Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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You’re doing it wrong! Businesses not meeting customers on their own turf online

You’re doing it wrong! Businesses not meeting customers on their own turf online | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingmag.com.au - April 9, 2013 3:04 AM

...Businesses are using social media, but consumers don’t seem to be taking much notice, a new study by customer experience strategy, design and research company Fifth Quadrant has found, with businesses blamed for not being where the customer is.

 

The report titled ‘Emerging Consumer Channels: Social Media, Web Chat and Smartphone Apps’ has found that more than two-thirds of businesses were using some form of social media to communicate with customers, but only one third of those customers using the channel returned over the past three months. The issue seems to lie in which sites are popular with consumers versus which sites businesses are predominantly using, suggests the report....

Jeff Domansky's insight:

Sobering research study for marketers of all kinds...

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Coca-Cola Sees No Sales Impact From Online Buzz; Says Digital Display As Effective As TV | CMO Strategy - Advertising Age

Coca-Cola Sees No Sales Impact From Online Buzz; Says Digital Display As Effective As TV | CMO Strategy - Advertising Age | Public Relations & Social Marketing Insight | Scoop.it
From adage.com - March 19, 2013 11:57 AM

Coca-cola finds online buzz has no measurable short-term sales impact, but digital display ads work about as well as TV.

 

Study finds online buzz has no measurable impact on short-term sales, but online display ads work about as well as TV, said a company executive in a presentation at the Advertising Research Foundation's Re:think 2013 conference in New York today. It's a stunning admission for a company who's flagship brand has 61.5 million fans, more than any other brand on Facebook.

 

But Eric Schmidt, senior manager-marketing strategy and insights at Coca-Cola, isn't giving up on buzz just yet. And he cautioned against reading too much into the research, noting that it covers only buzz, not sharing, video views or other aspects of social media. But when Coca-Cola put buzz sentiment data into the same analytical framework it uses to evaluate other digital media, Mr. Schmidt said, "We didn't see any statistically significant relationship between our buzz and our short-term sales."...

Jeff Domansky's insight:

What can marketing read from these coca tea leaves? Interesting but inconconclusive.

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ExpertVaping's comment, March 19, 2013 5:12 PM
Well, even though it's a different company, Pepsi did their new commercial with Jeff Gordan from Nascar, which actually made us want to buy a Camaro than a pop ^_^
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Infographic: Mining Pinterest To Discover Our Color Preferences, By Room

Infographic: Mining Pinterest To Discover Our Color Preferences, By Room | Public Relations & Social Marketing Insight | Scoop.it
From www.fastcodesign.com - January 19, 2013 2:55 PM

Pinterest can be an inspiring place for home decorating. But unless you have five Gs to spend on that one particular chaise lounge, its utility can end in the daydream. When you wake, you’re standing in IKEA again, arguing with your spouse over the proper pronunciation of an umlaut.

 

Colour and Space is a project by designers Mie Frey Damgaard andPeter Ørntoft for decorative paint brand Jotun (Turkey). It digs through Turkish Pinterest boards, analyzing two fairly basic but powerful categories: color and location. The results are placed into simple pie charts, showing preferred colors in places around the home like kids’ rooms (the faintest pink), living rooms (maize), and kitchens (white)....

Jeff Domansky's insight:

Now that is very cool marketing research...

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Top 20 Trends in 2013 Forecast - 2013 Trend Report from Trend Hunter

From www.youtube.com - January 2, 2013 8:56 PM

Our 2013 Trend Report Forecast is now available at http://www.trendhunter.com/trendreports - The top 20 trends video is annually our top video, profiling some of the trendiest, most insightful trends and ideas from the trend reports. The top 20 are just 20 of our PRO Trends, so if you'd like to browse 1600 more PRO Trends or create a custom trend platform, visit the site! FIND BETTER IDEAS, FASTER at TrendHunter.com! ( narrated by innovation keynote speaker, Jeremy Gutsche...

Jeff Domansky's insight:

PR, retail and marketing take note...

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Metrics that matter: 7 Ways to Measure PR: Social Media

Metrics that matter: 7 Ways to Measure PR: Social Media | Public Relations & Social Marketing Insight | Scoop.it
From www.shiftcomm.com - March 21, 2013 11:34 AM

In this series, we’re going to look critically at the ways PR has traditionally been measured and the ways we’re measuring PR today. Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, it’s easier today to find the impact of PR, even with businesses that have significant offline components.

- Sales/business goals

- Marketing metrics

- Social media

- Search marketing

- Paid advertising

- Primary research

- Standard media metrics

 

In this post, we’re going to look at social media as a proxy for measuring public relations. Social media itself can be measured in three broad categories, from audience growth to engagement to conversion....

Jeff Domansky's insight:

You need to know how you measure up. Helpful tips...

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Inc. 500: LinkedIn Replaces Facebook as Top Social Tool | MarketingProfs

Inc. 500: LinkedIn Replaces Facebook as Top Social Tool | MarketingProfs | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - February 27, 2013 3:53 PM

LinkedIn is the most popular social media tool among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD.

 

More than 8 in 10 companies listed on the 2012 Inc. 500 (81% of them) use the professional networking site, up from 73% a year earlier. Meanwhile, the proportion of Inc. 500 companies using Facebook has declined, from 74% in 2011, to 67% in 2012....

 

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What Five Experts have to Say About Measuring Social Media | SEOmoz

What Five Experts have to Say About Measuring Social Media | SEOmoz | Public Relations & Social Marketing Insight | Scoop.it
From www.seomoz.org - January 16, 2013 10:22 PM

...On the one hand, stakeholders need to know what they are getting out of social media, but on the other, we can’t allow either the analysts or the critics to mislead our clients, because at the very least, it makes everyone’s job harder and doesn’t move marketing forward. This is something I call bromarketing – a variation of the broscience that is popular in the weight lifting space.

Bring in the experts!

BlitzLocal CEO Dennis Yu, genius marketer Ian Lurie, EdgeRank expert Chad Wittman, Social Nerdia founder & Sprinklr director and strategist Esteban Contreras, and awesome marketing podcast host and consultant Bob Knorpp were kind enough to help me look at measuring and valuing social media based on their experience and knowledge....

Jeff Domansky's insight:

Great insight into how you can reliably measure social media from this panel of experts....

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