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Wow I can’t believe it’s already year 2 in our top 100 Instagram series. Last year’s list was amazing (and actually contained 150 awesome Instagram accounts) but this year is equally stunning — if not more so! This year you will find a LOT of nature, outdoor and adventure photography. I guess that’s just what I ran into most over the last 12 months.
Regular readers know that I build my top 100 lists over the period of 1 year, adding items to an Evernote list as I organically encounter them. And the result is a list of the 100 best Instagram accounts I ran into during that time that I think you should check out over the next 12 months!
If you’re new to DailyTekk, be sure to check out our other annual top 100 lists. This is already year 5 for our top 100 websites and we’ve already put up a brand new list this year of the top 100 podcasts. But don’t miss the top 100 YouTube channels, top 100 Viners and top 100 Pinterest accounts!...
In just 12 months, we used Instagram to gain 400,000 followers for Foundr -- which translated to over 70,000 email subscribers. At the end of that period, we were averaging 30,000 call-to-action clicks per month from Instagram, and converting 30% of the users who landed on our website from our Instagram page into email subscribers.
We've seen it work ... now it's time for you to get in on the action. Here are four ways to use Instagram to build your business and brand....
While it is undeniable Instagram has become an indispensable social network for brands, few of them are able to benefit from their digital communication strategy!
Whether through lack of content, ideas or time (or all that at a time), many brands on the social network decide to give up or abandon it in favor of more platforms generating benefits, such as may be a Facebook or Twitter.
But the app, which now has 300 million active users worldwide can prove to be a showcase of the DNA of a brand, allowing it to sublimate its products / services and create its own visual identity so instant and creative, to the delight of its customers and / or clients!
When we know more than 46% of its users follow brands, we can understand the interest and the need to read the following 20 tips. So here we go!...
Instagram has become a mecca for the younger generation to share moments of their life. Hiking the local trails, showing off an amazing meal or just taking selfies with friends. Instagram has established itself as the main contender for sharing images of one’s life, but more companies are getting into the mix.
Company instagram profiles are becoming more prevalent especially in the food and entertainment industries. Showing off great moments from live shows and delicious food is perfect for instagram.
Today’s infographic will go over the important options when deciding to advertise with Instagram. #payattention
After passing the 300 million users mark a few months ago, Instagram is one of the most popular social media networks, second only to Facebook, which by the way owns Instagram. For everyday users, it’s an excellent way to build and grow an audience and showcase their creativity.
Businesses, on the other hand, can rely on Instagram for creating brand awareness, audience building and content marketing, as well as for selling.
In this post, I go over 8 different types of tools you can use to take your Instagram marketing efforts to the next level, whether you’re a solopreneur, small business owner or are part of a social media marketing team....
We’ve all heard the cookie cutter advice - get a nice camera, post relevant photos, and other simple tips that won’t really do anything to spurt the growth of your Instagram account.
The methods below, on the other hand, will give you that rapid increase you’re looking for. Assuming you have the basics down - good photos, descriptions, everything like that - the guidelines below will help you go above and beyond where you currently are. Read on....
With 400 million monthly active users, Instagram offers attractive opportunities to businesses looking to promote their products and services. According to an Econsultancy.com study, users spend more than 20 minutes on Instagram daily. This means brands have a whale of time to grab their target audience’s attention and engage with them on the photo sharing platform.
However, there are many other users, companies and marketers already vying for users’ attention on Instagram, so it wouldn’t be an exaggeration to say that driving engagement there is easier said than done. Remember, the rule of this game is simple: You’ve got to get—and hold—the attention of your target audience, and keep it until they’ve paid for your product or service or, at the very least, subscribed to your email database.
So, how will you win the battle for attention on Instagram? Here, I present to you five tips for marketing on Instagram....
With more than 400 million users, Instagram is a valuable platform for social media marketers. However, research shows that it’s still an underutilized tool for business. If you’re looking to make the most of the social network, use these 10 Instagram applications. They will help you create lasting engagement with your users....
Only 28 percent of marketers use Instagram. That means 72 percent are missing out on great opportunities.
These 10 Instagram tools and apps will help you make the most of your Instagram efforts, whether you're creating captivating posts, monitoring your Instagram analytics or converting your Instagram followers to customers...
It has become the social network over the past few years, and as it turns out it’s actually a great platform for marketers too. Many brands, both B2B and B2C, have hopped on the Instagram train to find a surprising level of success.
But how can you get followers engaging on Instagram and creating user-generated content?
An Instagram hashtag contest is the perfect solution to incentivize engagement with your brand, get user-generated content. and ensure your brand is seen by your entrant’s network. Let’s find out how you can effectively create and run your own!...
Are you an Instagrammer?
If you are, you know the importance of using hashtags within your content.
This post explores the use of Instagram hashtags....
Right off the bat, Instagram makes itself more difficult than other social media networks. Instead of posting anything you please, you’re forced to use a picture or video with every post – and that picture or video is the main focus of your post.
That means you’re constantly creating new visual content – if you’re not, others who are creating new eye-catching Instagram content will pull right ahead. Especially in the jewelry and fashion industries, Instagram has fierce competition for viewers’ attention.
The best way to get ahead is to do something truly unique and creative that your competitors aren’t doing. But everyone needs to start somewhere.
We’ll go over three general Instagram marketing strategies and give you real examples of brands using each one so you have the resources to get started right away....
As the fastest-growing social network, Instagram is a must for brands looking to boost their social presence. At her recent webinar, social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram.
Before the webinar, Jenn took the time to answer a few of our questions on using Instagram effectively. Now, Jenn, along with Cision’s social media manager Shirien Elamawy, look at some of our webinar attendees’ questions, which weren’t answered during the time frame of the webinar....
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A marketing strategy is incomplete without exploring the prospects that Instagram has to offer. With users being obsessed with it, marketers just cannot avoid it. The marketers have mastered the de-cluttering Facebook and reached their desired audience and they have understood the limitations of Twitter’s 140 characters, but Instagram can be slightly tricky. In order to boost your followers on Instagram, you need to have some tricks up your sleeves. I have compiled a list of five easy ways to boost your Instagram followers.
Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity? The platform, which has gained over 300 million monthly active users in such a short time, clearly made some correct assumptions about the future of social media usage.
Whether due to the increasingly visual nature of social media or users’ growing displeasure with the bombardment of sponsored content, political opinions, and negativity on some other platforms, Instagram is truly in the right place at the right time with its photo and video-focussed offering.
In fact, according to content marketing company TrackMaven, Instagram has a much higher engagement ratio over time relative to all other major social networks. Their findings echo those of Forrester research, which noted that Instagram’s ratio of interactions to followers was 140 times greater than Twitter’s....
Instagram is by far the sexiest social platform on the mainstream market. Its entire design behind its existence is to expose content in its purest form with simplicity and consistency. Until just recently was it virtually free of sponsored ads, but even now that the floodgates have opened for brands to promote, the experience hasn't been rattled.
Sure, it has its bumps and bruises. Some seemingly intentional, others just plain frustrating (come on multiple account login and multiple hashtag search). But overall, Instagram has totally proven to be the purest social platform, especially for us visual learners.
As we've learned with being successful on social media, with great product comes great demand. And with great demand comes high competition. As the platform grows, the harder it is to be heard on it. And even if you do generate tons of followers, if you're a brand, the next question is, how do I convert and actually get a return on the time I'm investing in building this account? So, instead of giving up hope, thinking you'll never have an Instavoice, here are 7 steps to producing a stunning Instagram account that actually converts....
This is a big statement from MDG Advertising: Instagram may be the single biggest opportunity for social media marketers next year. Can it be true?
We’ve heard plenty this year from Facebook, Twitter, and Snapchat, as their uses and back end business deals fluctuate, but Instagram has been the steady social platform not making too much noise. But that just might be what makes it 2016’s winner. Its consistency has made it the fastest growing platform around right now, and MDG has gathered fresh data to prove why marketers everywhere should be factoring Instagram into their budgets.
A few key takeaways from the infographic....
It’s not a photo. It’s not a gif. It’s a Boomerang.
Today, we’re announcing Boomerang from Instagram, a new video app that lets you turn everyday moments into something fun and unexpected.
Capture a friend jumping off a diving board, defying physics as she flies back and forth through the air. Transform an ordinary selfie with your friends into a funny video. Get that exact moment your friend blows out his birthday candles, then watch them come back to life again and again.
Press a button and the app does the rest. Boomerang takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward....
.Dubbed the “king of social engagement” by Forrester Research, the top brands on Instagram are seeing a per-follower interaction rate of 2.3 percent, which far surpasses the engagement rate these brands are seeing on both Facebook (0.2 percent) and Twitter (0.02 percent).
With high engagement rates and over 400 million active monthly users, it comes as no surprise then that gaining more Instagram followers is a high priority for any business using the platform.
Unfortunately there’s no magic formula on how to get more. But this guide will help....
Fast forward to today and Twitter is still very popular, but the network is not as dominant as it used to be. One of the reasons Twitter has seen a slight decline is due to the most engaging social media app currently available, Instagram.
The Twitter vs. Instagram debate has been very interesting to say the least. We’ve seen some marketers and big brands start to shift away from heavily focusing on Twitter and put more effort toward Instagram.
Right now, Instagram is where consumers live. But does that mean you should jump ship and forget about Twitter too?
Not necessarily. We’ll break down some of the similarities and differences between the two social networks and help you get a clearer picture of which one is best for your brand....
If you're in the business of selling food products -- or drink products, for that matter -- then it's incredibly important to know how to take appetizing pictures. Today's consumers expect you to use visual platforms such as Instagram and Facebook to promote your products, offer recipe ideas, announce events and promotions, and show off the human side of your community and culture.
But what does a great food brand Instagram account look like? To give you a little inspiration, we've found 15 food and drink brands that are getting noticed on Instagram. Check them out for examples of how to use the visual platform to and gain fans, followers, and loyal customers....
In its own way, it's been as defining a restriction as Twitter's 140-character limit. Instagram photos (and videos) come in one format: square. It forces the service's photographers into choosing thoughtful compositions, and provides an aesthetic link to the square snapshots that folks once took with Instamatics and Polaroids.
Except . . . Instagram users have stubbornly ignored this limitation. Actually, 20% of the photos people see on the service are portrait or landscape images that have been padded with white or black borders to fill out unused space, especially images that involve buildings, large groups of people, and other subjects that tend to be tall or wide. There are whole apps and tutorials designed to make this easy.
So maybe it's not that huge a deal that Instagram is taking this workaround that its users have embraced and turning it into a standard featurse. Henceforth, the service's iOS and Android apps will allow folks to share images and videos in a variety of aspect ratios....
Instagram is an underutilized tool for business - only 28% of marketers currently use Instagram. With the image-based platform on the rise, now's the time to get started with Instagram marketing. These Instagram tools and apps will help you make the most of your Instagram effortts, whether it's creating captivating posts, monitoring your Instagram analytics or coverting your Instagram followers to customers. Here are the top 10 tools and apps you need to create a fool-proof Instagram marketing plan....
Lately it seems like more and more social media managers are enthusiastic about Instagram and the opportunities there to engage with fans and share great photos and videos.
And the opportunities are big! With more than 300 million active users, Instagram is giving brands some great results. A Forrester study found that top brands’ Instagram posts generated a per-follower engagement rate of 4.21%—58 times more engagement than Facebook and 120 times more than Twitter!...
Instagram has no match among photo-sharing social networks, which is why businesses are eager to include it in their social media strategies. It’s taken the network five years since its official launch to begin rolling out advertising, due to the developers’ long-standing goal to make the integration of advertising content into normal browsing experience as seamless and natural as possible.
For businesses, this means that in order to find success on Instagram, they must first get to know the network and its users on their terms.In the past, we have covered essential Instagram elements such as filters, hashtags, and captions; but few Instagram pros manage their presence on the network without some help from hardware and software tools specifically designed for photo sharing.
Whether you’re just getting started with Instagram or need a boost to your follower count, we’ve picked the best Instagram tools to help you manage your photos.
Most of these tools belong to the same four categories: photo and/or video editing, layout, engagement, or metrics. Finally, I’ve thrown in a couple of hardware tools, because let’s face it: even the most skilled iPhoneographers out there need a (steady) helping hand in form of a hardware upgrade....
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![The Complete guide to Advertising on Instagram [Infographic] | Daily Infographic | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/NrASD6DdBQPNL1fW3zbtvTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Have a fave story to tell about Instagram? Share it with me @Soulati as I am always seeking fodder.