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If you follow a large amount of people on Twitter it can be hard to keep tabs of Tweets on important topics. Tweetdig lets you filter Twitter by topic, user and more... like me you follow a massive amount of people on Twitter it can be hard to keep tabs of Tweets on topics that you don’t want to miss. Twitter itself offers us lots of tools to help us mange our feeds, lists have become indispensable for me as have saved advanced searches. I use Hootsuite to manage my Twitter feed and this also gives me lots of options including search and list columns. Tweetdig however does do something a little different with your searches, giving you an easy way to stay on top of news stories, users and more. By creating filters you can easily keep up with the latest news as it breaks. For example this morning there is lots of talk about the Superbowl last night both from a sports perspective and an advertising/social media perspective. If I want to keep tabs on this I can easily create a filter within Tweetdig....
As a large proponent of Twitter marketing for businesses, I say this with a slight bit of shame: I hate #FollowFriday. Not because I don’t like the concept or the positive nature (I love both), I feel like it’s become a painful chore that actually does nothing for the people I want to shine a light on. There is a good chance that I’m alone on this but I wanted to bring it up because I’ve been wondering who feels the same way. Our article “The How & Why of #FollowFriday On Twitter” was one of the top 10 popular blogs on the site last year and although I stand by the best practices I outlined in it, I can’t help but wonder…how many #FollowFriday shout outs actually turn into something relevant for businesses?...
Autotweeting and constantly sending promotional links won't help you see ROI on social media marketing. Use these tips to avoid becoming a social media robot.
If you missed the social media news last week, Twitter launchedVine; a standalone IOS app allowing users to share 6-second video clips in an Instagram-esque way. The Vine iPhone app has rocketed up to the 14th most downloaded free app; so many brands have begun to take notice. With all the buzz, I decided to take a look at Vine’s engagement numbers over the weekend to see how many public tweets contained a Vine link, if use increased since launch and to determine what the major conversation themes were. In order to pull all of the public tweets I searched for the term “vine.co” using the Cision Social Media Dashboard. This pulled all the tweets that contained the unique URL associated with a Vine video. While this won’t give us every Vine video that was produced (not all content is shared publicly or on Twitter), it can be a nice indicator on how often and what content was shared. As of this morning over 100,000 tweets were sent containing a Vine URL since the January 23rd launch, when Twitter’s Dick Costello sent out a tweet of steak tartar. As you can see from the graphic below the total amount of tweets containing a Vine link increased fairly drastically throughout the weekend with the coverage spiking on Saturday, Jan. 26 at noon, with over 11,000 tweets sent!...
... A good community manager can make all the difference. These are the people who know that social doesn’t sleep. They’re in their online communities every day, interacting, sharing, encouraging engagement and interaction. They know their audiences and what kinds of content to share with them. If you’re part of an exciting community, chances are good there’s a strong community manager there, making it all happen. Today, January 28, is Community Manager Appreciation Day. To show Business 2 Community’s appreciation for the work CMs do, we’re featuring top tips from community management experts who live and breathe this stuff on a daily basis....
...allSocial media" remains a source of profound confusion and challenge to brands around the globe, resulting in siloed marketing departments and social campaigns that suffer from a lack of support and the increased awareness guaranteed by traditional media.
But the golden rules of social media--be transparent, honest, and consistent; listen, respond and be respectful--aren't foreign concepts to any communications expert (or, that being said, any socially balanced individual). Many people proudly declare, "I don’t understand social media."
Specialist agencies, "digital ninjas," and the social platforms themselves have succeeded in generating a digital snowstorm of confusion, leading the marketing world into the belief that theirs is a totally new universe of communication....
New figures released by Stumbleupon show the potential of the site to increase traffic and social activity. StumbleUpon is often forgotten about, getting lost in the wake of ‘sexy’ social media sites or technologies. Yet it should be an important part of your social media activity, if their latest figures are anything to go by.Use of StumbleUpon may be more about a strategic process than any active campaign, but if done well it can pay off....
The largest online database of social media policies from companies, governments, non-profits. Developing your own social media policy? This terrific resource by Chris Boudreaux will help you. It includes examples of SM, email, blogging, Facebook policies from Dell, GM, IBM, Intel, Microsoft and 170+more at Social Media Governance.
By unpacking social media's broad definition on a case-by-case basis, you will not only render it familiar to a client, but also present it as something entirely doable. Smart social media and PR 2.0 strategies for PR fims, solo PR consultants and social media managers...
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Lessons learned from Oreo on how improvisation, combined with Big Data, can cut through the media clutter. While there will always be debate about which TV spots deliver the most ROI, one thing is certain: no matter how much you've planned ahead, and no matter how deeply integrated your campaign may be, there's no better (or cheaper) way to cut through the clutter than to improvise. The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. Even the slightest misstep or off-color remark can go viral and forever damage a brand within minutes. But responding to events in real-time, as they unfold, and weaving your brand into the conversation in a way that entertains and supports your brand proposition, can be the most powerful marketing of all. Sunday's power outage provided the perfect surprise for brands to pounce on creatively. Tide shrewdly tweeted, "We can't get your #blackout. But we can get your stains out." In a dig at their luxury car rival, Audi tweeted, "Sending some LEDs to the @MBUSA Superdome right now..." At Mondelēz International, our Oreo brand team and their agency partners sat together in a war room and came up with this gem, which has since been re-tweeted more than 15,000 times....
Despite their corporate standing, CEOs aren’t on social media, according toBrandFog’s 2013 CEO, Social Media, and Leadership Survey. These findings echo earlier research by The 2012 Fortune 500 Social CEO Index that found 70% of the Fortune 500 CEOs had no presence on social media! Why are CEOs missing from social media? They’re afraid of making a PR misstep or they don’t think it’s worth their time despite the fact that customers believe that CEOs who are on social media are more trustworthy....
In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions.
According to a survey from the Wall Street Journal, Twitter has fallen out of favour with small businesses, preferring other channels like LinkedIn and YouTube. Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to their company’s growth. So far, so unsurprising, but what was particularly interesting wasn’t the fact that LinkedIn topped the survey, 41% said that it had the most potential to help their company, but only 3% of those surveyed felt that Twitter could do the same. The Wall Street Journal’s survey is worth looking at if you want an idea of how social media is used among small businesses in the U.S. (as well as having some nice interactive graphics to look at)....
...While national political attention was dominated by the fiscal cliff and a new Congress, environmental activists continued gearing up for what they believe to be the fight of the century. Rather than lick their wounds after the high-profile defeats of the last month, they leveraged them into outreach and engagement opportunities that are swelling their ranks.
Likes on the “Stop the Keystone Pipeline” Facebook page have grown to four times the number on the “Support the Keystone Pipeline Page.” YouTube is now teeming withvideos expressing personal and emotional appeals against the pipeline. The Natural Resources Defense Council (NRDC) now owns the top result for a Google search on “Keystone Pipeline, Nebraska.” The National Wildlife Federation claims the top spot for searches on “Keystone Pipeline, Danger.” A search for “Tar Sands” returns no fewer than five first-page results maintained by pipeline opposition groups. All the while, activists are leveraging relationships with high-profile bloggers to further sway public opinion and demonstrate compelling third-party support. As it has so many times in the past, the activist community is asserting its digital dominance. All of that online activity is translating into grassroots action. Protests are being carried out across the country. Petitions are being delivered to the White House in droves. And to keep the momentum building, 18 top climate scientists recently penned a letter to the president in strong opposition to the pipeline, writing that “the administration would be actively supporting and encouraging the growth of an industry which has demonstrably serious effects on climate.”...
I won't be retweeting Mashable stories this year. I understand how this sounds, believe me. But give me a chance to explain....
Why? If you’re pressed for time, here’s the elevator pitch: I don’t want to be one of thousands retweeting news stories from mega sites this year. For better use of my energy, rather than echo-chambering the news, I will do a better job of sharing other bloggers’ perspectives instead....
Superb, thoughtful presentation by Beth Kanter: ...I started with a story about this crazy world of networks and Facebook is changing our personal relationships and the way we work within organizations. I asked for examples from the group. Several participants observed that with recent natural disasters the people they want to provide support to are organizing faster than their institutions through the use of social networks. This help inspire change. Does it take a natural disaster to change a culture?...
...In order to sell the field that everyone is talking about, but on which few can illuminate, we first need to reframe the conversation. Instead of striving for Merriam-Webster precision, social media strategists would do better to focus on case studies. Specifically, social media strategist Ari Herzog has argued, when you reach for the term “social media,” don’t spew broad buzzwords like Facebook or Twitter or YouTube....
The old newsroom adage, “Why promote your competition?” is due for a serious update. Newsrooms that came of age before the dawn of digital media often act as though the rest of the media ecosystem doesn’t exist. When they pick up on a story that was broken elsewhere, or covered in a richer or complementary way by another venue, they usually won’t mention—let alone link to—those other stories. But in an age where access to information is ubiquitous and instantaneous, not offering links to related coverage might harm your news brand’s reputation and even deter potential new revenue sources….
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Interesting Twitter tool worth exploring for power users.