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By Priya Ramesh (@newpr) Last week Altimeter's principal analyst, Brian Solis released the Digital Influence Report to help us understand the tenets of digital influence marketing; how to identify individuals with a social capital to increase word-of-mouth for your brand and ultimately measure their impact or “digital influence” on your maketing efforts....
So this report from Brian Solis definitely helped affirm some of our hesitations to use certain software applications that claim to measure “influence” and strengthened our understanding of how to best leverage some others. I have tried to summarize what I think are some of the key learning points from a digital measurement perspective....
