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Thanks to the ongoing advancements of technology, creating a high quality video is no longer an expensive or arduous process. In fact, it has become a common form of content marketing used by PR professionals.
Not only are videos incredibly engaging they are also far more efficient at transmitting information than either text or images. The numbers speak for themselves: - By 2016, video user numbers are expected to double to 1.5 billion
- Online video traffic will make up 55 percent of consumer traffic by 2016
- YouTube has more than 1 billion unique visits per month
- 76 percent of marketers and PR professionals plan to add videos to their site....
Move over guest blog; the future of online marketing is all about video. And while the trend toward increased video consumption was a predictable shift, the relatively low costs of production and distribution are surprising.
Affordable camera technologies, motion graphic development, and user-driven social media campaigns are just 3 of many trends that are making it easy for brands to creatively leverage video to drive awareness, sales, and brand equity.Still not convinced?
Below are 6 statistics, trends, and facts that fully illustrate the need for video content in your social media marketing strategy....
Over the last few weeks I have published a bunch of how-to videos like this one about creating stop motion movies. I've had at least a handful of people ask me in emails or Tweets about the tool that I use to create those videos. I use Screencast-O-Matic to create my screencast videos.
Screencast-O-Matic is available in a free version and a pro version. The free version allows you to record for up to fifteen minutes at a time (that is plenty of time for most screencasts), publish to YouTube in HD, and save videos to your computer as MP4, AVI, and FLV files. The pro version ($15/year) includes video editing tools, unlimited recording lengths, a script tool, and removal of the Screencast-O-Matic watermark.
Both versions of Screencast-O-Matic include a highlighted circle around your cursor so that viewers can easily follow your movements on the screen. A webcam recording option is included in the free and pro versions of Screencast-O-Matic....
Online video is increasing in importance and effectiveness when it comes to purchase decisions.Nearly three quarters of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.This research comes from a new study by Animoto, designed to explore how online video impacts consumer buying....
eCommerce sites - why stop at product images? Product videos are where it's at. Here's three reasons why...
I recently stumbled across this post from Econsultancy filled with ideas for making product images work well on eCommerce sites.
I love the emphasis placed on the visual element – but why stop at product images? Using video marketing can be just as effective – if not more so – in creating an impact and showcasing your product at its best....
Animated videos can now be created easily using software. Check out these 5 tools and save a lot of money producing these videos.
The initial idea from this post on animated videos came from Nick from List.ly. I love when people share great ideas for posts!
So here goes, here are 5 animation video tools that we have reviewed.
When it comes to marketing your brand or business online, can you tell your story in 15 seconds? How about six?
That's all the time you have when you use one of the new short-video sharing apps available for iOS and Android devices. Vine was the first of these video apps, enabling you to shoot and upload videos no more than six seconds long and loop over and over. Not to be left behind, Instagram recently added video sharing to its digital photo app, and upped the time limit to a whopping 15 seconds per video. Instagram videos don't loop.
Then there's MixBit, which lets you shoot short videos but also enables editing of multiple clips into longer one- and two-minute videos. The service just launched last week...
As I discussed in part 1 of this series we are now in a post-broadcast world. The rules have changed dramatically in terms of how brands connect with their audience. What hasn’t changed is the power of motion picture storytelling. A new form of communication is evolving that combines this power with social media: social video.
My definition of social video is digital video designed to be shared through social networks. Social video is different than broadcast video in many ways; you can’t simply post your traditional 30 second TV spot online and wait for the views to roll in. I am surprised how many brands are still doing this.
There are six principles of social video directly influenced by social media. To be effective brands need to listen first, be agile in terms of production, engage with their audience, be emotive, build momentum and (if you get it right) spawn a viral effect....
Video content reach is at an all-time high, but brands still don't generate more than 1,000 views. Where has all the creativity gone?
...With Americans clicking on and watching more videos than ever, brands must set their campaigns apart from the competition, which Pixability, a YouTube-certified marketing company, found is easier said than done. The agency noted that more than 50 percent of 200,000 business videos across 1,270 YouTube Channels have fewer than 1,000 views. Because the aggregate production value totals more than $4.3 billion, it’s clear companies aren’t seeing the content ROI they hoped for during production....
As these social video apps mature, marketers are starting to see them as valuable tool. Results ahead?
When the world first heard of Vine, the social video service that lets users post six-second videos to the Internet, not many brands could see the potential in its app. But much to marketers’ surprise, it’s started to make a noticeable impact on their business. With consumers more savvy about evading advertising than ever before, it’s important for companies to find new ways to get their message across. Here’s how a few brands have successfully gained a new audience through these quick video snippets:
Rumors are circulating that a high-profile multi-channel network may create its own video distribution platform. Is this the best move for Maker? And what other companies might follow? A week ago, a blog post by Jason Calacanis got the entire web video industry talking: The essay, subtly entitled “I ain’t gonna work on YouTube’s farm no more”, laid out Calacanis’ reasons for declining a second round of financing for original content from YouTube. But more importantly, Calacanis informed YouTube that it had better watch out, because he wasn’t the only person working on YouTube who felt this way....
Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before you can put together a video that will be relevant to your audience, you need to know precisely who that audience is. It’s important not to try to appeal to everyone – instead, figure out your archetypal customer. Two tools to help you do this are Sally Hogshead's 7 triggers of fascination and a simple guide to creating a customer persona. This’ll smooth out the rest of the process, because it’s much easier to figure out what to say to one person than to 1000....
In my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy. In this second post, we focus on executing your video content strategy, maximizing impact, measuring results, and ensuring that you create sustainable campaigns that add long-term value to your organization....
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Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts?
Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow. The power of video as highly engaging content is the reason why most Social Media platforms are implementing new video products: video ads on Facebook,animated gifs on Twitter, the launch of Hyperlapse for Instagram, etc…
However, if you just create the same type of videos as everyone else, chances are, your followers will also ignore these posts. Users pay more attention to content that is unusual and unique. Posting another video is not enough. It needs to be different from what others are doing.
In this article, I will describe some apps for smartphones that will allow you to create outstanding and unique videos that will surely increase your engagement by making your videos stand out of the mass....
The majority of the time, your audience won’t be Internet savvy. Converting your presentation to a movie format is an effective and easy way to ensure that your presentation remains intact and your audience sees exactly what you want them to see.
This type of file is accepted by most computers and can be saved to multiple devices such as a CD or DVD, USB flashdrive, or you can even upload it to a website like Youtube.com or Facebook. In addition, you don’t have to worry about what version of PowerPoint your audience has, missing fonts, etc.
Here are some steps on how to convert your PowerPoint presentation to a movie file. Scroll down to find out how to convert PowerPoint for Mac to a movie file....
The video percent of Internet traffic is predicted to jump to a whopping 79% in the next 4 years as more people go mobile according to a recent study.
If you’re not using online video to market your small business or brand, you’re likely missing out on a lot of traffic. And now is probably a good time to get started.
A new study from Cisco, the company’s VNI Global IP Traffic and Service Adoption Forecasts, 2013–2018, reveals this. The study says that by 2018, 79 percent of all Internet traffic will be video-related. That’s an increase from the 66 percent share that video traffic claims today.
And by 2018, the amount of people online and the amount of devices that are Internet-enabled will grow exponentially, too. The Cisco study predicts that in less than five years, more than half of the world’s population will be active Internet users....
Do you use images to boost engagement?
Are you looking for tools to create better visual content?
Creating compelling visuals for your social media marketing can be challenging.In this article you’ll find just about every resource you need to create visual stories on all of the major social platforms....
As we near the end of my blog post series about how blogging and social media work together, in this two-part post I’ll be exploring YouTube.
For an expert view, I interviewed Anthony Idle from Local Video Marketing. Anthony shows local business owners how to use video in their online marketing even if they hate to be on camera and have zero budget.
...Unlike social media, there’s an immediate emotional connection with video. It touches our senses. And that's a big reason why video is beating social media.
As the Manta Small Business Wellness Index showed, over 60% say they “don’t see any ROI” on their social-media activities. That’s a lot.
Regardless of why business owners say they see no ROI (return on investment), it’s forced them to seek an alternative – and that alternative is video.
Video is Beating Social for Emotional Reasons
The shift from social media to video is not surprising for another big, fundamental reason. Every business owner, manager and marketing director in the universe wants to know what they’re getting for their marketing dollar. Even if they fully realize there’s no guarantee on ROI, they want to know what “the deliverable” is. With social media, that’s hard to grasp. With video, it’s not. With video you see what you’re getting and, if it’s done right, you get excited by it.
Unlike social media, there’s an immediate emotional connection. It touches our senses. And, when it does that to us, we have no reason not to believe it’ll do the same to the people we’re trying reach....
With YouTube Chad Hurley and Steve Chen made publishing videos easy. Now they want to make it just as easy to create them.When Google wanted to boost the quality of YouTube’s content, it gave out $5 million in grants to select creators. YouTube cofounders Chad Hurley and Steve Chen, who sold the service to Google in 2006, are now tackling the same problem, but with a different philosophy.
They hope that a new app they are launching on Thursday, called MixBit, will make shooting quality video scalable and accessible to everyone.“Unfortunately I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content,” Hurley told Fast Company. “I can understand, it’s great to stimulate the community and make money available to them. But I feel that’s a more traditional approach to solving the problem. It’s basically replicating the studio model...I’m looking for something that doesn’t necessarily alienate any group of people, but gives them all equal access.
”That apparently includes people who never shoot any video. With MixBit, as with Instagram video and Vine, users touch their phones’ screens to take multiple video clips that the app combines into one video. But only MixBit allows other people to use those clips, if they’re public, in their own videos....
Brands looking to diversify their marketing efforts should include video content now that 85 percent of web users view streaming media.
Content - As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect ...
All those product video views translate into more sales for businesses.
Shoppers who view video are 174% more likely to purchase than viewers who did not, according to Invodo. And almost 40% of consumers report that videos increase their likelihood of making a purchase on a mobile device....
On this week’s Magnet Minute episode, our host talks about the importance of using video content for your branding and marketing....
This week on the Magnet Minute, Amy discusses a Gigaom article about a study on the status of video content. According to the study, video will be more prevalent than social media in the coming years, indicating that by 2017, video streaming users will outnumber those active on social networks.That information should be more than enough reason for you to get your business moving on developing new ideas to reach your audience through video content. You’ve likely been urged to do this before, but this is a content medium that’s going to be far too serious (especially in regards to the marketing world) for you to bypass....
Typically small business and startups, use email marketing to reach the target audience and drive conversion rate. But nowadays email marketing is getting a negative reputation, ending up discarded in spam inbox. INFLUENCE OF THE VIDEO According to a survey report from GetResponse, an email marketing company majority small business see videos as a virtual medium through which to communicate to their audience. HOW TO SUCCESSFULLY EMBED VIDEOS INTO AN EMAIL CAMPAIGN Sure, including glittery moving pictures in your strategy can gain attention but does it gainer any value? Here is a checklist to incorporate videos the right way....
For marketers who have not used video in direct sales or direct communications, the process may be daunting. The Content Marketing Institute identified eight key steps for creating and deploying B2B video content to assist. These steps make the process manageable, straightforward and cover the following: 1. Execution – producing video content 2. Distribution – selecting what channels to use for distributing videos 3. Encouragement – using SEO and other tools to tell an audience to watch your video 4. Viral – creating content that people not only want to share, but make it easy for viewers to pass the video along 5. Optimization – incorporating simple calls to action to convert viewers into customers 6. Maximization – making video content a key component of the marketing mix 7. Analyzing – using data to determine a video’s ROI, especially in relation to sales lead generation 8. Do it again – web video marketing should not be a “one and done” exercise...
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