance, winning ad clicks from competition seems so simple: All you have to do is show the audience a proof that you’re better and POOF! As if by magic, they begin to ignore everyone else.
But the reality is so different, isn’t it?
Ad after ad you run struggle to make the case.
Grab the users’ attention.
And convince them to your worth.
But it’s all because your ads miss one crucial ingredient – social proof
.Luckily for you, that’s what I’m going to help you with today. I’m going to show you 10 examples of various social proof types advertisers use in Facebook ads...
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