Public Relations & Social Marketing Insight

With over 70 million users on Pinterest, this popular social platform has become a smart way to attract new customers. However, wherever the masses are other businesses are sure to follow.

The question you should be asking yourself is how can I stand out? Use the following actionable tips to create the most pin-worthy pins....

Buzzfeed is one of of the fastest growing media companies ever, with a monthly audience of 150 million and counting, thanks chiefly to its unmatched understanding of what people will read or share on Facebook.

Just two years after it started explicitly producing content intended for sharing on Pinterest, the $5 billion visual social network is already Buzzfeed’s second biggest source of social referrals, beating out runner-up Twitter.

*Dao Nguyen, Buzzfeed’s vice president of growth and data, says most publishers probably aren’t paying enough attention to Pinterest as a potential traffic source. “Pinterest is huge. It’s giant,” Nguyen says. “It’s regular. I wouldn’t say it’s predictable, because very few networks are, but it’s untapped.”...

Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.

I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....

...But make a rookie Pinterest mistake when pinning on behalf of your business? You could be losing out on traffic, leads, and (potentially) customers. These missteps aren’t always as obvious as a typical Pinterest Fail, but luckily, they can be easily corrected with a closer look at account set-up, pin optimization, and ROI tracking.

So put down the recipe for Nutella brownies and the DIY beer bottle glassesand take a hard look at your company’s Pinterest strategy. We'll walk you through the most common mistakes people make on Pinterest, and give you tips on fixing them....

Are you taking advantage of the Pinterest tools available to grow your presence on Pinterest?

Did you know that if you get traffic referred from Pinterest it is much more likely to convert than traffic from other channels such as Facebook?

Here’s a report from Shareaholic (a social sharing tool) which shows the average percentage of referral traffic publishers get from different social networks.  Last September, the referral traffic to publishers from Pinterest made up 3.68% of the traffic from all social networks, and this is growing....

...Pinterest is garnering a reputation as one of the best and effective marketing tools for an entrepreneur. However, there’s more to Pinterest than just marketing your product offerings. As a research tool, you can use Pinterest to gain very valuable information; about your business, competition, and the marketing strategies you utilize.

Here then, are ways you can maximize Pinterest for not only marketing purposes, but for research as well....

Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then see these pins when they log in to their accounts and check their home feed.

Users can also send pins directly to their friends and family members. Talk about expanding your potential customer base!

Your business can harness the power of the pin by following this simple checklist to optimize your pins on Pinterest and get them in front of more potential customers....

Pinterest just keeps on growing and has attained strength of 70 million users. Once you have got the hang on pins and boards and repinning, you might wonder what else there is to Pinterest. Pinterest can help your business grow if only you know and use some of the less known tricks.

The strategy – of simply pinning your own images and expecting others to repin – will not carry you far. You must seriously engage with others by repinning content. One assured way to develop new followers is to tag the original pinner in the description section.

There is a misconception that Pinterest users are on the site only for merrymaking. This is untrue as many Pinterest users are there to shop. When you are selling your products on Pinterest, make sure to include a price tag on the image. It is reported that pins with price tags attract 35 % more likes than those without price tags....

The Absolute Best Way to Curate Content Quickly: Learn how to use Pinterest to curate content.

I’ve tried all the content curation sites and have yet to find a better one than Pinterest. Most people overlook Pinterest as being a place for images of clothing and houses, but the true marketers understand the power of being able to browse through a lot of different content very quickly. The best part is that a large majority of images on Pinterest are infographics, this means that you don’t even have to click on a link to view the information, it’s right there in front of you....

Pinterest, a platform more traditionally known for retail, food and travel-related postings, is gaining ground in the news category.

When it comes to sharing news online, Facebook and Twitter get most of the attention. Pinterest, a platform more traditionally known for retail, food and travel-related postings, is gaining ground in the news category as well.

A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all "media/publishing"-related content shared to social networks in Q3 was shared on Pinterest. Facebook (40%) and Twitter (30%) maintained leads in the category, but Pinterest gained some ground after accounting for 18% of media and publishing shares in Q2....