Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Dead-Simple Ways to Improve Slide Decks

7 Dead-Simple Ways to Improve Slide Decks | Public Relations & Social Marketing Insight | Scoop.it
Slide decks are a powerful way to back up any type of presentation from team meetings and sales pitches to conference keynotes and workshops. We've all seen presentations with poor design that takes away from talks, and at worse, completely distracts the intended audience. However, most presenters aren't graphic designers. Slide decks can be frustrating to build, and great slide decks help communicate what an audience needs to hear.

At Moz, I've had the pleasure of working with many speakers on their decks, whether for a  biweekly webinar or for MozCon. And while you aren't going to turn into a god of slide decks overnight, there are some easy ways to go from terrible to decent. Decent won't get you heaps of praise for a deck, but it also won't leave a sour taste in someone's mind about your slide skills and will allow them to focus on what you actually have to say.
Jeff Domansky's insight:

Savvy Slideshare tips to help you get better presentation results.

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7 Tips To Take PowerPoint Presentations From “Meh” To “Wow”

7 Tips To Take PowerPoint Presentations From “Meh” To “Wow” | Public Relations & Social Marketing Insight | Scoop.it

PowerPoint is a handy program that can bring out the best and worst in information delivery: for every presentation that’s interesting and wow-worthy, there’s one (or maybe 10) that’s miserably unbearable.


No one wants their stuff to be the latter, but it happens all the time, from the smallest business meeting to the largest keynote.If you’re interested in keeping your audience engaged, engrossed, and enrapt (or at least awake), here are 7 PowerPoint tips that will help you grab and keep their attention....

Jeff Domansky's insight:

Here's some practical ways to get your presentations perking.

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Presentation Ideas | Haiku Deck Blog

Presentation Ideas | Haiku Deck Blog | Public Relations & Social Marketing Insight | Scoop.it

Haiku Deck Picks for Decks of the Year
 

It’s one of my favorite times — when we look back at the most inspiring presentations created in 2014 and select our favorites to be honored as Decks of the Year.


Previous honorees and new ones, stylish decks and informative ones, beautiful Creative Commons images and custom collages — there’s a bit of everything in this year’s list, and we hope you’ll find something that inspires you....

Jeff Domansky's insight:

Inspiring case studies, tips, and presentation ideas to help you set your story free, from the Haiku Deck team and its creative community.

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Take The 'Old School' Design Out Of PowerPoint

Take The 'Old School' Design Out Of PowerPoint | Public Relations & Social Marketing Insight | Scoop.it
The secret to bringing “old school” PowerPoint into the new age of presentation can be found in the concept of “picture superiority.” Information is easier to retain and more robustly processed by a person’s brain if it is presented in text and pictures. Deliver information verbally and your audience might retain 10 percent of the information. Add a picture and retention soars to 65 percent. Here are three examples of how to visualize data.
Jeff Domansky's insight:

Great tips to power up your next PowerPoint presentation.

Carol Lim's curator insight, December 26, 2014 6:42 PM

Audience centric design helps effective communication if key ideas simply because you achieve higher memory retention. I too would dread someone labeling my presentation as old school.

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Brilliant New Technologies For Your Brand Presentation And Engagement

Brilliant New Technologies For Your Brand Presentation And Engagement | Public Relations & Social Marketing Insight | Scoop.it

What if you could change your perspective of your presentation from a flat 2-dimensional objective to a 3-dimensional objective in which you are seeking engagement by the audience? Now, I’m not suggesting for you to add animation to your brand presentation. Rather this is about using different types of current visual technologies. Similar to the fashion industry, creative visual technology has to adapt to the changing needs of the audience


.Let’s reinvent the basic slideshow to become a marketing tool that really wows the audience to generate leads and do so easily. The tools mentioned below are not in competition nor are they for the same purposes. The objective here is to show how different industry segments have changed, the different types of tools available, and where to use these tools....

Jeff Domansky's insight:

Learn about new brand presentation software to support your company in presentations with ease, measurement and engagement.

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20 Tools for Creating and Delivering Amazing Presentations

20 Tools for Creating and Delivering Amazing Presentations | Public Relations & Social Marketing Insight | Scoop.it
If you're in business, you need to know how to create captivating presentations. Whether you're trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won't put people to sleep.


The best (and easiest) way to do that? Use the right tools to create and deliver your presentation. 

If you're not sure which tools to use, look no further than this blog post. We’ve compiled our list of the top presentation tools for sales and marketing professionals. They’re listed below, in no particular order. 

Jeff Domansky's insight:

Lots of useful tools for better presentations.

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Empowered Presentations | Presentation Design Portfolio

Empowered Presentations | Presentation Design Portfolio | Public Relations & Social Marketing Insight | Scoop.it
Empowered Presentations: Award winning Presentation Design Firm: Creating visually engaging decks that resonate with your Global audiences.
Jeff Domansky's insight:
Looking for creative presentation ideas? This portfolio will get your creative juices flowing.
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18 Phrases Professionals Use to Get People to Trust Them

18 Phrases Professionals Use to Get People to Trust Them | Public Relations & Social Marketing Insight | Scoop.it

Let’s begin with a caveat: You can’t fake trust.“Words not backed by action are meaningless,” says Darlene Price, president of Well Said, Inc. and author of “Well Said! Presentations and Conversations That Get Results.”


“You can use the right words and phrases to sound ‘trusting,’ but language is no replacement for being a trustworthy person. In the words of Ralph Waldo Emerson, ‘Who you are speaks so loudly I cannot hear what you’re saying.’"


Price says the word “trust” comes the Old Norse word treysta, meaning “to rely on or have confidence in.”


“The basis for a healthy, productive relationship is trust,” she explains. “As a professional, it’s critical to earn the trust of those with whom you work.”...


“When people trust you, they’re much more likely to believe in you, bond with you, and buy from you.”


Here are 18 phrases professionals use to get others to trust them....

Jeff Domansky's insight:

Whether you are in marketing, speaking or leadership here are 18 phrases that can help you inspire trust.

Anjuli Patel's curator insight, November 5, 2014 11:33 AM

Good words/phrases to use in everyday conversation and presentations, really brings the audience in - trust is extremely important in business and you can be either a hit or miss based on how to word things (something to be cautious of...).

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Meet the World’s 16-Year-Old PowerPoint Champs

Meet the World’s 16-Year-Old PowerPoint Champs | Public Relations & Social Marketing Insight | Scoop.it

Most 16-year-olds are focused on sports or cars or maybe even the SATs. For Tyler Millis and Arjit Kansal, two teens from Fort Meyers, Florida and New Delhi, India, respectively, their passion is PowerPoint. Yep, you read that right: PowerPoint.


The two 16-year-olds beat out 400,000 candidates from 130 countries to be named Microsoft Office Specialist World Champions— Millis in PowerPoint 2007, and Kansal in PowerPoint 2010. The 13th annual competition, sponsored by Certiport, holds a series of tests and interviews for students to show off their knowledge of Microsoft Office products. Only 123 students made it to the final round, with Millis and Kansal taking home the PowerPoint titles and $5,000 scholarships....

Jeff Domansky's insight:

Several good tips, but mostly a good story about determination and content.

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One Of My Favorite Challenges As A Presentation Trainer | Mr. Media Training

One Of My Favorite Challenges As A Presentation Trainer | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
I recently worked with a client who was presenting about a "boring" topic. It turns that all we had to do was unbury a huge headline.


...With some quick math, we determined that the new program saved the organization about 3,000 hours per month—a staggering 36,000 hours per year. That’s the equivalent of 18 full-time jobs. Assuming each person filing expenses earned $65,000 in salary and benefits, that represented an annual savings of almost $1.2 million....

Jeff Domansky's insight:

Great presentation tip from Brad Phillips: Find the headline!

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This Advice From IDEO's Nicole Kahn Will Transform the Way You Give Presentations

This Advice From IDEO's Nicole Kahn Will Transform the Way You Give Presentations | Public Relations & Social Marketing Insight | Scoop.it

“Stories are the way our teams get excited, aligned, and rallied around the same goal,” says long-time IDEO Project Lead Nicole Kahn.Kahn, along with a team of fellow storytellers, has helped champion this philosophy through events they've held at IDEO offices across the country. The goal: to provide a model for what good presentations look like, while also giving designers a chance to talk about what inspires their creativity, and get solid feedback from an audience of their peers.


At First Round’s recent Design+Startup event, Kahn shared lessons she and her teammates have compiled, which have become a set of best practices for giving high-impact presentations....

Jeff Domansky's insight:

Great tips on how to innovate for more creative presentations.

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A Presentation Isn't Always the Right Way to Communicate | Nancy Duarte

A Presentation Isn't Always the Right Way to Communicate | Nancy Duarte | Public Relations & Social Marketing Insight | Scoop.it

...Of course, it’s common practice to circulate decks of slides before meetings, but often they’re too opaque to be understood without guidance from a presenter — or they’re so packed with“teleprompter” text that people have a hard time digesting them. Asking everyone to decode your cryptic bullets or plow through a lot of verbiage before you meet is setting yourself up for disappointment. Nobody has the time, and your ideas could get lost in translation. So give people a document that’s meant to be read, not presented. One they’ll grasp quickly and easily on their own.


You can create a slidedoc by re-chunking your message into key points and illustrating them with pictures or diagrams, along these lines:


Studies show that this combination — concise text paired with visuals — helps people understand and retain concepts more easily. As clinical psychologist and author Haig Kouyoumdjian points out, “Our brain is mainly an image processor (much of our sensory cortex is devoted to vision), not a word processor. In fact, the part of the brain used to process words is quite small in comparison to the part that processes visual images.” So, pare down the wording, but leave enough context to allow your deck to live on its own without your voiceover....

Jeff Domansky's insight:

Valuable tips for deeper presentation iimpact from Nancy Duarte.

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Public Speaking Horror Story: My Dress Is Falling Off! | Mr. Media Training

Public Speaking Horror Story: My Dress Is Falling Off! | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

It was the ultimate professional dress for a girl with an hourglass figure. No cleavage, flattering, mid length, etc.


So, there I was, sitting in front of the class talking about Jungian archetypes when I realized the dress was feeling loose. I’d lost some weight so I was congratulating myself.


Then I realized I could actually feel the air conditioning…on my back. Yes, the zip had come apart and the dress was starting to fall off.

Jeff Domansky's insight:

Brad Phillips has a great series of presentation horror stories on his blog. in this one, Kylie Johnson shares her story and shows how she handled the situation nicely.

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30+ Presentation Tips and Tutorials for the Savvy Presenter

30+ Presentation Tips and Tutorials for the Savvy Presenter | Public Relations & Social Marketing Insight | Scoop.it

We’ve been compiling a list of top presentation resources that will help you become a master presenter.

Check out the resources below nicely divided into categories of articles, infographics, Quora and videos. There’s something for every presenter!

Read (or listen or watch) on and let us know your #1 favorite in the comments below....

Jeff Domansky's insight:

Here's a useful resource for presentation tips, tactics and tutorials.

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The Best Prezis of 2014

The Best Prezis of 2014 | Public Relations & Social Marketing Insight | Scoop.it

It's time to unveil the winners of the First Annual Prezi Awards— the best prezis of the year! We at Prezi have spent the past few days combing through your nominations.We could not have made our selection without your help.


Earlier this month, we invited you to nominate and vote for your favorite prezis of the year. Thank you to everyone who nominated a prezi, and congratulations to all the nominees. Picking just one winner in each category was very difficult, there were so many terrific prezis from which to choose.... And now, let's get on with it — we are pleased to present the best prezis of 2014:..

Jeff Domansky's insight:

Lots of powerful presentation tips and lessons in this great collection.

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16 PowerPoint Templates That Look Great in 2014

16 PowerPoint Templates That Look Great in 2014 | Public Relations & Social Marketing Insight | Scoop.it

Professional PowerPoint templates are a great way to look your best and impress your audience the next time you give a presentation. Here's an excellent set of 16 PowerPoint templates to impress in your next marketing presentation.

Jeff Domansky's insight:

Very tasty designs in these 16 new PowerPoint templates. Worth reviewing.

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How to Create Killer Presentation Slides

How to Create Killer Presentation Slides | Public Relations & Social Marketing Insight | Scoop.it
In a previous post, we mentioned that people tend to nod off in conference calls and how it is important to learn to conduct teleconferences better to minimize loss of time. One suggestion was to use online meeting software where you have the added benefit of presenting slides to your attendees via screen sharing, to help better engage with your audience.

This raises the question: what should you present and how can you make awesome slides which will stimulate your attendees visually? How you go about displaying your material can play a crucial role in the success of your presentation.

Today, we look at how to build killer presentation slides that will keep your participants enthralled and engaged during your meetings. These principles can be applied to both traditional face-to-face presentations and online presentations.
Jeff Domansky's insight:

Basic tips for better slide presentations.

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Prezentt - Share your slides & content seamlessly

Prezentt - Share your slides & content seamlessly | Public Relations & Social Marketing Insight | Scoop.it

Prezentt is a web app that helps presenters to get a 1000% better interaction with their audience through a range of tools. Share your slides with your audience immediately, track questions and follow ups, save time and get much greater audience engagement.


Via Baiba Svenca
Jeff Domansky's insight:

Interesting presentation app, worth a look.

Rosemary Tyrrell, Ed.D.'s curator insight, November 15, 2014 5:56 PM

Something that might be useful at a conference. 

Roberta Bano's curator insight, November 17, 2014 6:07 AM

beautiful presentations, also interactive

Benjamin Labarthe-Piol's curator insight, November 21, 2014 10:31 AM

Useful

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10-Minute Content Marketing Miracles | Haiku Deck

10-Minute Content Marketing Miracles | Haiku Deck | Public Relations & Social Marketing Insight | Scoop.it
Created with Haiku Deck, free presentation software, these tips will help enhance your content marketing strategies.
Jeff Domansky's insight:
Fast read and creative demonstration of Haiku Deck, a powerful, free presentation tool.
Marco Favero's curator insight, October 27, 2014 10:27 AM

aggiungi la tua intuizione ...

Guillaume Decugis's curator insight, October 28, 2014 1:05 AM

A great list of Lean Content ideas as a quick and easy to scan deck. 


2 take-aways from this:


1. Creating content is not always as hard as it seems, ie it doesn't have to be Pulitzer-prize-winning material (at least not always).


2. Leveraging existing content is a must: either by repurposing your own content or curating other people's.

Nedko Aldev's curator insight, February 4, 2015 3:12 PM

add your insight...

573
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Apple Turns A Pencil Into A Jaw-Dropping Presentation

Apple Turns A Pencil Into A Jaw-Dropping Presentation | Public Relations & Social Marketing Insight | Scoop.it

In the introduction of the iPad Air 2 Apple presentation designers created a great example of using a simple visual to tell a complex story.


Some people might use the excuse, “We use PowerPoint in my company and it’s not as elegant as Apple Keynote.” Maybe it’s the story—or a lack of one—that’s the problem!


I asked Cory to re-create the Apple pencil slide a second time in PowerPoint. You can see it here. It’s simple and clean. Corporate America doesn’t have a PowerPoint problem; it has a storytelling problem.  Learn to tell a story and use visual comparisons to bring the story alive....

Jeff Domansky's insight:

Carmine Gallo offers presentation tips and inspiration with a great creativity example from Apple.

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10 Pretty Awesome Things You Can do With PowerPoint

10 Pretty Awesome Things You Can do With PowerPoint | Public Relations & Social Marketing Insight | Scoop.it

Those who are experienced with some of these functions may find them a bit mundane, but I still remember how cool it was to find and use them for the first time. While many may be aware of some of these techniques, I think most readers will find something fun and new here.

Following are 10 pretty cool things you can do with the popular presentation tool. Some are really easy, others will take more time and effort to get familiar with. Just be sure not to go overboard with these – use them sparingly for emphasis and to keep it interesting, not to create a kaleidoscope of visual chaos....

Jeff Domansky's insight:

10 cool tips to make your PowerPoint presentations more powerful.

Marco Favero's curator insight, September 19, 2014 9:49 AM

aggiungi la tua intuizione ...

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Beware Of These Deceitful "Tee-Up" Phrases | Mr. Media Training

Beware Of These Deceitful "Tee-Up" Phrases | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
"No offense." "I got to be honest."


Those types of phrases, known as “tee-ups,” can be signs of deceit or uncertainty.


If you're a language geek like I am, you’ll enjoy this interview.

Jeff Domansky's insight:

Teeing up these phrases can be risky for your interview credibility.

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The Seven Deadly Sins of Startup Storytelling

The Seven Deadly Sins of Startup Storytelling | Public Relations & Social Marketing Insight | Scoop.it

So you called a cab, but no one’s showing. The only thing the cranky dispatcher will say is “He’ll be there in 15.” You call back in 15, and he now says, “Driver’s on the way. Any minute now.” Click. It’s cold, it's getting dark, and you’re already late.


Wouldn’t it be great if there was an app that let you tap into an unused supply of empty cabs and cars to get you where you want to go, perhaps with a little style? So goes the legendary inspiration behind Uber, a story now encapsulated in a single tagline: “Everyone’s private driver.”


When it comes to persuasion, companies have traditionally appealed to the left side of the brain — logic, pricing, specs. Emotion, however, has proven to be the better marketing tool. As Daniel Pink, author of Drive, writes, “Right-brain dominance is the new source of competitive advantage.” Appealing to the right side of the brain allows for deeper engagement by uniting an idea with an emotion. The best way to do this: Tell a story.


That said, the way you tell a company’s story is (and should be) quite different from the way you’d tell a story at a party. While the same techniques for success apply, too often business stories fall flat or set unnecessary fires, particularly in the domain of start-ups. You see it all the time. But in my experience, you can’t teach a company how to tell its story — just like you can’t teach someone to have a certain personality. Instead, I’ll give you the big don’ts....

Jeff Domansky's insight:

Superb advice on better presentations by storytelling.

Eyal Levi's curator insight, April 23, 2014 12:12 PM

intersting information

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My Executives Keep Watering Down My Messages. Help! | Mr. Media Training

My Executives Keep Watering Down My Messages. Help! | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

I received a phone call recently from a PR professional who is struggling with a frustrating and all-too-common problem.


He read my book and is trying to implement some of the messaging suggestions I wrote about—but he’s running up against executives who are so scared of potentially alienating any stakeholder that they hedge every statement and water down the messages to the point where they’re not even remotely engaging.


He wondered what someone in his position can do when they know the right thing to do but keep getting thwarted by overly cautious colleagues....

Jeff Domansky's insight:

Brad Phillips offers smart speaking advice.

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Speed Up: How To Stop Being A Slow Talker | Mr. Media Training

Speed Up: How To Stop Being A Slow Talker | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
Are you a slow talker? If so, your sluggish pace may be turning your audiences off. Here's how to quicken your pace without sacrificing clarity.


If your conversational partner has mentally formulated her five-year business plan by the time you finish a sentence, or if your audience is tapping fingers and feet impatiently while you’re finishing the first paragraph of your talk, it’s safe to say you’re too slow.


A colleague told me he recently walked out of a lecture at a conference and demanded the return of his thirty-five dollar registration fee. The reason? He clocked the speaker at ninety words per minute—about half the average speaking speed....

Jeff Domansky's insight:

Useful speaking and presentation tips from Brad Phillips, aka Mr Media Training..

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