Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Shopping Via Smartphone Benefits Consumers

Shopping Via Smartphone Benefits Consumers | Public Relations & Social Marketing Insight | Scoop.it
From kimbeasley.com - July 16, 2013 10:06 AM

Shopping via smartphone adds value to the shopping experience for the consumer....


Shopping via smartphone is on the rise. Consumers are using their smartphones to shop smarter. They are using their phones to compare prices and research products in retail stores. They are also making purchases online right from their smartphones. It is also becoming increasingly common for consumers to use social media while shopping.


Producers are tapping into this through social media interaction and advertising. According to First Data, smartphones rule as shopping tools....

Jeff Domansky's insight:

This infographic highlights valuable research and insight on consumer shopping by mobile phones, for retailers and small business marketing.

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Chelsea Tidswell's comment, August 7, 2013 4:56 AM
This is interesting. I find shopping on my smart phone very convenient and easy to use. It is a great way to compare prices between products.
Tegan Thomas's comment, August 12, 2013 8:29 PM
This is a great article that shows businesses how people are using the technology that they have purchased and putting it to great use. People are much more aware of what technology can do for a business and being able to compare prices of the same consumable is a significant way some businesses are losing out.
Gorretti Lili Hakalo Vea's comment, August 21, 2013 5:54 AM
Great article Tegan. I agree with drastic changes in technology it is expected that something like would happen. and it's great for companies especially on a world wide basis because now the target market has increased and therefore more easier to reach. Although in saying that whats one mans gain is another mans lose therefore more room for competition
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Social Media for Retailers: Tweet to Success

Social Media for Retailers: Tweet to Success | Public Relations & Social Marketing Insight | Scoop.it
From www.huffingtonpost.ca - April 22, 2013 2:40 AM

A recent study called "Tweets in Action: Retail" by Compete, a media data analyzing company, discovered that Twitter users who see a retailer's tweet are more likely to visit their retail websites and make online purchases.

 

This article made me consider the impact of a tweet on online retailers. I feel very strongly about online retailers using various social media outlets to build awareness around their business and boost sales. Without using this readily available tool, retailers online and off are missing out on a key audience that are constantly consuming information. This is the first in a series where I will examine social media tools and how they can work for online retailers....

Jeff Domansky's insight:

Twitter can help retailers if it's done right.

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David G Boyes's curator insight, April 22, 2013 5:12 AM

I have long been a devotee of Twitter for business. This article explains that this social platform is simple and effective.
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It's About Time Walmart Waged An Ad Campaign Like This One

It's About Time Walmart Waged An Ad Campaign Like This One | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - May 16, 2013 8:38 AM

It’s about time Walmart fielded a TV-advertising campaign that explains just why the stores are still so popular with Americans despite the disbelieving objections of elites that keep picking at the world’s biggest retailer for one reason after another.

 

By focusing in a clear-eyed way in its new campaign, “The Real Walmart,” on the strengths of the company and how they benefit various huge constituencies—American consumers, Walmart workers, and Walmart’s supply-chain participants—the brand has a good shot at engendering more of the endemic kind of cultural goodwill that perpetually has escaped it..... 

Jeff Domansky's insight:

Reputation management by Walmart. Is it working?

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