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Are your presentations a fizzle? Here are five ideas to add some sizzle.
Creating effective PowerPoint presentations is a skill that is rarely ever taught, but somehow we’re all expected to create dazzling presentations. Though, as we all know, it rarely ever dazzles. It usually fizzles.
I’m kind of a presentation geek and I’ve found that there are far more effective ways to utilize PowerPoint as a visual backdrop to your story. It’s not even the only game in town anymore.... 
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Press release disasters? File this one in the “some posts just write themselves” folder.
Pity the poor editors and news directors across the country. Inundated every day with pitiful press releases containing horrible headlines, bad ledes, lame quotes, bluster, babble and an absolute lack of news. Most of them just bad PR.
No better examples than these 21 press release flounders...
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A recent discussion about press release templates on LinkedIn got me thinking about how releases are formatted – whether the communicator is simply hosting them on their organization’s web site...
or distributing them via email and/or a wire service like PR Newswire.
All the basics still apply. The release should have a point, and tell the story succinctly. It’s best if the obligatory exec quote in the middle of the release actually says something meaningful – don’t fall into the trap of being excited. The inverted pyramid style and addressing the 5 W’s (who, what, where, when, why) are still important. And, as always, good writing is a must....
[New rules, great reminders - JD]
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...Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps.
I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate. Also, some PR professionals are terrific, but the majority commit the following three mistakes with regularity....
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The quest for more effective news releases continues. You wouldn’t know it by looking at this collection of 18 of the worst press release dogs.
The headlines alone will make you shudder. As you’ll see, the only plausible excuse for these news release fails is “the dog ate my real press release.”
But first, let’s look at some interesting press release trends....
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From
visual
A study by PR Newswire found that utilizing multimedia with the a press release increases the visibility of that message.
In fact, the research found that the more multimedia that is used, the more views on average the news release receives. Up to 77% more, in fact...
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...Late last year, PR Newswire analyzed press release data and found that the inclusion of multimedia significantly improves press release results. An infographic, which is more detailed than a photo and conveys information more quickly than a video, successfully extends the core message of a press release, bringing text to life by highlighting the important components. Due in part to social media, information is so abundant it can make your head spin, so an infographic, as a diversion from plain text, gets right to the point, simplifies complex information and creates another opportunity to impact the reader in an instant. All this considered, it is no wonder that multimedia news releases get more play....
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The creation and promotion of a press release is hard work, but what do you do after your initial efforts ...
are done and the buzz has died down tremendously? Unfortunately, it can be really hard to extend the life of a press release if not done properly and at the right timing. This article will talk about how you can greatly increase the visibility of your press release online even after your initial release. It will also help you improve the search rankings of your release and increase traffic using four strong techniques....
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What’s changed? Here are the four most important things that have changed in the way press releases function in today’s connected world....
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[Great news release ROI on social media - JD]
Multimedia press releases generate 3.5 times more engagement than text-only releases while those that include video doubles the engagement rate, according to new research by PR Newswire and Crowd Factory.
The media distribution organisation analysed thousands of press releases and found that, on average, they generated two additional views each time they were shared on a social networking platform and expanded the total audience by 70 per cent....
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Some companies find that the standard announcement doesn't fit their image, so they turn to the offbeat.
...The offbeat press release has its advantages. In some cases, it can help businesses cut through the clutter in reporters’ inboxes and earn plaudits for creativity.
”The old news release format died a couple of years ago, and business can now reach audiences directly, without babble or corporate-speak,” said Jeff Domansky, public relations consultant and editor of the PR Coach blog...
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