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Does your Twitter marketing need a new twist? Have you considered using Twitter animated GIFs in your tweets? Twitter’s newest feature lets you include animated images, called GIFs, in your tweets.Twitter animated GIFs add more interest to images and are a great way to gain exposure on Twitter. In this article you’ll discover three ways you can use animated GIFs as a Twitter marketing tactic for your business....
Jeff Domansky's insight:
Want a new visual tactic for your Twitter images? Here's how to use Twitter animated GIFs to improve your marketing. But are they effective or supremely annoying? 
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To actually grow your business with Twitter, it's not enough to merely tweet for the sake of tweeting -- you've also got to measure your efforts, and analyze them to see your performance. While the latter may not seem like the fun part, it's actually where all the magic happens. By figuring out what's working (and what isn't), you make more informed strategic decisions -- and hopefully work your way to be more successful down the road. This post is all about what that magic can tell you. Below are five takeaways I've found from analyzing HubSpot's Twitter account. Try out some of these strategies on your company’s Twitter account, and run your own analyses to see if they work for you, too....
Jeff Domansky's insight:
Learn what data says you should (and shouldn't) tweet if you want to grow your business on Twitter.
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Do people pay attention to your tweets? Are you customizing your tweets for maximum attention? About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge. In this article you’ll discover six ways to improve your tweets and get noticed....
Jeff Domansky's insight:
Aaron Lee offers 6 good reminders of how to get your tweets shared.
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A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.
Jeff Domansky's insight:
Twitter for brand marketing? These guys are doing it right!
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Everybody can stop playing now. This guy just won Twitter. Chris Scott (@iamchrisscott) is just a regular guy with a couple hundred Twitter followers. At least, he used to have just a couple hundred Twitter followers, until he sent this glorious tweet. Cut to 20,548 retweets, 30,533 favourites, 110,000 likes on Tumblr and a viral meme in his honour....
Jeff Domansky's insight:
Sweet social media home run and lesson.
Laura Brown's comment,
July 16, 2014 10:59 AM
They both sound pretty lame. One hangs onto not being allowed to kiss a girl and the other plays Farmville and asked a guy she doesn't know that well to help her play it. Far from the best tweet I've ever read.
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From
3cseo
When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another. Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet. Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there's even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here's a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more....
Jeff Domansky's insight:
Valuable insight into what makes Twitter tick.
Stephen Dale's curator insight,
July 8, 2014 5:24 AM
From the article: What spurs us to follow someone on Twitter? Researchers at Georgia Tech and Michigan combined to study the factors involved in following.
The factors they came up with boiled down to three categories: social behaviors, message content, and social network structure. Here are the individual factors for each, starting with social behaviors: Tweet volumeBurstiness – tweets per hourInteractions – replies, mentions, and favoritesBroadcast communication – the ratio of tweets with no @-mentionTrustworthiness of the profile – How well is the bio filled out? Is there a URL in the profile? Is there a location listed?
The individual factors for message content: Positive/negative sentimentInformational content – ratio of tweets containing either a URL, RT, MT, HT, or “via”Meformer content – ratio of tweets containing self-referencing pronouns like “I,” “me,” “we,” and “us”Topic focusRetweets – how often your content gets retweetedHashtag usageTReDIX – Tweet Reading Difficulty Index (based on the frequency of real English words longer than 6 letters)
The individual factors in social network structure: Reciprocity – The number of people you follow who also follow youAttention-status ratio – Total followers compared to total followingNetwork overlap – How similar are the people you follow to those a follower follows
Does any of this resonate with how you choose who to follow?
#socmed 
Gonzalo Moreno's curator insight,
July 10, 2014 6:38 AM
Eternas preguntas del marketing y todas las ciencias humanas: por qué "megusta" en FB, por qué "seguir" en Twitter, por qué "conectar" en LinkedIn... ¿¡Por qué "comprar" en el supermercado!?
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It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand yesterday, joined the bite-jacking fray after Uruguay’s Luis Suarez appeared to sink his teeth into an Italian defender during a FIFA World Cup soccer match. Snickers posted similar messages on both Twitter and Facebook. And what happened? The tweet — “Hey @luis16suarez. Next time you’re hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS” — got 39,000 retweets and 17,000 favorites. The Facebook post — “Next time you’re hungry just grab a Snickers. #WorldCup” — fell flat, with fewer than 5,000 likes, shares and comments. The gulf was so significant that Rhys Hillman, a senior digital strategist at BBDO, the advertising agency that represents Snickers, tweeted about it today:
Jeff Domansky's insight:
Interesting comparison and valuable social media lesson. Twitter wins hands down.
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Few tweets we've sent out from @NiemanLab have gotten as much attention in the media world as this one: Want to understand the future of news? The it in question is a Twitter Card, which is the same tool you use to make your article pages look nice in expanded view on Twitter, with a nice headline, image, and description. But in this case, you want to use the Lead Generation Card, which allows you to connect your Twitter account to whatever service you use for your email newsletter. (We are happy Mailchimp customers; instructions for Mailchimp are here.) One reason publishers aren’t using Lead Generation Cards as much as they might is that it’s a little confusing. You need to have a Twitter Ads account to build a Lead Generation Card — but you don’t need to actually buy an ad....
Jeff Domansky's insight:
Convert your Twitter followers to email subscribers with a Twitter Lead Generation Card.
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By leveraging Twitter, start-ups can monitor online conversations that 255 million consumers worldwide are having and understand their preferences and tastes better. Specifically, they can listen to their target audience’s conversations and learn about their problems, dissatisfactions, and product features they desire. This marketing research approach can help start-ups discover new business opportunities and unravel overlooked problems. To help start-ups take advantage of Twitter for effective marketing research, here are three techniques and complementary tools you should use...
Jeff Domansky's insight:
Here are a set of useful fundamental market research tips using Twitter. Good read and great reminders for all levels of marketing.
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A lot of focus is given to growing the following of yourself or your brand, but what about when it actually happens to you? What if you’re not ready for it? How you cope with growth is vital. An overnight surge in awareness is usually a good thing but failing to make the most of it could be the difference between this spike being your big break or your 15 minutes. Here are some tips on how to deal with your new found Twitter fame....
Jeff Domansky's insight:
Practical ways to capitalize when your Twitter following starts to grow.
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Use the examples of how these small businesses use Twitter to create a loyal following for your own business.
Jeff Domansky's insight:
If you've never quite understood how Twitter could work for your business, this nine examples will give you a valuable prospective.
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Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge. In addition, most brands have not used Twitter's paid services. In fact, some brands were unaware that they were available. Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing. Check out this infographic for all the findings from the survey....
Jeff Domansky's insight:
Recent Twitter research may help you focus your business tweeting.
Beatriz Recio's curator insight,
April 2, 2014 7:30 PM
¿Es Twitter efectivo como herramienta de branding para las marcas?
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There are many bloggers and brands that just leap onto Twitter, setup an account and start tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that wants to leap into your stream and share sweet nothings. Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze. The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands is a very sharp marketing tool....
Jeff Domansky's insight:
Twitter tips for your business you can put to use immediately.
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Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups. That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim. Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it. At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list....
Jeff Domansky's insight:
Kevan Lee lists more than 50 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need. Recommended reading 9.5/10.
Jeff Domansky's curator insight,
August 16, 2014 8:19 PM
Great resource and Twitter tools suggestions.
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What first attracted me to Twitter and social media six years ago was that you could achieve world wide marketing for free. It’s called organic reach. This enabled bloggers to build global brands. That is changing.In 2014 we are seeing the rapid emergence of “pay to play” to reach your followers. So a question needs to be asked. Is the social media “free lunch” over? That also leads to another question. Is social going the way of mass media where the only way to gain attention is to pull out the cheque book? The answer is much more complex than that. It is dependent on many factors including your choice of social networks, tactics and tools....
Jeff Domansky's insight:
Twitter is reinventing itself and the latest results reveal that it is succeeding. Here are 20 Twitter facts and statistics you need to know in 2014.
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Do you need more leads? Have you used Twitter to find qualified leads? Does the idea of finding new customers on Twitter pique your curiosity? Many businesses don’t know how to cut through the clutter and find the people they’re looking for on Twitter. In this article you’ll discover five ways to find leads and customers, engage with them and drive them to your products....
Jeff Domansky's insight:
5 really useful tips to develop leads on Twitter.
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An analysis of company mentions reveals a few surprising figures brands can use to develop and improve their Twitter strategy. Over the last two years, social listening and analytics firm Mention has collected and analyzed over one billion social media mentions. Earlier this month, SocialTimes brought you 5 tips for developing a social mentions strategy. The folks at Mention took a more focused look at the data and discovered 5 things you need to know to improve your Twitter strategy....
Jeff Domansky's insight:
Learn how to tweet more effectively.
Olivier Milo's curator insight,
July 18, 2014 2:55 AM
Here are 5 tips for companies to improve their digital strategy
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One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details of your owned presence details along with the post level activity, we always had to rely on third party estimated data for Twitter. Now with Twitter going public and aiming to generate more money via advertising, they have certainly stepped up their game with the introduction of Twitter Analytics for different components on Twitter....
Jeff Domansky's insight:
Really valuable how-to use Twitter analytics.
Brian Fanzo's curator insight,
July 15, 2014 5:50 PM
Great post and something you must understand to do data an analytics!
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Although it is possible to have a short-term business success on Twitter, it is not probable without months — or even years — of work first. Behind every case study there are three factors at work and these stepping stones are climbed only through a lot of preparation and effort. Before we get into the details, I want to emphasize that there are many business benefits to Twitter that DON’T require a lot of preparation, You can use it for market research, education, and customer service, for example, without the steps I am about to explain. But if you want to generate leads and SELL something some day, pay attention to the advice below....
Jeff Domansky's insight:
Sage social marketing advice from Mark Schaefer.
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In May, the BBC’s flagship Twitter news account, @BBCBreaking, passed the 10m follower mark. What better way to celebrate the feat than to break records by passing the 3m monthly tweets barrier for the first time? There was gradual growth for most top publishers across the board. As predicted last month, The New York Times became the first publisher to join the BBC with over 2m monthly tweets of new content. Coupled with the BBC’s new record, could this mean that publishers at the top of the table are starting to pull away from the others, à la BuzzFeed and the Huffington Post on Facebook? After the end of their enormously popular ‘People of the Year’ posts in April,Time dropped well back down the charts. Sports site Bleacher Report entered the top ten, while the LA Times also had a good month, climbing from 421,000 tweets to 582,000....
Jeff Domansky's insight:
Steady growth for many publishers on Twitter, with the New York Times becoming the second site globally to break the 2m monthly tweets mark
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Have you heard of Twitter cards?Are you wondering how you can use them for your business?To learn about how Twitter cards can be beneficial to your blog, this episode of the Social Media Marketing podcast goes deep on the subject....
Jeff Domansky's insight:
Social Media Marketing Podcast 97, in this episode you'll discover the different types of Twitter cards available and how to set them up.
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Imagine you work for the Central Intelligence Agency? Checking your voicemail two months ago via your satellite smartphone, you hear this new assignment: Agent Smith. Your mission today, should you decide to accept, is to plan and launch our new CIA Twitter account....
Jeff Domansky's insight:
What would you be looking out for if you managed the launch for the new CIA Twitter account? 17 tips to guide you.
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I consider Twitter as a marketing tool, a way of catching up with the latest news, a great way of finding new friends and partnerships, even a way of getting support from companies which just seem to ignore you, despite the circumstances. It’s many different things to all of us, but one thing is for sure – it can be enhanced with the help of 3rd party tools, if only to make us smile and think back on how we began our Twitter journey. I’m actually not very big on tools, at least not when it comes to Twitter, but in this year alone – I’ve been able to collect a decent list of Twitter tools that I think you’ll like, and find useful. I hope that some of these help you out in one way or another, share the list with your friends to see what they think....
Jeff Domansky's insight:
Alex Ivanovs has put together a great resource in these 10 Twitter tools which are nicely reviewed.
UpTempo Group's curator insight,
July 18, 2014 1:33 PM
Twitter is one of the most powerful social media websites on the internet today. With nearly 255 million users, Twitter has proven to be a great way to communicate, engage, and stay connected with friends and clients. However, most users do not utilize many Twitter tools that can be beneficial for their profiles. Here is a great list of Twitter tools that optometries can use to increase their Twitter experience and brand recognition. 1. Social Rank Social Rank is a Twitter application that helps brands and individuals find out more information about the people following them on Twitter. Social Rank provides optometries with deep analytics of their "best followers" and who they engage with the most. You get monthly reports, and it’s all carefully tailored to give you a general idea of people who might be worth reaching out to. Social Rank can be a powerful tool for small optometry practices who want to target a specific niche. 2. Fliplingo Fliplingo is a Twitter language tool that helps you tweet in multiple languages. This is a powerful tool for optometrists to reach out to customers overseas. Fliplingo is designed to provide you with the best translation quality and increase communication with everyone around the world. Use this Twitter application if many of your customers are international. 3. Discover Twitter Discover Twitter is a Twitter tool which new users can use to learn the basic etiquettes of Twitter. For new optometry practices, this is a very powerful took to upstart your social media presence. With Discover Twitter, you can learn the little tricks of Twitter to improve your online presence with clients and customers.
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Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to. Twitter knows this and today rolled out a new service designed to help businesses and (it hopes, Twitter advertisers!) improve their editorial planning discipline. Under the hashtag #OwnTheMoment, the service can be accessed without charge at https://twitter.twimg.com/OwnTheMoment. At the site, users can see forthcoming events and activities over the next two months that might inspire their own editorial calendar. Each event contains Twitter tips and links to add the event to Google Calendar or Outlook. And, of course, there are plenty of nudges to remind users that buying some Twitter ads could really help!
Jeff Domansky's insight:
Useful social media planning tool worth checking out on Twitter.
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Are you leveraging social proof to get more shares on Twitter? Are you giving readers a one-click way to tweet your blog posts? When it comes to sharing your posts, the less effort it takes, the better. It doesn’t get much easier than writing the tweet for your readers and using one-click sharing. In this article you’ll discover five easy-to-use Twitter tools that make it simple and fast for readers to spread the word about your newest blog content....
Jeff Domansky's insight:
Aaron Lee shares really useful Twitter tools and tips.
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Comment rendre vos images sur Twitter plus intéressantes. Interesting :-)